Narativ
Narativ is a US-based business storytelling training firm that delivers enterprise workshops and coaching built on its proprietary Narativ Method (excavate, craft, present), serving sales, leadership, HR, and onboarding teams at companies like Prudential, McKinsey, HBO, and UNICEF.
- Company typePrivate
- Founded2000
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Narativ does
Narativ is a privately held, founder-led professional services firm that delivers business storytelling training and workshops to enterprise clients. Founded in 2000 and headquartered in Brooklyn, NY with a London office, the firm has built its commercial offering around "The Narativ Method"—a proprietary listening-and-storytelling methodology organized into three stages (excavate, craft, present) and grounded in the principle that listening and storytelling have a reciprocal relationship. Its marketed service modules target five distinct use cases: Sales Training, Leadership, Employee Onboarding, Team Building, and Advocacy. Supporting the consulting practice are content assets including the multi-platform "Leadership Story Talks" podcast, the "Powered by Storytelling" book authored by co-founder Murray Nossel, Ph.D., an online course titled "Lead with Your Story," and an editorial blog, all functioning as inbound marketing and thought-leadership infrastructure.
The business model is straightforward professional services: CEO-led direct enterprise sales with a free 15-minute consultation as the qualifying entry point, followed by custom-priced training engagements (on-site and virtual) and one-on-one coaching. The named-customer roster spans approximately a dozen enterprises across Financial Services, Media, Insurance, Retail, Consulting, Technology, Nonprofit, and Consumer Goods—notably Prudential, UNICEF, Condé Nast, Ingo Money, Q2 Open, McKinsey, Facebook, HBO, Chanel, Cigna, Warby Parker, Time Warner, and Moleskine. Sales and leadership development are flagged as primary customer segments, with HR/People teams and DEI programs as adjacent use cases. Pricing is not publicly disclosed and engagements are bespoke.
Strategically, Narativ relies on its proprietary methodology, founder authority, and content ecosystem as its differentiation. The firm appears bootstrapped (no disclosed external funding), operates with a small team (firmographic band 11–50), and uses a horizontally segmented go-to-market rather than vertical specialization. Geographic footprint is concentrated in the United States and the United Kingdom, with no claimed global coverage.
Narativ firmographics
Firmographics- Name
- Narativ
- Legal name
- Narativ, Inc.
- Website
- https://narativ.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Narativ is a US-based business storytelling training firm that delivers enterprise workshops and coaching built on its proprietary Narativ Method (excavate, craft, present), serving sales, leadership, HR, and onboarding teams at companies like Prudential, McKinsey, HBO, and UNICEF.
- Ownership category
- akta.pro rank
Narativ industry classification
Industry- Product category
- Corporate Training and Professional Development Services
- NAICS
- Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Coaching, Feedback & Mentoring Skills (EDABAMAM)
- akta.pro secondary industries
- Conflict Resolution, Negotiation & Stakeholder Management Coaching (EDABANAK), 1:1 Speech, Rhetoric & Communication Coaching (EDAMAOAK)
Keywords
Where Narativ is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Narativ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Corporate Training Services: Business storytelling training programs sold to enterprise clients including sales training, leadership development, team building, and employee onboarding programs. Revenue generated through service engagements rather than product sales.
- Workshop Facilitation: On-site and virtual workshops for organizations seeking to implement storytelling methodologies within their teams. These are typically custom engagements tailored to organizational needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Free 15-Minute Consultation |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Narativ product offering
Product offeringCore offering
Narativ is a business storytelling training and methodology company that delivers the Narativ Method — a proprietary listening and storytelling framework with three stages (excavate, craft, present) — through corporate training programs, virtual workshops, and one-on-one coaching for sales teams, leadership, employee onboarding, team building, and advocacy. Supporting offerings include the Leadership Story Talks podcast, an online course, and the book "Powered By Storytelling."
Product overview
Narativ is a business storytelling training and methodology company offering a unified portfolio centered on the Narativ Method—a proprietary listening and storytelling approach with three stages: excavate, craft, and present. The core product is storytelling training and workshops, supplemented by specialized service modules including Employee Onboarding, Sales Training, Leadership, Teambuilding, and Advocacy. The portfolio also includes supporting resources: the Leadership Story Talks Podcast, an Online Course ('Lead with Your Story'), and the book 'Powered By Storytelling' by co-founder Murray Nossel.
Differentiator
Problem solved
Functional benefit
Products and services
- Storytelling Training and Workshops The core Narativ Method training program that helps companies activate behavioral change from the inside out through listening and storytelling. Delivered as on-site or virtual workshops and one-on-one coaching to enterprise clients across sales, leadership, onboarding, team building, and advocacy use cases.
- Sales Training A business storytelling training program for enterprise sales teams that teaches professionals to develop and deliver authentic, narrative-driven messages using personal Touchstone Stories to differentiate from scripted sales approaches and close deals.
- Leadership Development Training Leadership development training that equips executives, senior managers, and team leaders with storytelling skills to inspire their teams, gain traction with stakeholders, and lead through vulnerability and authentic narrative.
