Prosonic
Prosonic is a Portuguese systems integrator (est. 1974) that holds exclusive import rights for international brands across banking automation, retail cash management, electronic security, and IT solutions, serving 4,000+ enterprise customers nationwide through direct sales and multi-year service contracts.
- Company typePrivate
- Founded1974
- HeadquartersPorto Salvo, Portugal
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Prosonic does
Prosonic – Produtos de Imagem e Comunicação S.A. is a Portuguese systems integrator and exclusive importer founded in 1974, headquartered in Porto Salvo (Tagus Park) with a secondary office in Porto. The company operates across four business areas: Banking (cash management equipment, note/coin counters and recyclers from G+D, ATEC, CIMA, MultiCash, plus ATMs/VTMs), Retail (CashDro automated payment systems and T-Quiosk self-service kiosks), Electronic Security (video surveillance via i-PRO and Axis, access control via AMAG and iLOQ, fire detection via Siemens, Bosch, Honeywell/Notifier/Esser, gas detection via Sensitron and Detnov, and Codaco nurse call systems), and IT Solutions (HP, UTAX, Zebra printing; HP/Lenovo/ACER/Panasonic/Zebra computing; audiovisual systems). The portfolio is built almost entirely on exclusive distribution rights and integration partnerships with international vendors, with no proprietary technology stack disclosed.
The business model is enterprise B2B hardware distribution plus professional services. Prosonic sells bespoke, quote-based integrated solutions to banks, retailers, healthcare facilities, and commercial/industrial clients, supported by consulting, installation, programming, preventive/corrective maintenance, and an extranet-based technical assistance portal. Pricing is non-public and structured around multi-year contracts. The company claims over 50 years of activity, more than 50,000 equipment units installed, and more than 4,000 active customers, with nationwide coverage through its Lisbon and Porto offices and ISO 9001:2015 certification. Go-to-market is direct enterprise field sales; no channel partners, ecommerce, or recurring SaaS-style revenue model is disclosed. The company is privately held with no disclosed parent, investors, or executive team information.
Prosonic firmographics
Firmographics- Name
- Prosonic
- Legal name
- Prosonic – Produtos de Imagem e Comunicação S.A.
- Website
- https://prosonic.pt
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Prosonic is a Portuguese systems integrator (est. 1974) that holds exclusive import rights for international brands across banking automation, retail cash management, electronic security, and IT solutions, serving 4,000+ enterprise customers nationwide through direct sales and multi-year service contracts.
- Ownership category
- akta.pro rank
Prosonic industry classification
Industry- Product category
- Professional Equipment Systems Integration
- NAICS
- Audio and Video Equipment Manufacturing (334310), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Special Industry Machinery, Nec (3559), Office Machines, Nec (3579), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)
Keywords
Where Prosonic is headquartered
LocationHeadquarters
- HQ city
- Porto Salvo
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
Prosonic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment and Hardware Sales: Prosonic generates revenue primarily through the sale of professional equipment from exclusive international brand partnerships. Products include banking equipment (cash counters, recyclers, ATMs, VTMs), retail solutions (CashDro payment systems, T-Quiosk kiosks), electronic security systems (cameras, access control, fire detection), and IT products (printers, computers, audiovisual equipment).
- Professional Services and Technical Support: Revenue generated from system integration, consulting, installation, and ongoing technical support and maintenance services. The company employs highly qualified technical staff to deliver implementation and after-sales support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke enterprise solutions with direct sales engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Prosonic product offering
Product offeringCore offering
Prosonic is the exclusive Portuguese importer and systems integrator of professional equipment from international technology brands, selling integrated hardware-and-services solutions across four areas: Banking (cash counters, recyclers, ATMs/VTMs), Retail (CashDro automated cash management and T-Quiosk self-service payment kiosks), Electronic Security (video surveillance, access control, fire/gas/intrusion detection, nurse call systems), and IT (printing, computing, audiovisual). The company combines equipment supply with consulting, installation, programming, preventive and corrective maintenance, and ongoing technical support delivered by qualified staff.
Product overview
Prosonic is a Portuguese technology integrator and exclusive importer of professional equipment brands, operating across four main business areas: Banking (cash processing and self-service automation), Retail (automated payment kiosks and cash management), Electronic Security (video surveillance, access control, intrusion/fire/gas detection, nurse call), and IT Solutions (printing, computing, audiovisual). The product portfolio includes branded solutions from manufacturers such as ATEC, G+D, CIMA, MultiCash (banking), CashDro, T-Quiosk (retail), i-PRO, Axis, Honeywell, Siemens Fire, Bosch, Notifier, Esser, Sensitron, Codaco (security), and HP, UTAX, Zebra, Lenovo (IT). Prosonic functions as a solution integrator offering not only equipment but also installation, consulting, programming, technical support, and maintenance services.
Differentiator
Problem solved
Functional benefit
Products and services
- Banking Cash Management & Self-Service Solutions
Quantifiable outcome
- 50+ years of activity in the Portuguese market
- +2 more outcomes
Companies that use Prosonic
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Prosonic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Prosonic partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core.
- HP (Hewlett-Packard)coreHP is a key technology partner for printing and computing solutions. Prosonic distributes HP printers (including PageWide and LaserJet Enterprise), multifunction devices, and computing equipment including monitors and peripherals.
- ZebracoreZebra is a partner for industrial label printers and mobile computing devices, with solutions for desktop, industrial, and portable printing applications.
- UTAXcoreUTAX is a partner for printing solutions, with Prosonic distributing UTAX multifunction devices alongside HP products to cover different market segments.
