ProCharger
ProCharger, founded in 1994 and based in Lenexa, Kansas, designs and manufactures centrifugal supercharger kits and systems for American muscle cars, trucks, SUVs, motorcycles, marine engines, and powersports vehicles, distributing through a global certified dealer network and direct e-commerce.
- Company typePrivate
- Founded1994
- HeadquartersLenexa, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What ProCharger does
ProCharger (legal name ProCharger Superchargers), founded in 1994 and headquartered in Lenexa, Kansas, designs, engineers, and manufactures centrifugal supercharger systems for automotive, truck, SUV, off-road, sport compact, motorcycle, UTV, and marine applications. The product portfolio spans complete bolt-on supercharger kits (priced roughly $2,199 to $16,998 depending on platform), vehicle-specific systems for Corvette, Camaro, Mustang, F-150, Silverado, Challenger, Charger, RAM, Jeep, Toyota, Harley-Davidson, and marine/powersports platforms, and individual head units from the P-series (500-700 HP) through the F-4 series (3,500+ HP). Core engineering differentiators include self-contained oiling, air-to-air and air-to-water intercooling, CrankDrive systems for ultra-high-horsepower applications, and CARB EO certification for 50-state street-legal use. The company holds more than 35 patents, operates a four-building Kansas City campus, and shares engineering with sister company Inovair (a BABA-compliant heavy-duty industrial blower manufacturer).
The business is operated through four distribution channels: a global certified dealer network with a website dealer locator, direct phone/email sales, an e-commerce storefront with vehicle-specific catalogs and build/price configurators, and trade-show presence at SEMA, Woodward Dream Cruise, and Hot Rod Power Tour. Revenue derives almost entirely from hardware sales (kits, head units, intercoolers, accessory drives, blow-off valves, replacement parts), with a small managed-services layer from optional extended and powertrain warranties delivered through partner Pinnacle Protect. The customer base is fragmented across performance-oriented automotive enthusiasts, truck/SUV owners, off-road and powersports users, engine-swap builders, and professional/amateur racers; ProCharger reports 52 championships and 227 wins in a recent racing season. There is no public ownership structure, no venture or private-equity backing disclosed, and revenue is not publicly reported.
ProCharger firmographics
Firmographics- Name
- ProCharger
- Legal name
- ProCharger Superchargers
- Website
- https://procharger.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ProCharger, founded in 1994 and based in Lenexa, Kansas, designs and manufactures centrifugal supercharger kits and systems for American muscle cars, trucks, SUVs, motorcycles, marine engines, and powersports vehicles, distributing through a global certified dealer network and direct e-commerce.
- Ownership category
- akta.pro rank
ProCharger industry classification
Industry- Product category
- Automotive Performance Parts
- NAICS
- Motor Vehicle Transmission and Power Train Parts Manufacturing (336350), Other Motor Vehicle Parts Manufacturing (336390), Air and Gas Compressor Manufacturing (333912)
- SIC
- Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Powersports Powertrain & Drivetrain Manufacturing (Engines/Transmissions/Final Drive) (IMACAEAJ)
- akta.pro secondary industry
- Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements) (IMACAFAL)
Keywords
Where ProCharger is headquartered
LocationHeadquarters
- HQ city
- Lenexa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ProCharger business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Supercharger Kit Sales: ProCharger generates revenue primarily from selling complete supercharger systems and kits for various vehicle applications. Products range from entry-level tuner kits to complete turnkey systems with tuning and fuel components. Pricing varies by vehicle platform and power level, from around $2,199 for basic SBC kits to over $16,000 for high-end Corvette systems.
- Supercharger Head Units and Components: Sale of individual supercharger head units (P-1SC-1, D-1SC, F-1 series, F-2, F-3, F-4), accessory drive kits, blow-off valves, intercoolers, and replacement parts.
