Nz Trade Group

Name

Nz Trade Group

Legal name

NZ Trade Group

Website

https://nztradegroup.co.nz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Wholesale Trade Agents and Brokers (4251), Wholesale Trade Agents and Brokers (425)

SIC

Services-Membership Organizations (8600), Wholesale-Hardware (5072)

akta.pro primary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

Keywords

• Electrical trade membership
• Job management software
• Contractor buying power
• Trade business services
• Electrical contractor network

Headquarters

HQ city

Albany

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Membership Subscription: NZ Trade Group generates revenue through a monthly membership fee. Members pay a flat monthly fee that covers access to all benefits including Katipolt software, buying power through preferred suppliers, business support services, training and education, advisory services, and community access. There are no per-user charges or hidden extras.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

NZ Trade Group is a private membership organization serving New Zealand electrical contracting businesses. It delivers a single monthly membership ($250 + GST) that bundles its proprietary Katipolt job management software, collective buying power through preferred suppliers J.A. Russell Ltd and Radcliffe Electrical, business support services, training and coaching, peer community access, and technical advisory. Members receive quoting, scheduling, invoicing, supplier pricing integration, and compliance tooling via Katipolt, alongside supplier discounts across 80+ branches nationwide.

Product overview

NZ Trade Group operates as a unified membership platform for electrical businesses in New Zealand, combining six interconnected pillars: Katipolt (core job management software), Buying Power (collective supplier pricing), Business Support (HR, insurance, fuel, signage services), Community (network of 475+ members), Training & Education (coaching and workshops), and Advisory Service (technical guidance). The platform is built around Katipolt, which provides quoting, scheduling, invoicing, and supplier integrations, while the other services complement it through collective purchasing, peer support, professional development, and compliance guidance. All services are delivered under a single monthly membership fee with no per-user charges.

Differentiator

Problem solved

Functional benefit

Brands

• Katipolt: Exclusive job management software built by sparkies, for sparkies. Provides smart quoting, job scheduling, timesheets, invoicing, and supplier integration for electrical businesses.
• Konnect
• The Puzzle Factory Podcast
• Electrical Advisory Group (EAG)

Products and services

• NZ Trade Group Membership Single monthly membership ($250 + GST) covering Katipolt software, collective buying power through J.A. Russell Ltd and Radcliffe Electrical, business support services, community networking, training and coaching, and technical advisory for the entire member team with no per-user charges and no lock-in contracts.
• Katipolt Proprietary cloud-based job management software built specifically for electrical businesses, providing quoting, job scheduling, labour and material tracking, timesheets, invoicing via Xero, Stripe payments, SMS customer reminders, COC and compliance document generation, and live supplier pricing integration with J.A. Russell Ltd and Radcliffe Electrical. Includes 2000+ ready-to-use kitsets.
• Buying Power Programme Collective purchasing programme that delivers exclusive pricing negotiated at national level with J.A. Russell Ltd and Radcliffe Electrical. Custom pricing is automatically loaded into Katipolt for accurate quoting, and members can order directly through 80+ supplier branches from Kaitaia to Invercargill.
• Business Support Services Curated business service partnerships giving members access to discounted or pre-negotiated providers for insurance, HR and policy support, health and safety, fuel deals, signage, flexible payments (Q Card), and wealth services (Kauri Wealth).
• Training and Education Member-funded business coaching (four sessions with Trade Business Training), one-on-one Katipolt setup and training by regional trainers, regional product workshops, supplier-led sessions, and continuous professional development programming for member teams.
• Advisory Service (Electrical Advisory Group) Member-led technical advisory delivered through the Electrical Advisory Group (EAG), providing practical good-faith guidance on electrical standards, regulations, compliance, and best practice to help members remain safe and compliant.
• Konnect Member and Supplier Conference Annual in-person conference held across Auckland, Wellington, and Dunedin, free for members. Includes a day conference programme and evening networking event, with supplier showcases and member recognition awards.
• Member Community Network Peer community of 475+ electrical businesses nationwide connecting through regional manager events, the annual Konnect conference, and a members-only Facebook group for knowledge sharing, referrals, and mutual support.

Quantifiable outcome

• Most members save more than the monthly $250+GST membership fee through buying power savings
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core.

• J.A. Russell LtdcoreChannel Partner/ Reseller/ Distributor · 1 January 2006Exclusive partnership with J.A. Russell Ltd for North Island electrical supplies. Members access exclusive pricing negotiated at national level. Over 80 branches nationwide. Custom pricing loaded directly into Katipolt for accurate quoting. J.A. Russell Ltd is the principal sponsor of Konnect conference.
• Radcliffe ElectricalcoreChannel Partner/ Reseller/ Distributor · 1 January 2006Exclusive partnership with Radcliffe Electrical for South Island electrical supplies. Members access exclusive pricing through collective buying power. Custom pricing loaded directly into Katipolt.
• Schneider ElectriccoreTechnology or IntegrationPreferred supplier of electrical materials and solutions. Sponsor of Member Project of the Year Award ($500k+). Products available through J.A. Russell Ltd and Radcliffe Electrical.
• Trade Business TrainingcoreImplementation/ SI/ Consulting PartnerProvides four fully funded business coaching sessions for members. Delivers strategy, leadership, and profitability training. Members receive four funded sessions as part of membership.
• XerocoreTechnology or IntegrationXero invoicing is built into Katipolt for seamless financial management. Integration allows for efficient billing and payment tracking.
• StripecoreTechnology or IntegrationIntegrated Stripe payments for faster billing. Allows members to accept customer payments directly through Katipolt (transactional fees may apply).
• SalesforcecoreTechnology or IntegrationUsed for storage and management of customer data for Katipolt. Part of the business management infrastructure.
• HubSpotcoreTechnology or IntegrationBusiness management applications including HubSpot CRM used to obtain, record and manage personal information obtained through membership activities.
• Xero (Privacy)coreTechnology or IntegrationUsed for storage of payment-related information.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCUB_vY8Wpo12SE2ClHhMG0w
• Facebookfacebook.com/NZTradeGroup
• LinkedInlinkedin.com/company/nz-trade-group
• Instagraminstagram.com/nztradegroup
• Xx.com/nztradegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nz Trade Group