MindMiners
MindMiners is a Brazilian consumer insights platform combining a 5M+ member proprietary respondent panel (MeSeems), AI-powered survey analysis, pre-collected brand tracking data (Clusters across 400+ brands), and expert research services for enterprise brands and agencies across Brazil.
- Company typePrivate
- Founded2013
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What MindMiners does
MindMiners is a São Paulo-based digital market research company operating under legal entity MM Tecnologia S.A. since 2013. It serves enterprise brands and agencies in Brazil with a self-serve research platform, a proprietary consumer panel, pre-collected brand tracking data, and an optional expert services overlay. The company combines questionnaire authoring, real-time data collection, dynamic dashboards, and AI-assisted analysis to compress research timelines versus traditional market research institutes.
The technology stack centers on three integrated assets: the MindMiners research platform (Plataforma MindMiners), which supports 21 pre-built certified methodologies including Brand Health, PSM, NPS, Concept Test, and Ad Test; the MeSeems respondent panel app, a gamified mobile community with 5M+ registered Brazilian consumers across all demographics, regions, and psychographic profiles; and Clusters, a pre-collected data product offering 400k+ monthly interviews and quarterly tracking across 400+ brands. An AI analysis module (Insights por IA) processes open-ended survey text to accelerate the analysis stage. The platform is accessible via app.mindminers.com with a 15-day free trial, and exports multiple data formats with interactive segmentation by demographic, behavioral, and psychographic attributes.
Commercially, MindMiners operates a hybrid motion: a self-serve product-led growth surface for mid-market teams and a consultative enterprise sales motion that no longer sells standalone subscriptions, instead packaging response volume, platform access, technical support, and professional services into customized plans with annual or monthly billing and usage-based response credits on top. Revenue derives from recurring subscriptions, usage-based interview credits, professional services, and Clusters data access. The client base spans telecom (Vivo), financial services (Itaú, Santander), retail and fashion (Riachuelo, Renner, Alpargatas), FMCG (Nestlé, BRF, Natura, Heineken), technology (Google, TikTok, Samsung), media (UOL, Warner Bros Discovery), and agencies (Ogilvy, Almap BBDO). Three co-founders — Renato Chu (CEO), Lucas Melo (CRO), and Thomas Vilhena (CTO) — continue to lead the company, which has raised approximately $1.56M across three disclosed equity rounds.
MindMiners firmographics
Firmographics- Name
- MindMiners
- Legal name
- MM Tecnologia S.A.
- Website
- https://mindminers.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MindMiners is a Brazilian consumer insights platform combining a 5M+ member proprietary respondent panel (MeSeems), AI-powered survey analysis, pre-collected brand tracking data (Clusters across 400+ brands), and expert research services for enterprise brands and agencies across Brazil.
- Ownership category
- akta.pro rank
MindMiners industry classification
Industry- Product category
- Market Research Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)
- akta.pro secondary industry
- Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)
Keywords
Where MindMiners is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
MindMiners business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: Annual or monthly subscription plans that provide access to the MindMiners research platform, including questionnaire building tools, respondent panel access, and data analysis dashboards. The subscription model includes Ad Hoc (monthly) and Annual options with automatic renewal. Cancellation requires 7 days notice for monthly plans and 60 days for annual plans, with respective penalties.
- Survey Responses / Interview Credits: Additional response credits beyond the base plan quota are charged separately within 30 days of use, providing a usage-based revenue component on top of the subscription.
- Expert Services: A specialist team of research professionals available to design, execute, and analyze research projects on behalf of clients, complementing the self-serve platform. This professional services layer supports the consultative sales model.
- Clusters Data Access: Pre-collected consumer data packs updated 4 times per year, offering instant access to 400+ brand tracking metrics across Brazil, monetized as part of the subscription or add-on.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom Enterprise Plans |
| Freemium | Pay-as-you-go | 15-Day Free Trial |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
MindMiners product offering
Product offeringCore offering
MindMiners operates a cloud-based consumer insights platform that enables brands to design, field, and analyze market research studies without specialized technical expertise. Its offering combines a self-serve research platform with 21 certified methodologies, a proprietary 5M+ user Brazilian consumer panel (MeSeems), pre-collected brand tracking data (Clusters), AI-accelerated survey analysis, and on-demand expert research services. The platform targets enterprise marketers and agencies needing fast, granular consumer data to inform brand, product, and campaign decisions.
Product overview
MindMiners operates a platform-plus-services model combining proprietary technology with research expertise to deliver consumer insights. The core offering consists of the Plataforma MindMiners (research platform enabling survey creation, data collection, and analysis with 21 ready-to-use methodologies), augmented by Clusters (pre-collected consumer data dashboards with 400k monthly interviews), the MeSeems respondent panel app (5M+ registered mobile users), Insights by IA (AI-powered analysis of survey data), and expert research services. The platform is designed to be intuitive and accessible without technical knowledge, and integrates all components into a unified workflow from questionnaire design through data visualization.
