Arabella Hospitality

What Arabella Hospitality does

Arabella Hospitality SE is a Munich-headquartered hotel operator and asset manager founded in 1969 and operating as a subsidiary of the Schörghuber Gruppe. The company runs a portfolio of 17 hotels with more than 3,400 rooms across Germany, Austria, Switzerland, and Spain (Mallorca and Ibiza), supported by approximately 1,900 employees and six golf courses, four of which are operated on Mallorca under the Arabella Golf brand. Arabella operates under three strategic segments — City Core+ (urban upscale), Upscale Leisure (Arabella Resort branded properties), and Ultra Luxury (Rosewood) — and structures deals as owner, leaseholder, or hotel management agreement (HMA), enabling an asset-light expansion path alongside its owned base.

The portfolio is positioned almost entirely through international brand partnerships rather than proprietary brands. Marriott International licenses nine of its brands to Arabella-operated properties (Westin, Aloft, Sheraton, Four Points by Sheraton, Residence Inn, St. Regis, Luxury Collection, Autograph Collection, Tribute Portfolio), while Rosewood Hotels & Resorts provides the ultra-luxury positioning for Rosewood Munich (Germany's first Rosewood, opened 2023) and Rosewood Schloss Fuschl (reopened 2024). The company targets two customer layers: B2B hotel property owners and investors (including parent Schörghuber Gruppe, which owns 9 of the 17 hotels, plus third-party owners such as Blasson Property Investments, Veltaro Hospitality, and Artisa Group) and end consumers booked via Marriott's Bonvoy program and Rosewood's global reservation platform.

Arabella generates revenue primarily through managed hotel operations (fees, lease economics, ownership income) and golf operations on Mallorca. Portfolio-wide operational metrics disclosed on the company site include an Average Room Rate of €215, occupancy of 71%, and RevPAR of €152. Development and construction work is delivered through sister company Bayerische Hausbau within the Schörghuber Gruppe. The technology stack is non-proprietary — standard web analytics, mapping, ATS, and consent-management tooling — and there is no disclosed AI/ML capability; competitive advantage rests on brand partnerships, real-estate positions, operational heritage, and conglomerate capital access rather than technology.

Name

Arabella Hospitality

Legal name

Arabella Hospitality SE

Website

https://arabella.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Arabella Hospitality SE is a Munich-based hotel operator and asset manager that develops, owns, and manages 17 upscale and luxury hotels across Germany, Austria, Switzerland, and Spain under Marriott, Rosewood, and proprietary Arabella brands, as a subsidiary of Schörghuber Gruppe.

Ownership category

akta.pro rank

Product category

Hotel Asset Management

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Hotel Program Management (Corporate Lodging) (THAKAMAI), Luxury Vacation Rental Management (BPAJAIAD)

Keywords

• Hotel asset management
• Hotel operations management
• Hotel development services
• Hospitality management contracts
• Golf course operations

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Operations Revenue: Revenue generated from operating hotels under ownership, lease, or management contract models. The company operates 17 hotels across Germany, Austria, Switzerland, and Spain with over 3,400 rooms. Key brands include Marriott International (Westin, Aloft, Sheraton, Four Points, Residence Inn, St. Regis, Luxury Collection, Autograph Collection, Tribute Portfolio) and Rosewood Hotels & Resorts.
2. Golf Operations Revenue: Revenue from operating six golf courses across Germany, Switzerland, and Spain (Mallorca). The company operates four golf courses on Mallorca under the Arabella Golf brand and has marketing cooperations for other courses.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Arabella Hospitality develops, operates, and implements hotel projects as a professional hotel operator and asset manager. The company provides the full spectrum of hotel services from a single source—including feasibility studies, hotel development, operations management, and asset optimization—under ownership, lease, or management contract (HMA) models. It operates a portfolio of 17 hotels with over 3,400 rooms across Germany, Austria, Switzerland, and Spain, alongside six golf courses on Mallorca, in Germany, and Switzerland.

