Price Rite
- Company typePrivate
- Founded1995
- HeadquartersPennsylvania Furnace, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Price Rite firmographics
Firmographics- Name
- Price Rite
- Legal name
- Price Rite Marketplace (operating banner of Wakefern Food Corp)
- Website
- https://priceritemarketplace.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Price Rite industry classification
Industry- Product category
- Discount Supermarket / Grocery Retail
- NAICS
- Food and Beverage Retailers (445)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Limited-Assortment Hard Discounters (Private-Label Led) (CRAHADAA)
Keywords
Where Price Rite is headquartered
LocationHeadquarters
- HQ city
- Pennsylvania Furnace
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Price Rite business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Grocery Retail Sales: Traditional grocery retail revenue model through sale of food and household products to consumers in physical storefronts and via online delivery. Revenue is generated from the margin between wholesale procurement costs and retail pricing to end consumers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Price Rite product offering
Product offeringCore offering
Price Rite is a discount supermarket banner operating physical grocery stores across the Northeast U.S., selling groceries, fresh produce, meat, dairy, frozen foods, bakery, deli, beverages, snacks, international foods, specialty dietary items, household essentials, and pet supplies. The retailer complements in-store shopping with online ordering and contactless home delivery, mobile apps, digital coupons, weekly ads, and a private-label brand (Bowl & Basket).
Product overview
Price Rite Marketplace is a retail supermarket chain operated by Wakefern Food Corp. The business operates as a single unified retail offering with physical store locations and associated digital services. The product portfolio includes the core supermarket retail business, supported by digital services including an online grocery delivery platform, a mobile application (available on iOS and Android), digital coupon system, weekly advertising circular, and recipe discovery features. The company's private label brand portfolio includes Bowl & Basket products spanning grocery, dairy, frozen, produce, snacks, beverages, and prepared meals categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Price Rite Marketplace Supermarket Discount supermarket chain offering groceries, produce, dairy, frozen foods, meat, seafood, bakery items, beverages, snacks, international foods, specialty dietary items, household essentials, baby products, health and wellness items, and pet supplies through physical store locations and online ordering.
- Online Grocery Delivery
Companies that use Price Rite
Customer profileSegments3 records
Ideal customer profiles2 records
Price Rite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Price Rite partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Coca-ColaminorNational brand partner in Wakefern's celebratory reward program. Customers purchasing Coca-Cola products can earn store gift cards with qualifying purchases as part of America's 250th birthday promotion.
- HersheyminorNational brand partner in Wakefern's celebratory reward program. Customers purchasing Hershey products can earn store gift cards with qualifying purchases as part of America's 250th birthday promotion.
- Kimberly-ClarkminorNational brand partner in Wakefern's celebratory reward program. Customers purchasing Kimberly-Clark products can earn store gift cards with qualifying purchases as part of America's 250th birthday promotion.
- Kraft HeinzminorNational brand partner in Wakefern's celebratory reward program. Customers purchasing Kraft Heinz products can earn store gift cards with qualifying purchases as part of America's 250th birthday promotion.
- Mondelez InternationalminorNational brand partner in Wakefern's celebratory reward program. Customers purchasing Mondelez products can earn store gift cards with qualifying purchases as part of America's 250th birthday promotion.
- Wakefern Food CorpcorePrice Rite is a store banner operated by Wakefern Food Corp, the largest retailer-owned cooperative in the United States. Wakefern provides supply chain, distribution, technology, and marketing support to Price Rite and other banners including ShopRite, The Fresh Grocer, Gourmet Garage, Fairway Market, and Morton Williams.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Price Rite competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Price Rite social profiles
Digital presencePrice Rite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Price Rite leadership team
Management profileNumber of profiles
Price Rite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Price Rite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Price Rite
What does Price Rite do?
Price Rite is a discount supermarket banner operating physical grocery stores across the Northeast U.S., selling groceries, fresh produce, meat, dairy, frozen foods, bakery, deli, beverages, snacks, international foods, specialty dietary items, household essentials, and pet supplies. The retailer complements in-store shopping with online ordering and contactless home delivery, mobile apps, digital coupons, weekly ads, and a private-label brand (Bowl & Basket).
Is Price Rite a public or private company?
Price Rite is a private company. It is classified as corporate owned and is currently operating.
When was Price Rite founded?
Price Rite was founded in 1995. It employs 101 to 250 people.
Where is Price Rite based?
Price Rite is headquartered in Pennsylvania Furnace, United States, in the North America region.
How does Price Rite make money?
One revenue line is on record: grocery Retail Sales.
Does Price Rite have an API?
No public API is recorded for Price Rite.
What industry is Price Rite in?
Price Rite's product category is Discount Supermarket / Grocery Retail. Its primary akta.pro industry code is CRAHADAA, Limited-Assortment Hard Discounters (Private-Label Led). Its NAICS code is 445 and its SIC code is 5411.