Proz
Proz is a Brazilian for-profit technical vocational education company operating 17 proprietary training units across São Paulo and Minas Gerais, offering seven certified courses in healthcare, management, and technology to young adults and career changers seeking rapid employment via government and direct-to-consumer channels.
- Company typePrivate
- Founded2021
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Proz does
Proz Educação is a Brazilian for-profit vocational education company operating under the legal entity ESSA Educação Profissional S.A. and headquartered in São Paulo. Formed in 2021 from the merger of two regional operators — ESSA in São Paulo and Enferminas in Minas Gerais — Proz delivers seven nationally certified technical courses spanning healthcare (Nursing, Pharmacy, Radiology, Aesthetics), management (Administration), and technology (Systems Development, Occupational Safety). The company runs 17 proprietary training units across São Paulo (10) and Minas Gerais (7) and extends effective reach to 130+ cities through state-government partnership programs including Trilhas de Futuro (MG), Novotec (SP), and programs in Mato Grosso do Sul.
The core product architecture combines in-person, hands-on instruction with the proprietary SEPA® methodology (Situar, Engajar, Praticar, Avaliar), a four-stage teaching framework that links content to professional reality, stimulates participation, applies learning through projects and case studies, and provides continuous feedback assessment. Complementary digital products include the HeXA program (six certifications bundled into the Super Técnico em Enfermagem course), the Portal do Aluno for academic and financial administration, and Prozy, a WhatsApp-based AI chatbot for student inquiries and consultant handoff. Course certificates carry national validity and, in nursing, recognition from COFEN and the regional CORENs, with authorization granted by State Education Secretariats.
Proz operates a direct-to-consumer tuition model with pricing varying by course, unit, and shift, supported by accessible payment conditions. Distribution mixes self-serve online enrollment, in-person unit enrollment, WhatsApp-led inside sales consultation, and a government-funded channel via state workforce-development programs. Reported student outcomes include a 90% post-course employment rate, 90% placement with partner companies, and a 100% first-internship guarantee for nursing students through partnerships with six hospital networks. Operating structure includes affiliated subsidiaries EB Educação Participações S.A., J.B. Cursos de Enfermagem S.A., and JOY Street S.A., with no external parent company identified in the source material; Globo Ventures is recorded as an investor as of 2024.
Proz firmographics
Firmographics- Name
- Proz
- Legal name
- ESSA Educação Profissional S.A.
- Website
- https://prozeducacao.com.br
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Proz is a Brazilian for-profit technical vocational education company operating 17 proprietary training units across São Paulo and Minas Gerais, offering seven certified courses in healthcare, management, and technology to young adults and career changers seeking rapid employment via government and direct-to-consumer channels.
- Ownership category
- akta.pro rank
Where Proz is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices7 records
Markets served
Proz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Technical Course Tuition: Revenue generated from tuition fees for technical courses in healthcare, management, and technology areas. Pricing varies by course, unit location, and shift. The company offers accessible pricing with facilitated payment conditions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Course fees vary by program type, location, and study shift |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Proz product offering
Product offeringCore offering
Proz Educação is a Brazilian technical vocational education provider offering seven technical courses across healthcare (nursing, pharmacy, radiology, aesthetics), management (administration), and technology (systems development, occupational safety) domains. The company operates 17 proprietary training units in São Paulo and Minas Gerais and partners with state governments to deliver subsidized technical education through programs like Trilhas de Futuro (MG), Novotec (SP), and Mato Grosso do Sul initiatives, reaching 130+ cities. Courses are delivered using the proprietary SEPA® teaching methodology combining theory with practical market-applied activities, with a stated 90% post-completion employment rate.
Product overview
Proz is an educational technology company offering technical vocational courses across three major areas: Healthcare (nursing, pharmacy, radiology, aesthetics), Management (administration), and Technology (systems development, occupational safety). The company operates a unified platform combining seven distinct technical course products with a proprietary SEPA® teaching methodology and the HeXA certification program that provides six certifications within a single nursing course. Student-facing digital products include the Portal do Aluno (student portal), the Prozy WhatsApp chatbot, and the Blog da Proz educational content platform. All courses are delivered in-person at physical units in São Paulo and Minas Gerais, with a focus on practical, market-oriented training designed to facilitate rapid employment after graduation.
Differentiator
Problem solved
Functional benefit
Products and services
- Technical Courses Portfolio A portfolio of seven nationally recognized technical courses spanning healthcare (Técnico em Enfermagem, Técnico em Farmácia, Técnico em Radiologia, Técnico em Estética), management (Técnico em Administração), and technology (Técnico em Desenvolvimento de Sistemas, Técnico em Segurança do Trabalho). Delivered in-person with practical training from day one at 17 proprietary units in São Paulo and Minas Gerais. Target audience is students aged 16+ seeking technical professional certification for rapid labor market insertion.
- HeXA Program (Super Técnico em Enfermagem) A bundled certification program integrated with the nursing technical course that delivers six certifications within a single course enrollment. Features practical classes from the first day to prepare students for the job market, with guaranteed first internship placement through partner hospitals and clinics.
Quantifiable outcome
- 90% of students are employed after completing their course
- +3 more outcomes
Companies that use Proz
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Proz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Proz partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Governo de Minas GeraiscoreStrategic partnership with Minas Gerais state government to provide technical education programs. Includes the Trilhas de Futuro program which offers free technical courses to MG citizens through Proz units.
