Maxis Global Benefits Network

What Maxis Global Benefits Network does

MAXIS Global Benefits Network (MAXIS GBN) is a London-headquartered global employee benefits network co-founded in 1953 by MetLife and AXA, two of the world's largest insurance companies. The company serves more than 300 multinational employers by orchestrating a network of leading local insurers that collectively cover employees in over 100 markets, with an additional regional headquarters in Singapore supporting the Asia Pacific region.

Its core platform comprises three global employee benefits programmes — the MAXIS Global Captive Solution (a captive structure for multinational EB risk), the MAXIS Global Pool Solution (a reinsurance-based international pooling arrangement with profit-sharing), and the MAXIS Global Preferred Data Solution (consolidated financial reporting across markets). These are layered with a health and wellness suite including the MAXIS Global Medical Dashboard Reports (standardized medical expenditure reporting in 50+ countries), MAXIS+ (an enhanced analytics and advisory suite with advanced dashboards, claims insights, country guides, and toolkits), Health & Wellness Toolkits, and a curated Wellness Technology Marketplace integrating third-party providers such as Maven, Lyra Wellbeing, SimpleTherapy, and Workplace Options.

MAXIS monetizes through network membership fees, reinsurance arrangements, and service fees on managed solutions, distributing these via a direct enterprise field-sales motion supported by OneClient and OneMember portals. The business model is effectively a coordination and analytics layer over its two founding insurers' global distribution and balance-sheet capacity rather than a standalone primary insurer, which structurally constrains its own revenue capture relative to the premium volume it orchestrates.

Name

Maxis Global Benefits Network

Legal name

MAXIS GBN

Website

https://maxis-gbn.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

MAXIS Global Benefits Network is a London-based global employee benefits network co-founded by MetLife and AXA, providing captive, pooling, reinsurance, and data analytics solutions to 300+ multinational employers across 100+ markets.

Ownership category

akta.pro rank

Product category

Global Employee Benefits Network Services

NAICS

Insurance and Employee Benefit Funds (5251), Health and Welfare Funds (525120)

SIC

Accident & Health Insurance (6321), Services-Management Services (8741)

akta.pro primary industry

International Benefits Administration & Global Benefits Brokerage (BPACAHAG)

akta.pro secondary industry

Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)

Keywords

• Global employee benefits
• Multinational insurance network
• Employee benefits pooling
• Captive insurance solutions
• Corporate wellness programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employee Benefits Network Services: MAXIS GBN generates revenue through network membership fees, reinsurance arrangements, and service fees from providing global employee benefits solutions including captive solutions, pool solutions, and data reporting services to multinational employers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MAXIS Global Benefits Network is a global employee benefits network co-founded by MetLife and AXA that connects multinational employers with local insurers across 100+ markets. It delivers captive, pooling, and preferred data solutions for global employee benefits programmes, alongside health and wellness analytics (MAXIS+, Global Medical Dashboard Reports) and a Wellness Technology Marketplace of third-party providers.

Product overview

MAXIS Global Benefits Network is a global employee benefits network co-founded by MetLife and AXA, offering a platform of interconnected solutions for multinational employers. The core offerings consist of three main programmes: the MAXIS Global Captive Solution (for setting up employee benefits captive programmes), the MAXIS Global Pool Solution (combining local programmes into international pools via reinsurance), and the MAXIS Global Preferred Data Solution (consolidated financial data). These are complemented by health and wellness services including MAXIS+ (an enhanced analytics and advisory suite with advanced dashboards, claims insights, country guides, and toolkits), the MAXIS Global Medical Dashboard Reports (standardised medical expenditure reporting across 50+ countries), Health & Wellness Toolkits (ready-made awareness campaigns), and a Wellness Technology Marketplace (connecting employers with third-party wellness providers like Maven, Lyra Wellbeing, SimpleTherapy, and others).

Differentiator

Problem solved

Functional benefit

Brands

• MAXIS Global Captive Solution: Highly efficient risk management solution for multinationals looking to set up an employee benefits captive programme
• MAXIS Global Pool Solution
• MAXIS Global Preferred Data Solution (GPDS)
• MAXIS Global Wellness
• MAXIS+

