The SimGrid
Online sim racing platform hosting ranked races, leagues, and community events across 16+ simulation titles, serving 325K individual users and 3,000+ community organizers globally through a freemium model and $5.99/month Grid Pass subscription.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What The SimGrid does
The SimGrid is a web-based sim racing platform that hosts daily ranked races, community-organized leagues, and championships across more than 16 simulation titles, including Assetto Corsa Competizione, Assetto Corsa Evo, iRacing, Le Mans Ultimate, F1 2025, Forza Motorsport, Gran Turismo 7, and NASCAR 25. The platform serves two primary user types: individual sim racers who compete for skill-based matchmaking rankings and community organizers who create and manage leagues and events. Underlying technology includes the Grid Rating skill-rating system, a Performance Analysis module offering lap-by-lap telemetry with team-driver comparisons, calendar sync, and event-management infrastructure supporting both PC and console (PlayStation/Xbox) game clients. Authentication is provided via Discord and Steam OAuth, with deep integrations into publisher-affiliated portals such as acevo.gg for Assetto Corsa Evo.
The SimGrid operates a freemium business model with two revenue streams. Free users receive unlimited league racing, ranked racing, 4-hour registration windows, and standard profile features, while paying Grid Pass subscribers (priced at $5.99 per driver per month, processed via Chargebee) unlock 8-hour registration windows, full Performance Analysis, ad-free browsing, calendar feed sync, and a Discord Pro role. The second revenue stream is advertising from sim-racing hardware and accessory manufacturers (Conspit, Sim Motion, Simagic, VPG Sim, Coach Dave Academy, G-Portal, RaceControl, Rinaldi Racing) and from motorsport brands (SRO Esports, Mercedes-AMG Motorsport). The company is privately held, legally domiciled as Speed Capital Ltd. in the United Kingdom, headquartered in London, and serves a global footprint spanning more than 15 countries without disclosed external funding or revenue figures.
The SimGrid firmographics
Firmographics- Name
- The SimGrid
- Legal name
- Speed Capital Ltd.
- Website
- https://thesimgrid.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Online sim racing platform hosting ranked races, leagues, and community events across 16+ simulation titles, serving 325K individual users and 3,000+ community organizers globally through a freemium model and $5.99/month Grid Pass subscription.
- Ownership category
- akta.pro rank
The SimGrid industry classification
Industry- Product category
- Sim Racing Platform
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders) (MPAFADAF)
Keywords
Where The SimGrid is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
The SimGrid business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Grid Pass Subscription: Monthly subscription at $5.99 per driver providing extended registration windows (8 hours vs 4 hours for free), performance analysis app access, ad-free browsing, Discord Pro role, and calendar sync features.
- Advertising Revenue: Display advertising on the platform, with paid sponsorships from sim racing equipment brands (Conspit, Sim Motion, Simagic, VPG Sim, Coach Dave Academy) and hardware companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with unlimited league racing and quick racing |
| Subscription | Monthly | Grid Pass at $5.99/month for 1 Driver |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
The SimGrid product offering
Product offeringCore offering
The SimGrid is a web-based sim racing platform that hosts daily ranked races, community-organized leagues, and championships across 16+ major sim racing titles (including Assetto Corsa Evo, ACC, iRacing, Le Mans Ultimate, F1 2025, GT7, and NASCAR 25). It operates on a freemium model: a free tier provides unlimited league and ranked racing with a 4-hour registration window, while the Grid Pass subscription at $5.99/month extends registration to 8 hours and unlocks performance analysis, ad-free browsing, team creation, and Grid Rating statistics. The platform supports community-hosted leagues (3,130+ communities, 14,300+ events) and is the only platform officially connected to Le Mans Ultimate and Assetto Corsa Evo.
Product overview
SimGrid is a unified sim racing platform that connects racers across 16 major simulation titles (Assetto Corsa Evo, ACC, iRacing, Le Mans Ultimate, F1 2025, Forza Motorsport, Gran Turismo 7, NASCAR 25, Project Motor Racing, RaceRoom, rFactor 2, Automobilista 2). The platform combines a free tier for league and quick racing with a premium Grid Pass subscription ($5.99/month) that adds Performance Analysis, extended registration windows, team creation, and Grid Rating statistics. The core offering is supplemented by integrated external tools—Coach Dave Delta (setup and telemetry analysis), iRacing/LMU/ACC Setups, Coaching, Never Lift courses, and a Fuel Estimator—all accessible within the SimGrid ecosystem alongside 3,130+ communities organizing 14,300+ events.
Differentiator
Problem solved
Functional benefit
Products and services
- SimGrid Platform
Quantifiable outcome
- Platform has facilitated 1 million+ grid slots filled across events
- +1 more outcomes
Companies that use The SimGrid
Customer profileSegments3 records
Ideal customer profiles3 records
The SimGrid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
The SimGrid partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Coach Dave AcademycoreDeep integration providing Delta app (performance analysis tool), professional setups for ACC, LMU, iRacing, and AC Evo, coaching services, and video analysis tools. Coach Dave Academy community is featured on SimGrid with dedicated pages. The partnership provides exclusive tools and content integrated into the SimGrid platform.
- Acevo (Assetto Corsa Evo Portal)coreOfficial integration with acevo.gg providing daily ranked races and championships for Assetto Corsa Evo. This is described as the only platform officially connected to Assetto Corsa Evo alongside Le Mans Ultimate.
