Hospital da Baleia
- Company typePrivate
- Founded1940
- HeadquartersBelo Horizonte, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Hospital da Baleia firmographics
Firmographics- Name
- Hospital da Baleia
- Legal name
- Fundação Benjamin Guimarães
- Website
- https://hospitaldabaleia.org.br
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Hospital da Baleia industry classification
Industry- Product category
- Public Hospital Healthcare Services
- NAICS
- General Medical and Surgical Hospitals (6221), General Medical and Surgical Hospitals (622110), General Medical and Surgical Hospitals (62211)
- SIC
- Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060)
- akta.pro primary industry
- Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)
Keywords
Where Hospital da Baleia is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Hospital da Baleia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- SUS (Sistema Único de Saúde) Public Health System: Primary revenue source through government-funded healthcare services. The hospital dedicates 100% of its capacity to SUS, receiving per-procedure payments from the government. However, SUS reimbursement rates have not been updated since 1999, creating a significant operational deficit that requires charitable donations to offset.
- Charitable Donations and Campaigns: Voluntary donations from individuals and corporate partners through direct mail campaigns (mala direta), retail partner programs (Doe seu troco), and direct contribution campaigns. Donation boleto suggested value is R$70. Donations support pediatric care including medications, exams, consultations, hospitalizations, surgeries, chemotherapy, and dialysis sessions.
- Corporate Partnership Programs (Doe seu troco): Retail partners redirect customer round-up donations to the hospital. Includes Drogaria Araujo (20-year partnership), EPA Supermercados/Mineirão (10-year partnership), Mart Minas, Tambasa, and Supermercados Castelão. All donated funds are transferred monthly to the hospital in full without any deductions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | SUS Healthcare Services - Free public healthcare |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Hospital da Baleia product offering
Product offeringCore offering
Hospital da Baleia is a philanthropic hospital that delivers 100% of its capacity to Brazil's public health system (SUS), offering high-complexity inpatient and outpatient medical care across multiple specialty centers: adult and pediatric oncology, nephrology with hemodialysis and kidney transplant, orthopedics and traumatology, pediatrics, women's health, and craniofacial/labiopalatal treatment (Centrare). The hospital also operates donation programs (voluntary contributions, retail partner round-ups) and supporting services such as medical residency and supplier/donor portals.
Product overview
Hospital da Baleia is a philanthropic healthcare institution offering a comprehensive range of medical services primarily through Brazil's public healthcare system (SUS). The hospital operates multiple specialty centers including oncology (adult and pediatric), orthopedics, nephrology with hemodialysis and kidney transplant, cleft lip/palate treatment (Centrare), pediatrics, and women's health. Additional services include voluntary donation programs, supplier management, donor relationship portals, and LGPD-compliant data management. The institution serves patients from 88% of municipalities in Minas Gerais and is managed by Fundação Benjamin Guimarães.
Differentiator
Problem solved
Functional benefit
Brands
- Centrare: Centro de Tratamento e Reabilitação de Fissuras Labiopalatinas e Deformidades Craniofaciais - Reference center for cleft lip and palate treatment and craniofacial deformities rehabilitation
Products and services
- Centro de Oncologia – Adulto e Pediátrica Specialty reference center providing comprehensive cancer treatment for adult and pediatric patients, including chemotherapy sessions, surgical oncology, and specialized oncology consultations for SUS patients across Minas Gerais.
- Centro de Ortopedia e Traumatologia Orthopedics and traumatology center offering orthopedic surgeries, trauma treatment, and sports medicine services. Ranked second best hospital in Minas Gerais for orthopedics.
- Centro de Nefrologia (Hemodiálise e Transplante Renal) Nephrology center offering hemodialysis sessions and kidney transplant evaluation, surgery, and follow-up services for patients with chronic kidney disease across Minas Gerais.
- Centrare – Centro de Tratamento e Reabilitação de Fissuras Labiopalatinas e Deformidades Craniofaciais Specialized reference center for surgical correction and rehabilitation of cleft lip/palate and craniofacial deformities, providing multi-disciplinary treatment for pediatric and adult patients.
- Centro de Pediatria Pediatric care center providing comprehensive healthcare services for children from newborns to adolescents, including hospitalizations, pediatric surgeries, specialized consultations, and pediatric oncology support.
- Saúde da Mulher Women's health services center offering obstetrics, gynecology, and mastology (breast health) care for female patients across Minas Gerais.
- Programa de Residência Médica Medical residency training program providing postgraduate clinical education to physicians at the hospital's specialty centers, administered by the Comissão de Residência and NEP (Núcleo de Educação Permanente).
- Doação Voluntária (Voluntary Donation Program) Voluntary donation program allowing individual supporters to contribute financially through boleto bancário or DDA (Débito Direto Autorizado), with suggested donation of R$70 supporting pediatric examinations, medications, consultations, hospitalizations, surgeries, chemotherapy, and dialysis.
Quantifiable outcome
- Over 810,000 medical procedures performed in 2024
- +2 more outcomes
Companies that use Hospital da Baleia
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles2 records
Hospital da Baleia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hospital da Baleia partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Drogaria Araujocore20-year partnership with major pharmacy chain. Partnership has contributed to over 250,000 hospitalizations, 409,000 chemotherapy sessions, 807,000 dialysis sessions, and 2.5 million consultations. Funds are transferred monthly to the hospital.
- EPA Supermercadoscore10-year partnership with EPA Supermercados and Mineirão Atacarejo. Partnership has contributed to over 410,816 pediatric attendances including 15,293 surgeries, 50,101 hospitalizations, 124,821 consultations, 205,745 exams, and 14,456 chemotherapy and radiotherapy sessions.
