Jovie

What Jovie does

Jovie is a U.S. national professional childcare platform operating through a franchise model. Founded in 2001 as College Nannies + Sitters and rebranded to Jovie, the company was acquired in 2016 by Bright Horizons Family Solutions and operates as a wholly-owned subsidiary. Jovie matches families with vetted nannies, babysitters, and special needs caregivers across 31 states, and provides on-site B2B childcare staffing to corporate events, weddings, hotels and resorts (106+), professional sports teams (13+), gyms and clubs, churches and religious organizations, and licensed childcare centers. The company also serves as the largest childcare provider within the Bright Horizons Back-Up Care employer benefit program, reaching employees of 1,000+ corporate employers.

Jovie's service delivery is supported by the MyJovie mobile application (iOS and Android), which families and caregivers use for scheduling, shift management, communication, and real-time booking. All caregivers are employed as W-2 workers by local franchise offices, with the franchisor and franchisees handling recruitment, background checks, payroll, taxes, and insurance administration on behalf of families. The franchisor (headquartered in Westminster, Colorado) licenses 200+ independently owned franchise locations across 31 states, supported by a network of 9,000+ vetted caregivers.

Revenue is generated through subscription/recurring placement fees for ongoing nanny and babysitter services, managed-services contracts for B2B event and corporate staffing, and channel revenue through the Bright Horizons Back-Up Care program. Pricing is not publicly disclosed and is negotiated at the local franchise level. The company carries no public funding rounds or external investors, operating as a franchise system under Bright Horizons' corporate umbrella.

Name

Jovie

Legal name

Jovie

Website

https://jovie.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jovie is a U.S. franchise-based childcare platform providing vetted nannies, babysitters, and B2B on-site childcare staffing across 31 states. It serves families, corporate employers, hotels, sports teams, and event organizers as a wholly-owned subsidiary of Bright Horizons Family Solutions.

Ownership category

akta.pro rank

Product category

In-home childcare services

NAICS

Child Care Services (62441), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Live-Out Nanny Services (HSAAABAB)

akta.pro secondary industries

Corporate / Employer-Sponsored In-Home Nanny Services (HSAAABAO), Travel / Vacation Nanny Services (HSAAABAG)

Keywords

• In-home childcare
• Nanny placement services
• Corporate event childcare
• Backup childcare benefits
• Childcare staffing services

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Nanny Placement Services: Jovie earns revenue by connecting families with professional nannies for ongoing in-home care. Families pay for personalized nanny placement, screening, and ongoing administrative support (payroll, taxes, insurance). Placement can be full-time, part-time, after-school, or seasonal.
2. Babysitter Booking Services: Revenue from booking background-checked babysitters for families on an as-needed or recurring basis. Families access babysitters through the MyJovie app or local office coordination. Jovie handles payroll and administrative management as a W-2 employer of the caregivers.
3. Corporate Backup Care (Bright Horizons Partnership): Jovie serves as the largest childcare provider within the Bright Horizons Back-Up Care program, which is offered to employees of over 1,000 corporate employers. Revenue is earned through subsidized back-up care bookings facilitated by Bright Horizons.
4. Corporate & Event Childcare Staffing: B2B revenue from providing professional on-site childcare staffing for corporate conferences, weddings, hotels/resorts, sports teams, childcare centers, gyms/clubs, and churches. Organizations are billed directly through Jovie for hours of service, with Jovie handling all payroll and employment administration for deployed caregivers.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Jovie provides vetted, in-home childcare services through a national franchise network. Families book nannies, babysitters, and special needs caregivers on a flexible schedule, with Jovie handling recruitment, background checks, matching, and W-2 payroll administration. The company also delivers on-site childcare staffing for businesses and events, including corporate conferences, weddings, hotels/resorts, sports teams, employer backup care (via Bright Horizons), childcare centers, gyms, and religious organizations.

Product overview

Jovie is a national professional childcare platform operating through independently owned franchise locations across 37 states. The company offers two main service lines: (1) Family Childcare services including nannies, babysitters, and special needs care, all managed through the MyJovie app for scheduling and communication; and (2) Business & Events Childcare services including conference and corporate event childcare, wedding childcare, hotel and resort babysitting, employee backup care (via Bright Horizons partnership), childcare center staffing, sports teams childcare, gym and club childcare, and church childcare staffing. All caregivers are W-2 employees of local Jovie franchises who handle recruiting, vetting, payroll, and tax administration on behalf of families.

