Simracing.GP
Simracing.GP is a London-based cloud platform that automates the running of online sim racing championships, providing server provisioning, livery and setup synchronization, and league management for individual drivers, community organizers, and commercial esports operators across multiple racing titles.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Simracing.GP does
Simracing.GP is a London-based cloud platform that provides automated infrastructure for running online sim racing championships and leagues. The company, founded in 2020 and operating with fewer than 10 employees, serves two primary user groups: individual sim racing drivers who participate in organized events, and community administrators who organize leagues and championships. The platform eliminates the technical overhead of running online races by providing automatic server provisioning, SGP Sync (a system that distributes liveries and setups to drivers' game folders before each race), championship and series management with automated standings, Balance of Performance controls, on-demand practice servers, and Discord role integration. The platform supports dedicated-server sim titles (Assetto Corsa, ACC, Automobilista 2, RaceRoom) and manual result entry for titles without dedicated server support (iRacing, Le Mans Ultimate, F1 2024, console ACC).
The business model is a tiered freemium SaaS offering. Individual drivers can race for free or upgrade to a Supporter plan; community administrators subscribe to a free Community plan (manual race management) or a paid Advanced plan (automated server hosting); commercial organizations negotiate custom multi-year contracts via direct sales. A usage-based revenue stream supplements subscriptions through on-demand practice server time, priced by driver slots and session duration. The platform monetizes via app.simracing.gp, the SGP Sync skin/setup library at sync.simracing.gp, a free SEO-driven Fuel Calculator tool, and an extensive content marketing library of guides, tutorials, and game reviews. Reported scale metrics include 30K+ races completed, 13.9M+ laps driven, 2,900+ tournaments finished, and 428K+ driver entries. The company is privately held, bootstrapped (no disclosed funding), and operates globally with UK governing law.
Simracing.GP firmographics
Firmographics- Name
- Simracing.GP
- Website
- https://simracing.gp
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simracing.GP is a London-based cloud platform that automates the running of online sim racing championships, providing server provisioning, livery and setup synchronization, and league management for individual drivers, community organizers, and commercial esports operators across multiple racing titles.
- Ownership category
- akta.pro rank
Simracing.GP industry classification
Industry- Product category
- Sim Racing Esports Platform
- NAICS
- Software Publishers (51321), Racetracks (711212)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Cloud Gaming Infrastructure & GPU Cloud Providers (IaaS/PaaS for gaming) (MPAFAHAC)
Keywords
Where Simracing.GP is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Simracing.GP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
Revenue model
- Driver Subscriptions: Free racing for all drivers with optional paid Supporter plan unlocking additional perks and data insights. Driver plans offer tiered access to platform features.
- Community Plans: Free Community Plan offers manual race management. Advanced Plan includes automated server hosting. Commercial communities have same features as Advanced with custom pricing. Community administrators subscribe to manage leagues and championships.
- On-Demand Practice Server Time: Flexible, on-demand practice server options with server time bookable by the minute. Server time consumed depends on session length and driver slots. Usage-based pricing with table showing costs for different configurations (e.g., 4 drivers/30 min = 15 units, 50 drivers/180 min = 420 units).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for drivers and community administrators |
| Subscription | Monthly | Supporter Plan for drivers |
| Subscription | Monthly | Advanced Plan for community administrators |
| Subscription | Multi-year contract | Commercial Communities Plan |
| Usage-based | Pay-as-you-go | On-Demand Practice Server Time |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Simracing.GP product offering
Product offeringCore offering
Simracing.GP is a cloud-based SaaS platform for organizing and managing online sim racing championships and leagues. It automates dedicated server provisioning, distributes driver liveries and car setups to the correct game folders via its SGP Sync technology, runs championship standings and custom point systems, and integrates with Discord for community management across titles such as Assetto Corsa, ACC, Automobilista 2, RaceRoom, iRacing, Le Mans Ultimate, and F1 2024.
Product overview
Simracing.GP is a unified sim racing championship management platform consisting of the core SGP Platform for organizing races and managing championships, SGP Sync for automatic livery and setup distribution, a Fuel Calculator tool for race preparation, and a Guides/Tutorials content library. The platform supports multiple racing titles including Assetto Corsa, Assetto Corsa Competizione, Automobilista 2, RaceRoom Racing Experience, iRacing, Le Mans Ultimate, and F1 2024. Subscription tiers range from a free community plan with manual result entry to paid Advanced and Commercial plans with automated server hosting and on-demand practice servers.
