What Cannon Security Products does

Cannon Security Products is a US-based, multi-brand manufacturer of secure storage products headquartered in Henderson, Nevada. Founded in 1965 as Cannon Safe, the company has expanded through both organic development and acquisition to build a portfolio that includes Cannon Safe, GunVault (founded 1990), Stack-On (acquired 2017), GunDefender, and the Hercules/PetHercules durable-storage lines. Its product range spans gun safes, gun cabinets, handgun and biometric safes, portable travel safes, personal safes, and pet crates/kennels, with 105+ active SKUs priced from approximately $50 for entry-level portable units to $2,500 for commercial-grade safes. Core technologies include proprietary locking systems such as TruLock and the patented No-Eys Keypad, biometric fingerprint access, motorized bolt works, and fire/water-resistant construction certified by independent testing laboratories (UL, Intertek, JIS, BJD), with California Department of Justice approval for firearm-storage compliance.

The company operates a hybrid go-to-market model combining direct-to-consumer e-commerce on its own brand sites with broad distribution through major US retailers including Sportsman's Warehouse, Lowe's, Home Depot, Walmart, Amazon, and Cabela's/Bass Pro. Pricing strategy emphasizes accessibility, with entry-level SKUs under $100, aggressive sitewide promotions (up to 50% off), and a premium tier targeting commercial and high-end residential buyers. End customers are predominantly individual firearm owners, homeowners seeking secure storage, and pet owners. The customer base is a fragmented consumer long-tail, with no disclosed enterprise or B2B anchor accounts. Leadership is provided by CEO Aaron Baker, and the company employs between 251 and 500 people.

Operationally, the company is best characterized as a multi-brand branded consumer-durables platform rather than a technology company. There are no disclosed AI/ML capabilities, no cloud-connected smart-safe products of consequence, and no recent funding rounds, leadership turnover, or M&A signals beyond the 2017 Stack-On acquisition. The competitive position rests on brand heritage, regulatory approvals, retail distribution breadth, and a broad SKU ladder rather than on technological novelty. Near-term strategic priorities appear to center on deepening product-line breadth (fire/water resistant models, AR/long-gun cabinets), cross-leveraging manufacturing capacity into adjacent verticals (pet products via PetHercules), and maintaining channel access through competitive pricing.

Name

Cannon Security Products

Legal name

Cannon Security Products

Website

https://cannonsecurityproducts.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

251–500 employees

Short description

Cannon Security Products is a Henderson, Nevada-based multi-brand manufacturer of gun safes, handgun safes, gun cabinets, portable safes, and pet storage products, selling through DTC e-commerce and major US retailers to individual firearm owners, homeowners, and pet owners.

Ownership category

akta.pro rank

Product category

Security Storage Products

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI)

Keywords

• Gun safes
• Fire-resistant safes
• Secure storage products
• Handgun security
• Home safes

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Hardware): Primary revenue stream from selling physical security products including gun safes, gun cabinets, handgun safes, portable safes, and personal safes. Sales are one-time hardware purchases with no recurring revenue component. Products are sold at various price points from budget-friendly cabinets to premium fire-resistant safes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cannon Security Products manufactures and sells physical secure storage products, including gun safes, gun cabinets, handgun safes, portable safes, and personal safes, through a multi-brand platform comprising Cannon Safe, GunVault, Stack-On, and PetHercules. Products feature fire resistance (30–90 minutes), water resistance, electronic and biometric locking, and patented technologies such as the TruLock internal hinge system and No-Eyes keypad. The company sells direct-to-consumer via its e-commerce storefront and through major retailers nationwide.

