MyLead FinTech
MyLead FinTech is a Mumbai-based fintech intermediary operating the FinoBuddy mobile app, which distributes loans, credit cards, investments, healthcare, and estate planning services to Indian consumers and small businesses via partner banks and a Business Associate network.
- Company typePrivate
- Founded2020
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MyLead FinTech does
MyLead FinTech Private Limited is an India-based financial services intermediary incorporated on November 25, 2020 and headquartered in Mumbai. The company operates FinoBuddy, a mobile application branded as a "NEO Bank" that aggregates and distributes financial products to individual consumers and small businesses. Despite the NEO Bank positioning, MyLead FinTech is not a licensed bank; it functions as a marketplace and lead-generation platform, routing customers to partner banks and NBFCs for credit products and earning commissions or referral fees on transactions originated.
The product surface spans credit (personal loans up to Rs. 25 lakhs, home loans, business loans, auto loans, gold loans, loans against property and securities, and credit cards), investments (NBFC fixed deposits), and an expanding set of non-financial lifestyle services (OPD consultations, pharmacy delivery, estate planning, and career counselling). Distribution relies on a hybrid model combining the FinoBuddy mobile app with a network of trained Business Associates (branded "uddy") who onboard customers and provide advisory support, supplemented by partnerships with banks, NBFCs, a pharmacy delivery partner covering 30,000+ PIN codes, and legal/career-counselling providers. The company claims a proprietary need analysis model and is developing an analytics-based scorecard, though technical depth is not disclosed.
Revenue is generated through transaction-based fees and affiliate commissions on partner-sourced products; no public pricing, revenue, or funding figures are disclosed. The board is composed predominantly of retired senior banking executives, including former Chairmen/Managing Directors of Union Bank, EXIM Bank, IDBI Bank, and SBI Mutual Fund, lending regulatory credibility and partnership access rather than signalling a technology-led product pedigree. Operations are concentrated in India with no international footprint, and the company is actively hiring (11-50 employee band).
MyLead FinTech firmographics
Firmographics- Name
- MyLead FinTech
- Legal name
- MyLead FinTech Private Limited
- Website
- https://myleadfintech.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyLead FinTech is a Mumbai-based fintech intermediary operating the FinoBuddy mobile app, which distributes loans, credit cards, investments, healthcare, and estate planning services to Indian consumers and small businesses via partner banks and a Business Associate network.
- Ownership category
- akta.pro rank
MyLead FinTech industry classification
Industry- Product category
- Digital Financial Services
- NAICS
- Portfolio Management and Investment Advice (523940), Sales Financing (52222)
- SIC
- Investment Advice (6282), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Digital/Robo Financial Planning (FSAEAAAK)
- akta.pro secondary industries
- SME Banking Suite (Business Accounts, Invoicing, Payroll Integrations) (FSAGAAAI), Net Worth & Personal Balance Sheet Tracking (FSAGADAF), Retirement Planning & Long-Term Financial Planning Tools (FSAGADAI)
Keywords
Where MyLead FinTech is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
MyLead FinTech business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Loan Products: MyLead FinTech generates revenue through various loan products including personal loans (up to Rs. 25 lakhs), home loans, loan against property, loan against securities, business loans, auto loans, and gold loans. Revenue is earned through interest spreads and processing fees.
- Credit Card Services: Revenue from offering customized credit card solutions to customers with features like lower interest rates, insurance cover, and lifestyle benefits.
- Investment Services: Commission-based revenue from offering investment products including Fixed Deposits of NBFCs (AAA rated offerings), providing peace of mind investment options to users.
- Healthcare & Pharmacy Services: Revenue through partner pharmacy services and healthcare offerings including OPD services, diagnostics, GP consultation, specialized doctors, physiotherapy, and pharmacy delivery. Services are offered at discounted rates with revenue generated from partner commissions.
- Estate Planning Services: Revenue from estate planning services including customized Will Writing, Executorship Services, Will Registration, Probate Services, Gift Deed, Power of Attorney, Family Agreements, and Trust Deed services through partner legal experts.
- Career Guidance Services: Revenue from career guidance and online counselling services provided through partner entities, including aptitude, interest, and personality testing for educational and career choices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Personal Loans - Unsecured credit facility up to Rs. 25 lakhs with flexible tenures up to 6 years |
| Transaction based/ take rate | Monthly | Home Loans - Tailor-made loans for purchasing or constructing homes with balance transfer options |
| Transaction based/ take rate | Pay-as-you-go | Healthcare & Pharmacy - Discounted services for OPD, diagnostics, pharmacy delivery |
| Transaction based/ take rate | Pay-as-you-go | Estate Planning - Legal services including Will writing, registration, probate |
| Transaction based/ take rate | Pay-as-you-go | Investment Services - Fixed deposits and investment products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
MyLead FinTech product offering
Product offeringCore offering
MyLead FinTech operates FinoBuddy, a new-age NEO Bank mobile application that aggregates and distributes financial and lifestyle products including personal loans (up to Rs. 25 lakhs), home loans, business loans, gold loans, credit cards, and fixed deposit investments. The platform pairs a mobile app with a network of Business Associates (uddy) who provide human-assisted guidance, enabling customers to access credit, healthcare, pharmacy, estate planning, investment, and career guidance services through a single digital interface.
