Church & Dwight, Co
Church & Dwight Co., Inc. (NYSE: CHD) is a 1846-founded, Ewing, NJ-based consumer packaged goods company that develops, manufactures, and markets household, personal care, oral care, and specialty health products across 25+ brands including ARM & HAMMER, TROJAN, OXICLEAN, WATERPIK, THERA BREATH, HERO, and MISS MOUTH'S, generating approximately $6.2 billion in annual revenue through mass retail, e-commerce, and direct-to-consumer channels.
- Company typePublic
- Founded1846
- HeadquartersTrenton, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Church & Dwight, Co does
Church & Dwight Co., Inc. is a U.S.-based, publicly traded (NYSE: CHD) consumer packaged goods company founded in 1846 and headquartered in Ewing, New Jersey, with 5,001–10,000 employees. It develops, manufactures, and markets household, personal care, oral care, and specialty health and wellness products under more than 25 brand names, including ARM & HAMMER, TROJAN, OXICLEAN, WATERPIK, THERA BREATH, HERO, MISS MOUTH'S MESSY EATER, BATISTE, NAIR, ZICAM, ORAJEL, FIRST RESPONSE, VIVISCAL, and TOPPIK. Seven "power brands" account for over 75% of sales and profits, with category leadership in sodium bicarbonate, condoms, water flossing, stain removal, and gummy vitamins. Core technology spans oral-care devices (e.g., Waterpik PROMAX with SMARTADVANCE Mode), baking soda-based and oxygen-based cleaning formulations (OXICLEAN), hydrocolloid acne patch technology (HERO/Mighty Patch), and dentist-formulated oral rinses (THERA BREATH). Revenue is generated through one-time-unit sales of branded consumer packaged goods distributed across mass-market retailers (Walmart, grocery, drug, dollar), e-commerce platforms (Amazon where Miss Mouth's is the #1 stain remover), and brand-direct websites (waterpik.com, armandhammer.com, therabreath.com). Q1 2026 net sales were $1,469.3 million, up 0.2% reported and 5% organically, with full-year 2025 revenue of approximately $6.2 billion. The company pursues a brand-acquisition-driven growth model, having completed 18+ acquisitions worth over $5.3 billion cumulatively, including Hero ($630M, 2022), TheraBreath, SmartyPants (April 2025), Touchland (May 2025), and Miss Mouth's ($325M, May 2026). Go-to-market combines product-led innovation, sales-led retail distribution, and direct-to-consumer digital channels, with new products expected to drive approximately half of 2026 organic growth and international revenue targeted to double from $1B to $2B.
Church & Dwight, Co firmographics
Firmographics- Name
- Church & Dwight, Co
- Legal name
- Church & Dwight Co., Inc.
- Website
- http://churchdwight.com
- Company type
- Public
- Founded year
- 1846
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Church & Dwight Co., Inc. (NYSE: CHD) is a 1846-founded, Ewing, NJ-based consumer packaged goods company that develops, manufactures, and markets household, personal care, oral care, and specialty health products across 25+ brands including ARM & HAMMER, TROJAN, OXICLEAN, WATERPIK, THERA BREATH, HERO, and MISS MOUTH'S, generating approximately $6.2 billion in annual revenue through mass retail, e-commerce, and direct-to-consumer channels.
- Ownership category
- akta.pro rank
Church & Dwight, Co industry classification
Industry- Product category
- Consumer Packaged Goods
- NAICS
- Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)
Keywords
Where Church & Dwight, Co is headquartered
LocationHeadquarters
- HQ city
- Trenton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Church & Dwight, Co business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D
Revenue model
- Consumer Packaged Goods Sales: Church & Dwight generates revenue primarily through the manufacture and sale of consumer packaged goods across personal care, household care, and specialty product categories. The company sells through major retail channels and direct-to-consumer e-commerce. Q1 2026 net sales were $1,469.3 million.
- Vitamin and Supplement Sales: Revenue from vitamin and supplement brands including Vitafusion and SmartyPants Vitamins, though the company is restructuring this business to focus on higher-growth power brands.