- Siemens (Siemens Fire)coreSiemens Fire is a partner for advanced fire detection and prevention systems. Siemens is globally recognized for its expertise in fire safety technology with integrated security solutions.
- Bosch SecuritycoreBosch Security provides video surveillance, intrusion detection, fire detection, and access control systems. A division of Bosch Group, known for comprehensive and innovative security solutions.
- Honeywell (Honeywell Integrated Security)coreHoneywell Integrated Security provides advanced intrusion detection and integrated security solutions. Part of global technology leader Honeywell, offering cloud-connected security platforms.
- Giesecke+Devrient (G+D)coreG+D is a leading global technology group specializing in security and currency processing. Partner for banknote processing equipment including note counters and sorters certified by the European Central Bank.
- ATECcoreATEC (from LG Group) provides banking automation solutions including cash recyclers, ATMs, and VTMs. Specializes in money recycling technology and self-service banking innovation since 2017.
- CIMAcoreCIMA (founded 1955) provides high-capacity coin processing and recycling equipment for banking applications. Specializes in money handling, recognition, counting, and protection systems.
- MultiCash (Multi Cash Automation)coreMulti Cash Automation is a world-leading manufacturer of coin processing equipment, providing solutions for counting, sorting, and distributing coins with security and speed.
- CashDrocoreCashDro is a leader in cash management equipment for retail point-of-sale, manufacturing automated payment systems that handle notes and coins with automatic change calculation and secure cash storage.
- T-QuioskcoreT-Quiosk provides self-service payment kiosks for retail environments. Features include large touchscreen displays, card and cash payment acceptance, and 24/7 autonomous operation.
- i-PRO (Panasonic)corei-PRO (spun off from Panasonic in 2019) specializes in video surveillance and security camera systems, offering high-resolution cameras, NVRs, and video management software with analytics capabilities.
- Axis CommunicationscoreAxis Communications (part of Canon, founded 1984) is a pioneer in network IP cameras, providing video surveillance, traffic management, intercom, and audio systems. Known for pioneering the transition from analog to digital video surveillance.
- AMAG TechnologycoreAMAG Technology provides advanced access control and security management solutions with global presence, specializing in identity management, visitor management, and integrated security systems.
- iLOQcoreiLOQ (founded 2003, Finland) develops innovative and sustainable access control solutions, pioneering battery-free electronic locks. Offers smartphone-based access (iLOQ S50) with over 10 million locks and 300 patents.
- SensitroncoreSensitron Srl (founded 1988, Milan; part of Halma plc since 2021) specializes in gas detection solutions for industrial, maritime, parking, and HVAC applications. Provides certified gas detectors and control panels.
- UTC Fire & SecuritycoreUTC Fire & Security (now Carrier Fire & Security EMEA) operates in 18 countries across Europe, Middle East, and Africa with 800+ specialists. Provides fire detection, gas detection, intrusion, access control, and video surveillance systems through KIDDE COMMERCIAL and ARITECH brands.
- DetnovcoreDetnov (founded 2007, Barcelona) provides fire detection and safety solutions including intuitive fire detection panels with touchscreen displays, CO detection, gas detection, and fire extinguishing systems.
- NotifiercoreNotifier (part of Honeywell since 1949) specializes in fire and gas detection with products including addressable and conventional fire panels, aspirating systems (FAAST, VESDA), and CO detection systems.
- Esser (by Honeywell)coreEsser is a German company (acquired by Honeywell in 2005) specializing in fire detection with decades of innovation, offering modular control panels, detection elements with audio/voice capabilities, and aesthetically designed products.
- 4EVACcore4EVAC (founded 30+ years ago, Rotterdam) provides voice evacuation and fire notification systems. Products are EN54-16 certified and manufactured in Europe with comprehensive compliance testing.
- Codaco (Codaco Electronic)coreCodaco Electronic (Czech Republic, 30+ years) provides nurse call and healthcare communication systems. Offers IP-based nurse call solutions with voice capability, including master controllers, terminals, and emergency call devices for hospitals and healthcare facilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Prosonic competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Prosonic social profiles
Digital presenceProsonic compliance and trust
Trust signalCompliance1 record
Prosonic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prosonic leadership team
Management profileNumber of profiles
Prosonic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prosonic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prosonic
What does Prosonic do?
Prosonic is the exclusive Portuguese importer and systems integrator of professional equipment from international technology brands, selling integrated hardware-and-services solutions across four areas: Banking (cash counters, recyclers, ATMs/VTMs), Retail (CashDro automated cash management and T-Quiosk self-service payment kiosks), Electronic Security (video surveillance, access control, fire/gas/intrusion detection, nurse call systems), and IT (printing, computing, audiovisual). The company combines equipment supply with consulting, installation, programming, preventive and corrective maintenance, and ongoing technical support delivered by qualified staff.
Is Prosonic a public or private company?
Prosonic is a private company. It is classified as unknown and is currently operating.
When was Prosonic founded?
Prosonic was founded in 1974. It employs 101 to 250 people.
Where is Prosonic based?
Prosonic is headquartered in Porto Salvo, Portugal, in the Europe region.
How does Prosonic make money?
Two revenue lines are on record. Equipment and Hardware Sales are the primary driver. The others are professional Services and Technical Support.
Does Prosonic have an API?
No public API is recorded for Prosonic.
What industry is Prosonic in?
Prosonic's product category is Professional Equipment Systems Integration. Its primary akta.pro industry code is CRACAEAL, Commercial/Pro AV & Home Theater (Prosumer) Retail. Its NAICS code is 334310 and its SIC code is 3559.