Goodman Real Estate Services
Goodman Real Estate Services is a privately held, Cleveland-based commercial real estate brokerage founded in 1998 that provides tenant and buyer representation, property marketing, investment sales, and surplus disposition services exclusively for retail real estate across 17+ U.S. states through a team of 16 professional brokers.
- Company typePrivate
- Founded1998
- HeadquartersCleveland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Goodman Real Estate Services does
Goodman Real Estate Services Group LLC is a privately held, full-service commercial real estate brokerage firm founded in 1998 and headquartered at 25333 Cedar Road in Cleveland, Ohio, with a secondary office in Worthington (Columbus). The firm operates through 16 professional brokers plus sales, operations, and marketing support staff (headcount range 11-50), and specializes exclusively in retail commercial real estate across four integrated service lines: Tenant & Buyer Representation, Property Marketing (including development brokerage from site identification through municipal approvals), Investment Sales (operated through the Goodman Investment Group sub-brand and covering 1031 exchanges, sale-leasebacks, portfolio sales, and asset repositioning nationally), and Surplus Properties Disposition. Revenue is generated entirely on a transaction-fee basis, with no disclosed pricing schedule; fees are negotiated per engagement. The firm serves national and regional retailers, property owners/landlords, and institutional and private investors, with select enterprise clients including Starbucks (74 deals), Rural King (102 deals, national broker), TJX Companies, Chipotle, Chick-fil-A, Aldi, PNC Bank, CarMax, Dutch Bros, Whole Foods, and The Home Depot.
Underlying technology and data assets consist of an integrated national investment brokerage and advisory platform, proprietary buyer/tenant databases maintained daily, access to demographic mapping and competitive analysis tools, and inclusion in CoStar's recognition programs. Distribution leverage comes principally from Goodman's 25-year partnership as Northern Ohio's representative of ChainLinks Retail Advisors, which collectively covers 750+ brokers, 1,500+ exclusively represented retailers, and 4,000+ properties spanning 300+ million square feet across the top 50 North American markets. The firm actively markets 11.5 million square feet of existing shopping center space, surplus properties, and new developments, and has historically pre-leased 9.3 million square feet. Notable credentials include a $47,050,000 single-asset shopping center transaction — the largest in Northeast Ohio over a 24-month window — and recurring CoStar Top Retail Leasing Broker recognition (13 times for Zachary Sogoloff since 2010, with 19 Power Broker quarterly wins).
Geographic reach is anchored in Ohio but extends across 17+ U.S. states for investment sales and tenant mandates, and current development project work is concentrated in Northern and Central Ohio (Cleveland, Shaker Heights, New Albany, Mentor, Maple Heights, North Olmsted, Beavercreek, and Springfield Township) with select mandates in Illinois.
Goodman Real Estate Services firmographics
Firmographics- Name
- Goodman Real Estate Services
- Legal name
- Goodman Real Estate Services Group LLC
- Website
- https://goodmanrealestate.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goodman Real Estate Services is a privately held, Cleveland-based commercial real estate brokerage founded in 1998 that provides tenant and buyer representation, property marketing, investment sales, and surplus disposition services exclusively for retail real estate across 17+ U.S. states through a team of 16 professional brokers.
- Ownership category
- akta.pro rank
Goodman Real Estate Services industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
- akta.pro secondary industries
- Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Real Estate Buyer Representation (FSAEAJAG)
Keywords
Where Goodman Real Estate Services is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Goodman Real Estate Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Tenant & Buyer Representation: Commission-based representation of companies in real estate acquisition — leasing shopping center space, purchasing or leasing land, and build-to-suit development. Revenue earned on completed lease and sale transactions.
- Investment Sales & Brokerage: National investment brokerage and advisory services facilitating property and portfolio transactions for institutional to private clients. Earns commissions on investment property sales and acquisitions.
- Property Marketing & Leasing: Marketing properties for sale, lease, and development. Currently marketing 11.5 million square feet of existing shopping center space, surplus properties, and new developments. Earns commissions on leasing transactions.
- Surplus Property Disposition: Disposition services for companies disposing of leased or owned assets, including non-typical transactions involving financial, legal, or operational interests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Custom transaction-based fee structure |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Goodman Real Estate Services product offering
Product offeringCore offering
Goodman Real Estate Services Group is a full-service commercial real estate brokerage specializing in retail real estate. The firm represents national and regional retailers in site selection, lease negotiation, and build-to-suit development, and provides property marketing, investment sales, and surplus property disposition services to landlords and investors across the Midwest and nationwide.
Product overview
Goodman Real Estate Services Group is a full-service commercial real estate brokerage offering four integrated service lines: Tenant & Buyer Representation, Investment Sales (via Goodman Investment Group division), Marketing Services, and Surplus Properties disposition. The company specializes in retail real estate and markets approximately 11.5 million square feet of property. Tenant & Buyer Representation focuses on site selection, land assemblage, and deal negotiation. Investment Sales provides national brokerage and advisory services for retail properties. Marketing Services handles property marketing for sale, lease, and development including ground-up developments. Surplus Properties assists clients with disposition of leased or owned assets. The firm operates primarily through 16 professional brokers and does not offer a SaaS platform or technology product.
