The Pride Group
The Pride Group is a 501(c)(3) non-profit headquartered in Le Mars, Iowa, providing residential care, community-based services, supported community living, and day habilitation to adults with mental illness, intellectual/developmental disabilities, and brain injuries across four Northwest Iowa communities.
- Company typePrivate
- Founded1986
- HeadquartersLe Mars, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Pride Group does
The Pride Group, Inc. is a 501(c)(3) non-profit organization headquartered in Le Mars, Iowa, that provides residential and community-based services for adults with mental illness, intellectual and developmental disabilities (ID/DD), and brain injuries across four Northwest Iowa communities: Le Mars, Sioux City, Cherokee, and Primghar. Its services span four core categories: Residential Care Facility (RCF) — 24-hour residential care in Le Mars (Pride I–IV, approximately 35 beds) and Primghar (34 beds); Community Based Services (CBS) — residential support in community apartments/houses; Supported Community Living (SCL) — hourly waiver-based daily-living assistance; and Day Hab Services — individualized mental-health and disability habilitation programming. The organization's 45+ year operating history traces to the 1973 Plymouth Co. Home in Le Mars; it was incorporated in 1986 as Plymouth Life, Inc., and rebranded to The Pride Group in 2005. It operates two operating subsidiaries (D.A.L.E. Inc. and Cherokee County Residential Services) and is led by CEO Sarah Jackson (since 2017).
The Pride Group's business model is a hybrid of government-reimbursement funding and charitable donations. As a licensed care provider, the bulk of operating revenue flows through Iowa Medicaid waiver programs (ID waiver, BI waiver, HAB waiver), private pay, and regional funding, with supplemental donations received as a 501(c)(3) and via programs such as Amazon Smile, the Hy-Vee Reusable Bag Program, and an Annual Charity Golf Classic. Pricing is not publicly disclosed because admissions operate on a referral-based, first-come-first-served process with individualized funding plans. Members (the organization's term for clients) can progress along the care continuum from higher-acuity RCF placements toward smaller homes and eventually independent living, which functions as a retention and differentiation mechanism.
Go-to-market is referral-driven rather than commercial. Admissions are processed through an admission committee that reviews applications, identifies funding sources, and coordinates facility tours, with the public relations officer and referral coordinator (Samantha Menke) acting as the primary intake point. The organization supplements this with local community engagement — Siouxland Chamber of Commerce membership, partner-sponsored events, media coverage in Le Mars Sentinel and KTIV, and a content-driven blog — to build awareness and generate referrals rather than running performance-marketing campaigns. The technology stack is not productized; the organization is service-delivery-led, supported by a Squarespace-hosted website and standard office communications infrastructure.
The Pride Group firmographics
Firmographics- Name
- The Pride Group
- Legal name
- The Pride Group, Inc.
- Website
- https://thepridegroup.org
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Pride Group is a 501(c)(3) non-profit headquartered in Le Mars, Iowa, providing residential care, community-based services, supported community living, and day habilitation to adults with mental illness, intellectual/developmental disabilities, and brain injuries across four Northwest Iowa communities.
- Ownership category
- akta.pro rank
The Pride Group industry classification
Industry- Product category
- Disability and Behavioral Health Services
- NAICS
- Residential Intellectual and Developmental Disability Facilities (623210), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGACAG)
- akta.pro secondary industries
- Respite Care for Adults with Disabilities / Special Needs (HSABAGAI), Therapeutic Adult Day Programs (PT/OT/SLP, Cognitive Rehab) (HSABANAF)
Keywords
Where The Pride Group is headquartered
LocationHeadquarters
- HQ city
- Le Mars
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
The Pride Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Donations and Charitable Contributions: As a 501(c)(3) non-profit organization, The Pride Group receives donations from individuals, organizations, and community members who support their mission. Donations are tax-deductible and the organization participates in programs like Amazon Smile where a percentage of eligible purchases is donated.
- Government-Funded Services: Services are funded through multiple government programs including Medicaid waivers (ID waiver, BI waiver, HAB waiver), private pay, and region funding. The organization provides residential care facilities and community-based services where funding sources are identified during the admission process.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Pride Group product offering
Product offeringCore offering
The Pride Group provides residential care, community-based living support, and day habilitation services for adults with mental illness and disabilities across Northwest Iowa. Core offerings include 24-hour Residential Care Facilities (RCF), Community Based Services (CBS) for community-living support, Supported Community Living (SCL) hourly waiver services, and Day Hab Services focused on rehabilitation and independent living skills. Services are funded through Medicaid waivers (ID, BI, HAB), private pay, and region funding.
Product overview
The Pride Group offers a coordinated suite of disability support services across four main categories: Residential Care Facility (RCF) provides 24-hour residential care with health support and education; Community Based Services (CBS) offers residential support for persons in community apartments/houses with daily living skills instruction; Supported Community Living (SCL) provides hourly waiver services for daily living assistance within community residences; and Day Hab Services delivers individualized habilitation focused on mental health treatment and community integration. These services are available across multiple Iowa locations including Le Mars, Sioux City, Cherokee, and Primghar, with different facilities serving different funding sources (ID waiver, BI waiver, HAB funding, private pay, and region funding).
