NBC Network
NBC Network (NBC Produtos e Serviços Ltda.) is a Brazilian e-commerce retailer selling automotive and household cleaning products directly to consumers and wholesale resellers through its Nuvem Shop-based online store, offering over 100 SKUs across home cleaning and automotive cleaning categories nationwide.
- Company typePrivate
- Founded2014
- HeadquartersAnápolis, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What NBC Network does
NBC Network, operating under the legal entity NBC Produtos e Serviços Ltda., is a Brazilian privately-held e-commerce retailer headquartered in Anápolis, Brazil. Founded in 2014, the company sells automotive and household cleaning products directly to consumers and wholesale resellers through its online storefront at nbcnetwork.com.br, with national delivery across Brazil. Its product catalog spans over 100 SKUs organized into two main categories — Limpeza Doméstica (Home Cleaning) and Limpeza Automotiva (Automotive Cleaning) — covering waxes, degreasers, tire dressings, glass cleaners, plastic revitalizers, air fresheners, disinfectants, microfiber accessories, and industrial-grade products. The company markets sub-brands including Dry And Clean and Magilclean and holds ANVISA registration for certain disinfectant products.
The business operates on a standard SaaS e-commerce platform, Nuvem Shop (Minha Nuvem), with integrated payment processing (credit cards up to 12 installments, PIX, boleto), inventory management, and order fulfillment. There is no evidence of proprietary technology, AI/ML capabilities, APIs, or mobile applications — the digital surface is limited to the website and organic social channels on Instagram, Facebook, and Pinterest. The company has 101–250 employees and has operated without external funding, M&A activity, or disclosed institutional investors.
NBC Network generates revenue through two streams: direct-to-consumer retail e-commerce sales at unit prices typically ranging from R$15 to R$50 (with some items up to R$188.90), and wholesale/bulk sales offering volume discounts to resellers and small retailers. Pricing is promotional, with frequent discount campaigns (11%–28% OFF observed) and free shipping offers. The customer base is fragmented across individual Brazilian automotive owners, household cleaning consumers, and SMB resellers, with no named enterprise accounts, recurring contracts, or subscription mechanics disclosed.
NBC Network firmographics
Firmographics- Name
- NBC Network
- Legal name
- NBC Produtos e Serviços Ltda.
- Website
- https://nbcnetwork.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NBC Network (NBC Produtos e Serviços Ltda.) is a Brazilian e-commerce retailer selling automotive and household cleaning products directly to consumers and wholesale resellers through its Nuvem Shop-based online store, offering over 100 SKUs across home cleaning and automotive cleaning categories nationwide.
- Ownership category
- akta.pro rank
NBC Network industry classification
Industry- Product category
- Cleaning Products
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- General All-Purpose Cleaners (CRAJAMAA)
- akta.pro secondary industries
- Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer) (CRAJAMAG), Kitchen All-Purpose Cleaners & Degreasers (CRAJAMAC), Cleaning Tools, Mops, Brooms & Brushes Distribution (CRAOAGAD)
Keywords
Where NBC Network is headquartered
LocationHeadquarters
- HQ city
- Anápolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
NBC Network business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Retail E-commerce Sales: Direct-to-consumer sales through their online store, selling automotive and household cleaning products at retail prices with various payment options including credit cards, PIX, and boleto.
- Wholesale/Bulk Sales: Wholesale sales of automotive air fresheners and cleaning products in bulk quantities (e.g., boxes of 24 units) targeting resellers and retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for individual consumers |
| Unit Pricing | Pay-as-you-go | Wholesale pricing for resellers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
NBC Network product offering
Product offeringCore offering
NBC Network sells a comprehensive portfolio of professional-grade automotive and household cleaning products through its own e-commerce store at nbcnetwork.com.br. The offering is organized into two main categories — Limpeza Doméstica (home cleaning) and Limpeza Automotiva (automotive cleaning) — and includes waxes, shampoos, degreasers, tire cleaners, glass cleaners, plastic revitalizers, air fresheners, polishing compounds, lubricating greases, sanitizers, microfiber accessories, and trigger sprayers. Products are sold both at retail to individual consumers and at wholesale bulk quantities to resellers across Brazil.
