Boonli
Boonli is a cloud-based school meal ordering and payment management platform serving 3,000+ K-12 schools, parents, catering vendors, and workplaces across the United States. It combines digital lunch ordering, NSLP-compliant reporting, cafeteria POS, and PCI DSS payment processing via subsidiary BoonliPay.
- Company typePrivate
- Founded2006
- HeadquartersSan Carlos, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Boonli does
Boonli is a cloud-based school meal ordering and payment management platform serving K-12 schools, parents, catering and food service vendors, and (more recently) workplaces across the United States. Founded in 2006 and headquartered in Scotts Valley, California, the company operates with a lean team of 1-10 employees and claims 3,000+ schools and organizations on its platform. The product combines digital lunch menu creation, parent order collection, vendor order submission, cafeteria POS functionality, and school payment processing into a single integrated system, with adjacent modules for yearbooks, fundraisers, before/after-care programs, school fees, and field trip payments.
The platform is hosted on Amazon Cloud with PCI DSS compliant payment processing delivered through a 3-step redirect via Payline, with payment card data never stored on Boonli servers and 256-bit SSL/TLS encryption via Comodo certificates. Core domain functionality includes NSLP (National School Lunch Program) compatibility — supporting free/reduced pricing, federal reimbursement calculations, and reporting — and both self-managed and fully outsourced cafeteria POS models that integrate with local restaurant and catering vendors. BoonliPay, LLC operates as a wholly-owned subsidiary registered as an ISO of PNC Bank, N.A., handling payment processing and settlement.
Boonli monetizes through a hybrid model: subscription fees (custom-structured per school across five pricing options designed to operate at "little to no cost" to the school), merchant program fees, transaction processing fees, minimum order fees, declined payment fees ($10 per order), and refund handling fees (up to $2.00 per refund). The go-to-market is sales-led via toll-free phone (800-381-6511), online chat, and contact forms, with included white-glove onboarding covering program design, data migration, implementation, and rollout. The company is privately held with no disclosed venture funding, no parent company, and no M&A activity.
Boonli firmographics
Firmographics- Name
- Boonli
- Legal name
- Boonli, LLC
- Website
- https://boonli.com/
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Boonli is a cloud-based school meal ordering and payment management platform serving 3,000+ K-12 schools, parents, catering vendors, and workplaces across the United States. It combines digital lunch ordering, NSLP-compliant reporting, cafeteria POS, and PCI DSS payment processing via subsidiary BoonliPay.
- Ownership category
- akta.pro rank
Boonli industry classification
Industry- Product category
- School Meal Ordering & Payment Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Food Service Contractors (72231)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD)
- akta.pro secondary industry
- Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)
Keywords
Where Boonli is headquartered
LocationHeadquarters
- HQ city
- San Carlos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Boonli business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Fees: Schools pay subscription fees for platform access. Multiple pricing options available with custom structuring to minimize cost impact on schools. Onboarding service included with subscription.
- Program Fees: Merchants (schools/vendors) may charge customers a Program Fee intended to offset administrative expenses. Not all merchants apply Program Fees.
- Minimum Order Fees: Flat fee charged to customer when total order amount does not exceed minimum order amount. Conditions disclosed during onboarding.
- Transaction Processing: Boonli acts as payment facilitator/processor for merchants, settling transaction funds less applicable fees. Refund handling fee up to $2.00 per transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom pricing for schools - multiple options |
| Transaction based/ take rate | Pay-as-you-go | Minimum Order Fee |
| Transaction based/ take rate | Pay-as-you-go | End User Termination Fee |
| Transaction based/ take rate | Pay-as-you-go | Declined Payment Fee |
| Transaction based/ take rate | Pay-as-you-go | Refund Handling Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Boonli product offering
Product offeringCore offering
Boonli is a cloud-based school lunch ordering and payment processing platform that connects school administrators, parents, students, and food service vendors on a single system. It enables digital menu creation, parent order collection, vendor submission, cafeteria distribution, and online payment processing for meals, fees, trips, fundraisers, and before/after-care programs, with PCI DSS compliant payments and NSLP-compatible reporting. The platform supports both self-managed and fully outsourced cafeteria POS operations for 3,000+ schools and organizations across the United States.
Product overview
Boonli is a unified cloud-based school lunch ordering and payment platform that combines School Lunch Ordering and School Payments into a single integrated solution. The platform serves 3000+ schools and organizations, connecting school administrators, parents, students, and food-service vendors. School Lunch Ordering handles digital menu creation, parent order collection, vendor submission, and cafeteria distribution, while School Payments manages online payment processing for meals and all school services. A white-glove onboarding service is included with every subscription.
