Victor + Valor

What Victor + Valor does

Victor + Valor is a 501(c)(3) nonprofit operating under Warrior Brands, Inc. that delivers free branding, marketing, publishing, and entrepreneurship services to military-connected individuals in the United States. Founded in 2023 and headquartered at 4500 Williams Dr, Georgetown, Texas (with legal jurisdiction in New York), the organization serves five distinct beneficiary segments: active duty service members, veterans, military spouses, Special Operations Forces families, and military-connected youth aged 18-25. All services are provided at zero cost to recipients, and eligibility is restricted to military-connected founders whose businesses are typically grossing under $250,000-$500,000 annually. The organization's value proposition centers on removing the financial barrier to professional-grade brand building for a community whose careers and business trajectories are routinely disrupted by PCS moves, deployments, and transitions. Since launch, Victor + Valor has supported over 300 brands across launch, growth, rebranding, and execution, and in 2025 alone donated approximately 20,000 hours of professional services valued at roughly $16.4 million.

The service portfolio comprises a core creative agency offering (brand strategy, logos, visual identity systems, websites, marketing assets, product/packaging/launch collateral), a publishing arm (Victor + Valor Publishing) producing military-authored titles, six structured professional training programs (Social Media Strategist, Website Design and Development, Copy Writing, App Design and Development, Brand Strategist, and Graphic Design) ranging from 9 to 21 weeks and culminating in the trademarked National Entrepreneurial Branding Marketing Conservatory (NEBMC™) certification, plus 24/7 community infrastructure (iOS and Android apps, a private forum, monthly virtual sessions, multi-day in-person events) and chaplain support via the MyChap integration. The technology stack is largely off-the-shelf: a Wix-hosted web presence (victorvalor.org) with a member portal (victorvalorbase.org), Wix Payments and Stripe for donation processing, Apple Pay and Google Pay for in-app ecommerce, plus Google Analytics and Firebase for traffic and mobile app analytics, and Vimeo for content hosting. Delivery is heavily volunteer-driven; the organization discloses only 1-10 employees, with the bulk of creative labor supplied by professional volunteers.

Victor + Valor funds operations almost entirely through charitable donations from individuals, corporations, and foundations, offering contribution tiers at $50, $250, $500, and $1,000 as both one-time and recurring gifts. The go-to-market motion is community-led rather than performance-marketing driven: beneficiary acquisition flows through word-of-mouth within the military-connected ecosystem, Instagram (@thevictorvalor), the website and member portal, and case-study content surfacing supported entrepreneurs (e.g., A New Veteran, The CoVive, Lonestar Legal, Operation Honor Rural Salute, Luna Leaf Wellness, Surinder Goode, Three Forks). The organization has not disclosed any institutional funding rounds, partnerships, or executive hires, and there is no information on cash revenue, donor concentration, or paid headcount expansion beyond a small core team.

Name

Victor + Valor

Legal name

Warrior Brands, Inc.

Website

https://victorvalor.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Victor + Valor is a 501(c)(3) nonprofit, founded in 2023 under Warrior Brands, Inc., providing free branding, marketing, publishing, and entrepreneurship training to military-connected founders (active duty, veterans, spouses, SOF families, military kids aged 18-25) in the United States, funded entirely through charitable donations.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, Victor + Valor is primarily funded through donations from individuals, corporations, and foundations. The organization offers donation tiers at $50 (supports community & training), $250 (helps build core brand assets), $500 (major step toward launch), and $1,000 (custom photos and videos). Donations can be made as one-time or monthly recurring contributions.
2. In-Kind Professional Services Donation: Victor + Valor donates professional branding, marketing, publishing, mentorship, and entrepreneurship support services. In 2025, they donated over 20,000 hours equating to approximately $16.4 million in value to military-connected founders under $1 million in revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Victor + Valor is a 501(c)(3) nonprofit organization that provides free branding, marketing, publishing, and business education services to military-connected entrepreneurs. Founded in 2023 and operating under parent entity Warrior Brands, Inc., the organization serves individual military members, veterans, and their spouses who are building small businesses, removing the typical cost barrier to professional branding and marketing support.

Product overview

Victor + Valor is a nonprofit creative agency offering a comprehensive suite of free branding, marketing, publishing, and entrepreneurship support services to military-connected individuals. The organization operates as a platform combining direct service delivery (branding, websites, marketing assets, publishing) with professional training programs (Social Media Strategist, Website Design, Graphic Design, Copy Writing, App Design, Brand Strategist) and community infrastructure (online platform, events, mentorship). Services are provided at no cost to eligible recipients, funded entirely through donations and volunteer contributions. The core offering centers on world-class brand strategy and creative services augmented by a structured 9-21 week professional training curriculum and an ongoing 24/7 community platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding services

Quantifiable outcome

• 300+ brands launched, grown, or rebranded since 2023
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dog Tag Inc. Nonprofit fellowship program that combines business education, hands-on entrepreneurship training, and branding support for veterans and military spouses, closely mirroring Victor + Valor's free-service, member-focused delivery model.
• Bunker Labs: National nonprofit supporting veteran and military spouse entrepreneurs through local chapters, mentorship, and founder programming — directly comparable to V+V's community-led, military-segment approach.
• Patriot Boot Camp: Nonprofit veteran startup accelerator offering intensive entrepreneurship programming, mentorship, and founder community; overlaps V+V in target segment and free / subsidized delivery model.
• Institute for Veterans and Military Families (IVMF) at Syracuse University: University-affiliated institute delivering entrepreneurship training, business resources, and research for veterans and military families — comparable in mission and education-heavy service mix.
• The Mission Continues: Nonprofit veteran service organization that runs leadership and entrepreneurship programming for post-9/11 veterans; overlaps with V+V's veteran transition and capacity-building focus.

Broad incumbents

• American Corporate Partners (ACP): Large nonprofit providing free veteran mentoring and career transition support across the U.S.; comparable on mission and free-service delivery but broader than branding-specific support.
• SCORE: Long-standing nonprofit offering free small business mentoring and education across all entrepreneur segments; comparable free-service / volunteer-mentor model but not military-specialized.
• StreetShares Foundation: Nonprofit supporting veteran small businesses through grants, education, and community; overlaps V+V in veteran entrepreneur focus but delivers funding rather than branding services.
• Veterans Entrepreneurship Program (SBA / Veterans Business Outreach Centers): Government-funded resource network offering training, mentoring, and business development support for veteran entrepreneurs; comparable in target audience and training-heavy offerings.

Others

• Trauma of Money / Military Money Matters (or comparable financial literacy nonprofits): Nonprofit delivering free financial education and resources to the military community; thematically adjacent as a free, military-specialized service nonprofit but focused on financial rather than branding/marketing support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thevictorvalor
• LinkedInlinkedin.com/company/victor-valor-org

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victor + Valor