Bäckerei Konditorei Cafe Plank

What Bäckerei Konditorei Cafe Plank does

Bäckerei Konditorei Cafe Plank is a family-owned artisan bakery, confectionery, and café business headquartered in Mühlhausen, Bavaria, Germany, operating under the legal entity Plank Bäckerei Konditorei Café GmbH. The company operates 23+ retail branches plus the heritage Café Plank in Berching and a Vortag-Filiale outlet for day-old products, serving regional consumers across the Oberpfälzer Jura area including Neumarkt, Parsberg, Hilpoltstein, Greding, Lauterhofen, Roth, and (from October 2026) Eichstätt. Core offerings include bread, rolls, cakes, pastries, biscuits, and party/event orders (pyramids, giant pretzels, canapés, party pastries), supported by a customer loyalty card (Kundenkarte) and Genussabend bread-tasting events led by certified Brotsommeliers.

The production backbone is a modern bakery (Backstube) completed in 2012 in Mühlhausen, combining traditional artisan methods — including wood-fired oven baking of the signature "Kreuzmühler" bread — with computer-controlled ovens, sophisticated cold-chain refrigeration for gentle long-term dough fermentation, a heat recovery system, and an E-Crafter electric delivery fleet powered by renewables. The company vertically integrates through owned agriculture (the Plank family still grows grain for its breads), an on-site beekeeping operation (Juradistl Bienenhaisl), and direct sourcing from local farmers, complemented by partnerships with the Landscape Conservation Association and the Juradistl biodiversity program. Founded in 1903 as the Kreuzmühle mill in Berching, the business transitioned to baking in 1953 and is now managed by Hermann Plank (2nd generation) and Jakob Plank (3rd generation) as Geschäftsführer.

Revenue is generated entirely through transactional retail, café, and special-order sales; pricing is set at the point of sale and is not publicly disclosed. The go-to-market is direct-to-consumer through physical storefronts, with supporting marketing via Facebook, Instagram, YouTube, the Kundenkarte loyalty program, and Genussabend experiential events. The company is privately held, does not publish financials, and has no disclosed funding rounds or external investors.

Name

Bäckerei Konditorei Cafe Plank

Legal name

Plank Bäckerei Konditorei Café GmbH

Website

https://baeckerei-plank.de

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

251–500 employees

Short description

Family-owned artisan bakery, confectionery, and café business in Bavaria, Germany, operating 23+ retail branches plus Café Plank across the Oberpfälzer Jura region, serving regional consumers with bread, cakes, pastries, and special event orders.

Ownership category

akta.pro rank

Product category

Artisan Bakery and Confectionery

NAICS

Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

Keywords

• Bakery products
• Fresh baked bread
• Cakes pastries
• Wood-fired bread
• Café services

Headquarters

HQ city

Mühlhausen

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Retail Bakery Sales: Point-of-sale retail of freshly baked breads, pastries, cakes, and sandwiches across 23+ branches throughout the region
2. Café Operations: Café Plank in Berching offering seating, table service, and café menu items including coffee, cakes, and light meals
3. Special Event Orders: Custom orders for parties, events including pyramids, giant pretzels, canapés, half-sized sandwiches, and party pastries with advance ordering
4. Vortag-Filiale (Day-Old Products): Sale of unsold products from previous day at reduced prices to minimize food waste

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bäckerei Konditorei Cafe Plank is a traditional family-owned artisan bakery and confectionery founded in 1903, operating 23+ retail branches plus Café Plank in Berching across the Bavarian Oberpfälzer Jura region. The company produces and sells daily fresh breads, rolls, signature wood-fired oven bread (Kreuzmühler), butterkrapfen, cakes, tortes, and Konditorei (confectionery) specialties, alongside custom party orders and Brotsommelier-led tasting evenings.

