Dekro Paints
Dekro Paints is a South African paint and coatings manufacturer based in Cape Town, producing specialty and decorative coatings including heat-resistant, anti-corrosion, waterproofing, and interior products for residential, commercial, industrial, marine, and wine-industry customers across South Africa.
- Company typePrivate
- Founded1981
- HeadquartersCape Town, South Africa
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Dekro Paints firmographics
Firmographics- Name
- Dekro Paints
- Legal name
- Dekro Paints
- Website
- https://dekro.co.za
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dekro Paints is a South African paint and coatings manufacturer based in Cape Town, producing specialty and decorative coatings including heat-resistant, anti-corrosion, waterproofing, and interior products for residential, commercial, industrial, marine, and wine-industry customers across South Africa.
- Ownership category
- akta.pro rank
Where Dekro Paints is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices4 records
Markets served
Dekro Paints business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Paint and Coating Product Sales: Direct sales of proprietary paint coatings, primers, sealers, and solvents to consumers and professional painters through online platform, stockists, and pick-up locations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Dekro Paints product offering
Product offeringCore offering
Dekro Paints manufactures and supplies a comprehensive range of paint coatings, primers, sealers, and solvents for residential, commercial, industrial, marine, and wine industry applications. The product line includes specialized formulations such as anti-corrosion coatings (Hydro C5), waterproofing systems (All-In-One Waterproofing), heat-resistant enamels and braai paint, metal primers (Galv-Etch), interior paints (Wall and Ceiling), and fibre-reinforced crack fillers. Products are distributed through an e-commerce platform, three pick-up locations, and a stockist network across South Africa.
Product overview
Dekro Paints is a South African paint manufacturer and distributor based in Cape Town offering a comprehensive range of coating products. The product portfolio includes interior paints (Dekro Wall and Ceiling), metal primers (Galv-Etch), heat resistant coatings (Heat Resistance Enamel 200°C, Braai Paint), anti-corrosion coatings (Hydro C5), waterproofing solutions (All-In-One Waterproofing), and crack fillers (Fibre Reinforced). The company serves various market segments including residential, commercial, industrial, marine, and automotive applications through its network of stockists across South Africa.
Differentiator
Problem solved
Functional benefit
Products and services
- Dekro Wall and Ceiling Interior paint for walls and ceilings, available in multiple colors and 5L and 20L pack sizes, intended for residential and commercial interior use.
- Galv-Etch Acid/detergent pretreatment solution that etches new galvanized surfaces while emulsifying prefabrication protective coatings; requires a 10–15 minute wet reaction period before rinsing. For metal substrate preparation prior to coating.
- Heat Resistance Enamel 200°C Special blend of aluminium paste and heat-resisting resins that fuse to form a bright aluminium finish, heat resistant up to 200°C on exterior surfaces; ready-to-use and fast-drying. For high-temperature ferrous metal surfaces.
- Hydro C5 Innovative anti-corrosive coating engineered specifically for metal substrates, providing corrosion protection with high adhesion, flexibility, and durability. For industrial and infrastructure metal protection applications.
- All-In-One Waterproofing PU Acrylic Polyurethane Dispersion with a slight sheen for waterproofing of roofs, parapets, and wall surfaces. For residential and commercial waterproofing applications.
- Braai Paint Modified Acrylic Emulsion anti-corrosion heat-resistant decorative coating for ferrous metal surfaces including mufflers, ovens, chimneys, oven inserts, barbeques, and electric and gas heaters, rated up to 400°C.
- Fibre Reinforced Economical water-based fibre-reinforced acrylic for sealing weather-facing and hairline-cracked plastered walls to prevent moisture ingress; dries to a matt, finely textured surface. For residential and commercial crack repair.
Companies that use Dekro Paints
Customer profileSegments5 records
Ideal customer profiles5 records
Dekro Paints technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Dekro Paints partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dekro Group of CompaniescoreDekro Paints is part of the Dekro Group of Companies which includes sister companies: DEKSTER, RUSTRITE, STEELBANK, FORTIFIED FOODS, McNAUGHTANS, AFRICAN LIQUID LAMINATES, MARINECOTE, PRP RESINS, PLASTERTEX, AMORIGUARD, SPECIALITY COATINGS, and CAST. These are affiliated companies under common ownership rather than formal commercial partnerships.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Dekro Paints competitors and assessment
Company assessmentBroad incumbents
- AkzoNobel: AkzoNobel is the parent of Dulux and a global coatings major with decorative paints, industrial finishes, and specialty coatings. It competes broadly with Dekro across multiple verticals including industrial protective coatings and architectural paints.
