SimpleTherapy
SimpleTherapy is a digital healthcare platform delivering AI-powered musculoskeletal, behavioral health, EAP, and wellbeing benefit solutions to employers, brokers, and health plans via four integrated modules backed by a 32,000+ provider national network.
- Company typePrivate
- Founded2011
- HeadquartersFremont, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SimpleTherapy does
SimpleTherapy, Inc. is a privately held digital healthcare platform founded in 2011 by orthopedic physicians and physical therapists, headquartered in Fresno, California with a secondary office in Livermore. The company combines proprietary AI-driven exercise therapy, computer vision technology, and digital cognitive behavioral therapy with a licensed clinical care team and a national network of 32,000+ providers to deliver musculoskeletal (MSK), employee assistance (EAP), wellbeing, and behavioral health benefit administration services to employers, brokers, benefit partners, and health plans. The platform spans 1,000+ employer clients covering 1.5M+ lives, with deployment flexibility across web, tablet, and mobile devices and real-time language translation in 15 languages.
The product portfolio is organized into four integrated modules: SimpleMSK (digital MSK care with AI-powered exercise therapy across 18 body parts), SimpleEAP (24/7/365 licensed mental health support), SimpleWellbeing (holistic wellness with health coaching and challenges), and SimpleBehavioral (inpatient/outpatient mental health and substance use disorder benefit administration). The technology stack includes a proprietary 2,000+ video-guided exercise library, the Progress Yourself AI adaptive engine, computer vision for motion-guided exercise without wearables, and dCBT modules, all overseen by licensed clinicians. Strategic acquisitions of PhysMetrics (2022), Halcyon Behavioral (2022), and 3motionAI (January 2026) have progressively expanded the platform into benefit administration and 3D motion analytics. Validated outcomes include $2,699 per user cost savings, 66% surgical claim reduction, 50% MSK claims reduction, and 3.4X employer ROI, independently certified by the Validation Institute using 2017-2021 medical claims data.
Revenue is generated primarily through B2B subscription contracts billed to employers, brokers, benefit partners, and health plans for the integrated health solutions stack. Pricing is not publicly disclosed; EAP is fully employer-funded while behavioral health treatment may flow through the medical benefit with copayment or coinsurance. The go-to-market is enterprise field sales augmented by broker and health plan channel partnerships, targeting employers from 6 to 100,000+ employees. The company is HIPAA compliant and SOC 2 Type 2 certified.
SimpleTherapy firmographics
Firmographics- Name
- SimpleTherapy
- Legal name
- SimpleTherapy, Inc.
- Website
- https://simpletherapy.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SimpleTherapy is a digital healthcare platform delivering AI-powered musculoskeletal, behavioral health, EAP, and wellbeing benefit solutions to employers, brokers, and health plans via four integrated modules backed by a 32,000+ provider national network.
- Ownership category
- akta.pro rank
SimpleTherapy industry classification
Industry- Product category
- Digital Musculoskeletal & Behavioral Health Benefits
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Musculoskeletal (MSK) & Physical Therapy Virtual Care (HLALADAC)
- akta.pro secondary industries
- Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ), General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
Keywords
Where SimpleTherapy is headquartered
LocationHeadquarters
- HQ city
- Fremont
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SimpleTherapy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Employer-Sponsored Health Solutions (Subscription): SimpleTherapy's primary revenue model involves providing employer-sponsored MSK, EAP, behavioral health, and wellbeing solutions. Employers pay to provide these benefits to their employees as part of their benefits package. Services are accessible to employees at no direct cost to them.
- Mental Health and Substance Use Disorder (MHSUD) Benefit Administration: Self-insured employers purchase complete inpatient and outpatient mental health and substance use disorder benefit administration through SimpleBehavioral. Unlike the EAP (fully funded by the employer), behavioral health treatment may be covered under the medical benefit plan with copayment or coinsurance requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Employee Assistance Program (EAP) — fully employer-funded benefit at no cost to employees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
SimpleTherapy product offering
Product offeringCore offering
SimpleTherapy is a digital healthcare platform that delivers integrated musculoskeletal (MSK), employee assistance (EAP), behavioral health, and wellbeing solutions to employer-sponsored populations. The platform combines proprietary AI (Progress Yourself AI), computer vision technology for motion-guided exercise therapy, digital cognitive behavioral therapy, and a clinical care team of licensed physical therapists, mental health providers, health coaches, and certified ergonomists. The product suite (SimpleMSK, SimpleEAP, SimpleWellbeing, SimpleBehavioral) is sold B2B to employers, brokers, benefit partners, and health plans, with members accessing care via web and mobile across 18 body parts with real-time language translation in 15 languages.
