What Rayn does

Rayn is a Pakistan-headquartered public health implementation partner and technology enabler, operating under the Rayn Group umbrella with four wholly-owned subsidiaries — Rayn Ventures, Rayn Capital, Rayn Studios, and Rayn Consulting. The company works directly with governments, donors, and NGOs, including the World Health Organization, Bill & Melinda Gates Foundation, Pakistan Polio Program, and provincial health departments in Balochistan and Khyber Pakhtunkhwa, to deliver data-informed health programs covering immunization, maternal and child health, nutrition, family planning, and disease surveillance. Rayn runs internal Data & AI Labs that build proprietary real-time dashboards, GIS-based tracking systems, disease surveillance tools (used for polio and dengue), and — in a newer vertical — automated Scope 1/2/3 GHG measurement and AI-powered sustainability analytics.

Its core product surface includes health-program technology solutions (dashboards, GIS, digitization, surveillance), sustainability and energy/infrastructure platforms, and the Rayn Studios creative services offering (UI/UX, branding, digital marketing, website design) with a defined $4,999 startup branding package. Technology is built on AWS, leverages data lakehouse architectures, and applies third-party LLMs (GPT-3.5, GPT-4, Mistral, Llama) via prompt engineering, RAG, and fine-tuning, alongside recommendation engines and predictive analytics on operational data streams.

Rayn generates revenue primarily through professional services — public health advisory contracts, implementation projects, and consulting engagements with governments and international donors — supplemented by creative services fees from Rayn Studios. Go-to-market is enterprise field sales executed through direct government engagement, donor relationships, and thought leadership (conference speaking, blog content, case studies). The company has 101-250 employees, was founded in 2020 by Mo Aidrus (former Accenture Managing Director), and is led by CEO Farwa Hasnain and CDO Safia Ali (former Google Head of Product Design).

Name

Rayn

Legal name

Rayn

Website

https://rayn.group

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Rayn is a Pakistan-headquartered public health implementation partner and technology enabler serving governments, international donors (WHO, Gates Foundation), and NGOs, building proprietary real-time dashboards, GIS tracking, disease surveillance, and sustainability analytics through four subsidiaries covering consulting, creative services, and venture activity.

Ownership category

akta.pro rank

Product category

Public Health Technology Consulting

NAICS

Custom Computer Programming Services (541511), Other Computer Related Services (541519)

SIC

Services-Health Services (8000), Services-Computer Programming Services (7371)

akta.pro primary industry

DTx/SaMD Evidence, Outcomes & Real-World Data (RWE) Platforms (HLACANAM)

akta.pro secondary industries

AI Orchestration & Imaging Analytics Platforms (Model Management/Triage) (HLACALAG), DTx/SaMD Deployment, Integration & Reimbursement Enablement (HLACANAO)

Keywords

• Public health consulting
• Health data analytics
• Maternal child health
• Public sector advisory
• Creative design services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Public Health Consulting & Advisory: Rayn provides advisory services to governments, donors, and NGOs for health systems strengthening, program design, and implementation support. Revenue is generated through consulting engagements, project fees, and advisory contracts.
2. Rayn Studios - Creative & Design Services: Rayn Studios offers user research, UI/UX design, branding, digital marketing, content development, website design & development, photography & videography, and design strategy services to external clients. Special startup package offered at $4,999.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rayn is a public health implementation partner and tech-enabler that delivers technology-driven advisory, consulting, and program delivery services to governments, donors, and NGOs. Its core offerings include health systems strengthening, immunization and maternal/child health program support backed by proprietary real-time data dashboards, GIS-based tracking, AI/ML analytics, and public health digitization, delivered through four business units: Rayn Consulting, Rayn Studios, Rayn Ventures, and Rayn Capital.

Product overview

Rayn is a multi-subsidiary organization comprising Rayn Ventures, Rayn Capital, Rayn Studios, and Rayn Consulting. The company operates as a public health implementation partner and tech-enabler, offering technology solutions across health programs, sustainability, and creative services. Rayn Studios provides design and creative services (UI/UX, branding, digital marketing), while Rayn Consulting focuses on public health technology including GIS tracking, data analytics dashboards, and health program digitization. The Ventures and Capital arms focus on startup investment and venture building in Pakistan. The company serves governments, donors, NGOs, and private sector organizations with data-driven solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Rayn Consulting Public health and technology consulting services including GIS solutions for tracking, data analysis and insights, public health advisory, and public health digitization; serves governments, donors, and NGOs with health systems strengthening engagements.
• Rayn Studios Creative and product design studio offering user research, UI/UX design, branding, digital marketing, content development, website design and development, photography and videography, design strategy, and visual design services to external clients.
• Rayn Studios Startup Special Package Productized startup bundle providing logo design, landing page, marketing materials, and pitch deck for a fixed price of $4,999, targeted at startups seeking investor-ready branding.
• Rayn Ventures Venture building arm focused on building and supporting startups and emerging technology companies in Pakistan.
• Rayn Capital Investment arm providing capital to portfolio companies and ventures.
• Health Programs Technology Solutions Tech-enabled solutions for immunization, global health security, health systems strengthening, nutrition, and family planning/reproductive health, combining GIS tracking, real-time data dashboards, and public health digitization for government and NGO clients.
• Sustainability Technology Platforms Climate and sustainability solutions including automated GHG measurement, real-time sustainability tracking, AI-powered insights for supply chain emissions hotspots, and automated environmental reporting for corporate clients.
• Energy & Infrastructure Management Solutions Energy performance optimization, geospatial intelligence for infrastructure, and smart sustainable building solutions including energy audits, building management automation, and climate-resilient infrastructure design.
• Vital Pakistan Trust Data Dashboards Real-time data dashboards for maternal and child health programs delivered for Vital Pakistan Trust, providing visibility into health indicators, team performance tracking, and operational optimization.