- Acquisition Integration: Church & Dwight has acquired multiple brands including Hero Cosmetics ($630M in 2022), TheraBreath (2021), Miss Mouth's Messy Eater ($325M in 2026), and SmartyPants Vitamins (April 2025) to expand its portfolio and drive growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Waterpik PROMAX water flosser priced at $149.99 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Church & Dwight, Co product offering
Product offeringCore offering
Church & Dwight develops, manufactures, and markets a portfolio of consumer packaged goods across household care (laundry, cleaning, cat litter), personal care (deodorant, dry shampoo, hair removal), oral care (toothpaste, water flossers, mouthwash), sexual wellness, and specialty health (vitamins, cold remedies, acne treatment). Products are sold under owned and acquired brands including ARM & HAMMER, TROJAN, OXICLEAN, WATERPIK, TheraBreath, and HERO Cosmetics via mass-market retailers, drug stores, and direct-to-consumer e-commerce.
Product overview
Church & Dwight Co., Inc. is a diversified consumer goods company offering a broad portfolio of household, personal care, and specialty products. The company operates across four main categories: Fabric Care (Arm & Hammer, OxiClean, XTRA laundry products), Health & Well-Being (Trojan condoms, First Response pregnancy tests, Zicam cold remedies, Viviscal hair supplements, TheraBreath oral care, Waterpik water flossers), Home Care (Kaboom cleaners, Arm & Hammer cat litter), and Personal Care (Nair hair removal, Batiste dry shampoo, Orajel oral care, Arrid antiperspirants). The portfolio includes both core Arm & Hammer brand products and acquired brands like Hero/Mighty Patch (acquired 2022), TheraBreath (acquired 2021), and Miss Mouth's Messy Eater (acquired 2026). The company markets approximately 30+ major brands with seven power brands accounting for over 75% of sales and profits.
Differentiator
Problem solved
Functional benefit
Brands
- ARM & HAMMER: Primary brand for baking soda, laundry detergent, and household cleaning products
- TROJAN
- OXICLEAN
- WATERPIK
- TheraBreath
- HERO
- Zicam
- Batiste
- Nair
- Orajel
- First Response
- Viviscal
- Toppik
- Miss Mouth's Messy Eater
Products and services
- ARM & HAMMER
- TROJAN
- OXICLEAN
- WATERPIK
- TheraBreath
- HERO / Mighty Patch
- Zicam
- Batiste
- Nair
- Orajel
- First Response
- Viviscal
- Toppik
- Miss Mouth's Messy Eater
- Kaboom
- XTRA
- Clump & Seal
- Waterpik Cordless Pearl
Quantifiable outcome
- 5% organic sales growth in Q1 2026 vs 3% guidance
- +2 more outcomes
Companies that use Church & Dwight, Co
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Church & Dwight, Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Church & Dwight, Co partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Demi LovatonotableTheraBreath partnered with global superstar Demi Lovato as brand ambassador for its 'Ready. Fresh. Go.' campaign. The partnership includes social content, digital campaigns, concert sweepstakes giveaways, and concert sampling activations. Lovato is positioned as a longtime user promoting oral rinses and toothpastes as part of her get-ready routine, leveraging her 290+ million social media followers.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Church & Dwight, Co competitors and assessment
Company assessmentDirect peers
- Reckitt Benckiser Group plc: Reckitt is a direct peer in consumer health and hygiene (Dettol, Lysol, Nurofen, Mucinex, Durex) and competes with CHD's Zicam, Trojan, and cleaning brands. Similar M&A-led growth model targeting the same mass-market channels globally.
- Colgate-Palmolive Company: Colgate-Palmolive is a direct competitor in oral care (Colgate, Tom's of Maine, meridol vs. Arm & Hammer, TheraBreath, Waterpik), personal care, and household cleaning. Both companies target similar mass-market consumers globally with similar GTM models.
- Kimberly-Clark Corporation: Kimberly-Clark is a direct peer in personal care (Huggies, Kotex, Depend) and competes with CHD's feminine care (RepHresh, Replens) and health & wellness brands. Similar mass-market retailer relationships, consumer demographics, and brand-portfolio model.
- Spectrum Brands Holdings, Inc. Spectrum Brands operates across home and personal care (Remington, Russell Hobbs, Tetra, Furminator, SmartBones) and competes with CHD in home and pet care categories, sharing similar mass-market retailer relationships and value-tier positioning.
