Feser-Graf Group

What Feser-Graf Group does

Feser-Graf Group is a family-owned automotive retail and mobility group headquartered in Nuremberg, Germany, operating 75+ dealership and service locations across the Nuremberg metropolitan region and Saxony-Anhalt. The legal entity is Feser, Graf & Co. Automobil Holding GmbH, with 24+ wholly-owned operating subsidiaries (including Audi Zentrum Nürnberg-Marienberg GmbH, Auto Zentrum Nürnberg-Feser GmbH, Feser-Graf British Cars GmbH, Scuderia Feser-Graf GmbH, and Feser Sportwagen GmbH) and approximately 2,900 employees plus 450 apprentices across 13 professions. The group is controlled by the Feser and Graf families following a 2025 generational leadership transition that installed Max Feser and Kathrin Feser as managing directors alongside continuing operational executives Markus Kugler and Till Heinrich.

The group's core product is the dealership itself: a 21-brand portfolio spanning the Volkswagen Group (Audi, Volkswagen, VW Nutzfahrzeuge, Skoda, SEAT, CUPRA, Porsche, Bentley, Lamborghini) plus Jaguar/Land Rover, Kia, Hyundai, Genesis, Ferrari, McLaren, Ducati, Triumph, and the Chinese EV brands BYD, MG and XPENG. It maintains 6,000+ vehicles in stock and runs a full after-sales stack — maintenance, collision repair, tire service, smart repair, painting, glass repair, 24h towing, and parts/accessories — across brand-certified service centers. There is no proprietary technology platform disclosed; digital channels consist of a vehicle search/configurator website, online service booking, and standard marketing tooling. The Porsche Service Center Nürnberg-Südwest received the international Porsche PACE Award in 2025.

The business model is multi-stream and predominantly transactional-plus-service. Revenue is generated through one-time vehicle sales (new and used/certified pre-owned), recurring financial services via Volkswagen Leasing GmbH partnerships (leasing, financing, insurance, tire service packages ReifenClever/ReifenPremium, maintenance/wear packages), service and maintenance workshops, parts and accessories, and usage-based vehicle rental through VW FS Rent-a-Car and other OEM rental partners (Audi on demand, Jaguar Land Rover Rent, ADAC Clubmobil) plus camper rental. Leasing is publicly disclosed from €96/month (Skoda Fabia) to €939/month (Audi RS5); purchase prices range from ~€30,990 (VW Transporter) to premium/luxury vehicles above €200,000. Customers span individual consumers (primary) and B2B/government/taxi/KEP fleet accounts (primary), with no public revenue split disclosed.

Name

Feser-Graf Group

Legal name

Feser, Graf & Co. Automobil Holding GmbH

Website

https://feser-graf.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Feser-Graf Group is a family-owned automotive dealership group operating 75+ locations in the Nuremberg metropolitan region and Saxony-Anhalt, selling and servicing 21 vehicle brands including Volkswagen Group, Ferrari, McLaren, and Chinese EV brands, with integrated financing, leasing, rental, and B2B fleet services.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

New Car Dealers (441110), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Tire Dealers (441340)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Replacement / Service Loaner & Dealer Rental Programs (THADAAAK)

akta.pro secondary industries

Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA), Sports & Grand Touring (GT) Car Rentals (THADAMAD), Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)

Keywords

• Automotive dealership services
• New and used vehicle sales
• Fleet management solutions
• Vehicle leasing and financing
• Automotive workshop services