- Optional Extended Warranties: ProCharger offers optional extended warranties including 1-year standard warranty and 3-year extended options. An industry-leading powertrain warranty (3yr/36K) is available through partner Pinnacle Protect.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level Supercharger Kits |
| One time/ perpetual license | Pay-as-you-go | GM Muscle Car Supercharger Kits |
| One time/ perpetual license | Pay-as-you-go | Ford Vehicle Supercharger Kits |
| One time/ perpetual license | Pay-as-you-go | Dodge/RAM/Chrysler HEMI Supercharger Kits |
| Unit Pricing | Pay-as-you-go | High-Performance Race Superchargers |
| Subscription | Annual | Powertrain Warranty |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
ProCharger product offering
Product offeringCore offering
ProCharger designs, engineers, and manufactures American-made centrifugal supercharger systems and complete bolt-on kits for automotive, truck, SUV, off-road, motorcycle, UTV, and marine applications. The product line spans street-oriented head units (P-series, 500-1,000 HP) through race-grade F-series units supporting 1,000-4,000+ HP, plus intercoolers, accessory drive kits, CrankDrive systems, blow-off valves, and engine-swap specific kits. Vehicle applications cover GM (Corvette, Camaro, Silverado), Ford (Mustang, F-150, Super Duty), Dodge/RAM HEMI, Jeep, Toyota, Harley-Davidson, and dedicated marine and powersports platforms.
Product overview
ProCharger is a manufacturer of centrifugal supercharger systems and kits for automotive, truck, SUV, off-road, sport compact, motorcycle, UTV, and marine applications. The product portfolio centers on complete bolt-on supercharger systems (including head units, intercoolers, brackets, and hardware) supplemented by individual components such as Accessory Drive Kits, CrankDrive systems, Blow-off Valves, and Intercoolers. Head unit offerings range from P-series street superchargers (500-1000 HP) through F-series race superchargers (1000-4000+ HP). Vehicle-specific applications cover major platforms including GM (Corvette, Camaro, Silverado), Ford (Mustang, F-150), Dodge (Challenger, Charger, RAM), Jeep, Toyota, and motorcycle/powersports/marine platforms. The company also offers web-based Supercharger Calculators and optional powertrain warranty services through partner Pinnacle Protect.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle-Specific Supercharger Kits (Corvette, Camaro, Mustang, F-150, Silverado/Sierra, HEMI, Jeep, Toyota)
- P-Series Street Supercharger Head Units (P-1SC-1, P-1X, P-1R)
- D-Series Supercharger Head Units (D-1SC, D-1X)
- F-Series Race Supercharger Head Units (F-1, F-1A, F-1C, F-1A-91, F-1A-94, F-1R-103, F-1X, F-2, F-3, F-4)
- CrankDrive System
- Air-to-Air Intercoolers
- LS/LT Air-to-Water Intercooled Intake Manifold
- Blow-off Valves / Bypass Valves
- Accessory Drive Kits (LS, LT, SBC, BBC)
- Cog Drive Race Kit
- Coyote Swap Supercharger Kit
- Godzilla Swap Supercharger Kit
- Marine Supercharger Systems
- Powersports Supercharger Kits
- Harley-Davidson Motorcycle Supercharger Kits
- Powertrain Warranty (via Pinnacle Protect)
- 2024-25 Ford F-150 Supercharger Kits
- 2026 Ford Super Duty F250/F350 7.3L Supercharger Systems
- 2026 6.6L 2500/3500HD Supercharger Kits
Quantifiable outcome
- 40-80% power gains on street-legal systems
- +10 more outcomes
Companies that use ProCharger
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles5 records
ProCharger technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
ProCharger partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- InovaircoreInovair is ProCharger's sister company focused on engineering solutions for heavy-duty industries like aerospace and wastewater treatment. Both companies share engineering knowledge and technology, with Inovair's systems operating continuously for 20+ years in demanding industrial environments informing ProCharger supercharger designs. Inovair is the only high-efficiency blower manufacturer with 'Build America, Buy America' (BABA) compliance.
- Pinnacle ProtectminorProCharger partners with Pinnacle Protect to offer optional powertrain warranties (3yr/36,000-mile) to customers seeking additional protection beyond standard warranties.
- FreddyLSX / ProjectTorqueminorPopular builder-influencer collaborated with ProCharger for SEMA 2025 to create a sleeper F-150 build showcasing 700+ HP ProCharger supercharger installation.
- Demolition Ranch (Matt)minorYouTube content creator featured ProCharger products in builds including an LS-swapped 1964 Chevy Impala burnout car, showcasing ProCharger accessories and supercharger products.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
ProCharger competitors and assessment
Company assessmentDirect peers
- Whipple Superchargers: Whipple Superchargers is a leading direct competitor designing and manufacturing twin-screw supercharger systems for Ford, GM, and Dodge applications. Directly comparable as a primary U.S. aftermarket forced induction brand competing for the same enthusiast customer and dealer network.