Products and services

• MAXIS Global Captive Solution Provides highly efficient risk management for multinational employers looking to set up an employee benefits captive programme, giving them control and flexibility over their EB.
• MAXIS Global Pool Solution Combines local benefits programmes into an international pool through reinsurance in a profit-sharing arrangement, enabling employers to maximise global economies of scale.
• MAXIS Global Preferred Data Solution (GPDS) Delivers consolidated financial data to multinational employers to help them understand their employee benefits risks across countries.
• MAXIS+ Enhanced suite of health data insights and wellness services for multinational employers, including advanced dashboards, claims insights, country guides, advisory services, and toolkits.
• MAXIS Global Medical Dashboard Reports Standardised view of local medical expenditure in over 50 countries with year-on-year comparative analysis, including Global Paid Claims, Country Benchmark, Population Health, and Disability dashboards.
• Health & Wellness Toolkits Topic-specific educational campaigns with emails, flyers, handouts, and participant evaluation materials designed to help global employers implement wellness awareness programmes.
• Wellness Technology Marketplace A curated set of third-party suppliers of technology that deliver global wellness solutions to employees, from telemedicine and chronic disease management to financial wellbeing and EAP services.
• MAXIS Global Wellness A set of tools designed to help multinational employers address their biggest medical cost drivers through data-driven insights and wellness solutions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Lyra WellbeingcoreTechnology or IntegrationLyra Wellbeing (formerly ICAS) is a leading employee assistance programme (EAP) provider, providing psychologists, clinicians, and comprehensive support including financial advice, legal advice, and leadership coaching in 200+ countries.
• MavencoreTechnology or IntegrationMaven Clinic is the world's largest virtual clinic for women and families, covering 17+ million lives in 175+ countries with support in fertility, maternity, parenting, and menopause across 30+ specialties in 35+ languages.
• SimpleTherapycoreTechnology or IntegrationSimpleTherapy is a leading digital musculoskeletal (MSK) solution combining virtual healthcare with personalized 24/7 support in multiple languages, offering Risk Assessment, Prevention, and Recovery packs.
• Workplace OptionscoreTechnology or IntegrationWorkplace Options, part of TELUS Health, is a global wellbeing organization supporting 88+ million people from 127,000+ organizations in 200+ countries, offering return-to-work solutions, cancer care, and rehabilitation support 24/7 in 100+ languages.
• MetLifeflagshipStrategic or Co-development PartnerCo-founder of MAXIS GBN alongside AXA. MetLife is one of the world's largest insurance companies providing global reach and stability to the network.
• AXAflagshipStrategic or Co-development PartnerCo-founder of MAXIS GBN alongside MetLife. AXA is one of the world's largest insurance companies providing global reach and stability to the network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MetLife: Co-founder of MAXIS GBN and one of the world's largest life and health insurance carriers. As the broader parent/sponsor, MetLife offers overlapping global employee benefits capabilities through its own multinational product set, making it both a strategic sponsor and a broad incumbent whose offerings intersect with MAXIS.
• AXA: Co-founder of MAXIS GBN and one of the world's largest insurance groups, with significant global health, life, and employee benefits operations. AXA's broad international benefits franchise overlaps with MAXIS's network model and provides the founding sponsorship that underpins the joint venture.

Direct peers

• Mercer (Marsh McLennan): Marsh McLennan's benefits consulting arm, serving multinational employers with global benefits strategy, broking, and health & wellness analytics. Mercer competes directly with MAXIS for multinational consulting and pooling mandates across 100+ countries.
• Cigna Global Health Benefits: Operates direct multinational group health and benefits programs through its own international provider network, serving both multinational employers and individual expatriates. Cigna competes with MAXIS at the carrier layer, offering an alternative to MAXIS's network-based pooling and captive model.
• WTW (Willis Towers Watson): Global advisory, broking, and solutions firm whose Health & Benefits practice serves multinational employers with brokerage, consulting, and pooled multinational benefits programs. WTW is a direct peer on global benefits advisory and program design for large multinational clients.
• Aon: Global professional services firm with a substantial Health & Benefits practice serving multinational employers through brokerage, reinsurance, and benefits administration. Aon is directly comparable on multinational benefits advisory and risk pooling.
• Bupa Global: International health insurance arm of Bupa, providing group and individual international health cover to multinational employees and expatriates. Bupa Global is a direct peer in cross-border health insurance distribution and competes with MAXIS-served employer programs.
• Allianz Care: International health division of Allianz Partners providing group and individual international health insurance and employee benefits across multiple jurisdictions. Allianz Care competes with MAXIS as a carrier-based alternative for multinational EB programs and is structurally comparable in its cross-border benefits focus.
• International Benefits Advisors (IBA): Founded as a competing joint venture among major insurers, IBA is the closest direct peer to MAXIS GBN — both are global employee benefits networks pooling multinational corporate clients across multiple markets through partner insurers. They compete head-to-head for multinational captive, pooling, and reinsurance mandates.
• Aetna International (CVS Health): CVS Health's international health benefits business providing group and individual expatriate health coverage globally. Aetna International is a direct competitor to MAXIS's multinational pooling and captive programs via carrier-direct delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxis Global Benefits Network