The Mission Continues
- Company typePrivate
- Founded2007
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Mission Continues firmographics
Firmographics- Name
- The Mission Continues
- Legal name
- The Mission Continues
- Website
- https://missioncontinues.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Mission Continues industry classification
Industry- Product category
- Veteran Services Nonprofit
- NAICS
- Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Veterans & Military-to-Civilian Transition Programs (EDAAAOAH)
- akta.pro secondary industry
- Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)
Keywords
Where The Mission Continues is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Mission Continues business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure
Revenue model
- Individual Donations: Tax-deductible charitable donations from individual donors supporting veteran community service programs. Donors can give online, set up recurring donations, or donate stock.
- Corporate Sponsorship: Financial and in-kind support from corporate partners including CarMax, ToolBank USA, Coca-Cola Company, Starbucks, USAA, Raytheon Technologies, and others. Sponsors fund specific programs like Mass Deployments and the Women Veterans Leadership Program.
- Donor-Advised Fund: Donors can establish donor-advised funds to make irrevocable tax-deductible donations and then recommend grants to The Mission Continues over time.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels12 records
The Mission Continues product offering
Product offeringCore offering
The Mission Continues deploys post-9/11 and other-era veterans as volunteer leaders to address community needs (food insecurity, education support, neighborhood revitalization, environmental projects) through local Service Platoons in 40+ U.S. cities and an annual large-scale Mass Deployment in a single city. It also runs the Women Veterans Leadership Program (a five-month leadership development cohort) and offers a Donor-Advised Fund vehicle for charitable giving, with all programs delivered free to veteran participants and funded through donations, grants, and corporate sponsorships.
Product overview
The Mission Continues is a nonprofit veteran service organization that operates as a platform of interconnected programs enabling veterans to continue serving in under-resourced communities. The core offerings include Service Platoons (local volunteer groups in 40+ cities conducting regular monthly projects), Mass Deployments (annual large-scale multi-day service events in a single city), and the Women Veterans Leadership Program (intensive five-month leadership development course). The organization also runs seasonal campaigns including MLK Legacy of Service, Earth Month, and Veterans in Service, supplemented by the Boots On The Ground Podcast for community engagement and a Donor-Advised Fund for charitable giving. Following the 2025 merger with Travis Manion Foundation, the combined organization now operates as Travis Manion Foundation while maintaining The Mission Continues brand, serving nearly 60-70 communities nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Service Platoon Program: A program deploying veteran volunteers in cities nationwide alongside nonprofit partners to address community needs
- Mass Deployment
- Women Veterans Leadership Program
- Boots On The Ground Podcast
Products and services
- Service Platoons Local veteran-led volunteer groups in 40+ U.S. cities that engage veterans and community members in recurring regular service projects addressing food insecurity, education support, environmental projects, and neighborhood revitalization.
- Mass Deployments Annual week-long large-scale service event held in a single host city that mobilizes hundreds of veterans from across the country alongside local partners and volunteers for intensive, transformational community impact projects.
- Women Veterans Leadership Program (WVLP) Five-month professional development program designed to enable women veterans to leverage leadership skills and military background to become community change-makers, including in-person sessions, virtual curriculum delivered via LearnUpon LMS, and networking opportunities with leadership experts.
- Boots On The Ground Podcast Interview-format podcast featuring conversations with veterans and organizations addressing critical issues affecting veterans, families, and communities-in-need, including veteran mental health, women veterans, and leadership development.
- National Service Campaigns Recurring short-duration national service campaigns that mobilize veterans and volunteers around themed service projects, including the MLK Legacy of Service (January), Earth Month: Rooted in Service (April), and Veterans in Service Campaign (Veterans Day period).
- Donor-Advised Fund Tax-advantaged giving program allowing individual donors to make irrevocable tax-deductible contributions, receive an immediate tax deduction, and recommend grants to qualified charities including The Mission Continues over time.
Quantifiable outcome
- 14 percentage points increase in employment among program participants
- +4 more outcomes
Companies that use The Mission Continues
Customer profileNamed customers35 records
Segments5 records
Ideal customer profiles5 records
The Mission Continues technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Mission Continues partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered supporting, flagship and core.