- Mart MinasmajorSupermarket chain participating in 'Doe seu troco' (round-up donation) program supporting pediatric care at the hospital.
- TambasamajorSupermarket chain participating in charitable donation programs supporting hospital operations.
- Supermercados CastelãomajorSupermarket chain participating in 'Doe seu troco' round-up donation program for pediatric care.
- Azul Linhas AéreasminorCorporate volunteer program where pilots and flight attendants visit the hospital to engage with children at Centrare (craniofacial treatment center), bringing joy and entertainment to young patients.
- CaptaMedminorHealthcare-focused company listed as a hospital partner in the institutional partner section.
- Mineirão Atacarejocore10-year partnership with EPA Supermercados and Mineirão Atacarejo in 'Doe seu troco' program supporting pediatric care.
- McKinseyminorManagement consulting firm listed as a hospital partner.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Hospital da Baleia competitors and assessment
Company assessmentBroad incumbents
- Hospital Israelita Albert Einstein: Brazil's largest private hospital network with a broad specialty portfolio including oncology, orthopedics, nephrology and pediatrics. Not philanthropic, but competes for the same high-complexity Brazilian patient pool and benchmark clinical quality.
- Hospital Sírio-Libanês: Major private Brazilian hospital and reference center in oncology and high-complexity specialties. Competes for premium and SUS complex-case patients and serves as a clinical-quality benchmark for SUS-funded reference centers like Hospital da Baleia.
Regional players
- Hospital Mater Dei: Private hospital network with a flagship in Belo Horizonte, offering oncology, orthopedics and high-complexity care. Competes for SUS- and private-pay patients in the same Belo Horizonte market though operating on a fundamentally different (private) model.
- Hospital São Camilo: Brazilian hospital network with units across multiple states providing general and high-complexity services. Comparable multi-specialty hospital operator, though primarily private and concentrated in São Paulo rather than Minas Gerais.
Direct peers
- Hospital Pequeno Príncipe: Large philanthropic pediatric hospital in Curitiba operating with the same SUS + donation model. Closely comparable for the pediatric and pediatric-oncology service line and donor-funding approach.
- Hospital de Amor (Barretos): Brazil's flagship philanthropic cancer hospital, entirely donation- and SUS-funded. Highly comparable operating model and oncology franchise, with similar dependence on retail round-up programs (McDia Feliz) and corporate CSR.
- Hospital Felício Rocho: Major philanthropic hospital in Belo Horizonte providing high-complexity SUS and private care across oncology, orthopedics and other specialties. Directly competes for the same SUS reference-center patient flows within the same metropolitan area.
- Santa Casa de Misericórdia de Belo Horizonte: Historic philanthropic hospital in Belo Horizonte with the same SUS-funded, donation-supported operating model and a broad multi-specialty portfolio. Closest functional analog to Hospital da Baleia in terms of mission, structure, and patient base.
- Santa Casa de Misericórdia de São Paulo: Largest philanthropic hospital complex in São Paulo with a SUS-dependent, donation-supported operating model. Comparable governance (Santa Casa de Misericórdia foundation structure), scale, and multi-specialty reference-center positioning.
- Hospital das Clínicas da UFMG: Large academic/public hospital in Belo Horizonte that competes with Hospital da Baleia for SUS reference-center designations and high-complexity patient referrals across Minas Gerais. Most directly comparable given shared city, SUS dependency and multi-specialty profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hospital da Baleia social profiles
Digital presenceHospital da Baleia compliance and trust
Trust signalCompliance3 records
Hospital da Baleia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hospital da Baleia leadership team
Management profileNumber of profiles
Profiles4 records
Hospital da Baleia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hospital da Baleia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hospital da Baleia
What does Hospital da Baleia do?
Hospital da Baleia is a philanthropic hospital that delivers 100% of its capacity to Brazil's public health system (SUS), offering high-complexity inpatient and outpatient medical care across multiple specialty centers: adult and pediatric oncology, nephrology with hemodialysis and kidney transplant, orthopedics and traumatology, pediatrics, women's health, and craniofacial/labiopalatal treatment (Centrare). The hospital also operates donation programs (voluntary contributions, retail partner round-ups) and supporting services such as medical residency and supplier/donor portals.
Is Hospital da Baleia a public or private company?
Hospital da Baleia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hospital da Baleia founded?
Hospital da Baleia was founded in 1940. It employs 1,001 to 5,000 people.
Where is Hospital da Baleia based?
Hospital da Baleia is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Hospital da Baleia make money?
Three revenue lines are on record. SUS (Sistema Único de Saúde) Public Health System is the primary driver. The others are charitable Donations and Campaigns and corporate Partnership Programs (Doe seu troco).
Who are Hospital da Baleia's main competitors?
Broad incumbents on record are Hospital Israelita Albert Einstein and Hospital Sírio-Libanês. Regional players are Hospital Mater Dei and Hospital São Camilo. Direct peers are Hospital Pequeno Príncipe, Hospital de Amor (Barretos), Hospital Felício Rocho, Santa Casa de Misericórdia de Belo Horizonte, Santa Casa de Misericórdia de São Paulo and Hospital das Clínicas da UFMG.
Does Hospital da Baleia have an API?
No public API is recorded for Hospital da Baleia.
What industry is Hospital da Baleia in?
Hospital da Baleia's product category is Public Hospital Healthcare Services. Its primary akta.pro industry code is BPAGACAB, Hospitals, Clinics & Charitable Healthcare Providers. Its NAICS code is 6221 and its SIC code is 8062.