What Blumaka does

Blumaka is a US-based designer and manufacturer of performance and comfort insoles for athletic and everyday footwear, founded in 2019 by footwear industry veteran Stuart Jenkins and headquartered in Goleta, California. The company's core product is a family of insoles built around a patented NonSlip/FoamLock top-cover technology that chemically resists internal foot slippage inside the shoe, paired with stability-enhancing sidewall pillars and a sculpted heel cup for ground reaction force management. Its portfolio spans NonSlip Performance Insoles ($55–$65), Comfort Insoles ($50–$60), and premium carbon-fiber SKUs integrating licensed Carbitex GearFlex adaptive carbon technology (Carbon Elite at $140, Carbon Pro Rigid at $99.99) targeted at turf toe prevention and propulsion; a Fleks sub-brand of recycled-foam recovery slides ($65–$95) extends the brand beyond in-shoe use. All products use up to 85% recycled ETPU foam, and the company holds Global Recycled Standard (GRS) certification with 100% supplier traceability.

Blumaka operates a vertically integrated supply chain through a company-owned manufacturing facility in Guangdong, China, which the company cites as enabling near-zero water consumption (2 tablespoons per pair vs. 20,000 gallons in traditional foam molding) and a 65% reduction in carbon emissions versus conventional foam molding. Primary go-to-market is direct-to-consumer e-commerce via a Shopify storefront with sport-specific landing pages, an insole quiz, a 90-day performance guarantee, and a 1,000-mile durability guarantee; a secondary wholesale channel serves specialty run retailers (e.g., A Snail's Pace) and team accounts. In 2025, Blumaka extended into an OEM/white-label model through a partnership with Allbirds, supplying reclaimed-foam midsoles for the Allbirds Remix footwear line. The customer base spans more than 10,000 athletes across MLB, NFL, NBA, PGA, and PLL, with named professional athlete endorsements across multiple sports.

The company is a bootstrapped, founder-owned private business with no disclosed external funding, 1–10 US employees, and approximately 21 workers at its China factory paid 45% above local legal minimum wage with healthcare, meals, transportation stipends, and primary insurance benefits. Revenue is not publicly disclosed; pricing is unit-based across all SKUs with a "buy two, get 25% off second pair" volume discount and Afterpay financing on direct purchases. The product claims are anchored in a 200-athlete biomechanical study showing 90% of athletes ran faster and 80% started and stopped faster with Blumaka insoles.

Name

Blumaka

Legal name

BLUMAKA

Website

https://blumaka.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Blumaka designs and manufactures patented NonSlip/FoamLock performance and comfort insoles, plus carbon-fiber and recovery-slide products, using up to 85% recycled ETPU foam from its vertically integrated China facility, selling direct-to-consumer and via OEM partnerships to professional and everyday athletes.

Ownership category

akta.pro rank

Product category

Performance Footwear Insoles

NAICS

Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150), Plastics Product Manufacturing (3261)

SIC

Plastics Foam Products (3086), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Polyurethane (PU) Flexible Foam Manufacturing (IMANAIAC)

akta.pro secondary industry

Polyurethane (PU) Rigid Foam Manufacturing (IMANAIAD)

Keywords

• Performance insoles
• Recycled foam footwear
• Athletic recovery slides
• Carbon fiber insoles
• Footwear components

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales of performance insoles and recovery slides through Shopify-powered e-commerce store. One-time product purchases with optional financing via Afterpay. Discounts available for bulk purchases (Buy 2 get 25% off second pair).
2. Wholesale Distribution: B2B wholesale channel selling to retailers, specialty run stores (e.g., A Snail's Pace), team accounts, and potentially OEM partners who embed Blumaka technology in their footwear.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Blumaka designs, manufactures, and sells foam-based performance and comfort insoles (NonSlip Performance, Comfort, Carbon Elite, Carbon Pro Rigid) and recycled-foam recovery slides (Fleks brand) for athletes and everyday consumers. Products are built around patented NonSlip/FoamLock technology and licensed Carbitex GearFlex carbon fiber, manufactured in a company-owned China facility using up to 85% recycled ETPU foam.

Product overview

Blumaka is a footwear technology company that has developed a portfolio of performance and comfort products anchored by its patented NonSlip/FoamLock insole technology. The core offering consists of NonSlip Performance Insoles and Comfort Insoles (available in Max Cushion and Low Profile options with three arch support levels), supplemented by premium Carbon Elite and Carbon Pro Rigid models featuring Carbitex carbon fiber technology for turf toe protection. The company also operates the Fleks sub-brand for recovery footwear, including the East Beach Slide and Campus Point Slide (in Neoprene and Fleks on Fleks variants). All products incorporate up to 85% recycled foam content and are manufactured using a near-zero water process that generates 65% fewer carbon emissions than traditional foam production. The company sells direct-to-consumer through its Shopify-powered e-commerce store and also offers wholesale options.

Differentiator

Problem solved

Functional benefit

Brands

• Fleks: Recovery slide brand featuring East Beach Slide and Campus Point Slide products made from recycled foam. The brand is dedicated to reducing environmental impact by recycling waste foam into recovery footwear.

