What QualiBest does

QualiBest.Com Serviços, Consultoria e Assessoria em Internet Ltda. is a São Paulo-based private company founded in 2000 that operates Brazil's pioneer online consumer research panel. The company runs a two-sided platform: individual Brazilian consumers register as panelists (painelistas) on qualibest.com to participate in market research surveys, earn proprietary "Q's" points, and redeem those points for gift cards (Netflix, Shopee, McDonald's, Rappi, Petlove, PlayStation, Cacau Show, Zé Delivery), physical prizes via the Vitrine de Prêmios, entries in monthly raffles (Sorteio), or donations to charitable partners (notably AACD). The platform has accumulated 250,000+ registered panelists and 25,000+ prize redemptions over 25+ years of continuous operation. Underlying technology consists of a cookie-based web analytics and tracking platform with anonymization/pseudonymization routines compliant with Brazil's LGPD data protection law, supported by standard integrations: Google Analytics, Facebook cookies, Zendesk for customer support, SendInblue and Mailee for email marketing, and Ponto Frio for prize fulfillment.

On the enterprise side, QualiBest operates a separate B2B division called Instituto QualiBest (institutoqualibest.com) that sells custom market research studies, panel access, and consumer insights to brand clients. Named enterprise customers span food & beverage (Kellogg's, Heineken, Mondelez, Polengui, Santa Helena, Beam Suntory), retail (Assaí, Decathlon, Vivara), healthcare/pharmaceuticals (Sanofi, Oswaldo Cruz), pet care (Royal Canin), and advertising agencies (VMLY&R, Ogilvy, Galunion) — plus consumer goods majors like Unilever. The company monetizes primarily through quote-based professional services fees paid by these enterprise clients, which in turn fund the Q's rewards pool distributed to panelists.

QualiBest is an associate member of ESOMAR and operates in compliance with the ABEP Code of Conduct and Brazilian LGPD. The business is privately held with no disclosed external investors, parent company, subsidiaries, M&A activity, or funding rounds. It is headquartered at Rua Quatá, nº 845, Vila Olímpia, São Paulo, operates with an 11–50 employee headcount, and is exclusively focused on the Brazilian market. The company is currently active, with live website registration, ongoing surveys, and prize redemption functionality.

Name

QualiBest

Legal name

QualiBest.Com Serviços, Consultoria e Assessoria em Internet Ltda.

Website

https://qualibest.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

QualiBest is a São Paulo-based private company that operates Brazil's pioneer online consumer research panel, connecting 250,000+ registered panelists with enterprise brand clients via its Instituto QualiBest B2B division, monetizing through professional services research fees that fund a points-based rewards ecosystem.

Ownership category

akta.pro rank

Product category

Market Research Services

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Online consumer panel
• Market research services
• Consumer insights platform
• Survey rewards program
• Brazilian market research

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Market Research Services to Enterprise Clients: QualiBest provides market research services to corporate clients (brand companies) by collecting consumer opinions through their panel of registered users. Clients commission studies and receive aggregated, anonymized consumer data and insights.
2. Panelist Incentives and Reward Fulfillment: Panelists earn Q's (points) for completing surveys, registering, and referring friends. Q's are redeemed for gift cards, prizes, and sweepstakes entries. The rewards are funded by fees paid by enterprise research clients.
3. Donations from Points: Panelists can donate their accumulated Q's to charitable institutions. The Q's are converted to Brazilian Reais and donated automatically. Over R$40,000 has been donated through this program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

QualiBest operates an online consumer survey panel platform (Painel QualiBest) with 250,000+ registered Brazilian panelists who complete market research surveys in exchange for Q's points redeemable for gift cards, prizes, raffle entries, or charitable donations. Through its Instituto QualiBest division, the company sells market research services to enterprise brand clients (FMCG, retail, healthcare, food & beverage) that gain access to aggregated consumer insights from the panel.

Product overview

QualiBest operates a consumer survey panel platform called Painel QualiBest, which serves as Brazil's first and largest online research community. The platform connects businesses (via Instituto QualiBest) with over 250,000 registered consumers (painelistas) who participate in market research surveys. The core offering consists of the Painel QualiBest, a Q's points rewards system, a Vitrine de Prêmios (prize catalog), a Sorteio (raffle) system, and a Doação (donation) feature. Users earn Q's by completing surveys, registering, and referring friends via the Clube dos Indicadores, then redeem them for gift cards (Vales), products, raffle entries, or charitable donations. The company also offers enterprise research services through Instituto QualiBest for corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Painel QualiBest (QualiBest Panel) Consumer survey panel platform where registered Brazilian users (painelistas) participate in market research surveys in exchange for Q's points. Serves as the foundation connecting consumer opinions with enterprise research clients.
• Instituto QualiBest (Enterprise Market Research Services) Business-facing market research division offering custom survey solutions and access to the 250,000+ consumer panel for enterprise brand clients in FMCG, retail, healthcare, food & beverage, and advertising.
• Vitrine de Prêmios (Prize Catalog and Redemption)

Quantifiable outcome

• 250,000+ registered panelists
• +2 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ESOMARcoreOthers · 1 January 2000QualiBest is an associate member of ESOMAR, a global association for market, social, and opinion research. This membership reinforces the company's commitment to the highest ethical standards and excellence in market research practices, in compliance with the ICC/ESOMAR Code on Marketing and Marketing Communication Practices.
• ABEPcoreOthersQualiBest operates in compliance with the ABEP (Associação Brasileira de Empresas de Pesquisa) Code of Conduct, the Brazilian market research association's ethical guidelines for market research activities.
• AACDminorOthersAACD (Associação de Assistência à Criança Deficiente) is a charitable partner. QualiBest enables panelists to donate their accumulated Q's to this institution. Q's are converted to Brazilian Reais and donated automatically.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Toluna: Global online survey panel operator with millions of panelists across many countries including Brazil. Directly comparable to QualiBest as both monetize consumer panels via B2B market research services.
• Dynata: One of the world's largest first-party data and insights platforms, operating a global consumer and B2B panel for market research. Directly competes with QualiBest in panel-based research services.
• YouGov: Global online market research and data analytics firm built on a registered consumer panel, with active operations in Brazil. Directly comparable business model to QualiBest's panel + enterprise research approach.
• MindMiners: Brazilian tech-enabled consumer insights platform that runs its own panel and delivers research to enterprise clients. Closest local direct peer to QualiBest in the Brazilian market research panel space.

Broad incumbents

• Kantar: Global market research and insights giant (including the former Ibope in Brazil). Overlaps with QualiBest in consumer research services but operates as a broad incumbent across many research categories.
• NielsenIQ: Global consumer measurement and insights company with strong presence in Brazil. A broad incumbent whose consumer research offering overlaps with QualiBest's enterprise research services.
• Ipsos: Global market research firm operating across dozens of countries including Brazil. Broad incumbent with overlapping consumer research capabilities, though not specialized in panel-only models like QualiBest.

Peers

• PureSpectrum:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/qualibest
• Xx.com/QualiBest

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QualiBest