Differentiator
Problem solved
Functional benefit
Brands
- Goodman Investment Group: Investment brokerage and advisory division of Goodman Real Estate Services Group, specializing in national investment sales of retail properties.
Products and services
- Tenant & Buyer Representation
Quantifiable outcome
- Over 1,200 leases and sales completed by President Randy Goodman alone.
- +4 more outcomes
Companies that use Goodman Real Estate Services
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Goodman Real Estate Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Goodman Real Estate Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ChainLinks Retail AdvisorscoreSince 1979, ChainLinks Retail Advisors has served America's top retailers, landlords, and investors as the nation's leading retail-focused real estate services organization. With over 750 brokers in the top 50 North American markets, ChainLinks exclusively represents over 1,500 retailers and 4,000+ properties totaling over 300 million square feet of retail space. Goodman Real Estate Services Group serves as the Northern Ohio representative of ChainLinks, providing the organization with local expertise in buyer and tenant representation, property marketing, and investment sales. The partnership enables Goodman to offer clients national reach while maintaining local market authority.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Goodman Real Estate Services competitors and assessment
Company assessmentDirect peers
- SRS Real Estate Partners: National retail-focused commercial real estate brokerage with deep tenant representation and investment sales capabilities, similar in mission to Goodman's retail-specialist model.
- SVN International Corporation: Commercial real estate franchise network providing brokerage and advisory services including retail, investment, and tenant representation, structurally similar to Goodman's mid-sized brokerage model with national reach.
- NAI Global: Network-based commercial real estate brokerage with member firms delivering tenant representation, investment sales, and property marketing services; structurally analogous to Goodman's ChainLinks-affiliated model with shared client networks.
- Marcus & Millichap: Specialty CRE investment sales brokerage heavily focused on retail and net-lease properties, with a multi-office investment sales platform that mirrors Goodman's Goodman Investment Group division serving institutional and private investors nationally.
- ChainLinks Retail Advisors: National retail CRE services network that Goodman is a member of; provides the same retail tenant rep, landlord rep, and investment sales service offering through 750+ brokers and serves as both a peer and a strategic partner.
- Mid-America Real Estate Group: Midwest retail-focused commercial real estate brokerage providing tenant representation, landlord representation, and investment sales, directly competing with Goodman for national retail tenant mandates in Ohio and neighboring states.
Broad incumbents
- Colliers International: Global commercial real estate services and investment management firm providing tenant representation and investment sales across retail and other asset classes, competing with Goodman on national and regional mandates.
- JLL (Jones Lang LaSalle): Global commercial real estate services firm with retail tenant representation and capital markets capabilities that compete with Goodman on national mandates from chains like Chick-fil-A, Chipotle, and Whole Foods.
- Cushman & Wakefield: Global commercial real estate services platform with significant retail tenant and investor services that overlap with Goodman's offering for large national clients.
- CBRE Group: Global full-service commercial real estate services firm offering tenant representation, investment sales, and property management across all asset classes; competes with Goodman on retail mandates but operates at vastly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Goodman Real Estate Services social profiles
Digital presenceGoodman Real Estate Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodman Real Estate Services leadership team
Management profileNumber of profiles
Profiles10 records
Goodman Real Estate Services subsidiaries and ownership
Company hierarchySubsidiaries1 record
Goodman Real Estate Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodman Real Estate Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodman Real Estate Services
What does Goodman Real Estate Services do?
Goodman Real Estate Services Group is a full-service commercial real estate brokerage specializing in retail real estate. The firm represents national and regional retailers in site selection, lease negotiation, and build-to-suit development, and provides property marketing, investment sales, and surplus property disposition services to landlords and investors across the Midwest and nationwide.
Is Goodman Real Estate Services a public or private company?
Goodman Real Estate Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goodman Real Estate Services founded?
Goodman Real Estate Services was founded in 1998. It employs 11 to 50 people.
Where is Goodman Real Estate Services based?
Goodman Real Estate Services is headquartered in Cleveland, United States, in the North America region.
How does Goodman Real Estate Services make money?
Four revenue lines are on record. Tenant & Buyer Representation is the primary driver. The others are investment Sales & Brokerage, property Marketing & Leasing and surplus Property Disposition.
Who are Goodman Real Estate Services's main competitors?
Direct peers on record are SRS Real Estate Partners, SVN International Corporation, NAI Global, Marcus & Millichap, ChainLinks Retail Advisors and Mid-America Real Estate Group. Broad incumbents are Colliers International, JLL (Jones Lang LaSalle), Cushman & Wakefield and CBRE Group.
Does Goodman Real Estate Services have an API?
No public API is recorded for Goodman Real Estate Services.
What industry is Goodman Real Estate Services in?
Goodman Real Estate Services's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales), with a secondary code of BPAJABAJ, Tenant Representation & Corporate Services Brokerage. Its NAICS code is 5312 and its SIC code is 6531.