Differentiator

Problem solved

Functional benefit

Products and services

• Holzofenbrot 'Kreuzmühler' (Wood-Fired Oven Bread) Signature bread baked in a traditional wood-fired oven producing an authentic smoky flavor, named after the Plank family's original Kreuzmühle mill heritage.
• Plank's Beste Buttermkrapfen (Filled Doughnuts) Airy filled doughnuts (Buttermkrapfen) made in-house as one of the company's signature baked specialties, sold across bakery branches.
• Bread, Rolls and Special Breads Daily fresh assortment of breads, rolls (Brötchen), and specialty breads including options for allergy and intolerance sufferers, made from grains sourced from local farmers and the Plank family's own agriculture.
• Cakes, Tortes and Konditorei (Confectionery) Specialties Handcrafted cakes, tortes, and Konditorei (confectionery) specialties for everyday branch retail and special occasion orders.
• Sonderprodukte — Special Event and Party Orders Custom-made party products including pyramids, giant pretzels, canapés, half-sized sandwiches, and party pastries, ordered in advance by phone or in-store for private and corporate events.
• Café Plank Dining Café operations in Berching city center providing seating, table service, and a café menu including coffee, cakes, and light meals, launched by Maria Plank in 1983.
• Genussabend (Bread Tasting Evenings) Experiential bread tasting evenings led by certified Brotsommeliers (Jakob Plank and Michael Krautwald) for corporate teams, organizations, associations, and private groups, used for team building, corporate events, and private celebrations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Landschaftspflegeverband (Landscape Conservation Association)coreStrategic or Co-development PartnerProud ecosponsor of the landscape conservation association, contributing to the maintenance and preservation of nature in the region. Supports environmental protection initiatives and biodiversity conservation.
• Juradistl ProgramcoreStrategic or Co-development PartnerParticipant in the innovative Juradistl nature conservation program, part of the Bavarian Biodiversity Strategy. Aims to create habitat corridors, promote environmental education, and collaborate with regional businesses. Products sold under the Juradistl label (Juradistl Burger, Juradistl Gulasch, Juradistl Honigbrot, Juradistl Apfelschorle) directly support biodiversity conservation.
• Local Farmers and ProducerscoreChannel Partner/ Reseller/ DistributorSources majority of ingredients and raw materials directly from local farmers and producers in the region. Short transport distances support the regional economy and reduce CO2 emissions from transportation.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Kamps GmbH: Major German bakery chain with hundreds of retail branches nationwide. Competes in the same retail-bakery category but at much larger national scale; useful benchmark for chain economics.
• Rewe Group: Major German supermarket group with in-store bakeries competing directly for daily fresh-bread shoppers across Bavaria and Germany at large.
• Harry-Brot GmbH: One of Germany's largest bread producers with industrial-scale baking and own retail outlets. Comparable as a German multi-channel bakery operator, though with significantly larger national scale.
• Lidl Stiftung & Co. KG: German discount grocery chain with rapidly expanding in-store bakery offering. Represents the price-driven competitive threat to independent retail bakeries on commodity loaves.
• Edeka Zentrale AG & Co. KG: Germany's largest supermarket cooperative with extensive in-store bakery operations. Represents the primary competitive substitute for daily fresh bread purchases in the same Bavarian catchment.

Others

• Müller's Mühle (GoodMills Deutschland): German flour milling company and key ingredient supplier to the bakery industry. Relevant as an upstream supplier rather than a direct competitor, but informs input cost dynamics for Plank's vertically integrated grain operations.

Direct peers

• Bäckerei Junge GmbH: Family-owned Hamburg-based bakery chain operating multi-branch retail bakeries with café service across northern Germany. Directly comparable multi-generational family bakery model with own production and retail footprint.
• Bäckerei Wimmer GmbH & Co. KG: Family-run Bavarian bakery chain with multiple branches in southern Germany. Closely comparable regional family bakery with similar multi-location café-bakery retail format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCT8r5Q4XrDGnav0XeQVXSFA
• Facebookfacebook.com/baeckereiplank
• Instagraminstagram.com/baeckerei_plank

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bäckerei Konditorei Cafe Plank