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices29 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new, used, and certified pre-owned vehicles across 21 automotive brands including Audi, Volkswagen, Škoda, SEAT, CUPRA, Kia, Hyundai, Jaguar, Land Rover, Bentley, Lamborghini, McLaren, Ferrari, Porsche, Ducati, Triumph, BYD, XPENG, MG, and Genesis.
2. Service and Maintenance: Comprehensive automotive service including maintenance, repairs, collision repair, tire services, glass repair, air conditioning service, wheel refinishing, painting, and smart repair services.
3. Financial Services: Leasing (private and business), financing, insurance products, tire service packages (ReifenClever, ReifenPremium), and maintenance/wear packages offered through Volkswagen Leasing GmbH partnerships.
4. Parts and Accessories: Sale of vehicle parts, accessories, and branded merchandise for all represented brands.
5. Vehicle Rental: Vehicle rental services through VW FS Rent-a-Car partnership, including short-term and long-term rentals, weekend specials, and workshop replacement vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Feser-Graf Group operates a multi-brand automotive dealership group across 75+ locations in the Nuremberg metropolitan region and Saxony-Anhalt, representing 21 brands including Audi, Volkswagen, Škoda, Porsche, Ferrari, Lamborghini, McLaren, Jaguar, Land Rover, Bentley, Kia, Hyundai, BYD, XPENG, MG, and Genesis. The group sells new and used vehicles, offers leasing and financing through partnerships, provides full workshop maintenance and repair services, operates vehicle rental, and delivers fleet management for corporate, government, taxi, and logistics customers.

