Avanti Markets

What Avanti Markets does

Avanti Markets is a private technology company founded in 2009 by Jim Brinton in Renton, Washington, and the originator of the self-checkout micro market category. The company provides an end-to-end unattended retail platform — the Avanti Market System (AMS) — that combines proprietary kiosk hardware (Executive, Enterprise, and Auxiliary), ERP-style back-office software, payment processing, inventory management, and business reporting for a network of 250+ independent market operators running 10,000+ market locations globally serving 2M+ end consumers. Its product lineup has expanded beyond the original self-checkout kiosk model to include Order Ahead, Food Lockers, a consumer mobile app, Market Card prepaid accounts, the 'Smart N Go' intelligent vending format, and 'Express by Avanti' walk-in/walk-out retail.

The company's revenue model is a four-stream blend: (1) software and platform licensing to operators, (2) kiosk hardware sales through an operator-facing e-commerce storefront, (3) transaction-based payment processing fees as merchant of record, and (4) training, support, and dedicated account management services. End-host companies — employers, hospitals, hotels, colleges, and transportation hubs — receive micro markets at zero cost in exchange for space, power, and connectivity; all capital and operating costs are borne by operators, which positions Avanti as the technology and infrastructure layer between the operator channel and host locations.

Avanti Markets is now a subsidiary within the 365 Retail Markets family, with 365 acting as strategic parent headquartered in Troy, Michigan. Avanti maintains its own brand identity, Renton-based headquarters, and operator relationships while benefiting from parent-level procurement, distribution, and corporate infrastructure. The company is led by founder/CEO Jim Brinton (a 30+ year vending automation veteran and NAMA 'Industry Person of the Year' recipient) alongside President John Reilly, VP of Product Lawrence I. Lerner, and Head of Sales & Customer Success Joel Berman.

Name

Avanti Markets

Legal name

Avanti Markets Inc

Website

https://avantimarkets.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Avanti Markets is a private unattended-retail technology company that pioneered the self-checkout micro market category in 2009. It licenses its AMS software platform, kiosk hardware, and payment-processing services to a 250+ operator channel running 10,000+ market locations for employers, hospitals, hotels, and campuses globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Renton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Micro Market Operator Licensing: Avanti licenses its technology platform, equipment hardware, AMS software, and provides training and support to local market operators who run unattended retail micro markets.
2. Equipment Sales: Sale of kiosk hardware including Executive, Enterprise, and Auxiliary kiosk options to market operators through the online order site.
3. Avanti Market System (AMS) Software: Proprietary ERP business software platform licensed to operators for market management, payment processing, inventory management, and reporting.
4. Payment Processing: Transaction processing services for micro market purchases with merchant of record services for payment card charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Avanti Markets provides a micro market management platform that combines proprietary software (the Avanti Market System, or AMS) with self-checkout kiosk hardware, payment processing, inventory management, and business reporting. The platform is licensed to independent market operators who deploy unattended retail micro markets at employer break rooms, hospitals, hotels, and other host locations, serving more than 2 million end customers across 10,000+ locations.

Product overview

Avanti Markets is a technology company and pioneer of the micro market industry, offering a unified but multi-product platform for unattended retail and self-service convenience shopping. The core of the offering is the Avanti Market System (AMS), a full-stack business platform for market Operators that includes POS/kiosk hardware, ERP business software, payment processing, inventory management, and reporting. The consumer-facing product lineup includes three distinct micro market formats: the original Self-Checkout Kiosk Micro Market, Smart N Go Markets (intelligent vending with secured refrigerated and non-refrigerated modules), and Express by Avanti (walk-in/walk-out retail with no checkout required). Supporting features include Food Lockers for order-ahead pickup, an Auxiliary Kiosk as a compact hardware option, and an Operator Order Site for equipment procurement. For end consumers, Avanti provides a Mobile App enabling contactless, no-touch transactions and account management, alongside a Market Card prepaid account system. Together these products form an end-to-end unattended retail ecosystem spanning hardware, software, payment, and consumer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Avanti Market System (AMS) Flagship micro market management platform for operators providing ERP business software, payment processing, inventory management, and business reporting for unattended retail operations. Licensed to operators who run micro markets at host locations.
• Avanti Self-Checkout Kiosk Micro Market The original self-checkout fresh food micro market format featuring unattended retail with pre-packaged foods, contactless transactions, and shop-scan-go convenience for company break rooms.
• Auxiliary Kiosk A compact self-checkout kiosk (31" H x 11.5" W) with a 15" monitor, designed for small market locations or as a secondary payment station. Supports wired or wireless connectivity and touchless transactions.
• Food Lockers Secure storage lockers for order-ahead food pickup, enabling contactless delivery of pre-ordered meals and snacks at unattended market locations.
• Avanti Markets Mobile App Consumer mobile application enabling contactless, no-touch market shopping, allowing users to pay with a mobile barcode, reload their market card account, view offers, and manage their account from a smartphone.
• Smart N Go Market Intelligent vending solution using secured refrigerated and non-refrigerated locked modules. Customers swipe a payment method to unlock the door, browse and remove items, and are automatically charged only for products taken when the door closes.
• Express by Avanti Walk-in/walk-out micro market concept where customers scan an app or card to enter, select items freely, and leave without any checkout process; the system automatically tracks selections and processes payment.
• Operator Order Site Online ordering portal where market operators purchase equipment, kiosks, coolers, racks, signage, and other gear needed to build and expand their micro markets.

Quantifiable outcome

• Micro market industry grew from ~$15B to $26B in revenues between 2016-2019

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• 365 Retail MarketscoreStrategic or Co-development Partner365 Retail Markets is the parent company of Avanti Markets. Avanti Markets is now part of the 365 Retail Markets family. The parent company provides centralized headquarters at Troy, MI and handles careers/recruitment functions. Avanti maintains its own brand identity and operational independence while benefiting from corporate affiliation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/avanti_markets
• Facebookfacebook.com/AvantiMarketsInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avanti Markets