Gerrity's Super Market

What Gerrity's Super Market does

Gerrity's Super Market, doing business as Gerrity's the Fresh Grocer, is a family-owned regional supermarket chain headquartered in Scranton, Pennsylvania, operating 10 stores concentrated in Lackawanna and Luzerne Counties in northeastern Pennsylvania. Founded in 1895 by William Gerrity as a meat shop in West Scranton, the company is currently led by Joyce 'Mom' Fasula (President and CEO, since 1997) with Joe Fasula assisting daily operations, supported by Executive Chef Janeann overseeing prepared foods. The chain employs approximately 1,000 people and is the largest family-owned supermarket in the region.

Gerrity's core offering is a traditional full-service supermarket assortment (groceries, produce, meats, dairy, and household goods), differentiated by made-from-scratch prepared foods under the proprietary 'Aunt Mary's Kitchen' sub-brand (Italian pasta, sauces, meatballs, raviolis, Italian cookies, salads, and 'Dinners of the Day'). Select locations add in-store pharmacies (Hanover, Keyser Avenue), cafe/deli counters, florists, and catering services. The company runs a free loyalty program (Price Plus Club) with digital coupons and a 'Double Cash' freshness guarantee (refund up to double the purchase price, $5.00 max). Distribution is exclusively brick-and-mortar across the 10 northeastern Pennsylvania locations; digital channels are limited to online grocery ordering via TheFreshGrocer.com, deli/cafe ordering, catering/gift-card sales, and digital coupons.

The revenue model is fundamentally that of a regional grocery retailer: unit-pricing retail sales supplemented by recurring prescription revenue (pharmacy), transaction-based online ordering fees, and ancillary professional-services revenue from catering. The business is privately held with no external institutional investors, no parent company, no subsidiaries, no patents, and no disclosed funding. The technology stack is largely off-the-shelf: SHOPtoCOOK provides the website platform, and the pharmacy uses the ShopRite/Wakefern-affiliated RxTouch system, implying Gerrity's participates in the Wakefern retail cooperative for purchasing and back-office infrastructure. Customer concentration is diffuse — the buyer base is general consumer grocery shoppers across northeastern Pennsylvania — and price discovery is via weekly circulars and digital coupons rather than enterprise contracts.

Name

Gerrity's Super Market

Legal name

Gerrity's Supermarket

Website

https://gerritys.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gerrity's Super Market (dba Gerrity's the Fresh Grocer) is a family-owned regional supermarket chain operating 10 stores across Lackawanna and Luzerne Counties in northeastern Pennsylvania, serving general consumer grocery shoppers with full-service grocery retail, prepared foods, pharmacy, and catering.

Ownership category

akta.pro rank

Product category

Supermarket Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Fresh-Format Supermarkets (High-Fresh Mix) (CRAHAAAD)

akta.pro secondary industry

Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM)

Keywords

• Supermarket retail
• Grocery store chain
• Prepared deli foods
• In-store pharmacy
• Catering services

Headquarters

HQ city

Scranton

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Grocery Retail Sales: Traditional supermarket revenue from selling groceries, fresh produce, meats, dairy, and pantry items across 9 physical store locations in northeastern Pennsylvania.
2. Prepared Foods and Deli: Revenue from made-from-scratch prepared foods including homemade pastas, sauces, meatballs, raviolis, Italian cookies, cole slaw, macaroni salad, baked beans, potato salad, and daily dinner specials. Prepared in-store by chefs using 'Aunt Mary's Kitchen' recipes.
3. Pharmacy Services: Pharmacy services offered at Hanover and Keyser Ave locations, generating prescription revenue.
4. Online Grocery Orders: Online ordering system for grocery delivery and pickup services.
5. Catering and Gift Services: Catering services and gift cards offered to customers for special occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Gerrity's operates a chain of full-service supermarkets in northeastern Pennsylvania selling groceries, fresh produce, meats, dairy, and pantry items across 9-10 physical locations. The company differentiates through made-from-scratch prepared foods sold under the Aunt Mary's Kitchen brand, in-store cafes/delis, pharmacy services at select locations, online ordering for pickup/delivery, and catering for events.