- Employee Onboarding Service A storytelling-based employee onboarding service that transforms the onboarding process into an interactive and action-driven experience, helping new hires engage from day one, assimilate into company culture, and improving retention.
- Teambuilding Service A team building service that facilitates connection among team members through structured storytelling exercises, delivered virtually or in-person to improve team cohesion, trust, and collaboration — particularly relevant for remote and hybrid teams.
- Advocacy Storytelling Service Storytelling training service focused on developing skills to advocate for causes, ideas, products, or personal interests through compelling narrative delivery.
- Lead with Your Story (Online Course) An online course teaching individuals how to communicate about themselves and what they do through storytelling techniques, based on the Narativ Method.
- Powered By Storytelling (Book) A book by Narativ co-founder Murray Nossel, Ph.D., that explains the company's storytelling methodology and serves as a published reference for the Narativ Method.
Quantifiable outcome
- Remote employees are typically about 20-25% more productive than those in office, but face engagement challenges that storytelling addresses
Companies that use Narativ
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Narativ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Narativ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- COL Group InternationalflagshipNarativ Media was appointed as the official distributor for COL Group International across MENA (Middle East and North Africa), CIS (Commonwealth of Independent States), and Africa regions. This partnership involves distributing microdrama content as part of COL's strategy to scale its catalogue to over 1,700 microdrama titles globally. The deal was signed at MIP London and represents a significant expansion of Narativ's content distribution reach.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Narativ competitors and assessment
Company assessmentBroad incumbents
- Crucial Learning: Training company formed from the merger of VitalSmarts, Crucial Conversations, and The Other 80. Overlaps with Narativ on leadership communication, difficult-conversations coaching, and team effectiveness for enterprise buyers.
- Wilson Learning Worldwide: Global sales and leadership training provider selling enterprise-wide programs. Overlaps with Narativ on sales training and leadership development, but offers a broader portfolio across the sales cycle.
- Dale Carnegie Training: Long-established global training company with core offerings in communication, leadership, and sales. Comparable to Narativ on target use cases, with a much broader course catalogue and global franchise footprint.
Direct peers
- Duarte: Duarte is a business communication and storytelling training firm best known for the 'Resonate' framework. Directly comparable to Narativ in audience (enterprise sales and leadership) and methodology (storytelling structure and delivery).
- The Humphrey Group: Executive communication and leadership storytelling firm serving Fortune 500 leadership teams. Comparable to Narativ in target buyer (senior executives), methodology (storytelling as leadership tool), and delivery (workshops + coaching).
- Second City Works: Corporate training arm of The Second City focused on storytelling, communication, and collaboration skills through improv-based workshops. Comparable to Narativ in use cases (sales, leadership, team building) and theatrical/soft-skills orientation.
Emerging players
- TED Masterclass: Online storytelling and public-speaking program from TED. Comparable to Narativ on the storytelling-for-business methodology, and represents a productized, scalable alternative model to Narativ's services-led approach.
- The Moth: Storytelling platform and education program with corporate storytelling workshops. Comparable to Narativ in storytelling methodology and workshop delivery; less enterprise-commercial but reinforces the category.
- Bates Communications: Boutique executive presence and communication coaching firm serving senior leaders. Comparable to Narativ's leadership and sales-training focus, at a smaller scale and more executive-coaching-led.
Others
- Ragan Communications: Communications and HR training, webinars, and content provider serving internal comms and leadership teams. Adjacent to Narativ — overlaps on communications training buyer but is broader in scope (PR/HR/media) and content-led rather than method-led.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Narativ social profiles
Digital presenceNarativ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Narativ leadership team
Management profileNumber of profiles
Profiles3 records
Narativ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Narativ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Narativ
What does Narativ do?
Narativ is a business storytelling training and methodology company that delivers the Narativ Method — a proprietary listening and storytelling framework with three stages (excavate, craft, present) — through corporate training programs, virtual workshops, and one-on-one coaching for sales teams, leadership, employee onboarding, team building, and advocacy. Supporting offerings include the Leadership Story Talks podcast, an online course, and the book "Powered By Storytelling."
Is Narativ a public or private company?
Narativ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Narativ founded?
Narativ was founded in 2000. It employs 11 to 50 people.
Where is Narativ based?
Narativ is headquartered in New York, United States, in the North America region.
How does Narativ make money?
Two revenue lines are on record. Corporate Training Services are the primary driver. The others are workshop Facilitation.
Who are Narativ's main competitors?
Broad incumbents on record are Crucial Learning, Wilson Learning Worldwide and Dale Carnegie Training. Direct peers are Duarte, The Humphrey Group and Second City Works. Emerging players are TED Masterclass, The Moth and Bates Communications. Ragan Communications is listed as an others.
Does Narativ have an API?
No public API is recorded for Narativ.
What industry is Narativ in?
Narativ's product category is Corporate Training and Professional Development Services. Its primary akta.pro industry code is EDABAMAM, Coaching, Feedback & Mentoring Skills, with a secondary code of EDABANAK, Conflict Resolution, Negotiation & Stakeholder Management Coaching. Its NAICS code is 61143 and its SIC code is 8742.