Products and services

• NonSlip Performance Insoles Blumaka's flagship performance insole featuring patented NonSlip/FoamLock technology that prevents foot slippage inside the shoe to increase speed, traction, and control while reducing injury risk; backed by a 200-athlete biomechanical study. Priced $55-$65.
• Comfort Insoles Everyday comfort insoles made with 85% recycled materials featuring breathable, antibacterial, and moisture-wicking properties; available in Max Cushion and Low Profile with three arch support levels. Priced $50-$60.
• NonSlip Carbon Elite Insole Premium insole featuring licensed Carbitex GearFlex adaptive carbon fiber technology that flexes naturally at low angles and stiffens at high angles to prevent turf toe, paired with Blumaka's NonSlip top cover for stability and propulsion. Priced $140.
• NonSlip Carbon Pro Rigid Full-length rigid carbon fiber plate insole engineered to limit excessive forefoot flex and reduce stress on the big toe joint for severe turf toe cases. Priced $99.99.
• Fleks East Beach Slide Recovery slide with cushioned support and foot-cradling ergonomic design, made from eco-friendly recycled foam sourced from athletic footwear industry waste; 6 color options. Priced $65.
• Fleks Campus Point Slide Neoprene Premium recovery slide with neoprene construction designed for post-workout wear and versatile everyday use beyond athletic recovery; 4 color options. Priced $95.
• Fleks Campus Point Slide Fleks on Fleks Entry-level recovery slide with dual-layer Fleks on Fleks construction for maximum comfort and support during rest and recovery periods; 2 color options. Priced $85.

Quantifiable outcome

• 90% of athletes ran faster in controlled 200-athlete biomechanical study
• +7 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• AllbirdsflagshipStrategic or Co-development Partner · 1 January 2025Blumaka provides reclaimed-foam midsoles from manufacturing scrap for Allbirds' Remix footwear collection. This partnership transforms Blumaka's production waste into new shoes - an industry-first circularity initiative. Allbirds Remix line uses 99% less water and 65% fewer carbon emissions than traditional foam production. 8,000-pair capsule sneaker launched at $140 retail price.
• CirccoreTechnology or IntegrationCirc provides textile-to-textile recycled lyocell from used polycotton for Allbirds' Remix footwear. Partnership with Blumaka's reclaimed foam midsoles creates fully recycled shoe construction. First industry application of textile-to-textile recycled fibers in footwear.
• CarbitexcoreTechnology or IntegrationLicensed GearFlex carbon fiber technology integrated into Blumaka Carbon Elite insole. Carbitex provides patented adaptive carbon fiber that enables turf toe protection while maintaining natural foot motion.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Currex: Sport-specific insoles with arch-profile customization marketed to runners, cyclists, soccer, and golf athletes. Closely comparable target customer (pro and serious amateur athletes), sport-landing-page GTM, and tiered pricing model.
• Oofos: Recovery slide and footwear brand made with proprietary closed-cell foam, targeting post-workout and people-on-their-feet consumers. Directly comparable to Blumaka's Fleks recovery slide sub-brand on product, customer, and price point.
• Powerstep: Manufacturer of orthotic insoles and foot care products sold through podiatry channels, running stores, and drugstore retail. Comparable premium-priced insole portfolio addressing both athletic performance and comfort/plantar fasciitis use cases overlapping Blumaka's segments.
• Superfeet: Premium performance insoles brand selling direct and through running, hiking, and specialty retail. Direct competitor in the high-performance insole category with established wholesale distribution and similar performance-focused value proposition.
• Spenco: Foot care and insole manufacturer selling performance, comfort, and orthotic insoles through sporting goods and pharmacy channels. Comparable product portfolio, channel mix, and customer overlap with Blumaka's comfort and athletic insole lines.
• SOLE Footbeds: Custom-moldable insoles targeting runners and outdoor athletes with sustainability messaging. Overlaps Blumaka on performance insoles, custom arch support, and recycled/sustainable material positioning.

Broad incumbents

• Dr. Scholl's: Mass-market foot care brand owned by Bayer with insoles, orthotics, and recovery footwear at lower price points. Represents the broad-incumbent mass-market pole of the insole category Blumaka is trying to disrupt from above.
• HOKA: Major running and recovery footwear brand with deep retail distribution and large marketing budget. Competes with Blumaka's Fleks recovery slides and also sells cushioned running shoes that incorporate insole-like features, making it a broad incumbent in adjacent recovery/performance footwear.

Others

• Allbirds: Sustainability-focused footwear brand and Blumaka's flagship OEM partner for the Remix circular footwear line. Relevant as both a buyer of Blumaka's reclaimed-foam midsoles and as a comparable sustainability-first consumer brand using eco-positioning to justify premium pricing.
• Carbitex: Carbon fiber composites manufacturer and inbound technology licensor to Blumaka for the Carbon Elite and Carbon Pro insole products. Relevant as the upstream technology partner whose GearFlex IP is embedded in Blumaka's premium-priced turf-toe-protection insoles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/blumaka
• Xx.com/blumakainsoles
• Facebookfacebook.com/blumaka1
• LinkedInlinkedin.com/company/blumaka

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blumaka