Quantifiable outcome

• Enabled data-driven decisions and optimized operations for Vital Pakistan Trust's maternal and child health programs
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core, secondary and minor.

• Government of BalochistancoreStrategic or Co-development PartnerGovernment health department collaborating with Rayn on public health programs at the provincial level in Balochistan, Pakistan.
• DOH Khyber PakhtunkhwacoreStrategic or Co-development PartnerDepartment of Health in Khyber Pakhtunkhwa province partnering with Rayn for health systems strengthening initiatives.
• World Health Organization (WHO)coreStrategic or Co-development PartnerGlobal health organization collaborating with Rayn on international public health initiatives and health security programs.
• Vital Pakistan TrustcoreStrategic or Co-development PartnerNGO dedicated to improving health of pregnant women and children, collaborating with Rayn on data analytics and dashboard solutions for maternal and child health programs.
• Pathfinder InternationalsecondaryStrategic or Co-development PartnerInternational reproductive health organization partnering on family planning and reproductive health programs.
• CARE InternationalsecondaryStrategic or Co-development PartnerGlobal humanitarian organization fighting poverty with a focus on healthcare and community development.
• BRSP (Balochistan Rural Support Program)secondaryStrategic or Co-development PartnerRural development organization supporting community health initiatives in Balochistan.
• Al IrfanminorStrategic or Co-development PartnerPartner organization supporting Rayn's public health and development initiatives.
• Riz ConsultingminorImplementation/ SI/ Consulting PartnerConsulting partner for implementation support on various public health programs.
• PCG (Pakistan Country Guide)minorStrategic or Co-development PartnerPartner organization in development sector collaborations.
• QZ CatalystminorStrategic or Co-development PartnerCatalyst for technology and innovation initiatives supporting Rayn's digital health solutions.
• SphereminorStrategic or Co-development PartnerHumanitarian standards organization promoting quality and accountability in humanitarian response.
• PAK One HealthminorStrategic or Co-development PartnerOne Health initiative in Pakistan addressing health at the human-animal-environment interface.
• Merf (Medical Emergency Resilience Foundation)minorStrategic or Co-development PartnerFoundation providing medical emergency and resilience support in challenging environments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Living Goods: Supports community health workers with digital tools and supplies across Africa, with a similar mission and donor-funded model. Comparable in targeting CHWs with technology to improve maternal and child health outcomes, though operating in Africa rather than South Asia.

Broad incumbents

• Thoughtworks: Global technology consultancy with a dedicated social impact practice, delivering software and data platforms for international development organizations. Comparable to Rayn's data & AI + health implementation mix, though far larger and with private-sector as the primary customer base.
• Management Sciences for Health (MSH): Global health non-profit that works with governments and donors to build stronger health systems, including health information systems and pharmaceutical management. Comparable to Rayn's health systems strengthening and government-implementation focus, at much larger scale.
• PATH: Global non-profit that bridges innovation and public health delivery in LMICs, including digital health and health information systems. Comparable to Rayn in combining health-domain expertise with technology enablement, but at much larger scale and broader geographic footprint.
• John Snow, Inc. (JSI): Large global public health consulting and research organization that implements donor-funded health programs worldwide. Closest large-scale peer to Rayn's public-health consulting + program implementation model, with broader geographic reach.
• Clinton Health Access Initiative (CHAI): A large global public health implementation partner that works with governments and donors on health systems strengthening, immunization, and maternal/child health. CHAI is the most scaled comparable to Rayn's public-health-implementation-partner model, though operating across many more countries and disease areas.

Direct peers

• Medic (formerly Medic Mobile): Builds digital health tools (the Community Health Toolkit) for community health workers in low-resource settings, working with governments and NGOs. Closest direct peer to Rayn on the technology side: a digital health platform serving public health programs in LMICs.
• Dimagi: Creator of CommCare, a digital platform for frontline health workers used in 80+ countries by governments and NGOs. Directly comparable to Rayn's health-data-dashboard and field-worker enablement offerings, with a more productized SaaS model.
• D-tree International: Implements digital health protocols with governments and partners in Africa and Asia, with similar donor/government client profile.
• Praekelt: Designs and delivers mobile-first health and nutrition technologies for emerging markets, working with global donors and African governments. Comparable to Rayn in the public-health-tech-for-LMICs niche, with overlapping customers (foundations, governments).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/therayngroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rayn