Product overview

Arabella Hospitality operates as a hotel asset management and development company with a portfolio of 17 hotels across Germany, Austria, Switzerland, Spain (Mallorca and Ibiza), and upcoming Switzerland (Locarno). The company functions as both owner and operator under three strategic segments: City Core+ (upscale urban hotels including Westin, Sheraton, Aloft, and Four Points properties), Upscale Leisure (Arabella Resort branded properties), and Ultra Luxury (Rosewood brand hotels). The portfolio includes branded properties operated under Marriott International brands (Westin, Sheraton, Four Points, Aloft, St. Regis, The Luxury Collection, Autograph Collection, Tribute Portfolio) and Rosewood Hotels & Resorts, complemented by proprietary Arabella branded resorts. The company also operates six golf courses through Arabella Golf, including four on Mallorca (Golf Son Muntaner, Golf Son Vida, Golf Son Quint, Palma Pitch & Putt), one near Munich (Schloss Egmating), and one in Switzerland (Golf Club Davos). Services span hotel asset management, development, operations management, and feasibility studies, with construction expertise provided through sister company Bayerische Hausbau.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Asset Management Professional hotel asset management services including planning hotel projects, optimization, hospitality investments, and space efficiency advisory across the entire hotel lifecycle. Targeted at hotel property owners and investors seeking professional operational expertise.
• Hotel Operations Management Complete operational management of hotels as owner, leaseholder, or through management contracts (HMA/white-label model). Services include maintenance, repairs, renovations, and ongoing operational oversight. Sold to hotel property owners and investors.
• Hotel Development Hotel development services from feasibility studies through to opening. Includes positioning strategy with hotel brands, optimal space utilization planning, and construction coordination. Targeted at hotel developers and investors.
• City Core+ Hotels Urban hotel portfolio segment for business and leisure travelers, ranging from boutique/design hotels (Autograph, Vignette, Kimpton) to extended-stay concepts (Residence Inn, Hyatt House), with 70–300 rooms per property.
• Upscale Leisure Hotels

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Ten partnerships are on record, tiered strategic, core and minor.

• Artisa GroupstrategicOthers · 1 January 2027Artisa Group is undertaking comprehensive restoration of the Grand Hotel Locarno, a historic Belle Époque hotel originally opened in 1876. The restored hotel will reopen in 2027 as a five-star Luxury Collection property operated by Arabella Hospitality, marking Arabella's commitment to its luxury segment growth strategy.
• Veltaro HospitalitystrategicOthers · 1 April 2026Veltaro Hospitality is the owner of the Ibiza Corso Hotel, which Arabella Hospitality España will operate under the Marriott Autograph Collection brand. Veltaro is undertaking comprehensive refurbishment of the property before the takeover in April 2026 and grand opening in spring 2027.
• Blasson Property InvestmentsstrategicOthers · 1 April 2026Blasson Property Investments transferred ownership of the Ibiza Corso Hotel to Veltaro Hospitality, with Arabella Hospitality España as the operating partner under Marriott's Autograph Collection brand. The hotel is located at Marina Botafoc in Ibiza.
• Marriott InternationalcoreGTM or Marketing PartnerMarriott International is Arabella Hospitality's primary brand partner, operating hotels under 9+ Marriott brands across the portfolio: Westin, Aloft, Sheraton, Four Points by Sheraton, Residence Inn, St. Regis, The Luxury Collection, Autograph Collection, and Tribute Portfolio. Marriott provides the largest customer loyalty program (Bonvoy), global reservation platform, and brand standards. Arabella manages 9 hotels owned by the Schörghuber Gruppe under Marriott brands.
• Rosewood Hotels & ResortscoreGTM or Marketing PartnerRosewood Hotels & Resorts is Arabella's ultra-luxury brand partner operating Rosewood Munich and Rosewood Schloss Fuschl under the 'A Sense of Place' philosophy. Rosewood operates 30 unique luxury hotels in 18 countries. The partnership is described as a key strategic relationship for the Ultra Luxury segment, with Rosewood Munich being the first Rosewood hotel in Germany.
• Bayerische HausbaucoreStrategic or Co-development PartnerBayerische Hausbau is a sister company within the Schörghuber Gruppe and Arabella's key development partner for hotel projects. With almost 70 years of experience as a project developer and builder, Bayerische Hausbau handles construction and development aspects of hotel projects including Rosewood Munich (25-month renovation of 372 rooms), Aloft Stuttgart (urban development at Milaneo), and ongoing hotel modernization projects.
• Energy & Environment Alliance (EEA)minorOthersArabella Hospitality is part of the global hospitality initiative Energy & Environment Alliance (EEA), which brings together hospitality companies committed to environmental sustainability and climate action.
• GEO Foundation for Sustainable GolfminorOthersAll four golf courses on Mallorca operated by Arabella Golf have been certified by the GEO Foundation for Sustainable Golf, recognizing sustainable golf course management practices.
• Josef Schörghuber-Stiftung für Münchner KinderminorOthersArabella Hospitality supports the Josef Schörghuber-Stiftung für Münchner Kinder, which enables socially disadvantaged children and adolescents to participate in school holiday activities and recreational programs.
• Vibelba S.L.U.minorOthersVibelba S.L.U. (tax identification B-08143919) is the owner of three hotels on Mallorca (Sheraton Mallorca Arabella Golf Hotel, Castillo Hotel Son Vida, The St. Regis Mardavall Mallorca Resort) and has undertaken renewable energy installations at these properties, funded in part by the European Union NextGenerationEU program. Projects include photovoltaic panel installation at Sheraton Mallorca Arabella Golf Hotel (25.48 kWp) and heat pump installations at Castillo Hotel Son Vida and St. Regis Mardavall Mallorca Resort.

