Runkeeper
Runkeeper is a Boston-based GPS running and fitness tracking app, wholly owned by ASICS, that serves consumer runners from beginners to marathoners. It operates on a freemium model with a Runkeeper Go premium subscription, distributing globally through iOS, Android, and Wear OS 7.
- Company typePrivate
- Founded2008
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Runkeeper does
Runkeeper is a GPS-based mobile fitness tracking application launched in 2008 and headquartered in Boston, operating as a wholly-owned subsidiary of ASICS under the legal entity ASICS Runner App, Inc. The product supports 30+ activity types including running, cycling, walking, hiking, and swimming, with real-time pace, distance, and route mapping. Its core technology combines consumer-grade GPS with a training plan engine built on ASICS Institute of Sports Science methodology and an algorithm trained on data from thousands of runners. Supporting capabilities include a global user-generated route database across major cities, coach-led audio guided workouts, Running Groups with social challenges, and a Health Graph API for third-party developer integration.
The product portfolio centers on a freemium consumer app and a premium subscription called Runkeeper Go (monthly and annual tiers), with no publicly disclosed price points. Runkeeper Go unlocks advanced training plans, detailed performance analytics, pace and elevation charts, and additional insights. Distribution is fully digital and self-serve through the iOS App Store, Google Play, and direct web downloads, with no physical retail presence. GTM is predominantly product-led and community-led, supplemented by race event partnerships (Cooper River Bridge Run, Philadelphia Marathon Weekend, Toronto Waterfront Marathon) and content marketing via the Runkeeper blog and social channels. A 2026 partnership with Google extends the product into Wear OS 7 smartwatches with Gemini Intelligence integration on select upcoming devices.
Runkeeper is governed under Massachusetts law, has 101–250 employees, and is privately held by ASICS. It is listed alongside Strava, Nike Run Club, and MapMyRun as a leading running app operating in an exercise and weight loss apps market projected to reach $2.6B by 2032. No revenue, ARR, or user count figures are disclosed.
Runkeeper firmographics
Firmographics- Name
- Runkeeper
- Legal name
- ASICS Runner App, Inc.
- Website
- https://runkeeper.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Runkeeper is a Boston-based GPS running and fitness tracking app, wholly owned by ASICS, that serves consumer runners from beginners to marathoners. It operates on a freemium model with a Runkeeper Go premium subscription, distributing globally through iOS, Android, and Wear OS 7.
- Ownership category
- akta.pro rank
Runkeeper industry classification
Industry- Product category
- Fitness Tracking App
- NAICS
- Diet and Weight Reducing Centers (812191)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Functional Fitness & Mobility Training (HSADAAAD)
- akta.pro secondary industry
- Endurance & Running/Cycling Training (HSADAAAG)
Keywords
Where Runkeeper is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Runkeeper business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Runkeeper Go Premium Subscription: Premium subscription service offering advanced training plans, guided workouts, detailed insights, and exclusive features. Available as monthly or annual subscription with automatic renewal. Users authorize credit card charges on recurring basis.
- Free Tier: Freemium model with basic GPS tracking, standard activity logging, basic training features, and community access available at no cost to drive user acquisition and premium conversion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free basic tier with essential GPS tracking and activity logging |
| Subscription | Monthly | Runkeeper Go monthly subscription for premium features |
| Subscription | Annual | Runkeeper Go annual subscription for premium features at discounted rate |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Runkeeper product offering
Product offeringCore offering
Runkeeper is a GPS-based mobile fitness tracking app that lets users record, manage, and share runs, walks, cycles, hikes, and other activities with real-time pace, distance, and route mapping. It monetizes a freemium base with Runkeeper Go, a premium subscription that adds advanced insights, detailed workout summaries, and access to premium training plans, complemented by Guided Workouts, Running Routes, Running Groups, and Race Experiences. The app is backed by ASICS Institute of Sports Science methodology and integrates with the OneASICS membership program and ASICS shoe ecosystem.
Product overview
ASICS Runkeeper is a comprehensive fitness tracking platform centered on its GPS running tracker mobile app. The core offering consists of the free Runkeeper App for activity tracking, complemented by Runkeeper Go, a premium subscription service that unlocks advanced analytics, pace and elevation charts, and enhanced training features. The platform includes personalized Training Plans developed using ASICS Institute of Sports Science methodology and algorithm-driven training schedules, along with Guided Workouts featuring professional coaches. Additional features include Running Routes for route discovery and creation, Running Groups for community engagement with challenges, and Race Experiences offering premium race event partnerships. The OneASICS membership program integrates the app within the broader ASICS ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Runkeeper Go: Premium subscription service offering advanced features including training plans, guided workouts, and detailed fitness insights.
Products and services
- ASICS Runkeeper App
- Training Plans Personalized, race-specific training programs for individual runners, built using the ASICS Institute of Sports Science methodology and an algorithm trained on thousands of runners' data, adapting to the user's goal time, race distance, and race date.
- Guided Workouts
- Runkeeper Go (Premium Subscription)
- Running Routes
- Running Groups
- Race Experiences
- OneASICS Membership
Quantifiable outcome
- Research shows Couch to 5K has 73% dropout rate due to aggressive progression
- +1 more outcomes
Companies that use Runkeeper
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Runkeeper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Runkeeper partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, flagship and minor.
