Hunyady Auction Company

What Hunyady Auction Company does

Hunyady Auction Company is a privately held, full-service auction and appraisal firm founded in 1990 and headquartered in Hatfield, Pennsylvania. The company specializes in the absolute auction of machinery and equipment, primarily serving construction, transportation/trucking, mining, and aggregates operators across the Mid-Atlantic region (Pennsylvania, New Jersey, New York) with selective multi-state events in Wyoming, Colorado, and Arizona. Its core service lines are Auction Services — including on-site live auctions with virtual broadcast and timed formats — and Hunyady Appraisal Services, which provides equipment valuations for contractors, financial institutions, and manufacturers to support purchasing, collateral financing, and corporate acquisition decisions.

Hunyady generates revenue primarily through seller commissions on auction sales and transaction fees routed through its technology partner Proxibid, which charges buyers an internet service provider fee of 5% on items over $10,000 and 10% on items $10,000 and under. Appraisal revenue is professional-services, quote-based. The firm operates with 11–50 employees from a single headquarters (1440 Cowpath Rd, Hatfield, PA), holds Pennsylvania Auction License #AY000281, and is led by President Michael J. Hunyady, the founder and apparent controlling owner. Technology infrastructure is limited to the third-party Proxibid platform for live internet bidding and fraud prevention; no proprietary technology, patents, or AI capabilities are disclosed.

The go-to-market model is enterprise field sales targeting heavy-equipment consignors facing surplus liquidation, fleet realignment, business closure, or estate settlement events. Customer relationships are episodic and project-based, with repeat mandates (e.g., Gernatt Asphalt Products' seventh auction) providing some continuity. Marketing relies on the company website, email newsletters, and the Proxibid marketplace listing to attract thousands of buyers per event. The customer base is heavily skewed toward enterprise Mid-Atlantic construction and hauling operators, indicating high concentration risk and event-driven revenue volatility.

Name

Hunyady Auction Company

Legal name

Hunyady Auction Company

Website

https://hunyady.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Hunyady Auction Company is a privately held Pennsylvania-based auction and appraisal firm founded in 1990 that conducts absolute auctions of machinery and equipment for construction, transportation, and mining companies across the Mid-Atlantic and selected Western states.

Ownership category

akta.pro rank

Product category

Heavy Equipment Auction & Appraisal Services

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

• Heavy equipment auctions
• Machinery appraisal services
• Construction equipment liquidation
• Absolute auction method
• Industrial asset valuation

Headquarters

HQ city

Hatfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Auction Commission: Hunyady Auction Company generates revenue through commissions charged to sellers for auctioning their equipment and machinery. As an auction company, they earn a percentage of the final sale price for conducting absolute auctions, surplus liquidations, estate sales, and complete business liquidations.
2. Buyer's Premium (via Proxibid): Online bidding fees are collected through Proxibid, their technology partner. Proxibid charges an Internet Service Provider Fee of 5% to successful internet bidders for items over $10,000 and 10% for items $10,000 and under.
3. Appraisal Services: Hunyady Appraisal Services provides valuations for the construction, mining, and transportation industries, serving contractors, financial institutions, and manufacturers for purchasing decisions, collateral financing, and corporate acquisitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hunyady Auction Company conducts absolute (no-reserve) auctions of machinery and equipment — primarily construction equipment, trucks, trailers, and industrial machinery — for sellers in the construction, mining, and transportation industries. The firm also provides equipment appraisal services for purchasing, collateral financing, and acquisition decisions. Online bidding is enabled through a partnership with Proxibid.

Product overview

Hunyady Auction Company operates as a dual-offering auction and appraisal firm serving the machinery and equipment industries. The company operates two core service lines: Auction Services and Appraisal Services. Auction Services include absolute auctions conducted virtually with live broadcast and timed auction formats, specializing in construction equipment, trucks, trailers, and industrial machinery. Appraisal Services provides valuations for the construction, mining, and transportation sectors supporting financing and acquisition decisions. The company is led by President Michael J. Hunyady and holds Pennsylvania Auction License #AY000281.

Differentiator

Problem solved

Functional benefit

Products and services

• Auction Services Full-service absolute (no-reserve) auctions of machinery and equipment for construction, mining, transportation, and industrial sellers, conducted on-site at seller locations and broadcast virtually via Proxibid with timed auction options. Includes surplus liquidations, estate settlements, and complete business liquidations.
• Appraisal Services (Hunyady Appraisal Services) Professional equipment valuation services for the construction, mining, and transportation industries, serving contractors, financial institutions, and manufacturers for purchasing decisions, collateral financing, and corporate acquisitions.

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• ProxibidcoreTechnology or IntegrationProxibid is the primary online bidding platform partner for Hunyady Auction Company. They provide live internet bidding capabilities for all auctions, matching buyers with sellers across multiple industries. Proxibid offers sophisticated fraud prevention tools including proprietary technology, manual processes, and third-party partnerships to ensure safe transactions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ritchie Bros. Auctioneers (RB Global): RB Global is the global leader in equipment auctions, conducting physical and online auctions of construction, mining, transportation, and agricultural equipment. It is the most direct competitive comparable to Hunyady in terms of asset categories and absolute-auction format, although at vastly larger scale.
• Alex Lyon & Sons: Alex Lyon & Sons is a New York-based auctioneer specializing in construction equipment and truck/trailer auctions across the Northeast US. Geographically and by asset focus it is the closest regional direct peer to Hunyady Auction Company.
• Purple Wave Auction: Purple Wave operates a leading online-only auction platform for construction equipment, agricultural equipment, and fleet vehicles. It is a direct comparable because it monetizes the same surplus-equipment categories via an online auction model similar to Hunyady's Proxibid-enabled approach.
• Bar None Auction: Bar None Auction is a Sacramento-based equipment auctioneer conducting on-site and online auctions for construction, transportation, and agricultural equipment. It competes for similar seller and buyer personas as Hunyady, particularly on the absolute-auction/no-reserve method.
• Maynards Industries: Maynards is a North American auctioneer of industrial machinery, equipment, and complete plant facilities. It serves comparable customer use cases — corporate closures, bankruptcy sales, and surplus asset disposition — albeit with a heavier industrial/manufacturing emphasis than Hunyady.
• J.J. Auctions & Appraisals: J.J. Auctions & Appraisals is a regional heavy-equipment auction and appraisal firm serving the Mid-Atlantic. It offers both auction and appraisal services analogous to Hunyady's dual offering, making it one of the closest sub-scale geographic comparables.

Others

• Tractor House: Tractor House, operated by Sandhills Global, is the leading online listing marketplace for new and used agricultural, construction, and heavy equipment. It is an enabling marketplace rather than a direct auctioneer, but it competes for buyer attention and seller marketing dollars against auction platforms like Hunyady's.

Broad incumbents

• Manheim (Cox Automotive): Manheim is the largest US wholesale vehicle auction operator, part of Cox Automotive. It is a broad incumbent in commercial vehicle/truck remarketing with substantial digital infrastructure, only partially overlapping with Hunyady's truck/trailer auction line of business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunyady Auction Company