- PPG Industries: PPG is a global manufacturer of paints, coatings, and specialty materials with a substantial South African presence serving industrial, automotive, marine, and protective coatings markets. It competes with Dekro in industrial and protective coatings and represents a major scale benchmark for the segment.
- Sherwin-Williams: Sherwin-Williams is one of the world's largest paint and coatings companies with global operations in architectural, industrial, and protective coatings. Its product range in South Africa overlaps with Dekro's industrial and protective coatings portfolio, though at significantly larger scale.
- Berger Paints: Berger Paints is an Asia-Pacific headquartered coatings manufacturer with international operations in decorative, industrial, and protective paints. It is comparable to Dekro in offering specialty protective and industrial coatings, although it operates at significantly larger global scale.
- Nippon Paint (Africa): Nippon Paint is a global paint manufacturer with growing African operations producing decorative and industrial coatings. It competes with Dekro in the broader African coatings market and represents another multinational expanding into Dekro's home geography.
Direct peers
- Duram Paints: Duram is a South African paint manufacturer producing decorative, waterproofing, and industrial coatings including floor and roof coatings. It is comparable to Dekro in terms of mid-sized domestic positioning, product breadth across specialty coatings, and distribution through hardware and building supply channels.
- Prominent Paints: Prominent Paints is a South African manufacturer of decorative and industrial paints sold through retail and trade channels. It competes with Dekro in wall paints, primers, and specialty coatings, and operates a similar stockist-based go-to-market model in South Africa.
- Kansai Plascon (Plascon South Africa): Kansai Plascon is the largest paint manufacturer in South Africa, producing decorative, industrial, and protective coatings for DIY and professional segments. It is Dekro Paints' most direct competitor in the same domestic market with overlapping product categories including wall paints, primers, and industrial coatings.
- Dulux South Africa (AkzoNobel): Dulux South Africa, part of AkzoNobel, manufactures and distributes decorative, protective, and industrial coatings in South Africa. It competes directly with Dekro in the DIY, professional, and industrial segments and shares a similar multi-channel distribution model via retail stockists.
Others
- PRP Resins: PRP Resins is a sister company within the Dekro Group that manufactures resin systems used as inputs in coatings and adhesives. It is adjacent to Dekro Paints as a supplier of coating raw materials, demonstrating vertical integration within the group.
Market position
Weaknesses4 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Dekro Paints social profiles
Digital presenceDekro Paints compliance and trust
Trust signalCompliance1 record
Dekro Paints financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dekro Paints leadership team
Management profileNumber of profiles
Profiles1 record
Dekro Paints subsidiaries and ownership
Company hierarchySubsidiaries12 records
Dekro Paints funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dekro Paints M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dekro Paints
What does Dekro Paints do?
Dekro Paints manufactures and supplies a comprehensive range of paint coatings, primers, sealers, and solvents for residential, commercial, industrial, marine, and wine industry applications. The product line includes specialized formulations such as anti-corrosion coatings (Hydro C5), waterproofing systems (All-In-One Waterproofing), heat-resistant enamels and braai paint, metal primers (Galv-Etch), interior paints (Wall and Ceiling), and fibre-reinforced crack fillers. Products are distributed through an e-commerce platform, three pick-up locations, and a stockist network across South Africa.
Is Dekro Paints a public or private company?
Dekro Paints is a private company. It is classified as unknown and is currently operating.
When was Dekro Paints founded?
Dekro Paints was founded in 1981. It employs 51 to 100 people.
Where is Dekro Paints based?
Dekro Paints is headquartered in Cape Town, South Africa, in the Africa region.
How does Dekro Paints make money?
One revenue line is on record: paint and Coating Product Sales.
Who are Dekro Paints's main competitors?
Broad incumbents on record are AkzoNobel, PPG Industries, Sherwin-Williams, Berger Paints and Nippon Paint (Africa). Direct peers are Duram Paints, Prominent Paints, Kansai Plascon (Plascon South Africa) and Dulux South Africa (AkzoNobel). PRP Resins is listed as an others.
Does Dekro Paints have an API?
No public API is recorded for Dekro Paints.