What Cosmos Corporation does

Cosmos Corporation is a family-owned consumer packaged goods company headquartered in Saint Peters, Missouri, founded in 1980 as a beauty products distributorship and pivoted into pet care in 1986 after a grooming chain approached the firm for safe, effective pet shampoo. The company operates a multi-brand pet products platform — TropiClean (grooming, oral care, dental treats, dental wipes, flea & tick), Naturel Promise (naturally positioned pet products for the FDM channel), Urine Off, Zorb It-Up!, and Yard Clean Green (cleaning) — spanning 500+ SKUs in pet grooming, oral/dental care, health supplements, and household cleaning.

Core technology centers on naturally derived ingredient formulations sourced from plants and minerals, with proprietary palatability testing applied to oral care gels; the lead product (TropiClean Enticers) claims destruction of 99.9% of harmful bacteria and up to 3x greater appetizing appeal to dogs vs. leading competitors, and is free from sulfates, parabens, dyes, and artificial colors. The dental line holds third-party validations including the VOHC Seal of Acceptance and NASC Quality Seal.

The business model is mass-market CPG sales: physical products are sold one-time at retailer-set prices through mass retail, drug, pet specialty, and professional grooming channels in 70+ countries via 43,000+ retailers, with ~40,000 units produced per day from a 190,000 sq. ft. Missouri facility (95% domestic production). The company also runs brand-specific e-commerce storefronts, content marketing (Cosmos Connection blog, social), and a charitable giving program tied to its founding mission.

Name

Cosmos Corporation

Legal name

Cosmos Corporation

Website

https://cosmoscorp.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Cosmos Corporation is a family-owned Missouri-based pet products manufacturer operating the TropiClean, Naturel Promise, and Urine Off brands, selling 500+ naturally derived SKUs across grooming, oral care, and cleaning to 43,000+ retailers in 70+ countries.

Ownership category

akta.pro rank

Product category

Pet Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC)

Keywords

• Pet grooming products
• Pet oral care
• Pet dental solutions
• Pet cleaning products
• Natural pet care

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Manufacturing and selling physical consumer products across pet care, personal care, and household cleaning categories through retail distribution channels globally.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cosmos Corporation manufactures and sells naturally derived pet care, personal care, and household cleaning products under a multi-brand portfolio including TropiClean (grooming, oral care, dental, flea and tick), Naturel Promise (naturally effective pet products), and Urine Off (pet-mess cleaning solutions). The company produces nearly 40,000 product units per day at its Saint Peters, Missouri facility and distributes through 43,000+ retailers across 70+ countries.

Product overview

Cosmos Corporation is a multi-brand pet products company operating a platform-plus-modules architecture with three core pet product brands: TropiClean (grooming and oral care), Naturel Promise (natural pet products), and Urine Off (pet mess cleaning solutions). TropiClean serves as the primary brand featuring multiple product lines including Enticers (flavored dental gels), Fresh Breath Dental Health Solutions (VOHC-approved oral care), Essentials Collection (sulfate-free grooming), Natural Flea & Tick line, and dental wipes. The portfolio spans pet grooming, oral/dental care, health supplements, cleaning solutions, and flea & tick prevention. The company also acquired additional cleaning brands (Zorb It-Up!, Yard Clean Green) in 2019. Products emphasize naturally derived ingredients and are free from sulfates, parabens, dyes, and artificial colors.

Differentiator

Problem solved

Functional benefit

Brands

• TropiClean: Pet products made with naturally derived ingredients to create fresh moments between pets and people
• Naturel Promise
• Urine Off