Scale indicators17 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Kempinski Hotels: European-headquartered luxury and ultra-luxury hotel operator with portfolio of historic and palace properties across Europe, Middle East, and Asia. Comparable as a direct peer in operating 80–350 room luxury hotels under proprietary and partner brands in prime European city and resort locations, including asset-light management contracts.
• Meliá Hotels International: Spain-headquartered global hotel operator and asset manager operating 350+ hotels under proprietary brands (Meliá, Gran Meliá, Paradisus) and partner brands. Direct overlap with Arabella on Mallorca and Spain; similar mix of city core, resort, and luxury segments; comparable mix of owned, leased, and managed-contract operating models.
• Steigenberger Hotels (Deutsche Hospitality): German-headquartered hotel group operating upscale and luxury hotels across Europe, the Middle East, and Asia under Steigenberger, IntercityHotel, and Jaz brands. Direct peer on DACH geography, luxury / business segment mix, and asset-light management expansion strategy.
• Barceló Hotels & Resorts: Spain-based family-owned hotel operator with strong presence in Spain, the Caribbean, and Latin America, operating urban business hotels and beach/leisure resorts. Comparable to Arabella on Spanish/leisure footprint, family ownership structure, and resort brand strategy.
• NH Hotel Group (Minor Hotels): European-headquartered hotel operator now owned by Thailand-based Minor Hotels, operating business and urban hotels in Europe and the Americas under NH, Anantara, and other brands. Comparable as Spanish/European operator combining city business hotels with upscale resort positioning, partner-brand strategy, and asset-light expansion.

Emerging players

• Althoff Hotels: German family-owned collection of luxury individual hotels and resorts across Europe. Comparable as a niche ultra-luxury German operator with historic trophy properties, family-controlled ownership, and emphasis on unique sense of place — closely mirrors Arabella's Ultra Luxury positioning.

Broad incumbents

• Accor: Global hospitality leader operating 5,400+ hotels across luxury (Raffles, Fairmont, MGallery), premium, midscale, and economy segments. Comparable as a large-scale multi-brand hotel operator competing for management contracts in luxury/ultra-luxury across Europe and asset-light expansion strategy.
• Rosewood Hotel Group: Ultra-luxury hotel brand and operator with 30+ properties in 18 countries under the Rosewood and New World brands. Direct overlap as Arabella's brand partner and principal ultra-luxury distribution channel; peer-like in business model (brand-led asset-light) and competitor in winning hotel management mandates with owners.
• Hyatt Hotels Corporation: Global hotel operator with luxury (Park Hyatt, Andaz, Alila, Thompson), upper upscale (Hyatt Regency), and extended-stay brands. Competes with Arabella for HMA mandates across luxury and business segments; explicitly listed by Arabella as one of its brand-licensing partners (IHG, Hilton, Hyatt, Minor).
• TUI Group / TUI Hotels & Resorts: European tourism and hospitality conglomerate operating a large hotel portfolio (Robinson, TUI Blue, Atlantique) across Mediterranean and European resort markets. Comparable as a vertically integrated European hotel operator with overlap on leisure/resort segments, especially in Spain (Mallorca) and Austria/Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/arabellahospitality
• LinkedInlinkedin.com/company/arabella-hospitality-se

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arabella Hospitality