Differentiator

Problem solved

Functional benefit

Products and services

• Nannies Experienced, vetted nannies offering personalized in-home care for families, available full-time, part-time, after-school, or as needed. Caregivers are W-2 employees of Jovie, which handles payroll, taxes, and insurance.
• Babysitters Reliable, background-checked babysitters available for date nights, occasional care, recurring part-time, after-school pickup, and summer coverage. Booked through the MyJovie app or local franchise office coordination.
• Special Needs Childcare Caregivers with specialized training and experience for children with special needs, including autism spectrum support, available for in-home care.
• Conference and Business Event Childcare
• Wedding Childcare
• Hotel and Vacation Babysitting
• Employee Backup Childcare Employer-sponsored childcare benefit providing vetted caregivers when regular childcare arrangements fall through, offered through Bright Horizons' Back-Up Care program serving 1,000+ corporate employers.
• Childcare Center Staffing
• Sports Teams Childcare
• Gym and Club Childcare Staffing
• Church Childcare Staffing
• Special Event Childcare

Quantifiable outcome

• 25,000+ hours of professional event childcare delivered
• +3 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bright Horizons Family SolutionscoreStrategic or Co-development Partner · 1 January 2016In 2016, Jovie became a wholly-owned subsidiary of Bright Horizons Family Solutions. Jovie serves as the largest childcare provider in Bright Horizons' Back-Up Care employer benefit program, which has partnered with over 1,000 of the world's top employers. Employees of participating companies can book Jovie as their preferred backup childcare provider through the Bright Horizons platform. This partnership provides Jovie with significant B2B2C lead flow and brand credibility through association with Bright Horizons' corporate HR network.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Bright Horizons Family Solutions: Public childcare solutions provider (NYSE: BFAM) and Jovie's parent company since 2016. Operates center-based care, employer-sponsored backup care, and educational advisory services across a much broader portfolio than Jovie's in-home focus.
• KinderCare Learning Companies: One of the largest U.S. providers of early childhood education and childcare, operating centers nationwide. Comparable as a broad incumbent in the childcare space but with a center-based rather than in-home delivery model.

Direct peers

• Sittercity: Online platform for booking babysitters, nannies, and senior caregivers. Operates as a direct competitor in the same family-childcare matching category, with overlapping customer segments and similar pricing dynamics.
• Nannies Inc. Long-established nanny placement agency focused on full-time, live-in, and live-out placements. Directly comparable in the high-end nanny placement service category with similar vetting and matching processes.
• Urbansitter: Tech-enabled platform connecting parents with vetted babysitters and nannies in urban markets. Comparable in targeting urban professional families seeking vetted in-home childcare, with similar gig-economy positioning.
• Care.com: The largest online marketplace connecting families with caregivers (nannies, sitters, senior care). Directly comparable as a digital family-childcare matching platform, though Care.com operates a gig/marketplace model versus Jovie's W-2 employer model.

Emerging players

• Wyndy: Tech-enabled babysitter booking platform connecting college-aged sitters with local families. Comparable as an emerging digital competitor targeting the same family-childcare market with a younger, app-first demographic.
• Bubble (formerly BubbleLife): Employer-sponsored childcare benefits platform providing subsidized backup childcare for working parents. Comparable in the employer-sponsored backup care segment where Jovie competes via Bright Horizons.
• Helpr: Employer-sponsored backup childcare benefit platform partnering with companies to provide in-home childcare for employees. Closely comparable to Jovie's Bright Horizons channel in B2B2C employer-sponsored childcare.

Others

• GTM Payroll Services: Specialized household employment and payroll services for nannies and domestic staff. Comparable as an adjacent ecosystem player handling payroll, taxes, and insurance for in-home caregivers — a service Jovie in-house provides.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/joviecare
• LinkedInlinkedin.com/company/joviecare
• Instagraminstagram.com/joviecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jovie