Product overview
MyLead FinTech operates FinoBuddy, a new-age NEO Bank mobile application that serves as an 'Assisted transaction platform' bridging millions of Indians with the organized financial system. The product architecture consists of a mobile app (FinoBuddy) supported by a network of Business Associates providing human assistance and dedicated back-end support. FinoBuddy offers financial services including Personal Loans, Home Loans, Loan Against Property, Loan Against Securities, Credit Cards, Business Loans, Auto Loans, Gold Loan, and Digital Gold. Beyond banking, it provides lifestyle and essential services such as OPD Services, Pharmacy Services, Estate Planning, Investment Services, and Career Guidance and Online Counselling. The platform uses a proprietary predictive need analysis model to deliver personalized recommendations and analytics-based decision support.
Differentiator
Problem solved
Functional benefit
Brands
- FinoBuddy: New-age NEO Bank mobile application providing banking solutions, OPD services, pharmacy services, estate planning, investment services, and career guidance. Available on Google Play Store and Apple App Store.
Products and services
- FinoBuddy Mobile Application New-age NEO Bank mobile application that provides banking solutions plus multiple propositions beyond banking including Credit, Health, Education, Investment/Security, and Lifestyle services. It combines a mobile app with Business Associates network for assisted transactions, available on Google Play and Apple App Store.
- Personal Loan Unsecured personal loan facility with loans up to Rs. 25 lakhs, flexible tenures up to 6 years, minimal documentation, and easy eligibility criteria for individual borrowers.
- Home Loan Home loans for purchasing or constructing homes, including home loan balance transfer options with minimum documentation and simple repayment solutions.
- Business Loan Unsecured short-term credit for business cash requirements including collateral loans, invoice discounting, MSME/SME loans, short-term line of credit, and industry-specific structured loans.
- Gold Loan Loan against gold ornaments through partner Banks and NBFCs at attractive interest rates based on market value of gold.
- Auto Loan Auto loans for four-wheeler and two-wheeler financing with flexible repayment options, quick documentation, attractive interest rates, and maximum loan coverage.
- Credit Cards Customized credit card solutions with lower interest rate options, insurance cover, utility bill payments, and lifestyle choices.
- Loan Against Property Loan facility using property as collateral for business expansion or personal use, with flexible tenure and attractive interest rates.
- Loan Against Securities Loan up to Rs. 25 lakhs against securities including insurance policies, bonds, NSC, KVP, mutual funds, and other securities without liquidation.
- Pharmacy Services Medicine and healthcare product delivery service covering Allopathy, Homeopathy, and Ayurveda with delivery across more than 30,000 PIN Codes in India, offering genuine products with temperature-controlled storage.
- OPD Services Outpatient department services including diagnostics, GP consultation, fitness solutions, specialized doctors, physiotherapy, nutritionist services, nurse/doctor at home, and health coaches for users and their family members.
- Estate Planning Services Estate planning services including customized will writing, executorship services, will registration, probate services, gift deed, power of attorney, family agreements, and trust deed services through partner legal experts.
- Investment Services Investment products including fixed deposits from NBFCs with AAA rated offerings, providing peace of mind with best rate of interest for users.
- Career Guidance and Online Counselling Career guidance and online counselling services providing aptitude, interest, and personality testing in multiple languages to help users discover suitable educational and career choices.
Quantifiable outcome
- Pharmacy services delivered across 30,000+ PIN Codes in India
- +1 more outcomes
Companies that use MyLead FinTech
Customer profileSegments4 records
Ideal customer profiles3 records
MyLead FinTech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
MyLead FinTech partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Partner Banks and NBFCscoreMyLead FinTech partners with multiple Banks and NBFCs for loan products including gold loans. These partners provide the lending infrastructure and funding for various loan products offered through the FinoBuddy platform. The company offers AAA rated investment offerings from these partners to users.
- Pharmacy Partner EntitycorePharmacy partner entity delivers medicines and healthcare products to FinoBuddy users at doorstep. Partner ensures 100% genuine products, temperature-controlled storage and delivery, regular sanitization, disinfected packaging, no-contact delivery, and easy returns. Services cover Allopathy, Homeopathy, and Ayurveda medicines with delivery across more than 30,000 PIN Codes in India.
