Southern Industries

What Southern Industries does

Southern Industries Home Improvements, founded in 1967 by Jim Felton, is a privately held, vertically integrated home improvement contractor headquartered in Martinez, Georgia (Augusta metro). The company sells and installs a broad exterior and interior home improvement product line — custom-manufactured vinyl replacement windows, the proprietary Ultimate Gutter Guard system, vinyl siding, walk-in showers and tubs (supplied through a Kohler partnership), kitchen cabinet refacing, entry and patio doors, attic insulation, and soffit/fascia — directly to residential homeowners across the Southeast. Products are custom-made to each home's specifications and are manufactured in the USA.

The company operates through a family of 15+ wholly-owned regional subsidiaries (including Ultimate Gutter Guard, Southern Siding & Window Company, Ultimate Bath Solutions, Wilkerson Windows & Gutters, and Southern Window & Gutter Company) and 18+ branch locations spanning Georgia, South Carolina, Tennessee, North Carolina, and Alabama. The go-to-market is a direct-to-consumer field sales motion: home improvement specialists conduct free, no-obligation in-home consultations and estimates that drive quote-to-close conversion. Marketing is multi-channel — paid TV and digital response advertising with seasonal promotions (up to 75% off installation), SEO-optimized location landing pages, customer referral incentives ($25 gift card on estimate), and testimonial-led content marketing — and many installed products carry lifetime warranties plus a satisfaction guarantee.

The business model is one-time project revenue combining hardware sales with company-employed installation labor; no recurring SaaS, subscription, or financing-product revenue is disclosed. Pricing is quote-based rather than list-price, with seasonal promotions, senior/military discounts, and special financing options offered. Since 1967 the company has completed 350,000+ jobs for 240,000+ customers. Revenue, profitability, and ownership structure beyond founder management are not publicly disclosed.

Name

Southern Industries

Legal name

Southern Industries Home Improvements

Website

https://southernindustries.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

Southern Industries is a privately held, vertically integrated home improvement contractor founded in 1967 that sells and installs custom windows, gutter protection, siding, baths, kitchens, doors, and insulation directly to residential homeowners via an 18+ branch field sales organization across the Southeastern United States.

Ownership category

akta.pro rank

Product category

Home Improvement Services

NAICS

Home Centers (444110), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)

Keywords

• Home improvement services
• Replacement windows
• Gutter protection systems
• Vinyl siding installation
• Bathroom remodeling

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Home Improvement Installation Services: One-time installation services for replacement windows, gutters, siding, bathrooms, kitchens, and other home improvements. Revenue generated from product sales combined with installation labor.
2. Product Sales: Direct sale of home improvement products including windows, doors, gutters, siding, and bathroom fixtures to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Southern Industries is a home improvement company that manufactures, sells, and installs custom-made exterior and interior home products including replacement windows, gutter protection systems, vinyl siding, walk-in showers and tubs, kitchen cabinet refacing, entry doors, attic insulation, and soffit and fascia. The company serves residential customers across the Southeastern United States through 18+ branch locations, providing in-home consultations, professional installation by company employees, and lifetime warranties.

Product overview

Southern Industries Home Improvements is a home improvement company offering a comprehensive portfolio of products and services for homeowners in the Southeast United States. The company operates as a unified service provider with its core product lines including replacement windows (vinyl, Energy Star certified), gutter protection systems (Ultimate Gutter Guard), vinyl siding, walk-in showers and baths (including Kohler products), kitchen cabinet refacing, entry/patio doors, attic insulation, and soffit/fascia. All products are manufactured in the USA and many are custom-made to fit individual home specifications. The company serves homeowners through 18+ locations across the Southeast and backs all products and services with satisfaction guarantees and lifetime warranties on many installed products.

