What Vetnil does

Vetnil is a privately-held Brazilian veterinary pharmaceutical company headquartered in Louveira, São Paulo, that develops, manufactures, and distributes medications, nutritional supplements, and dermocosmetics across three primary animal segments: companion animals (dogs, cats, birds, rodents, mustelids, reptiles), equines, and production animals (poultry, cattle, goats/sheep, swine, ostriches). Its portfolio of more than 100 SKUs spans NSAIDs (Firocoxib gel, Meloxinew injectable), antimicrobials (Doxiciclina injectable — the only IV doxycycline available in Brazil), antiparasitics (Doraequi Plus, Vetmax Plus), joint regenerators (Condroton with Chondroitin Sulfate A + Glucosamine + Perna canaliculus + collagen stack), probiotic/symbiotic supplements (ProbioUp line with 7-10 billion CFU formulations), cardiac medications (Pimocor / pimobendan), dermatologicals (Skin Care line), regenerative medicine (Bio Cell by Vetnil stem cell therapy), and the premium JCR equine line (Mioguard JCR, Tonnus Vaq JCR). Annual production capacity is approximately 2,000 tons, and products are manufactured under regulatory approvals at the Louveira facility (now with a LEED Silver-certified logistics center inaugurated in 2024).

Vetnil generates revenue primarily through unit-priced sales of one-time-purchase pharmaceutical and supplement SKUs, distributed via a multi-tier channel model: an authorized distributor network across 15+ international markets (Latin America, UAE, Qatar, Slovenia, Angola), domestic Brazilian distributors reaching veterinary clinics and pet shops, agricultural supply stores for production-animal products, and a direct-to-consumer e-commerce storefront at pertinhodemim.com. Pricing is set at the channel-partner level rather than disclosed publicly. Go-to-market combines professional community engagement (Voz Equestre and Vetnil podcasts, annual Encontro de Residentes veterinary education event with 600+ attendees, scientific symposiums at major congresses), heavy event sponsorship (CAT Congress, CBA, Potro do Futuro ABQM, Eduvet, Latin American Veterinary Conference), and a content library (technical blog, YouTube channels, newsletter). Vetnil's customer base is long-tail and diversified across pet owners, equine veterinarians and breeders, and livestock producers, with no anchor-customer dependency evidenced.

The company is 100% Brazilian-owned, led by President Vera Godoy Ribeiro following the passing of founder Dr. João Carlos Ribeiro, with a workforce of approximately 253 employees as of 2020 and a stable management team spanning marketing, finance (CFO Beatriz Cavalli Gasparini), and equine segment leadership. Vetnil has consistently ranked among Brazil's top veterinary product companies in the Globo Rural Agribusiness Yearbook (1st place Animal Health 2018; 1st place Veterinary Products 2016; Champion 2011) and has held Great Place to Work certifications (7th in Agribusiness 2021). Disclosed revenue was R$ 116 million in 2017 (up from R$ 86.5M in 2016 and R$ 64.46M in 2014), with a reported pattern of year-over-year revenue doubling through the preceding decade.

Name

Vetnil

Legal name

Vetnil

Website

https://vetnil.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Vetnil is a privately-held Brazilian veterinary pharmaceutical company that manufactures and distributes 100+ medications, supplements, and dermocosmetics for companion animals, equines, and production animals, reaching customers in Brazil and 15+ international markets via authorized distributors and a DTC e-commerce storefront.

Ownership category

akta.pro rank

Product category

Veterinary Pharmaceuticals

NAICS

Biological Product (except Diagnostic) Manufacturing (325414), Animal Food Manufacturing (3111)

SIC

Pharmaceutical Preparations (2834), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Generic & Private-Label Veterinary Pharmaceuticals (HLAMAEAM)

akta.pro secondary industries

Specialty Veterinary Therapeutics Distribution (Oncology, Dermatology, Endocrinology) (HLAMAIAH), Endocrinology & Metabolic Drugs (e.g., Diabetes, Thyroid) (HLAMAEAG), Dermatology & Allergy Drugs (HLAMAEAH), Immune Support Supplements (HLAMALAE)