- Le Mans Ultimate (Studio 397)coreOfficial platform connection to Le Mans Ultimate racing simulation. SimGrid is the only platform officially connected to Le Mans Ultimate and Assetto Corsa Evo for ranked racing and championships.
- SRO Motorsports Group / SRO EsportsmajorSRO Esports community hosted on SimGrid featuring multi-event championships of Assetto Corsa Competizione races at iconic circuits, organized by SRO Motorsports Group and Kunos Simulazioni.
- Mercedes-AMG MotorsportmajorMercedes-AMG Motorsport Virtual Championship featured on SimGrid via Hot Laps, with qualifying across 5 racing titles leading to exclusive prizes and experiences.
- ConspitminorSim racing brake manufacturer advertising on SimGrid, featuring CPP EVO V2 hydraulic brake products.
- Sim MotionminorSim racing equipment retailer advertising Simagic bundles and products on SimGrid platform.
- RaceControlminorSim racing tool/brand partner advertising on the SimGrid platform footer sponsors section.
- Rinaldi RacingminorSim racing brand partner advertised in footer sponsors section.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The SimGrid competitors and assessment
Company assessmentDirect peers
- Lowfuel Motorsport: Lowfuel Motorsport is a sim racing news outlet and community hub that also runs community events and championships. It competes with SimGrid for engagement among sim racing enthusiasts and event discovery.
- RaceSpot TV: RaceSpot TV operates a sim racing community, content channel, and league hosting services. It competes with SimGrid for organizers who want an integrated content-plus-league platform.
- Rennsport: Rennsport is a free-to-play sim racing platform backed by Porsche/Motorsport Games that includes its own online ranked mode and competitive leagues. It competes with SimGrid for the attention of competitive sim racers, particularly on the console/PC boundary.
- VCO (Virtual Competition Organisation): VCO organizes professional sim racing championships and esports events, often in partnership with real-world motorsport series. It is comparable to SimGrid on the high-end, organized esports competition side.
- GridFinder: GridFinder is a dedicated sim racing team/league finder connecting drivers with communities and events. It addresses a similar use case to SimGrid's community discovery, making it a close direct peer.
- Sector 33: Sector 33 is a sim racing league operator and community platform that runs regular championships across multiple sims. It overlaps with SimGrid on the organizer/league side of the market.
- iRacing: iRacing is the dominant subscription sim racing platform with built-in online racing, ranked competition, and licensed series. It is the most direct competitor to SimGrid for ranked sim racing experiences, though iRacing owns the underlying simulation while SimGrid is title-agnostic.
- OverTake: OverTake (formerly RaceDepartment's community) is one of the largest sim racing news, community, and content platforms, hosting league listings, mod downloads, and competitive discussion. It overlaps with SimGrid's community/league discovery layer.
Others
- Coach Dave Academy: Coach Dave Academy is a sim racing coaching, setups, and tool provider (Delta) that is already a deep integration partner of SimGrid. It is an adjacent ecosystem participant rather than a direct competitor, providing premium content layered on platforms like SimGrid.
Broad incumbents
- ESL Gaming: ESL (part of ESL FACEIT Group) is the largest general esports tournament and league operator. While not specialized in sim racing, it competes for the same brand sponsorship and organized competition dollars that SimGrid is targeting with OEM partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The SimGrid social profiles
Digital presenceThe SimGrid financial estimates
Financial estimateRevenue estimate
Valuation estimate
The SimGrid leadership team
Management profileNumber of profiles
The SimGrid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The SimGrid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The SimGrid
What does The SimGrid do?
The SimGrid is a web-based sim racing platform that hosts daily ranked races, community-organized leagues, and championships across 16+ major sim racing titles (including Assetto Corsa Evo, ACC, iRacing, Le Mans Ultimate, F1 2025, GT7, and NASCAR 25). It operates on a freemium model: a free tier provides unlimited league and ranked racing with a 4-hour registration window, while the Grid Pass subscription at $5.99/month extends registration to 8 hours and unlocks performance analysis, ad-free browsing, team creation, and Grid Rating statistics. The platform supports community-hosted leagues (3,130+ communities, 14,300+ events) and is the only platform officially connected to Le Mans Ultimate and Assetto Corsa Evo.
Is The SimGrid a public or private company?
The SimGrid is a private company. It is classified as corporate owned and is currently operating.
When was The SimGrid founded?
The SimGrid was founded in 2019. It employs 11 to 50 people.
Where is The SimGrid based?
The SimGrid is headquartered in London, United Kingdom, in the Europe region.
How does The SimGrid make money?
Two revenue lines are on record. Grid Pass Subscription is the primary driver. The others are advertising Revenue.
Who are The SimGrid's main competitors?
Direct peers on record are Lowfuel Motorsport, RaceSpot TV, Rennsport, VCO (Virtual Competition Organisation), GridFinder, Sector 33, iRacing and OverTake. Coach Dave Academy is listed as an others. ESL Gaming is listed as a broad incumbent.
Does The SimGrid have an API?
No public API is recorded for The SimGrid.
What industry is The SimGrid in?
The SimGrid's product category is Sim Racing Platform. Its primary akta.pro industry code is MPAFADAF, Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders). Its NAICS code is 711320 and its SIC code is 7990.