Product overview
NBC Produtos is an e-commerce platform selling a comprehensive portfolio of cleaning and maintenance products. The offering is organized into two main categories: Limpeza Doméstica (Home Cleaning) covering household cleaning products, disinfectants, and laundry soaps; and Limpeza Automotiva (Automotive Cleaning) which includes sub-categories for Aromatizantes (Air Fresheners), Polimento e Tratamento (Polishing and Treatment), Limpeza Externa (External Cleaning), Limpeza Interna (Internal Cleaning), and Acessórios (Accessories). The product range includes carnauba and acrylic waxes, automotive shampoos, degreasers, tire cleaners, glass cleaners, plastic revitalizers, lubricating greases, dry cleaners, microfiber cloths and gloves, and industrial-grade rust removers. The company operates as a multi-product online store built on the Nuvem Shop (Mitienda Nube) e-commerce platform, primarily serving Brazilian consumers with both retail and wholesale pricing options.
Differentiator
Problem solved
Functional benefit
Brands
- Dry And Clean: Automotive cleaning product brand sold through NBC Network's e-commerce platform.
- Magilclean
Products and services
- Limpeza Doméstica (Home Cleaning) Product Line Household cleaning product line including liquid laundry soap, multi-use foam cleaners, concentrated disinfectant sanitizers with ANVISA registration, stone and rustic floor cleaners, and surface cleaners for kitchen, bathroom, laundry, and outdoor use. Targeted at Brazilian households seeking affordable multi-purpose cleaning solutions.
- Limpeza Automotiva (Automotive Cleaning) Product Line Automotive cleaning product line covering external washing, internal detailing, tire care, polishing, paint protection, glass cleaning, plastic revitalization, rust removal, and lubricating greases. Targeted at individual vehicle owners seeking professional-grade results at home, as well as resellers buying in bulk.
- Aromatizantes (Air Fresheners) Gel and liquid air fresheners for vehicles and environments, available in fragrances including Carro Novo, Lavanda, Marine, and Eucalipto, plus aerosol air-conditioner cleaning grenades. Sold individually at retail and in 24-unit wholesale boxes to resellers.
- Polimento e Tratamento (Polishing and Treatment) Waxes, polishes, paint treatments, glass sealants, and polishing compounds for vehicle paint finishes, including liquid and paste carnauba wax, acrylic wax, scratch-removing colored waxes, and glass water-repellent crystallizer. Targeted at vehicle owners seeking paint protection, shine, and scratch remediation.
- Wholesale / Reseller Program Bulk-quantity purchasing channel for retailers and resellers, offering lower per-unit pricing on boxes of products such as 24-unit air freshener boxes (R$145.99). Resellers are recruited through the website and supplied nationally within Brazil.
Companies that use NBC Network
Customer profileSegments3 records
Ideal customer profiles3 records
NBC Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NBC Network partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
NBC Network competitors and assessment
Company assessmentDirect peers
- Hinode: Hinode is a Brazilian direct-sales company spanning household cleaning, personal care, and beverages through a multi-level reseller network. It is the closest analogue to NBC Network given the explicit blending of 'direct sales' and 'structural marketing' and the recruitment of resellers/buyers for bulk product volumes within Brazil.
Broad incumbents
- Bombril: Bombril is one of Brazil's largest multi-brand household cleaning products companies (sponge, scourers, and cleaning chemistry brands). It is comparable to NBC Network as both curate multi-brand portfolios of Brazilian household cleaning products sold through retail and wholesale channels, though Bombril operates at national scale and NBC is a growing niche e-commerce player.