Keywords

• Veterinary pharmaceuticals
• Animal health products
• Equine supplements
• Pet medications
• Veterinary nutraceuticals

Headquarters

HQ city

Louveira

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Veterinary Pharmaceuticals (Medicamentos): Vetnil manufactures and sells prescription and non-prescription veterinary medications including anti-inflammatories (Firocoxib, Meloxicam), antimicrobials (Doxycycline injectable), antiparasitics (Vetmax Plus, Doraequi Plus), and cardiac medications (Pimocor). Products are classified as medicamentos (medicines) and are distributed through veterinary clinics, pet shops, and agricultural supply stores.
2. Nutritional and Dietary Supplements (Suplementos): Vetnil produces and sells a broad portfolio of nutritional supplements across pet (dogs, cats, birds, rodents, mustelids, reptiles), equine (Traditional Line and JCR Super Premium Line), and production animal segments (poultry, cattle, goats/sheep, swine, ostriches). Includes joint supplements (Condroton), probiotics (ProbioUp line), muscle recovery (Mioguard JCR), and performance supplements.
3. Dermo-cosmetic and Hygiene Products (Higiene e Embelezamento): Vetnil offers dermatological and hygiene products including the Skin Care line (Defense spray, Clean spray, Hidrat serum) for dogs and cats, and Optivet Clean for periocular hygiene. These products address skin health, coat quality, and hygiene needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vetnil manufactures and commercializes veterinary pharmaceuticals and nutritional supplements for three segments: companion animals (dogs, cats, birds, rodents, mustelids, reptiles), equines, and production animals (poultry, cattle, goats/sheep, swine, ostriches). The portfolio of more than 100 products spans prescription and OTC medications (NSAIDs, antimicrobials, antiparasitics, cardiac drugs), joint and cartilage supplements, probiotics and symbiotics, dermocosmetics, and regenerative stem cell therapy services. Annual production capacity is approximately 2,000 tons of medications, with distribution in Brazil and 15+ export markets.

Product overview

Vetnil is a Brazilian veterinary pharmaceutical company offering medications and supplements for companion animals (pets), equines, and production animals. The product portfolio is organized into three main segments: (1) Pet products covering dogs, cats, birds, rodents, mustelids, and reptiles with medications, supplements, and hygiene/beautification items; (2) Equine products split into the Super Premium JCR Line (high-performance supplements like Tonnus® Vaq JCR, Mioguard® JCR) and Traditional Line (medications like Firocoxib Vetnil® Gel, antiparasitics like Doraequi Plus®, and supplements like Equi Up M.O.®); and (3) Production Animals covering poultry, ostriches, cattle, goats/sheep, and swine. Key product categories include joint regenerators (Condroton®), anti-inflammatories (Firocoxib, Meloxinew®), dermatologicals (Skin Care line), intestinal health supplements (ProbioUp line: Dog Imune®, Cat Imune®, Simbio®), dewormers (Vetmax® Plus), cardiac medications (Pimocor®), and stem cell therapy (Bio Cell by Vetnil). The company also offers a Premium dermocosmetics line for pets.

Differentiator

Problem solved

Functional benefit

Brands

• Bio Cell by Vetnil: Stem cell therapy and regenerative medicine brand for veterinary treatment
• Vetnil Skin Care
• JCR Line (Super Premium)
• Linha Tradicional
• ProbioUp
• Condroton