- Governo de São PaulocorePartnership with São Paulo state government through the Novotec program, providing technical courses to SP students at subsidized costs.
- Governo de Mato Grosso do SulminorPartnership with Mato Grosso do Sul state government to offer technical education programs to MS citizens.
- Hospital BaleiacoreHealthcare partner providing internship placements for nursing students. Many students are hired by partner hospitals after completing their internships.
- Hospital Mater DeicoreHealthcare partner providing internship placements for nursing students at one of Brazil's leading hospital networks.
- Hospital Albert SabincoreHealthcare partner providing clinical internship opportunities for nursing students in a established hospital setting.
- Hospital Vila SantacoreHealthcare partner providing internship and potential employment opportunities for nursing students.
- Hospital São JoãocoreHealthcare partner providing clinical internship placements for nursing students.
- Hospital São FranciscocoreHealthcare partner providing clinical internship placements and employment pathway for nursing graduates.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Proz competitors and assessment
Company assessmentOthers
- Adtalem Global Education: US-listed global education company with a strong healthcare education vertical (Ross University, Chamberlain University). Adtalem is thematically relevant as a comparator on healthcare-technical training economics and outcome-driven marketing, though it operates in different geographies.
Broad incumbents
- SENAI (Serviço Nacional de Aprendizagem Industrial): Brazil's nationwide industrial apprenticeship and technical training system, funded by mandatory employer contributions. SENAI operates thousands of training units across all Brazilian states and competes directly with Proz for the same technical education and government-funded student segments, with a structural cost advantage from tax-based funding.
- Anima Holding: Brazilian education group operating multiple higher education brands and an expanding digital and continuing education footprint. Anima is comparable as a broad-based incumbent with exposure to healthcare and technology verticals that overlap with Proz's course mix.
- Cogna Educação: One of Brazil's largest private education groups, with K-12, higher education, and adult learning brands. Cogna has scale and capital that Proz lacks, and competes in the broader post-secondary and vocational segments that intersect with Proz's technical course portfolio.
- SENAC (Serviço Nacional de Aprendizagem Comercial): Brazil's national commercial and services apprenticeship system, also funded by mandatory employer contributions. SENAC delivers vocational training across healthcare, management, and technology verticals that overlap directly with Proz's seven-course portfolio, and is a default competitor for any state-level training contract.
- Yduqs Participações: Brazilian education holding company operating higher education and digital learning brands (Idomed, Estácio, Wyden). Yduqs is a relevant comparable for Proz because of overlapping student demographics and growing investment in healthcare and technology verticals.
Emerging players
- ICPG / IPO Educação: Emerging Brazilian education group pursuing a roll-up strategy across K-12, technical, and higher education assets. ICPG is comparable as a newer entrant building scale through acquisitions and partnerships in vocational segments that overlap with Proz's core offering.
- Univeritas / Univeritas Educacional: Brazilian education operator with higher education and vocational programs. Univeritas competes for the same adult learner seeking technical certification as Proz, but at smaller scale and primarily regional.
Direct peers
- Afya Participações: Brazilian education group focused on healthcare professionals, with medical schools, residency programs, and digital health solutions. Afya is the most direct strategic peer for Proz because it shares the healthcare-technical-training DNA and benefits from the same underlying nursing and allied-health labor shortage.
Regional players
- Ser Educacional: Northeast Brazil-focused higher education and vocational training group with growing presence in healthcare and technology programs. Ser Educacional is comparable to Proz on student demographic and healthcare vertical focus, but operates in a different geographic footprint, making it a regional rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Proz social profiles
Digital presenceProz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proz leadership team
Management profileNumber of profiles
Proz subsidiaries and ownership
Company hierarchySubsidiaries3 records
Proz funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proz
What does Proz do?
Proz Educação is a Brazilian technical vocational education provider offering seven technical courses across healthcare (nursing, pharmacy, radiology, aesthetics), management (administration), and technology (systems development, occupational safety) domains. The company operates 17 proprietary training units in São Paulo and Minas Gerais and partners with state governments to deliver subsidized technical education through programs like Trilhas de Futuro (MG), Novotec (SP), and Mato Grosso do Sul initiatives, reaching 130+ cities. Courses are delivered using the proprietary SEPA® teaching methodology combining theory with practical market-applied activities, with a stated 90% post-completion employment rate.
Is Proz a public or private company?
Proz is a private company. It is classified as venture growth investor backed and is currently operating.
When was Proz founded?
Proz was founded in 2021. It employs 501 to 1,000 people.
Where is Proz based?
Proz is headquartered in São Paulo, Brazil, in the Latin America region.
How does Proz make money?
One revenue line is on record: technical Course Tuition.
Who are Proz's main competitors?
Adtalem Global Education is listed as an others. Broad incumbents are SENAI (Serviço Nacional de Aprendizagem Industrial), Anima Holding, Cogna Educação, SENAC (Serviço Nacional de Aprendizagem Comercial) and Yduqs Participações. Emerging players are ICPG / IPO Educação and Univeritas / Univeritas Educacional. Afya Participações is listed as a direct peer. Ser Educacional is listed as a regional player.
Does Proz have an API?
No public API is recorded for Proz.