- Magnuson Superchargers: Magnuson Superchargers (a Holley brand) manufactures positive-displacement supercharger kits for trucks, muscle cars, and SUVs. Direct competitor overlapping heavily with ProCharger's GM, Ford, and Dodge/RAM product lines and dealer channel.
- Vortech Engineering: Vortech Engineering designs and manufactures centrifugal superchargers and intercoolers for automotive and truck applications, directly competing with ProCharger's centrifugal technology platform and product positioning.
- Roush Performance: Roush Performance manufactures supercharger kits, exhaust, and performance parts with a strong Ford focus. Directly competes with ProCharger in F-150 and Mustang supercharger kits and shares the same enthusiast customer base.
- Edelbrock: Edelbrock is a long-established aftermarket performance parts manufacturer offering superchargers (E-Force), intakes, and exhaust systems for GM, Ford, and Dodge platforms. Comparable as a broad-line performance brand with overlapping supercharger SKUs and dealer network.
- Kenne Bell: Kenne Bell manufactures twin-screw and liquid-cooled supercharger systems for high-horsepower muscle car and truck applications. Directly competes in the same enthusiast supercharger segment with similar premium price points and racing focus.
- ATI Performance Products: ATI Performance Products manufactures superchargers, driveline components, and dampers for racing and street performance. Comparable as a direct competitor in the high-HP supercharger and racing segment overlapping ProCharger's F-series product line.
- Paxton Superchargers: Paxton Superchargers (a Novi brand) designs and manufactures centrifugal superchargers for automotive and marine applications. Directly competes with ProCharger in centrifugal technology and shares the enthusiast performance customer base.
Broad incumbents
- Holley Performance Products: Holley is a large, well-capitalized aftermarket performance products conglomerate owning multiple brands including Magnuson Superchargers, Hooker, Flowmaster, and others. Comparable as the dominant multi-brand incumbent shaping pricing, distribution, and competitive intensity across the entire performance aftermarket.
Regional players
- Harrop Engineering: Harrop Engineering is an Australian designer and manufacturer of superchargers, engine components, and driveline products serving Holden, Ford, and specialty platforms. Comparable as a centrifugal/supercharger engineering peer serving a different geographic core market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
ProCharger social profiles
Digital presenceProCharger financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProCharger leadership team
Management profileNumber of profiles
Profiles1 record
ProCharger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProCharger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProCharger
What does ProCharger do?
ProCharger designs, engineers, and manufactures American-made centrifugal supercharger systems and complete bolt-on kits for automotive, truck, SUV, off-road, motorcycle, UTV, and marine applications. The product line spans street-oriented head units (P-series, 500-1,000 HP) through race-grade F-series units supporting 1,000-4,000+ HP, plus intercoolers, accessory drive kits, CrankDrive systems, blow-off valves, and engine-swap specific kits. Vehicle applications cover GM (Corvette, Camaro, Silverado), Ford (Mustang, F-150, Super Duty), Dodge/RAM HEMI, Jeep, Toyota, Harley-Davidson, and dedicated marine and powersports platforms.
Is ProCharger a public or private company?
ProCharger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProCharger founded?
ProCharger was founded in 1994. It employs 51 to 100 people.
Where is ProCharger based?
ProCharger is headquartered in Lenexa, United States, in the North America region.
How does ProCharger make money?
Three revenue lines are on record. Supercharger Kit Sales are the primary driver. The others are supercharger Head Units and Components and optional Extended Warranties.
Who are ProCharger's main competitors?
Direct peers on record are Whipple Superchargers, Magnuson Superchargers, Vortech Engineering, Roush Performance, Edelbrock, Kenne Bell, ATI Performance Products and Paxton Superchargers. Holley Performance Products is listed as a broad incumbent. Harrop Engineering is listed as a regional player.
Does ProCharger have an API?
No public API is recorded for ProCharger.
What industry is ProCharger in?
ProCharger's product category is Automotive Performance Parts. Its primary akta.pro industry code is IMACAEAJ, Powersports Powertrain & Drivetrain Manufacturing (Engines/Transmissions/Final Drive), with a secondary code of IMACAFAL, Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements). Its NAICS code is 336350 and its SIC code is 3714.