- Legal/Estate Planning Service ProviderssupportingPartner legal experts provide estate planning services including Customised Will Writing, Executorship Services, Will Registration, Gift Deed, Power of Attorney, Family Agreements, and Trust Deed services. These services are offered at discounted rates to FinoBuddy users.
- Career Guidance and Counselling PartnerssupportingPartner entities provide career guidance and online counselling services through FinoBuddy including aptitude, interest, and personality testing in multiple languages. Services help users discover suitable educational and career choices with expert guidance.
Scale indicators2 records
Recent moves6 records
Expansion highlights7 records
MyLead FinTech competitors and assessment
Company assessmentBroad incumbents
- Open (Open Financial Technologies): India SME-focused neobanking and business banking suite with current accounts, payouts, and lending integrations. Comparable to FinoBuddy's SME/MSME loan distribution and business banking proposition.
- PhonePe: India's leading payments-led super-app expanding into lending, mutual funds, and insurance distribution. Comparable in its multi-vertical retail financial services aggregation model.
- Paytm (One97 Communications): India's largest fintech super-app with payments, lending distribution, wealth, and insurance. Comparable to FinoBuddy as a multi-vertical financial super-app — but at vastly greater scale and funding.
Direct peers
- PolicyBazaar: India's leading insurance and financial product aggregator with a large assisted-sales network of advisors. Closely comparable to FinoBuddy's 'phygital' model pairing digital tools with human intermediaries across financial products.
- Paisabazaar: India's largest online loan and credit-card marketplace, distributing personal, home, and business loans from multiple banks. Directly comparable to FinoBuddy's core loan-distribution and assisted-application model, with a more mature digital funnel.
- BankBazaar: Financial product comparison and distribution platform for loans, credit cards, and insurance in India. Comparable to FinoBuddy as a multi-bank/NBFC loan marketplace targeting retail and SME customers.
- Niyo: India-focused digital banking/neobank platform offering savings, payments, and lending through partner banks. Comparable to FinoBuddy's NEO-bank positioning and partner-bank model.
- Lendingkart: India SME/MSME online lending marketplace and NBFC. Comparable to FinoBuddy's business loan distribution and partner-driven credit products for small businesses.
- Jupiter (by Amica Finance): Indian consumer neobank offering savings, payments, and lending products. Comparable as a digitally-led retail financial super-app targeting the same urban Indian consumer segment.
Emerging players
- Fi Money: AI-driven Indian consumer neobank offering savings, investments, and credit. Comparable as a mobile-first personal financial management and credit product platform for salaried Indian consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MyLead FinTech social profiles
Digital presenceMyLead FinTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyLead FinTech leadership team
Management profileNumber of profiles
Profiles4 records
MyLead FinTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyLead FinTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyLead FinTech
What does MyLead FinTech do?
MyLead FinTech operates FinoBuddy, a new-age NEO Bank mobile application that aggregates and distributes financial and lifestyle products including personal loans (up to Rs. 25 lakhs), home loans, business loans, gold loans, credit cards, and fixed deposit investments. The platform pairs a mobile app with a network of Business Associates (uddy) who provide human-assisted guidance, enabling customers to access credit, healthcare, pharmacy, estate planning, investment, and career guidance services through a single digital interface.
Is MyLead FinTech a public or private company?
MyLead FinTech is a private company. It is classified as unknown and is currently operating.
When was MyLead FinTech founded?
MyLead FinTech was founded in 2020. It employs 11 to 50 people.
Where is MyLead FinTech based?
MyLead FinTech is headquartered in Mumbai, India, in the Asia region.
How does MyLead FinTech make money?
Six revenue lines are on record. Loan Products are the primary driver. The others are credit Card Services, investment Services, healthcare & Pharmacy Services, estate Planning Services and career Guidance Services.
Who are MyLead FinTech's main competitors?
Broad incumbents on record are Open (Open Financial Technologies), PhonePe and Paytm (One97 Communications). Direct peers are PolicyBazaar, Paisabazaar, BankBazaar, Niyo, Lendingkart and Jupiter (by Amica Finance). Fi Money is listed as an emerging player.
Does MyLead FinTech have an API?
No public API is recorded for MyLead FinTech.
What industry is MyLead FinTech in?
MyLead FinTech's product category is Digital Financial Services. Its primary akta.pro industry code is FSAEAAAK, Digital/Robo Financial Planning, with a secondary code of FSAGAAAI, SME Banking Suite (Business Accounts, Invoicing, Payroll Integrations). Its NAICS code is 523940 and its SIC code is 6282.