MapMyRun

What MapMyRun does

MapMyRun is a consumer GPS-based running tracking application founded in 2007 and currently operated by Outside Interactive, Inc., a private outdoor and fitness media-and-technology company headquartered in Boulder, Colorado. The platform allows users to track workouts via mobile GPS, discover and create running routes from a globally crowdsourced route database, sync data with Apple Watch, Garmin, Polar, and Suunto devices, and engage with a community of runners through challenges, badges, and social features. It is available on iOS and Android with localized experiences in 14 countries spanning North America, Europe, APAC, and Africa.

The product is delivered in two tiers: a free tier providing core GPS tracking, the route database, unlimited custom maps, basic workout and lifetime stats, challenges, and device sync; and a paid MVP premium subscription that layers on ad-free usage, live tracking for safety, premium performance insights (heart rate, cadence, custom splits), voice and audio coaching, personalized and adaptive training plans for 5K/10K/Half/Marathon distances, interval training, workout data export, full weather conditions, and unlimited printed maps. The company also exposes a Developer/API portal for third-party integrations.

MapMyRun generates revenue solely through its MVP monthly subscription and follows a product-led growth motion, distributing through the Apple App Store and Google Play with freemium onboarding. It has no disclosed enterprise customers and serves two principal user personas — recreational runners seeking motivation and route discovery, and goal-oriented runners training for specific race distances. The asset has changed hands three times (Under Armour, Adidas, Outside Interactive) and is positioned as one of the major players in the global running apps market and one of six key players in the ski touring and hiking apps market.

Name

MapMyRun

Legal name

Outside Interactive, Inc.

Website

https://mapmyrun.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

MapMyRun is a consumer GPS running app operated by Outside Interactive, offering free route tracking and a paid MVP premium subscription with training plans, audio coaching, and performance analytics across 14 countries.

Ownership category

akta.pro rank

Product category

Fitness and Running Tracking App

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)

Keywords

• GPS running tracking
• Running route database
• Workout analytics
• Personalized training plans
• Wearable device sync

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. MVP Premium Subscription: Freemium model with free basic tier and premium MVP subscription unlocking advanced features including ad-free experience, live tracking, premium performance insights, audio coaching, and personalized training plans

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MapMyRun is a consumer mobile application that provides GPS-based run tracking, route discovery across a global database of user-created running maps, performance analytics (heart rate, cadence, splits), and personalized training plans for 5K, 10K, half marathon, and marathon distances. It is offered via iOS and Android with a freemium model featuring a free core tier and a paid MVP premium subscription that unlocks advanced coaching, safety live-tracking, and ad-free access.

Product overview

MapMyRun is a running-focused fitness application with a two-tier product structure: a free core GPS running app and a premium MVP subscription. The core product provides workout tracking, route discovery, and community features, while the MVP tier adds personalized training plans, advanced performance analytics, audio coaching, and safety features. The platform supports multiple device integrations for heart rate monitors and GPS watches.

Differentiator

Problem solved

Functional benefit

Brands

• MVP: Premium subscription tier offering advanced features including personalized training plans, premium performance insights, live tracking, and audio coaching

Products and services

• MapMyRun (Core App) GPS running app available on iOS and Android that lets users track workouts via GPS, discover and follow running routes from a global database, create unlimited custom maps, save unlimited workouts, sync with wearable devices (Apple Watch, Garmin, Polar, Suunto), participate in challenges and achievements, and access basic workout and lifetime stats, personal goal tracking, and an exercise video library.
• MapMyRun MVP (Premium Subscription) Premium subscription tier (MVP) that adds an ad-free experience, live tracking for safety, premium performance insights, heart rate analysis, cadence analysis, personalized adaptive training plans for 5K/10K/half/marathon, voice and audio coaching, custom splits, interval training, workout data export, full weather conditions, and unlimited printed maps, targeted at runners who want structured coaching and deeper analytics.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• ApplecoreTechnology or IntegrationMapMyRun integrates with Apple Watch for workout tracking and health data synchronization
• GarmincoreTechnology or IntegrationMapMyRun syncs with Garmin devices for comprehensive fitness tracking across platforms
• PolarcoreTechnology or IntegrationMapMyRun supports synchronization with Polar fitness devices and heart rate monitors
• SuuntocoreTechnology or IntegrationMapMyRun integrates with Suunto sports watches for workout data tracking and analysis
• Outside Interactive, Inc.flagshipOthersMapMyRun is operated by Outside Interactive, Inc., a portfolio company under Outside Inc. that owns multiple fitness and outdoor brands

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strava: Strava is the dominant social fitness tracking app for runners and cyclists. It directly competes with MapMyRun on GPS tracking, route discovery, and community features, and is widely considered the market leader in the segment.
• Nike Run Club: Nike Run Club is Nike's free running app offering GPS tracking, guided runs, and training plans. It competes directly with MapMyRun for recreational and goal-oriented runners, leveraging the Nike brand.
• Runkeeper: Runkeeper is a GPS running and fitness tracking app owned by ASICS. It directly competes with MapMyRun on route tracking, training plans, and community features for runners.
• AllTrails: AllTrails is a leading outdoor trail discovery and navigation app with a large user-generated trail database. It overlaps with MapMyRun's route database and consumer mapping proposition, particularly for hiking and trail running.
• Komoot: Komoot is a route planning and navigation app for hiking, cycling, and running with strong European presence. It competes with MapMyRun on consumer route discovery and turn-by-turn style navigation for outdoor activities.
• Adidas Running (Runtastic): Adidas Running is the rebranded Runtastic app, a GPS running app owned by Adidas. It is a direct competitor to MapMyRun in running tracking, training plans, and community features.

Broad incumbents

• Garmin Connect: Garmin Connect is the companion app for Garmin's fitness wearables, offering activity tracking, route maps, and analytics. It is both a partner and competitor to MapMyRun through integrated device sync.
• Apple Fitness+: Apple Fitness+ is Apple's subscription fitness service integrated with Apple Watch. It represents a broader fitness platform competing for time and spend from MapMyRun's target demographic.
• Fitbit (Google): Fitbit's app and fitness platform, now owned by Google, offers activity tracking, workouts, and community features. It competes with MapMyRun at the broader fitness tracking layer for casual users.

Emerging players

• Gaia GPS: Gaia GPS is a premium outdoor navigation app focused on hiking, backpacking, and off-trail use. It overlaps with MapMyRun's route discovery and mapping capabilities for outdoor enthusiasts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mapmyrun
• Xx.com/MapMyRun
• LinkedInlinkedin.com/company/running-club-at-cornell

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MapMyRun