Product overview
SimpleTherapy operates as a unified digital healthcare platform offering four integrated product modules: SimpleMSK (musculoskeletal care with AI-powered exercise therapy and computer vision), SimpleEAP (24/7 employee assistance program with licensed clinicians), SimpleWellbeing (holistic employee wellness platform with health coaching), and SimpleBehavioral (behavioral health benefit administration). The platform was expanded in 2022 through acquisition of PhysMetrics and Halcyon Behavioral, combining virtual digital programs, telemedicine services, and a national provider network of over 20,000 physical and behavioral health providers.
Differentiator
Problem solved
Functional benefit
Brands
- SimpleMSK: Digital musculoskeletal care solution offering virtual and in-person MSK care across 18 body parts with AI-powered exercise therapy, computer vision technology, and a national in-person provider network.
- SimpleEAP
- SimpleWellbeing
- SimpleBehavioral
Products and services
- SimpleMSK Digital musculoskeletal care solution combining AI-powered exercise therapy (Progress Yourself AI) and computer vision motion guidance with a clinical care team of physical therapists, doctors, and certified health coaches. Delivers virtual and in-person care across 18 body parts including prevention, pain management, pelvic health, prehab/rehab, and lifestyle maintenance. Designed for employer-sponsored populations and administered through SimpleTherapy's integrated benefits platform.
- SimpleEAP
Quantifiable outcome
- $2,699 per user cost savings (industry leading) — independently verified by Validation Institute using 3-year medical claims data 2017–2021
- +15 more outcomes
Companies that use SimpleTherapy
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles6 records
SimpleTherapy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
SimpleTherapy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered strategic, core and minor.
- 3motionAIstrategicSimpleTherapy acquired 3motionAI and its full technology portfolio, including advanced 3D computer-vision motion and ergonomics analytics. The acquisition strengthens SimpleTherapy's ability to deliver objective, data-driven insight across the full MSK continuum — from risk identification and prevention through treatment and recovery. The technology, products, and team are fully integrated with SimpleTherapy.
- Burr (Burr & Forman LLP)coreBurr & Forman LLP served as legal counsel representing SimpleTherapy in its acquisition of PhysMetrics and Halcyon Behavioral Health. Burr is a full-service law firm with healthcare industry expertise.
- Tag.biostrategicSimpleTherapy partnered with Tag.bio to enhance transparency in MSK outcomes and cost of care. The collaboration combines data analytics and precision medicine capabilities to empower healthcare providers to personalize physical therapy treatment plans and enable employers and health plans to accurately evaluate and predict the impact on cost and outcomes. Tag.bio provides a data mesh platform for life sciences and precision medicine.
- PhysMetricscoreAcquired by SimpleTherapy in 2022. PhysMetrics is a musculoskeletal benefit administration company. The acquisition expanded SimpleTherapy's omnichannel MSK capabilities by adding comprehensive in-person MSK benefit administration.
- Halcyon Behavioral HealthcoreAcquired by SimpleTherapy in 2022. Halcyon Behavioral Health is a behavioral health and wellness company. The acquisition enabled SimpleTherapy to expand into comprehensive behavioral health services, including inpatient and outpatient mental health and substance use disorder treatment, supplementing its EAP and MSK offerings.
- Gemini Diversified ServicesminorSimpleTherapy has partnered with Gemini Diversified Services for its credentialing process. Gemini contacts providers on behalf of SimpleTherapy and processes credentialing applications as part of the provider network onboarding workflow.
Scale indicators20 records
Recent moves6 records
Expansion highlights6 records
SimpleTherapy competitors and assessment
Company assessmentDirect peers
- Modern Health: Global mental health platform for employers combining EAP, therapy, coaching, and self-guided digital modules. Directly competes with SimpleEAP and SimpleWellbeing components.