- Reckitt Benckiser Brasil: Reckitt operates major cleaning and hygiene brands in Brazil including Veja, Vanish, and Lysol. It competes with NBC Network's household cleaning line at a national multi-brand incumbent level, and the comparable positioning is the multi-brand household cleaning portfolio targeting Brazilian consumers across price tiers.
- Procter & Gamble Brasil: P&G Brasil markets cleaning and household brands including Ariel, Ace, and Mr. Músculo across the country. It is comparable to NBC Network as a Brazilian household cleaning incumbent whose brand strength, retailer distribution, and R&D investment establish the competitive ceiling NBC must differentiate beneath.
- SC Johnson Brasil: SC Johnson markets cleaning and household brands such as Mr. Músculo, Pato, and Raid across Brazil. It is comparable as a multi-brand household and cleaning products incumbent competing for the same Brazilian consumer wallet that NBC targets with its home cleaning line.
- Unilever Brasil: Unilever markets major Brazilian household cleaning brands such as Cif, Omo, and Brilhante. It competes with NBC Network's home and fabric cleaning SKUs at massive national FMCG scale, and the comparison is relevant because Unilever's brand and distribution footprint defines the price/value benchmark NBC must meet.
- Riclan: Riclan is a Brazilian household products company with broad multi-category brands across cleaning, laundry, and air care. It is comparable because both companies pursue multi-SKU Brazilian household cleaning portfolios sold through retail and wholesale channels, though Riclan operates with established national distribution.
Others
- Magazine Luiza (Magalu): Magazine Luiza is a major Brazilian omnichannel retailer with a marketplace that sells household cleaning products alongside many other categories. It is comparable to NBC Network because NBC competes for the same Brazilian online household-cleaning consumer, though Magalu is a multi-category marketplace rather than a specialist retailer.
Regional players
- Würth Brasil: Würth Brasil is the Brazilian arm of the German industrial and automotive aftermarket supplier, distributing cleaning, lubrication, and maintenance products. It overlaps with NBC Network's automotive cleaning, degreaser, grease, and detailing chemistry, and serves both professional and DIY buyers in Brazil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
NBC Network social profiles
Digital presenceNBC Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
NBC Network leadership team
Management profileNumber of profiles
NBC Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NBC Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NBC Network
What does NBC Network do?
NBC Network sells a comprehensive portfolio of professional-grade automotive and household cleaning products through its own e-commerce store at nbcnetwork.com.br. The offering is organized into two main categories — Limpeza Doméstica (home cleaning) and Limpeza Automotiva (automotive cleaning) — and includes waxes, shampoos, degreasers, tire cleaners, glass cleaners, plastic revitalizers, air fresheners, polishing compounds, lubricating greases, sanitizers, microfiber accessories, and trigger sprayers. Products are sold both at retail to individual consumers and at wholesale bulk quantities to resellers across Brazil.
Is NBC Network a public or private company?
NBC Network is a private company. It is classified as unknown and is currently operating.
When was NBC Network founded?
NBC Network was founded in 2014. It employs 101 to 250 people.
Where is NBC Network based?
NBC Network is headquartered in Anápolis, Brazil, in the Latin America region.
How does NBC Network make money?
Two revenue lines are on record. Retail E-commerce Sales are the primary driver. The others are wholesale/Bulk Sales.
Who are NBC Network's main competitors?
Hinode is listed as a direct peer. Broad incumbents are Bombril, Reckitt Benckiser Brasil, Procter & Gamble Brasil, SC Johnson Brasil, Unilever Brasil and Riclan. Magazine Luiza (Magalu) is listed as an others. Würth Brasil is listed as a regional player.
Does NBC Network have an API?
No public API is recorded for NBC Network.
What industry is NBC Network in?
NBC Network's product category is Cleaning Products. Its primary akta.pro industry code is CRAJAMAA, General All-Purpose Cleaners, with a secondary code of CRAJAMAG, Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer). Its SIC code is 2840.