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Care Facility (RCF)
Quantifiable outcome
- Members successfully transition from RCF level of care to smaller homes, find jobs in the community, and often move out on their own
- +1 more outcomes
Companies that use The Pride Group
Customer profileSegments3 records
Ideal customer profiles3 records
The Pride Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Pride Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered community, minor and event.
- Hy-VeecommunityThe Pride Group was selected as the November 2019 beneficiary of Hy-Vee's Reusable Bag Program at the Le Mars location. For every reusable bag purchased ($2.50 each with $1 donation), Hy-Vee donates to The Pride Group. Customers at any Hy-Vee location can direct donations to The Pride Group year-round through the Giving Tag program. This community support program facilitates local non-profit funding through retail purchases.
- Amazon SmileminorThe Pride Group is registered as a charity on Amazon Smile (EIN: 42-1277131). Amazon Smile donates a percentage of eligible purchases directly to The Pride Group at no cost to customers. This is an automatic donation program where supporters shop as usual.
- Siouxland Chamber of CommercecommunityThe Pride Group became a member of the Siouxland Chamber and celebrated with a ribbon cutting ceremony at their Day Hab facility in Sioux City on March 15, 2019. This membership provides networking opportunities and community visibility.
- Willow Creek Golf CourseeventWillow Creek Golf Course in Le Mars hosts The Pride Group's Annual Charity Golf Classic (8th Annual in 2025). The venue provides the location for this major fundraising and community engagement event.
- Golf Tournament SponsorseventMultiple local businesses sponsor the annual Pride Group Golf Classic including: Holzman Lawn Care (Presenting), Holzhauer Motors (Hole-in-One), Perspective Insurance (Dinner), Midstates Bank (Beverage), Pride Group Board Members (Cart), Wells Enterprise (On Course Game), Holmes Murphy (Hole), Siouxland Mental Health Center (Hole), SCHEELS (Flight Prize), Total Motors (Pin Prize), Willow Creek Golf Course (Pin Prize), Primebank, Total Motors, UnityPoint Health, Office Elements, and SERVPRO.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
The Pride Group competitors and assessment
Company assessmentDirect peers
- Optimae LifeServices: Iowa-based nonprofit providing mental health and disability services including residential, community-based, and supported community living — closely mirrors The Pride Group's service mix and HCBS waiver funding model across multiple Iowa regions.
- REM Iowa (a Sevita Health company): Iowa-based provider of residential and community services for individuals with intellectual and developmental disabilities, also operating under ID/BI/HAB waivers. Directly competes for referral pipelines and case manager contracts in Iowa.
- Mosaic: National nonprofit providing residential, community, and day services for people with intellectual and developmental disabilities. Comparable mission, philosophy of individualized supports, and waiver-driven funding model.
Broad incumbents
- Sevita Health (formerly The MENTOR Network): One of the largest U.S. providers of home- and community-based services for individuals with intellectual, developmental, and behavioral health needs. Operates in Iowa through REM and adjacent brands — relevant incumbent for ID/DD HCBS services at national scale.
- BrightSpring Health Services: Publicly traded, diversified home- and community-based services platform whose ID/DD, behavioral health, and hospice lines overlap with The Pride Group's residential care and Day Hab offerings, though at much greater scale and geographic scope.
Regional players
- Easterseals Iowa (Easterseals of Iowa): Iowa chapter of a national disability services nonprofit providing employment, day services, and community-based supports for people with disabilities. Comparable disability-focused nonprofit mission and Iowa footprint, though less residential-heavy.
Others
- The Arc of Iowa: Iowa chapter of The Arc, a national advocacy and services organization for people with intellectual and developmental disabilities. Functions as an adjacent ecosystem participant — referral source, advocacy counterpart, and grant partner rather than a direct residential-care competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Pride Group social profiles
Digital presenceThe Pride Group compliance and trust
Trust signalCompliance1 record
The Pride Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pride Group leadership team
Management profileNumber of profiles
Profiles12 records
The Pride Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Pride Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pride Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pride Group
What does The Pride Group do?
The Pride Group provides residential care, community-based living support, and day habilitation services for adults with mental illness and disabilities across Northwest Iowa. Core offerings include 24-hour Residential Care Facilities (RCF), Community Based Services (CBS) for community-living support, Supported Community Living (SCL) hourly waiver services, and Day Hab Services focused on rehabilitation and independent living skills. Services are funded through Medicaid waivers (ID, BI, HAB), private pay, and region funding.
Is The Pride Group a public or private company?
The Pride Group is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Pride Group founded?
The Pride Group was founded in 1986. It employs 101 to 250 people.
Where is The Pride Group based?
The Pride Group is headquartered in Le Mars, United States, in the North America region.
How does The Pride Group make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are government-Funded Services.
Who are The Pride Group's main competitors?
Direct peers on record are Optimae LifeServices, REM Iowa (a Sevita Health company) and Mosaic. Broad incumbents are Sevita Health (formerly The MENTOR Network) and BrightSpring Health Services. Easterseals Iowa (Easterseals of Iowa) is listed as a regional player. The Arc of Iowa is listed as an others.
Does The Pride Group have an API?
No public API is recorded for The Pride Group.
What industry is The Pride Group in?
The Pride Group's product category is Disability and Behavioral Health Services. Its primary akta.pro industry code is BPAGACAG, Disability Services & Independent Living Support, with a secondary code of HSABAGAI, Respite Care for Adults with Disabilities / Special Needs. Its NAICS code is 623210 and its SIC code is 8050.