Products and services

• Condroton® Joint regenerator with Chondroitin Sulfate A (20,000mg/100g) and Glucosamine (30,000mg/100g) for dogs, indicated for treatment of non-infectious arthropathies such as arthritis, arthrosis, osteoarthrosis, hip dysplasia, and post-operative joint surgery. Available in 500mg or 1000mg tablets.
• Condroton® Plus Chondroprotector and joint regenerator medication with Chondroitin Sulfate and MSM for equines, used for general arthropathies, tendon diseases, post-operative joint surgery, and prevention of osteoarticular diseases.
• Firocoxib Vetnil® Gel Selective non-steroidal anti-inflammatory (NSAID) for COX-2 indicated for equines, providing anti-inflammatory and analgesic effects.
• Equi Up M.O.® Nutritional supplement for equines that aids in body condition recovery and supports athletic and working horses.
• Doraequi Plus® Broad-spectrum antiparasitic association for equines, providing parasite control through a novel formulation.
• Tonnus® Vaq JCR Equine supplement containing Amino acids, Creatine, HMB, Betaine and Nucleotides, designed to provide strength and performance in competitions. Part of the JCR Super Premium line.
• Mioguard® JCR Muscle recovery and fatigue reduction supplement for equine athletes. Contains dimethylglycine (DMG) at the highest concentration in the market. Certified NO DOPING by the International Equestrian Federation (FEI).
• Vetnil® Skin Care Defense Dermosupplementation spray for dogs and cats that supports skin health and coat condition.
• Vetnil® Skin Care Clean Spray for hygiene and care of skin of dogs and cats, formulated with Chamomile Extract, Calendula and Aloe Vera.
• Vetnil® Skin Care Hidrat Serum for hydration of skin and coat of dogs and cats.
• Doxiciclina Vetnil Solução Injetável

Quantifiable outcome

• 56% reduction in energy consumption at the new logistics center in Louveira (LEED Silver certified, inaugurated 2024)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Bio Cell by VetnilcoreStrategic or Co-development Partner · 1 June 2026Bio Cell by Vetnil is Vetnil's proprietary stem cell therapy initiative focused on regenerative veterinary medicine. Led by Dr. Patricia Malard (CEO), a pioneer in stem cell validation for animals, Bio Cell develops and applies cell therapy technologies for equines and other animals. The initiative was featured prominently at CAT Congress with a dedicated booth space, and Dr. Malard appeared as a guest on the Voz Equestre podcast discussing stem cell applications in equine medicine.
• Invetsa (Inversiones Veterinarias S.A.)coreChannel Partner/ Reseller/ DistributorOfficial distributor of Vetnil products in Peru. Invetsa partnered with Vetnil at the Latin American Veterinary Conference 2022 in Lima (June 5-8), the largest veterinary congress in Peru with 3,000+ participants. Vetnil's technical promoter gave lectures at the event on animal recovery.
• Sadenir S.A.coreChannel Partner/ Reseller/ DistributorExclusive distributor of Vetnil in Uruguay. Co-organized an online veterinary lecture on nutrition of hospitalized patients with Vetnil, UDELAR university, and FVET veterinary clinic. Vetnil's commercial manager Marcos Mieres at Sadenir emphasized the partnership's commitment to veterinary education.
• Agro-Veterinaria Central S.R.L.coreChannel Partner/ Reseller/ DistributorOfficial distributor of Vetnil in Paraguay. Partnered with Vetnil at the 1st Eduvet International Congress in Asunción, Paraguay (September 7-8), the first international veterinary congress bringing together professionals, academics, and specialists at national and international level.
• International Distributor Network (15 countries)coreChannel Partner/ Reseller/ DistributorVetnil maintains authorized distributors across 15+ countries: Costa Rica (AGEAGRO), Paraguay (Agro-Veterinaria Central), Angola (ARCAM), Slovenia (BTL Marketing), Nicaragua (CAPUTILIRA), Chile (Gabrica Chile), Colombia (Gabrica SAS), Guatemala (Grupo Bigor), UAE (Gulf Rider), Qatar (Gulf Rider), Dominican Republic (Hospital Arroyo Hondo), Ecuador (Ilianza), Peru (Invetsa), Mexico (Mederi Lab), Bolivia (Multiagro), Panama (Refarmil), Uruguay (Sadenir).
• Casa do Vira-LataminorOthersAnimal welfare NGO based in São Paulo (Guarulhos and Ferraz de Vasconcelos) that rescues and facilitates adoption of abandoned dogs and cats. Vetnil partnered with Casa do Vira-Lata during CAT Congress 2026, donating artwork from the 'Vestígios' exhibition to support construction of the Casa dos Gatos shelter. Directed by Gabriel Santos Chaves.
• Casa dos Gatos (via Casa do Vira-Lata)minorOthersCat shelter being constructed by Casa do Vira-Lata. Vetnil donated artwork from the 'Vestígios: a delicadeza de habitar junto' exhibition (by artist Carol Smocowisk) at CAT Congress to fundraise for the shelter's construction.
• APAE LouveiraminorOthersCharitable non-profit organization in Louveira, São Paulo, founded in 2017, providing habilitation and rehabilitation for people with intellectual disabilities, multiple disabilities, and autism. Vetnil supports the 'Projeto Voa Bia' equestrian therapy project that benefits patients with Autism Spectrum Disorder.
• Carol SmocowiskminorOthersBrazilian artist who created the 'Vestígios: a delicadeza de habitar junto' exhibition at Vetnil's CAT Congress 2026 booth. The series depicted marks of coexistence between cats and humans. Artworks were donated to Casa do Vira-Lata after the event, with one piece also raffled among congress participants.
• Instituto Tamanduá (Instituto de Pesquisa e Conservação de Tamanduás do Brasil)minorOthersNon-profit NGO focused on research, education, and public policy promotion for the conservation of anteaters, armadillos, and sloths in Brazil, both in the wild and captivity. Part of Vetnil's citizenship and sustainability initiative.
• Kdog BrasilminorOthersInitiative promoting scientific research and training for early breast cancer detection using trained dogs' sense of smell. In a test with 130 volunteer patients and two Belgian shepherd dogs, achieved 100% accuracy. Founded by French Institut Curie and brought to Brazil by Leandro Lopes, Dr. Carla Ismael, and Dr. Christian Domenge. Part of Vetnil's citizenship and sustainability program.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ourofino Saúde Animal: Brazilian animal health company manufacturing and distributing veterinary pharmaceuticals, vaccines, and parasiticides for livestock and companion animals. Most direct domestic competitor to Vetnil, with overlapping categories (antiparasitics, anti-inflammatories, supplements) and similar channel mix of distributors, agro retail, and veterinary clinics.
• Agener União (Eurofarma): Brazilian veterinary division of Eurofarma, manufacturing and distributing veterinary pharmaceuticals and biologicals for companion animals and livestock. Direct domestic peer to Vetnil in the Brazilian animal health market.