- Henkel AG & Co. KGaA: Henkel competes directly in laundry & home care (Persil, Purex, all) and personal care (Schwarzkopf, Dial) and overlaps with CHD's Arm & Hammer laundry, XTRA, Batiste, and personal-care brands across global mass-market channels.
- Clorox Company: Clorox is the most directly comparable CPG peer, with overlapping household-cleaning and personal-care brands (Clorox bleach, Pine-Sol, Burt's Bees, Glad). Both compete head-to-head in mass-market cleaning and benefit from the same retail distribution and consumer trends.
- Edgewell Personal Care Company: Edgewell is a smaller but direct peer in personal care and oral care (Schick, Banana Boat, Playtex, Hawaiian Tropic), competing with CHD's Trojan, Orajel, Batiste, and First Response brands in similar mass and drug-store channels.
- Newell Brands Inc. Newell Brands is a multi-brand household and consumer products company (Rubbermaid, Sharpie, Graco, Yankee Candle) and competes with CHD across mass-market channels, with a comparable multi-brand portfolio and acquisition-driven growth strategy. Newell's current CEO previously served as CHD's Chairman.
- Energizer Holdings, Inc. Energizer competes in household products (Energizer, Eveready, Playtex gloves, Wet Ones, Razor brands) and overlaps with CHD's portfolio in mass-market retail channels, sharing similar consumer demographics and shelf-space dynamics.
Broad incumbents
- Procter & Gamble Co. P&G is the largest diversified CPG incumbent with overlapping categories (Tide, Mr. Clean, Crest, Oral-B, Gillette) and competes with Arm & Hammer, OxiClean, and Waterpik across household, oral care, and personal care. P&G is much larger but defines the competitive ceiling for CHD's portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Church & Dwight, Co social profiles
Digital presenceChurch & Dwight, Co compliance and trust
Trust signalCompliance1 record
Church & Dwight, Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Church & Dwight, Co leadership team
Management profileNumber of profiles
Profiles13 records
Church & Dwight, Co subsidiaries and ownership
Company hierarchySubsidiaries5 records
Church & Dwight, Co funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Church & Dwight, Co M&A and investment
M&A and investmentM&A23 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Church & Dwight, Co
What does Church & Dwight, Co do?
Church & Dwight develops, manufactures, and markets a portfolio of consumer packaged goods across household care (laundry, cleaning, cat litter), personal care (deodorant, dry shampoo, hair removal), oral care (toothpaste, water flossers, mouthwash), sexual wellness, and specialty health (vitamins, cold remedies, acne treatment). Products are sold under owned and acquired brands including ARM & HAMMER, TROJAN, OXICLEAN, WATERPIK, TheraBreath, and HERO Cosmetics via mass-market retailers, drug stores, and direct-to-consumer e-commerce.
Is Church & Dwight, Co a public or private company?
Church & Dwight, Co is a public company. It is classified as public and is currently operating.
When was Church & Dwight, Co founded?
Church & Dwight, Co was founded in 1846. It employs 5,001 to 10,000 people.
Where is Church & Dwight, Co based?
Church & Dwight, Co is headquartered in Trenton, United States, in the North America region.
How does Church & Dwight, Co make money?
Three revenue lines are on record. Consumer Packaged Goods Sales are the primary driver. The others are vitamin and Supplement Sales and acquisition Integration.
Who are Church & Dwight, Co's main competitors?
Direct peers on record are Reckitt Benckiser Group plc, Colgate-Palmolive Company, Kimberly-Clark Corporation, Spectrum Brands Holdings, Inc., Henkel AG & Co. KGaA, Clorox Company, Edgewell Personal Care Company, Newell Brands Inc. and Energizer Holdings, Inc.. Procter & Gamble Co. is listed as a broad incumbent.
Does Church & Dwight, Co have an API?
No public API is recorded for Church & Dwight, Co.
What industry is Church & Dwight, Co in?
Church & Dwight, Co's product category is Consumer Packaged Goods. Its primary akta.pro industry code is CRADAMAD, Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges). Its NAICS code is 4561 and its SIC code is 2844.