Products and services

• TropiClean Core Cosmos brand offering pet products made with naturally derived ingredients to create fresh moments between pets and people; spans grooming shampoos and conditioners, oral care gels, dental wipes, dental treats, flea and tick solutions, and between-bath sprays for dogs and cats. Sold through pet specialty, mass, drug, grocery, professional grooming, and e-commerce channels.
• Naturel Promise Cosmos's mass-market pet product brand offering naturally effective pet care products with trusted ingredients, positioned for Food, Drug & Mass retail channels.
• Urine Off Acquired pet-mess cleaning brand offering safe and powerful solutions against tough pet messes including urine, feces, and other stains and odors. Sold through pet specialty and online channels.
• Zorb It-Up! Acquired pet mess and odor control product brand that complements Urine Off within Cosmos's cleaning category portfolio.
• Yard Clean Green Acquired outdoor/yard cleaning product brand for pet mess cleanup in exterior environments.
• TropiClean Enticers Dental Care Line Flavored dental care gel products for dogs and cats offered in brushing and no-brushing options, with palatability-tested flavors (Smoked Beef Brisket, Hickory Smoked Bacon, Honey Marinated Chicken, and Peanut Butter & Honey for dogs; Honey Marinated Chicken and Seafood Medley for cats). The line uses a naturally derived active that destroys 99.9% of harmful bacteria and helps remove plaque; products are free from sulfates, parabens, dyes, and artificial colors.
• TropiClean Fresh Breath Dental Health Solutions for Dogs TropiClean oral care product line for dogs, formulated to help control plaque and freshen breath; certified by VOHC for plaque control and awarded the NASC Quality Seal for quality compliance.
• TropiClean Essentials Collection Grooming collection of sulfate-free pet shampoos and refreshing sprays made with naturally derived ingredient blends; positioned as trend-led everyday grooming within the TropiClean brand.
• TropiClean Natural Flea & Tick Line Natural flea and tick prevention and treatment line expanding the TropiClean brand's health and wellness portfolio for dogs and cats.
• TropiClean Dental Wipes No-brushing dental care option in wipe form, providing a safe and effective oral hygiene routine for pets that resist gels or brushing.

Quantifiable outcome

• 99.9% of harmful bacteria destroyed within 15 minutes upon application against 14 common bacteria associated with plaque and tartar
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Gifts of Love InternationalminorOthersCosmos supports Gifts of Love International, a charitable organization helping underserved children globally. This partnership fulfills the company's founding mission to give back and serve communities abroad and closer to home.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Mars Petcare: Largest global pet care company (Pedigree, Whiskas, Royal Canin, etc.) with growing emphasis on natural and wellness positioning. Comparable in ultimate end-market (pet health, hygiene, nutrition) and global distribution scale.
• Church & Dwight: Diversified CPG company whose Arm & Hammer pet care line competes directly with TropiClean in pet grooming, dental, and odor control. Comparable in leveraging a strong brand and broad retail distribution for natural-positioned pet products.
• Nestlé Purina PetCare: Major pet care subsidiary of Nestlé with broad portfolio spanning nutrition, treats, and wellness. Comparable as a large incumbent expanding into pet health/wellness adjacencies where Cosmos has built share.

Direct peers

• Hartz: Long-standing pet care CPG company competing with TropiClean across grooming, flea & tick, and dental categories. Directly comparable in multi-channel retail distribution and overlapping product portfolio in mass and pet specialty.
• Sergeant's Pet Care Products: Pet health and wellness manufacturer offering flea & tick, dental, and grooming products sold through mass retail. Closely comparable to Cosmos in product mix (preventives, dental, grooming) and channel strategy (mass + pet specialty).
• Arm & Hammer Pet Care: Church & Dwight's pet-focused sub-brand with baking-soda-based dental, deodorizing, and grooming products. Directly comparable to TropiClean's dental and odor-control SKUs in mass retail.

Emerging players

• Virbac: Global animal health company with a substantial companion animal health, dental, and hygiene portfolio. Comparable in scientific formulation for pet oral care and preventive health categories where Cosmos competes.
• Barkbox (BARK Inc.): DTC pet brand and subscription box company expanding into adjacent pet wellness and hygiene products. Comparable as a digitally native competitor shaping millennial pet-parent purchasing behavior.
• PetIQ: Pet health and wellness company providing vet care products, supplements, and over-the-counter pet health solutions through mass and pet retail. Overlaps with Cosmos's health/wellness distribution model and supplement positioning.

Regional players

• Pet People's / Mud Bay (regional pet retailers): Independent pet retail chains that stock premium natural pet products including brands comparable to TropiClean. Relevant as channel partners and category peers in the pet specialty segment where Cosmos has its roots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CosmosCorpUSA
• LinkedInlinkedin.com/company/cosmos-corporation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cosmos Corporation