Broad incumbents

• Zoetis: World's largest pure-play animal health company with broad portfolio across companion animal and livestock pharmaceuticals, vaccines, diagnostics, and parasiticides. Competes head-on with Vetnil in NSAIDs, joint health, dermatology, and parasiticide categories, particularly as Zoetis expands in Latin American emerging markets.
• Boehringer Ingelheim Animal Health: Global animal health leader following the Merial acquisition, with strong parasiticides, vaccines, and therapeutics franchises. Competes with Vetnil in core categories and has been actively investing in Latin American markets.
• Elanco Animal Health: Global animal health company offering companion animal therapeutics, parasiticides, and livestock products. Following the Bayer Animal Health acquisition, Elanco is among the top three global players and a direct competitor to Vetnil in pet pharma and livestock categories.
• Virbac: French animal health company specializing in companion animal pharmaceuticals, vaccines, and parasiticides with strong presence in Latin America and other emerging markets. Overlaps with Vetnil in dermatology, joint supplements, and small-animal therapeutics.
• Vetoquinol: Independent French animal health company focused on companion animal and livestock pharmaceuticals with strong equine heritage. Closely comparable to Vetnil given its dedicated equine product line and Latin American commercial presence.
• Ceva Santé Animale: Global French animal health company offering pharmaceuticals, vaccines, and equipment for companion animals and livestock. Competes with Vetnil in companion animal therapeutics and reproductive/livestock categories.
• Dechra Pharmaceuticals: UK-based specialty animal health company focused on companion animal endocrinology, dermatology, and critical care therapeutics. Comparable to Vetnil in niche specialty therapeutics such as cardiac (Pimocor vs. Vetmedin), dermatology, and joint health.
• MSD Animal Health (Merck Animal Health): Animal health division of Merck & Co., one of the largest global animal health players, with broad companion animal and livestock portfolios. Competes with Vetnil across nearly all categories and is a frequent benchmark for category leadership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/vetnilgrupos
• Facebookfacebook.com/Vetnil
• LinkedInlinkedin.com/company/vetnil
• Instagraminstagram.com/vetniloficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vetnil