Product overview

Gerrity's the Fresh Grocer is a family-owned supermarket chain operating 10 locations in northeastern Pennsylvania. The company offers a traditional grocery retail experience with integrated digital services. Their core offerings center on grocery retail with prepared foods under the Aunt Mary's Kitchen brand, complemented by pharmacy services, cafe/deli operations, online shopping via TheFreshGrocer.com, digital coupons, a loyalty program (Price Plus Club), and community programs like Bagging for Charity. The company utilizes the SHOPtoCOOK platform for its website and online operations, with Wakefern as their retail cooperative partner.

Differentiator

Problem solved

Functional benefit

Brands

• Aunt Mary's Kitchen: A sub-brand for homemade prepared foods including pasta, sauce, meatballs, raviolis, and Italian cookies. Originally created by Mary Fasula, Neal's mother-in-law.

Products and services

• Gerrity's Supermarket Stores Full-service supermarket stores selling groceries, fresh produce, meats, dairy, deli, bakery, and household items to consumers across 9-10 locations in northeastern Pennsylvania (Scranton, Bethlehem, Clarks Summit, Moosic, West Pittston, Wyoming, Hanover Township, Luzerne).
• Shop from Home Online Ordering Online grocery ordering platform allowing customers to browse weekly ads, order groceries online, and schedule pickup or delivery from Gerrity's locations.
• In-Store Pharmacy Pharmacy services offering prescription fills and transfers at the Hanover and Keyser Ave locations.
• Deli and Cafe Prepared foods departments offering made-to-order deli items, cafe menu items, hot food entrees, and ready-to-eat meals at multiple store locations, including daily dinner specials.
• Aunt Mary's Kitchen Prepared Foods Private label prepared foods brand featuring homemade Italian recipes including pasta, sauce, meatballs, raviolis, Italian cookies, and salads developed originally by Mary Fasula, available in store delis.
• Catering and Gifts Catering services for events and occasions, plus gift baskets available for purchase through the deli ordering platform.
• Gift Cards Prepaid gift cards available for purchase in-store and online for use at all Gerrity's locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Weis Markets: Mid-Atlantic regional supermarket chain headquartered in Sunbury, PA. Comparable to Gerrity's as a long-running, multi-store PA supermarket operator with traditional format, pharmacy, prepared foods, and loyalty programs.
• Giant Food Stores: Ahold Delhaize-owned supermarket chain concentrated in central and eastern Pennsylvania. Directly comparable full-service supermarket format with deli, bakery, pharmacy and online ordering that competes for the same Pennsylvania household grocery basket.
• ShopRite: Wakefern cooperative supermarket banner. Gerrity's is itself a Wakefern member using ShopRite digital infrastructure, and ShopRite banners directly compete for the same Pennsylvania grocery shopper, making it the closest structural peer.
• Wegmans: Family-founded regional supermarket chain based in Rochester, NY, with growing Pennsylvania presence (including announced stores near Scranton/Wilkes-Barre). Comparable full-service supermarket model with strong prepared-foods differentiation, and the principal premium competitor to Gerrity's in the region.

Emerging players

• Price Rite: Limited-assortment banner of the Wakefern cooperative, expanding in the Northeast and Mid-Atlantic. Comparable because it shares Gerrity's Wakefern sourcing backend and competes in adjacent trade areas on a different price-positioning.

Regional players

• Boyer's Food Markets: Small Pennsylvania-based regional supermarket chain rooted in eastern PA. Similar independent, family-style supermarket operating model and traditional format used by Gerrity's, though with overlap limited to the Bethlehem edge of Gerrity's footprint.

Broad incumbents

• Save A Lot: National limited-assortment discount grocery chain with stores across Pennsylvania. Comparable as a hard-discount competitive alternative to Gerrity's traditional supermarket value proposition.
• Aldi: Major US hard-discount grocer aggressively expanding footprint in Pennsylvania and the Northeast. Comparable as the principal narrow-assortment competitor reshaping price expectations within Gerrity's regional trade area.
• Kroger: Largest US pure-play supermarket operator with national private label, loyalty (Boost), and omnichannel infrastructure. Comparable as the scale benchmark Gerrity's competes against through Wakefern and as an indirect competitor in PA.
• Albertsons Companies: Large multi-banner US grocery operator with regional supermarket footprint. Comparable as a broad-line incumbent defining the competitive context for mid-sized regional supermarkets like Gerrity's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GerritysMarket
• Facebookfacebook.com/GerritysSupermarket
• Instagraminstagram.com/gerrityssupermarket

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerrity's Super Market