Differentiator
Problem solved
Functional benefit
Products and services
- Simracing.GP Platform
- SGP Sync
Quantifiable outcome
- 428,000+ driver entries managed on the platform
- +2 more outcomes
Companies that use Simracing.GP
Customer profileSegments3 records
Simracing.GP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Simracing.GP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RacingStrongerminorRacingStronger is an organization dedicated to promoting the mental health benefits of sim racing. Simracing.GP has partnered with RacingStronger, with content written in collaboration. RacingStronger studies and promotes mental well-being benefits within the sim racing community, and Simracing.GP features this content on their platform as part of their guides section.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Simracing.GP competitors and assessment
Company assessmentDirect peers
- SimRacingSystem: Online sim racing league and championship management platform that, like Simracing.GP, helps drivers and organizers run organized online races across multiple sim titles. Closest direct functional competitor.
- Low Fuel Motorsport: Sim racing league platform offering free and subscription leagues across multiple titles. Overlaps with Simracing.GP on community-administered race organization and driver participation tooling.
- The Sim Grid: Sim racing tournament and league hosting platform serving community drivers and esports organizers. Direct competitor in the organized online sim racing event space.
- RaceSpot TV: Sim racing broadcasting and championship organizer that hosts multi-sim competitive events. Comparable as a community-facing sim racing event operator, though with stronger broadcast emphasis.
Broad incumbents
- iRacing: Dominant subscription sim racing platform with built-in hosted leagues, official series, and sanctioning. Not a direct SaaS competitor but a broad incumbent whose native league features and policies directly shape Simracing.GP's addressable opportunity.
- ESL Gaming: Largest global esports tournament organizer across multiple titles. Broad incumbent serving as a benchmark for what scaled esports event infrastructure looks like, and a potential commercial customer or competitor depending on Simracing.GP's commercial trajectory.
- Gran Turismo: Sony's flagship console racing franchise with integrated online sport mode and FIA-certified championships. Broad incumbent whose native competitive infrastructure competes indirectly with third-party league management.
- Forza Motorsport: Microsoft's premier racing sim franchise with built-in multiplayer leagues and Forza Race Regulations. Broad incumbent adjacent to Simracing.GP's console-ACC and F1-style communities.
Emerging players
- Toornament: Esports tournament management SaaS providing brackets, standings, and organizer tooling. Emerging player whose general-purpose tournament platform partially overlaps with SGP's championship/series management features.
Others
- OverTake.gg: Sim racing community and news site that drives discovery of leagues and events. Adjacent ecosystem participant whose audience overlaps with SGP's community and content marketing funnel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Simracing.GP social profiles
Digital presenceSimracing.GP financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simracing.GP leadership team
Management profileNumber of profiles
Simracing.GP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simracing.GP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simracing.GP
What does Simracing.GP do?
Simracing.GP is a cloud-based SaaS platform for organizing and managing online sim racing championships and leagues. It automates dedicated server provisioning, distributes driver liveries and car setups to the correct game folders via its SGP Sync technology, runs championship standings and custom point systems, and integrates with Discord for community management across titles such as Assetto Corsa, ACC, Automobilista 2, RaceRoom, iRacing, Le Mans Ultimate, and F1 2024.
Is Simracing.GP a public or private company?
Simracing.GP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simracing.GP founded?
Simracing.GP was founded in 2020. It employs 1 to 10 people.
Where is Simracing.GP based?
Simracing.GP is headquartered in London, United Kingdom, in the Europe region.
How does Simracing.GP make money?
Three revenue lines are on record. Driver Subscriptions are the primary driver. The others are community Plans and on-Demand Practice Server Time.
Who are Simracing.GP's main competitors?
Direct peers on record are SimRacingSystem, Low Fuel Motorsport, The Sim Grid and RaceSpot TV. Broad incumbents are iRacing, ESL Gaming, Gran Turismo and Forza Motorsport. Toornament is listed as an emerging player. OverTake.gg is listed as an others.
Does Simracing.GP have an API?
No public API is recorded for Simracing.GP.
What industry is Simracing.GP in?
Simracing.GP's product category is Sim Racing Esports Platform. Its primary akta.pro industry code is MPAFAHAC, Cloud Gaming Infrastructure & GPU Cloud Providers (IaaS/PaaS for gaming). Its NAICS code is 51321 and its SIC code is 7370.