Product overview

Cannon Security Products operates as a multi-brand secure storage platform comprising three primary brands: Cannon Safe (the flagship brand since 1965, offering premium fire-resistant safes for firearms, valuables, and documents), GunVault (founded in 1990, specializing in quick-access handgun safes with patented No-Eyes keypad technology), and Stack-On (acquired in 2017, providing accessible gun cabinets and entry-level storage). The company offers five product categories: Gun Safes (large-capacity fire and water-resistant safes with electronic locks), Gun Cabinets (welded-steel storage for rifles/shotguns), Handgun Safes (compact quick-access safes including MicroVault, MiniVault, SpeedVault, and NanoVault lines), Portable Safes (lightweight travel safes with security cables), and Personal Safes (home/office safes with electronic locks and alarms). Featured products include the Cannon 48-Gun 90-Minute Fire and Water Resistant Safe, Cannon Fireproof Safe with 43+6-Gun Capacity, GunVault MicroVault MV500, and Cannon Commander 70-Gun Safe. PetHercules serves as a fourth brand for pet-related security products. Products are sold through major retailers nationwide with support services including warranties, product manuals, and parts replacement.

Differentiator

Problem solved

Functional benefit

Brands

• Cannon Safe: Trusted name in home and firearm security, offering robust, long-term protection for firearms, valuables, and important documents with durable construction and dependable protection.
• GunVault
• Stack-On
• PetHercules

Products and services

• Gun Safes Large-capacity safes designed to secure multiple long guns, featuring fire resistance, water resistance, electronic locks, and adjustable interiors for comprehensive firearm and valuables protection.
• Gun Cabinets Storage solutions for rifles and shotguns featuring welded-steel construction, various locking mechanisms, and multiple capacity options from 8 to 24+ guns.
• Handgun Safes Compact safes designed for handgun storage, featuring quick-access electronic locks, biometric keypads, and portable options for bedside or vehicle use.

Quantifiable outcome

• Fire-resistant protection for up to 90 minutes at 1200 degrees Fahrenheit
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Liberty Safe: Largest US gun safe manufacturer, offering fire-resistant and security-rated safes across price tiers. Direct competitor to Cannon Safe with overlapping retail distribution and similar residential firearm-owner customer base.
• Vaultek: DTC-focused maker of biometric and smart handgun/personal safes. Competes head-to-head with GunVault's quick-access line and is pushing the connected/biometric feature set that challenges Cannon's traditional keypad technology.
• Fort Knox Safe: Premium gun and home safe manufacturer emphasizing UL-listed construction and custom builds. Competes with Cannon's premium tier (Cannon Commander, Safari line) for security-focused buyers willing to pay $1,500+.
• SentrySafe: Master Lock-owned safe brand focused on fire- and water-resistant document and personal safes. Directly comparable to Cannon's Personal Safes category and widely distributed through the same big-box retail channels.
• AMSEC (American Security Products): Long-established US safe manufacturer offering gun, home, and commercial safes with UL-rated burglary and fire protection. Overlaps with Cannon's full product matrix and competes for the same dealer network.
• Browning Safes (ProSteel): Browning-branded gun safes sold through firearms dealers and sporting goods retailers. Competes with Cannon Safe's premium and mid-range gun safes on brand prestige in the hunting/sporting segment.
• Barska: Value-oriented safe and security brand covering biometric handgun safes, traditional gun cabinets, and home safes. Direct competition for Cannon's entry-level and mid-range Stack-On tier on price.
• SnapSafe: Modular and portable gun safe brand under Granite Security Products. Competes with Cannon's Portable Safes and GunVault lines, especially in the vehicle, bedside, and travel safe segments.

Emerging players

• Hornady Security: Hornady's security line covers handgun vaults, quick-access safes, and gun locks. Overlaps with GunVault and the handgun/portable categories and brings an ammunition-brand parent with strong hunting/sporting distribution.

Broad incumbents

• Master Lock: Iconic lock and security manufacturer whose portfolio includes SentrySafe. A broader incumbent whose lock-and-storage scale, big-box distribution, and brand recognition compete with Cannon's hardware-store shelf presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CSPLV
• Instagraminstagram.com/cannonsafe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cannon Security Products