Differentiator
Problem solved
Functional benefit
Brands
- MeSeems: Proprietary respondent panel and mobile application that gathers consumers for research responses; a social network for sharing opinions and experiences with over 5 million registered users.
- Clusters
- Miners Compass
- Questione Mais
Products and services
- Plataforma MindMiners
Quantifiable outcome
- 5M+ registered panel members across all Brazilian demographics and regions
- +5 more outcomes
Companies that use MindMiners
Customer profileNamed customers20 records
Segments2 records
Ideal customer profiles2 records
MindMiners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
MindMiners partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
MindMiners competitors and assessment
Company assessmentDirect peers
- Toluna: Global consumer insights platform operating a proprietary respondent panel and offering self-serve survey tools with AI-driven analysis — directly comparable to MindMiners' panel-plus-platform-plus-AI stack. Both serve enterprise brand and agency clients with consumer research on demand.
- Dynata: One of the world's largest first-party data and insights platforms with a global respondent panel and survey programming capabilities. Operates a similar self-serve-plus-services model aimed at enterprise marketers needing fast, scalable consumer research.
- Suzy: Cloud-based consumer insights platform offering on-demand survey programming, a respondent panel, and AI-assisted analysis to enterprise brands. Closely aligned with MindMiners' positioning as a fast, self-serve alternative to traditional research institutes.
- Cint: Global consumer research exchange connecting panel respondents with research buyers, complemented by its own self-serve platform. Compares to MindMiners on the panel/audience-access side of the business and on supply-side monetization of survey respondents.
Emerging players
- Attest: Self-serve consumer research platform with a built-in panel and brand tracking capabilities, primarily serving UK and US markets. Comparable to MindMiners in product approach (consumer-grade survey platform with panel access) but serves different geographies.
- Latana: Brand tracking and consumer insights platform with a mobile-first respondent panel and AI-powered analytics. Overlaps with MindMiners' Clusters-style brand tracking offering and panel-based methodology, though Latana focuses primarily on brand health globally.
Broad incumbents
- Ipsos: Global market research firm offering consumer survey, brand tracking, and syndicated research products. Competes with MindMiners in brand health and ad effectiveness studies for large enterprise clients, but as a diversified incumbent rather than a digital-native platform.
- NielsenIQ: Global consumer intelligence company combining panel data, retail measurement, and analytics. Competes with MindMiners in consumer behavior tracking and brand performance, but from a much broader portfolio that includes retail measurement and CPG-focused datasets.
- Kantar: Global market research and insights leader with extensive brand tracking, panel assets, and analytics offerings. Overlaps with MindMiners on brand health tracking and consumer insights, but operates at a much larger scale across multiple categories and geographies.
Regional players
- Hibou: Brazilian market research and consumer insights provider offering both qualitative and quantitative research services. Competes with MindMiners in the same Brazilian enterprise market but is more service-led rather than platform-led, lacking an equivalent self-serve survey platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MindMiners social profiles
Digital presenceMindMiners financial estimates
Financial estimateRevenue estimate
Valuation estimate
MindMiners leadership team
Management profileNumber of profiles
Profiles8 records
MindMiners subsidiaries and ownership
Company hierarchySubsidiaries1 record
MindMiners funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MindMiners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MindMiners
What does MindMiners do?
MindMiners operates a cloud-based consumer insights platform that enables brands to design, field, and analyze market research studies without specialized technical expertise. Its offering combines a self-serve research platform with 21 certified methodologies, a proprietary 5M+ user Brazilian consumer panel (MeSeems), pre-collected brand tracking data (Clusters), AI-accelerated survey analysis, and on-demand expert research services. The platform targets enterprise marketers and agencies needing fast, granular consumer data to inform brand, product, and campaign decisions.
Is MindMiners a public or private company?
MindMiners is a private company. It is classified as venture growth investor backed and is currently operating.
When was MindMiners founded?
MindMiners was founded in 2013. It employs 101 to 250 people.
Where is MindMiners based?
MindMiners is headquartered in São Paulo, Brazil, in the Latin America region.
How does MindMiners make money?
Four revenue lines are on record. Platform Subscription is the primary driver. The others are survey Responses / Interview Credits, expert Services and clusters Data Access.
Who are MindMiners's main competitors?
Direct peers on record are Toluna, Dynata, Suzy and Cint. Emerging players are Attest and Latana. Broad incumbents are Ipsos, NielsenIQ and Kantar. Hibou is listed as a regional player.
Does MindMiners have an API?
No public API is recorded for MindMiners.
What industry is MindMiners in?
MindMiners's product category is Market Research Software. Its primary akta.pro industry code is MPAAALAN, Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing), with a secondary code of BPAEAFAL, Database/Application Data Layer Modernization (DB migration, ORM, caching). Its NAICS code is 541910 and its SIC code is 7370.