Differentiator
Problem solved
Functional benefit
Brands
- BoonliPay: Payment processing subsidiary - registered ISO of PNC Bank, N.A. for processing school lunch and meal payments.
Products and services
- School Lunch Ordering Digital ordering and payment platform enabling schools to create menus, collect orders and payments from parents, submit orders to vendors, and manage meal distribution to students. Includes cafeteria POS system support, cloud-based order tracking, and NSLP metrics management for school administrators and food service vendors.
- School Payments School payment processing module enabling online collection of payments for meals, school fees, trips, and other school services. Supports ACH, credit/debit cards, refund management, credit issuance, and recurring payment scheduling for school administrators and parents.
Quantifiable outcome
- Platform used by 3000+ schools and organizations
- +1 more outcomes
Companies that use Boonli
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Boonli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Boonli partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Boonli competitors and assessment
Company assessmentDirect peers
- MySchoolBucks: School meal payment and online ordering service operated by Heartland School Solutions (now part of Global Payments). Competes head-to-head with Boonli on parent cafeteria payments, account management, and school lunch ordering.
- NutriSlice: School nutrition menu publishing, mobile ordering, and feedback platform serving K-12 districts. Directly competes with Boonli on the same school administrator/parent/food service vendor workflow, including menu planning and cashless cafeteria transactions.
- PayPams: School meal account management and online payment service for K-12 food service programs. Competes with Boonli on parent deposits, account balances, and cafeteria payment rails.
- PrimeroEdge: K-12 nutrition management software covering menu planning, production, inventory, point-of-sale, and compliance reporting. Competes with Boonli's cafeteria POS and NSLP-related workflows in the same school nutrition buyer office.
- MealViewer: School cafeteria menu, nutrition, and preorder app used by K-12 districts. Targets the same school administrator and parent personas with menu publishing, allergen info, and online ordering functionality.
- LINQ Nutrition: K-12 food service management platform (rebranded from LunchBox) covering ordering, meal planning, nutrition analysis, and payments. Closest feature-for-feature competitor to Boonli's combined School Lunch Ordering + School Payments offering.
- SchoolCafe: Online school cafeteria menu, preordering, and payment platform. Overlaps with Boonli on digital menu publishing, parent ordering, and cafeteria POS for K-12 schools.
- TITAN (Cybersoft): School nutrition management suite covering menu planning, production, point-of-sale, and parent payment/mobile ordering for K-12 food service. Direct competitor on the back-of-house operations and parent-facing ordering layer.
- GALAXY Digital Systems: Provider of cafeteria point-of-sale and school nutrition management software serving K-12 districts. Competes with Boonli on the back-office operations, POS, and online ordering/payment workflows for school food service.
Broad incumbents
- PowerSchool: Dominant K-12 edtech platform with school nutrition and payment modules embedded in its broader SIS/ERP suite. While not single-purpose like Boonli, it competes aggressively for the same school district wallet and can bundle lunch/payments into district-wide deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Boonli social profiles
Digital presenceBoonli compliance and trust
Trust signalCompliance1 record
Boonli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boonli leadership team
Management profileNumber of profiles
Boonli subsidiaries and ownership
Company hierarchySubsidiaries1 record
Boonli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boonli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boonli
What does Boonli do?
Boonli is a cloud-based school lunch ordering and payment processing platform that connects school administrators, parents, students, and food service vendors on a single system. It enables digital menu creation, parent order collection, vendor submission, cafeteria distribution, and online payment processing for meals, fees, trips, fundraisers, and before/after-care programs, with PCI DSS compliant payments and NSLP-compatible reporting. The platform supports both self-managed and fully outsourced cafeteria POS operations for 3,000+ schools and organizations across the United States.
Is Boonli a public or private company?
Boonli is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boonli founded?
Boonli was founded in 2006. It employs 1 to 10 people.
Where is Boonli based?
Boonli is headquartered in San Carlos, United States, in the North America region.
How does Boonli make money?
Four revenue lines are on record. Subscription Fees are the primary driver. The others are program Fees, minimum Order Fees and transaction Processing.
Who are Boonli's main competitors?
Direct peers on record are MySchoolBucks, NutriSlice, PayPams, PrimeroEdge, MealViewer, LINQ Nutrition, SchoolCafe, TITAN (Cybersoft) and GALAXY Digital Systems. PowerSchool is listed as a broad incumbent.
Does Boonli have an API?
No public API is recorded for Boonli.
What industry is Boonli in?
Boonli's product category is School Meal Ordering & Payment Software. Its primary akta.pro industry code is EDAEAEAD, Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets), with a secondary code of CRAHAJAJ, Corporate/Workplace Meal Programs & Bulk Prepared Meals. Its NAICS code is 518 and its SIC code is 7372.