- GooglecoreGoogle partnered with ASICS Runkeeper for Workout Tracker integration in Wear OS 7. This partnership brings Runkeeper's workout tracking capabilities to Google's smartwatch platform, enabling users to track runs directly from their Wear OS 7 devices with Live Updates, dynamic widgets, and enhanced media controls. Select upcoming devices will feature Gemini Intelligence integration alongside Runkeeper workout tracking.
- ASICSflagshipRunkeeper is a wholly-owned subsidiary of ASICS (ASICS Runner App, Inc.). The app operates under the ASICS brand as 'ASICS Runkeeper' and integrates with the broader ASICS ecosystem including OneASICS membership program, ASICS Institute of Sports Science research, and ASICS product store. ASICS branding appears on all app interfaces and marketing materials.
- Race Events (Cooper River Bridge Run, Philadelphia Marathon, Toronto Waterfront Marathon)minorRunkeeper promotes premium race experiences near users through its Race section. The company features events like Cooper River Bridge Run, Philadelphia Marathon Weekend, and Toronto Waterfront Marathon, providing event discovery and registration links to the Runkeeper community.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Runkeeper competitors and assessment
Company assessmentDirect peers
- Strava: Strava is the leading social fitness network, most directly comparable to Runkeeper in GPS-based run and activity tracking, segment and route discovery, and community-driven engagement. Both serve runners and cyclists with a freemium subscription model.
- Nike Run Club: Nike Run Club is a free Nike-branded running app offering GPS tracking, guided runs, and training plans. It competes directly with Runkeeper for the same runner demographic, leveraging Nike's brand strength and athlete endorsements.
- MapMyRun (Under Armour): MapMyRun is a GPS run-tracking app owned by Under Armour, providing activity tracking, training plans, and route discovery. It is one of the longest-standing direct competitors to Runkeeper in the running app category.
- Adidas Running (Runtastic): Adidas Running, formerly Runtastic, is a fitness app owned by Adidas that offers GPS run tracking, training plans, and a community platform. It is a directly comparable running app with similar freemium features and a major athletic brand sponsor, paralleling Runkeeper's ASICS relationship.
Broad incumbents
- Garmin Connect: Garmin Connect is the companion platform for Garmin's broad line of GPS running watches and fitness devices. While device-led rather than app-led, it offers overlapping activity tracking, training plans, and a runner community that compete for the same serious-runner user.
- Apple Fitness+: Apple Fitness+ is Apple's subscription workout and fitness service that integrates with Apple Watch. It competes with Runkeeper for fitness-tracking and training-plan attention, particularly within the iOS ecosystem, with deep native device integration.
- Fitbit (Google): Fitbit, owned by Google, offers activity and run tracking through its wearables and app. It competes with Runkeeper for mainstream fitness users with a similar freemium premium subscription model and now benefits from Google ecosystem integration.
- Samsung Health: Samsung Health is a broad health and fitness platform pre-installed on Samsung devices. It overlaps with Runkeeper in activity tracking, training, and community features, particularly for Android smartphone users.
Emerging players
- Coros: Coros is a GPS sports watch brand with a companion training app focused on endurance athletes. It overlaps with Runkeeper's training plan and performance analytics for serious runners, though it is primarily a device-led platform.
- Wahoo SYSTM: Wahoo acquired the training app Wahoo SYSTM (formerly TrainingPeaks competitor) and offers structured training content for cyclists and runners. It competes with Runkeeper's premium training plan and guided workout offerings, particularly for structured training seekers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Runkeeper social profiles
Digital presenceRunkeeper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Runkeeper leadership team
Management profileNumber of profiles
Profiles1 record
Runkeeper funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Runkeeper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Runkeeper
What does Runkeeper do?
Runkeeper is a GPS-based mobile fitness tracking app that lets users record, manage, and share runs, walks, cycles, hikes, and other activities with real-time pace, distance, and route mapping. It monetizes a freemium base with Runkeeper Go, a premium subscription that adds advanced insights, detailed workout summaries, and access to premium training plans, complemented by Guided Workouts, Running Routes, Running Groups, and Race Experiences. The app is backed by ASICS Institute of Sports Science methodology and integrates with the OneASICS membership program and ASICS shoe ecosystem.
Is Runkeeper a public or private company?
Runkeeper is a private company. It is classified as corporate owned and is currently operating.
When was Runkeeper founded?
Runkeeper was founded in 2008. It employs 101 to 250 people.
Where is Runkeeper based?
Runkeeper is headquartered in Boston, United States, in the North America region.
How does Runkeeper make money?
Two revenue lines are on record. Runkeeper Go Premium Subscription is the primary driver. The others are free Tier.
Who are Runkeeper's main competitors?
Direct peers on record are Strava, Nike Run Club, MapMyRun (Under Armour) and Adidas Running (Runtastic). Broad incumbents are Garmin Connect, Apple Fitness+, Fitbit (Google) and Samsung Health. Emerging players are Coros and Wahoo SYSTM.
Does Runkeeper have an API?
Yes. Runkeeper offers a Health Graph API for developers to access fitness tracking data. The API enables developers to build applications that can read and write user fitness data including activities, routes, workouts, and related metrics tracked through the Runkeeper platform.
What industry is Runkeeper in?
Runkeeper's product category is Fitness Tracking App. Its primary akta.pro industry code is HSADAAAD, Functional Fitness & Mobility Training, with a secondary code of HSADAAAG, Endurance & Running/Cycling Training. Its NAICS code is 812191 and its SIC code is 7997.