- Omada Health: Employer-sponsored digital health platform covering chronic conditions including MSK, diabetes, and behavioral health. Comparable B2B employer GTM and integrated digital care model.
- Hinge Health: Closest direct competitor: AI-driven digital MSK platform serving employers and health plans with virtual PT, computer-vision exercise guidance, and a coach/PT care team. Same product category, customer base, and B2B enterprise GTM.
- Kaia Health: Digital MSK and pain management platform using AI-guided exercises, delivered through employers and health plans. Comparable in modality (app + AI exercise therapy) and employer-focused GTM.
- Sword Health: Direct virtual MSK competitor combining AI, computer vision, and clinical specialists for employer-sponsored MSK care. Highly comparable technology stack and customer segments.
- DarioHealth: Digital therapeutics company combining MSK with behavioral health, diabetes, and hypertension management for employer and health plan populations. Overlapping multi-condition digital health positioning.
- Lyra Health: Employer-focused mental health platform delivering EAP, therapy, and coaching. Comparable SimpleEAP/SimpleBehavioral offering and shared employer-buyer motion.
- RecoveryOne: Virtual PT and MSK recovery platform for employers and health plans, offering AI-personalized exercise therapy. Directly comparable in virtual MSK care delivery.
Broad incumbents
- Teladoc Health: Large telehealth incumbent offering virtual care across many specialties to employers, health plans, and providers. Overlaps SimpleTherapy's virtual MSK/behavioral offering as part of a broader portfolio.
Emerging players
- Vivante Health: Employer-focused digital health platform for digestive and related chronic conditions, with an emerging MSK-adjacent offering. Comparable in employer-channel GTM and integrated digital care model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
SimpleTherapy social profiles
Digital presenceSimpleTherapy compliance and trust
Trust signalCompliance2 records
SimpleTherapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpleTherapy leadership team
Management profileNumber of profiles
Profiles3 records
SimpleTherapy subsidiaries and ownership
Company hierarchySubsidiaries3 records
SimpleTherapy funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpleTherapy M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpleTherapy
What does SimpleTherapy do?
SimpleTherapy is a digital healthcare platform that delivers integrated musculoskeletal (MSK), employee assistance (EAP), behavioral health, and wellbeing solutions to employer-sponsored populations. The platform combines proprietary AI (Progress Yourself AI), computer vision technology for motion-guided exercise therapy, digital cognitive behavioral therapy, and a clinical care team of licensed physical therapists, mental health providers, health coaches, and certified ergonomists. The product suite (SimpleMSK, SimpleEAP, SimpleWellbeing, SimpleBehavioral) is sold B2B to employers, brokers, benefit partners, and health plans, with members accessing care via web and mobile across 18 body parts with real-time language translation in 15 languages.
Is SimpleTherapy a public or private company?
SimpleTherapy is a private company. It is classified as venture growth investor backed and is currently operating.
When was SimpleTherapy founded?
SimpleTherapy was founded in 2011. It employs 11 to 50 people.
Where is SimpleTherapy based?
SimpleTherapy is headquartered in Fremont, United States, in the North America region.
How does SimpleTherapy make money?
Two revenue lines are on record. Employer-Sponsored Health Solutions (Subscription) is the primary driver. The others are mental Health and Substance Use Disorder (MHSUD) Benefit Administration.
Who are SimpleTherapy's main competitors?
Direct peers on record are Modern Health, Omada Health, Hinge Health, Kaia Health, Sword Health, DarioHealth, Lyra Health and RecoveryOne. Teladoc Health is listed as a broad incumbent. Vivante Health is listed as an emerging player.
Does SimpleTherapy have an API?
No public API is recorded for SimpleTherapy.
What industry is SimpleTherapy in?
SimpleTherapy's product category is Digital Musculoskeletal & Behavioral Health Benefits. Its primary akta.pro industry code is HLALADAC, Musculoskeletal (MSK) & Physical Therapy Virtual Care, with a secondary code of HLACANAJ, Digital Rehabilitation & Physical Therapy Therapeutics. Its NAICS code is 62134 and its SIC code is 8082.