- Home DepotsupportingSponsor for 2026 Mass Deployment event in Philadelphia, supporting veteran-led service projects including construction and park improvements.
- DeloittesupportingSponsor for 2026 Mass Deployment event in Philadelphia.
- Travis Manion FoundationflagshipIn 2025, Travis Manion Foundation acquired The Mission Continues, bringing two best-in-class veteran service organizations together to provide more opportunities for veterans to find community, lead, and serve. The combined organization operates under Travis Manion Foundation and reaches nearly 60 communities nationwide, making it one of the largest veteran-led volunteer networks in the country.
- The Coca-Cola CompanysupportingOfficial beverage sponsor for Operation Tampa Bay Blitz 2025, supporting veteran volunteer service projects in Tampa area.
- StarbuckssupportingCorporate sponsor for Operation Tampa Bay Blitz 2025, supporting veteran-led community service projects.
- ToolBank (Event Sponsor)coreSponsor for Operation Tampa Bay Blitz 2025, providing tools and equipment for service projects across Tampa.
- CarMax (Event Sponsor)corePlatinum sponsor for Operation Tampa Bay Blitz 2025, continuing decade-long partnership supporting veterans and communities.
- CarMax (Earth Month)supportingSponsor for Earth Month 2025 service projects, joining Indianapolis Platoon at Finish Line Boys and Girls Club.
- Student-Veterans of AmericasupportingVolunteer partner for Austin Platoon Earth Month 2025 service project at T.A. Brown Elementary.
- USAA (Volunteer Partner)supportingVolunteer partner for Austin Platoon Earth Month 2025, supporting service project and produce distribution.
- USAAcorePresenting sponsor for Operation Military City Salute 2024 Mass Deployment in San Antonio. USAA is committed to supporting military service members, veterans, and their families through community partnerships.
- Valero EnergysupportingSponsor for Operation Military City Salute 2024, supporting veteran community service in San Antonio.
- CPS EnergysupportingCommunity partnership for Mass Deployment event in San Antonio, Texas. Local energy provider supporting veteran service initiatives.
- VIA Metropolitan TransitsupportingTransportation partner for Operation Military City Salute 2024, supporting logistics for veteran volunteer events.
- Silver Eagle DistributionssupportingSponsor for Operation Military City Salute 2024 Mass Deployment.
- USAA (Presenting Sponsor)corePresenting sponsor for Operation Military City Salute 2024 Mass Deployment in San Antonio.
- Navy Federal Credit UnioncorePresenting sponsor for Veterans in Service campaign, supporting veteran-led community service projects across multiple cities during Veterans Day period.
- FirstrustsupportingSponsor for 2026 Mass Deployment event in Philadelphia.
- A&E NetworkssupportingSponsor for Operation Chi-Town Salute 2022 Mass Deployment in Chicago.
- Starbucks (In-kind)supportingIn-kind sponsor providing beverages and refreshments for Operation Chi-Town Salute volunteers.
- Jewel-OscosupportingIn-kind sponsor for Operation Chi-Town Salute 2022.
- KEENsupportingIn-kind sponsor for Operation Chi-Town Salute 2022, providing footwear or outdoor gear.
- Windy City Tool BanksupportingIn-kind tool sponsor for Operation Chi-Town Salute 2022, supporting Chicago service projects.
- Raytheon TechnologiescoreMulti-year strategic partner since 2020, sponsoring the Women Veterans Leadership Program and Legacy of Service campaign. Raytheon provides funding for program coordination, community events, and networking with leadership experts. Employees volunteer alongside veterans at service events including September 11: National Day of Service and Remembrance.
- Habitat for Humanity Hillsborough CountycoreTampa Service Platoon partners with Habitat for Humanity to build affordable homes. Through 31 years of affiliation, Habitat has built or renovated more than 200 homes. Tampa Platoon goal was to build 13 homes throughout 2018.