Differentiator

Problem solved

Functional benefit

Products and services

• Replacement Windows Custom-manufactured replacement windows built specifically for homes in the Southern climate, professionally measured, sold, and installed by Southern Industries with lifetime warranties for residential homeowners.
• Ultimate Gutter Guard Premium gutter protection system that prevents leaves and debris from clogging residential gutters, sold and professionally installed by Southern Industries with a lifetime clog-free warranty.
• Vinyl Siding Custom-made vinyl siding installed by Southern Industries to protect and update home exteriors, available in multiple colors and backed by a lifetime warranty for residential customers.
• Walk-In Showers Accessible walk-in shower installations designed for safety and convenience, targeted at homeowners seeking aging-in-place or accessibility-focused bathroom upgrades.
• Walk-In Tubs Accessible walk-in bathtubs with therapeutic features designed for safety, comfort, and aging-in-place, installed in residential bathrooms by Southern Industries.
• Kitchen Cabinet Refacing Cabinet refacing service that updates the appearance of existing kitchen cabinetry with new doors, drawer fronts, and veneers, providing a kitchen remodel alternative to full cabinet replacement for homeowners.
• Entry Doors Custom-made entry doors professionally installed by Southern Industries to enhance residential home security, energy efficiency, and curb appeal.
• Attic Insulation & E-Shield Energy Barrier Attic insulation and E-Shield energy barrier system installed by Southern Industries to improve residential home energy efficiency and reduce heating and cooling costs.
• Soffit and Fascia Custom-made soffit and fascia installed by Southern Industries to protect, ventilate, and finish residential rooflines and eaves.

Quantifiable outcome

• Over 350,000 completed jobs since 1967
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• KohlercoreOthersKohler is a key supplier providing walk-in showers and baths for Southern Industries' bathroom renovation services. The partnership enables Southern Industries to offer premium Kohler products as part of their bathroom improvement solutions.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Window World: Window World is the largest direct-to-consumer window replacement franchise in the US, selling and installing vinyl replacement windows through a localized dealer model. It competes most directly with Southern Industries' core replacement window product line and field-sales motion.
• Renewal by Andersen: Renewal by Andersen is a national window and door replacement company operating through a direct-sales, in-home consultation model with company-employed installers. Highly comparable business model, customer base, and product focus to Southern Industries.
• Champion Window: Champion Window manufactures and installs replacement windows, siding, sunrooms, and bath systems through direct in-home sales across multiple US regions. Overlaps with Southern Industries across windows, siding, and bath product lines with the same direct-sales motion.
• Power Home Remodeling: Power Home Remodeling is a vertically-integrated exterior home remodeler (windows, siding, roofing, doors, insulation) with an in-home sales model and employed installers. Directly comparable on product mix, GTM motion, and vertical integration — though more concentrated in the Northeast/Mid-Atlantic.
• Bath Fitter: Bath Fitter is a leading direct-to-consumer acrylic bath and shower liner manufacturer and installer serving North American homeowners. Directly comparable to Southern Industries' walk-in bath and shower business, including the aging-in-place and accessibility positioning.
• Re-Bath: Re-Bath is a bathroom remodeling franchise network offering full bath remodels including walk-in tubs and accessibility solutions. Comparable on product offering (walk-in tubs/showers), customer demographic (aging homeowners), and direct-to-consumer installation model.
• LeafFilter Gutter Protection: LeafFilter is a national direct-to-consumer gutter protection company with proprietary micro-mesh gutter guard products and an in-home sales model. Directly comparable to Southern Industries' Ultimate Gutter Guard product line on technology, positioning, and sales motion.

Broad incumbents

• Pella Corporation: Pella is a national window and door manufacturer with a broader product portfolio and a hybrid dealer/installer network. Overlaps with Southern Industries on windows and doors but operates at much larger scale and across multiple distribution channels.
• The Home Depot: The Home Depot is the largest US home improvement retailer and operates installation services across windows, doors, flooring, and baths. It is a broad incumbent offering overlapping capabilities, not specializing in Southern Industries' direct field-sales niche, but competing aggressively on brand and reach.
• Lowe's Companies: Lowe's is the second-largest US home improvement retailer with installation services across multiple home categories. Overlaps with Southern Industries on windows, doors, and bath installation but as part of a much broader retail portfolio rather than a dedicated field-sales operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SouthernSiding
• LinkedInlinkedin.com/company/southern-industries
• Instagraminstagram.com/southern_industries_home_improvements
• Facebookfacebook.com/SouthernSiding

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Industries