- CarMaxcoreLong-time strategic partner since 2015. Platinum sponsor for Mass Deployment events including Operation Tampa Bay Blitz 2025. More than 1,700 CarMax associates have volunteered since 2016, contributing nearly 8,300 hours and creating $270,000+ in economic impact. Partner contributes financially, activates employees as volunteers, and advocates for the mission.
- ToolBank USAcoreToolBank USA has partnered with The Mission Continues for over a decade, supporting platoon operations in cities coast-to-coast. They participated in all eight previous Mass Deployments and have contributed over $1,000,000 in services to under-resourced communities. ToolBank provides tools and equipment for service projects.
Scale indicators34 records
Recent moves8 records
Expansion highlights5 records
The Mission Continues competitors and assessment
Company assessmentDirect peers
- Travis Manion Foundation: Parent organization that acquired The Mission Continues in 2025. Operates a veteran-led service and leadership development model with overlapping Service Platoon and community impact programs, making it the most directly comparable peer.
- Team Rubicon: Veteran-led disaster response and community service nonprofit that mobilizes veteran volunteers for humanitarian and recovery operations. Closest functional peer to The Mission Continues' Service Platoon and Mass Deployment model.
- Bob Woodruff Foundation: Veteran-focused foundation funding post-9/11 veteran programs including community impact and reintegration initiatives. Active funder of The Mission Continues (James Cole Village project), serving overlapping beneficiaries with a grantmaking rather than volunteer-mobilization model.
Broad incumbents
- Wounded Warrior Project: One of the largest and best-funded veteran service nonprofits in the US, offering physical/mental health, career, and engagement programs. Competes for the same corporate CSR dollars and individual donor pool.
- Iraq and Afghanistan Veterans of America (IAVA): National post-9/11 veteran advocacy and services organization. Overlaps with The Mission Continues on the post-9/11 veteran segment and competes for similar individual and corporate donor support.
- American Legion:
Emerging players
- Student Veterans of America: Veteran-support nonprofit focused on higher education success and transition for student veterans. Documented operational partner of The Mission Continues (Earth Month 2025), serving a related but narrower segment.
- Hire Heroes USA: Veteran services nonprofit focused on employment and transition outcomes for service members and spouses. Closely comparable to The Mission Continues on the military-to-civilian transition outcome dimension (employment uplift).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Mission Continues social profiles
Digital presenceThe Mission Continues financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mission Continues leadership team
Management profileNumber of profiles
Profiles5 records
The Mission Continues funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mission Continues M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mission Continues
What does The Mission Continues do?
The Mission Continues deploys post-9/11 and other-era veterans as volunteer leaders to address community needs (food insecurity, education support, neighborhood revitalization, environmental projects) through local Service Platoons in 40+ U.S. cities and an annual large-scale Mass Deployment in a single city. It also runs the Women Veterans Leadership Program (a five-month leadership development cohort) and offers a Donor-Advised Fund vehicle for charitable giving, with all programs delivered free to veteran participants and funded through donations, grants, and corporate sponsorships.
Is The Mission Continues a public or private company?
The Mission Continues is a private company. It is classified as nonprofit foundation owned and is currently acquired.
When was The Mission Continues founded?
The Mission Continues was founded in 2007. It employs 11 to 50 people.
Where is The Mission Continues based?
The Mission Continues is headquartered in St Louis, United States, in the North America region.
How does The Mission Continues make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorship and donor-Advised Fund.
Who are The Mission Continues's main competitors?
Direct peers on record are Travis Manion Foundation, Team Rubicon and Bob Woodruff Foundation. Broad incumbents are Wounded Warrior Project, Iraq and Afghanistan Veterans of America (IAVA) and American Legion. Emerging players are Student Veterans of America and Hire Heroes USA.
Does The Mission Continues have an API?
No public API is recorded for The Mission Continues.
What industry is The Mission Continues in?
The Mission Continues's product category is Veteran Services Nonprofit. Its primary akta.pro industry code is EDAAAOAH, Veterans & Military-to-Civilian Transition Programs, with a secondary code of EDAIAGAF, Disaster Relief & Humanitarian Aid Volunteering. Its NAICS code is 8134 and its SIC code is 8300.