Product overview

Feser-Graf Group is an automotive dealership group operating as a full-service provider in the Nuremberg metropolitan region and Saxony-Anhalt. The company offers new vehicles, used vehicles, annual vehicles, factory service vehicles, recreational vehicles, and commercial vehicles across over 20 brands. The core product is the dealership itself, supported by integrated financial services (leasing, financing, insurance), workshop services, vehicle purchase services, recreational vehicle rentals, and fleet management for business customers. The company operates over 75 brand locations and maintains approximately 6,000 vehicles in stock. Their service ecosystem encompasses vehicle sales, maintenance and repair, tire services, rental services (Rent-a-Car), and comprehensive business customer solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Vehicles Sales of new and used vehicles across 21 automotive brands including Audi, Volkswagen, Škoda, SEAT, CUPRA, Porsche, Bentley, Lamborghini, Ferrari, McLaren, Jaguar, Land Rover, Kia, Hyundai, Genesis, BYD, XPENG, MG, Ducati, and Triumph, with over 6,000 vehicles in stock.
• Financial Services Comprehensive financial services including private and business leasing, financing solutions, insurance products, maintenance and wear packages, and leasing return management, offered through Volkswagen Leasing GmbH and Volkswagen Versicherungsdienst GmbH partnerships.
• Workshop and Maintenance Services Full workshop services including scheduled maintenance and inspection, accident repair, glass repair, air conditioning service, wheel refinishing, painting, smart repair, TÜV/HU/AU inspections, and 24-hour emergency towing service for all represented brands.
• Vehicle Purchase and Trade-In Vehicle valuation and direct purchase service allowing customers to sell their vehicles to the Feser-Graf Group, supporting trade-in flows into the used vehicle inventory.
• VW FS Rent-a-Car Car rental service offering short-term (daily to monthly) and long-term (monthly+) rentals of vehicles from Audi, VW, VW Nutzfahrzeuge, SEAT, and Škoda brands, with weekend special rates and workshop replacement vehicle services.
• Camper and Recreational Vehicle Rental Rental of recreational vehicles and campers operated through FG Camper-Vermietung Schwabach GmbH, with booking supported via the Rentsoft platform.
• Business Customer and Fleet Solutions Fleet management and business mobility solutions including business leasing, taxi services, large-customer management with certified fleet specialists, government services, and courier-express-parcel (KEP) fleet solutions.
• Tire Service Packages Tire service packages including ReifenClever (for VW Group brands) and ReifenPremium (for all brands), bundling tire mounting, balancing, tire disposal, and seasonal storage options.
• Leasing Return Management End-of-lease vehicle inspection, damage documentation, and transparent evaluation using standardized damage catalogs at end of lease term.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Volkswagen GroupcoreChannel Partner/ Reseller/ DistributorFeser-Graf Group serves as an authorized dealer for multiple Volkswagen Group brands including Audi, Volkswagen, VW Nutzfahrzeuge, SEAT, CUPRA, Škoda, Porsche, and Bentley. This multi-brand dealership partnership represents the core of their business operations across 75+ locations.
• Jaguar Land RovercoreChannel Partner/ Reseller/ DistributorFeser-Graf Group operates as an authorized Jaguar and Land Rover dealer through Feser-Graf British Cars GmbH, providing vehicle sales and service for the British luxury brands.
• Volkswagen Leasing GmbHcoreStrategic or Co-development PartnerStrategic partnership for providing financial services including leasing (private and business), tire service packages (ReifenClever and ReifenPremium), and maintenance packages to customers.
• Volkswagen Leasing GmbH (Reifen-Dienstleistungen)minorStrategic or Co-development PartnerPartnership for tire service packages including ReifenClever (Volkswagen Group brands only) and ReifenPremium (all brands), providing bundled tire services, mounting, balancing, and seasonal storage.
• Volkswagen Versicherungsdienst GmbHminorChannel Partner/ Reseller/ DistributorInsurance product distribution partnership for automotive insurance products offered through the dealership, underwritten by Allianz Versicherungs-AG and Nürnberger Beteiligungs-AG.
• VW FS Rent-a-CarminorChannel Partner/ Reseller/ DistributorVehicle rental partnership providing short-term, long-term, and weekend vehicle rentals through selected Feser-Graf locations, enabling customers to rent vehicles from Audi, Volkswagen, VW Nutzfahrzeuge, SEAT, and Škoda brands.
• McLaren AutomotivecoreChannel Partner/ Reseller/ DistributorMcLaren Nürnberg opened July 17, 2025, expanding the sports car portfolio to include the British luxury sports car brand alongside Ferrari and Lamborghini.
• XPENGminorChannel Partner/ Reseller/ DistributorChinese electric vehicle brand partnership starting April 1, 2026, with sales and service for XPENG G6 and G9 models in the Nürnberg, Fürth, and Schwabach regions.
• KiacoreChannel Partner/ Reseller/ DistributorAuthorized Kia dealer providing sales and service for Kia vehicles including electric models (EV5, EV6, EV9) and traditional powertrains.
• HyundaicoreChannel Partner/ Reseller/ DistributorAuthorized Hyundai dealer offering sales and service for Hyundai vehicles including IONIQ electric models and traditional vehicles, with dedicated fleet business center.
• BYDminorChannel Partner/ Reseller/ DistributorChinese electric vehicle brand added to portfolio, offering BYD Dolphin, SEAL, and ATTO 2 models for sale and lease.
• MGminorChannel Partner/ Reseller/ DistributorMG dealer offering electric and hybrid vehicles including MG4, MG5, MG HS, and the Cyberster roadster.
• GenesisminorChannel Partner/ Reseller/ DistributorHyundai's premium brand Genesis offered through select locations, including GV60, GV70, G70 Shooting Brake, and G80 models.
• DucaticoreChannel Partner/ Reseller/ DistributorDucati Nürnberg dealership offering sales and service for Ducati motorcycles, including anniversary promotions and custom bike services.
• TriumphcoreChannel Partner/ Reseller/ DistributorTriumph motorcycle dealer providing sales and service for Triumph motorcycles including Speed 400, Trident, Scrambler, and Bonneville models.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Emil Frey Group: Largest Swiss-headquartered automotive retail group with extensive German presence; operates a multi-brand full-service dealer model across premium and mass-market brands, directly comparable to Feser-Graf's 21-brand strategy and integrated sales/service/rental offering.
• Gottfried Schultz Gruppe: Major German multi-brand automotive dealership group headquartered in NRW; similarly family-influenced, multi-brand with integrated service and fleet operations — directly comparable to Feser-Graf's full-service dealer model.
• Hedin Mobility Group: European automotive dealer group with significant German operations; multi-brand portfolio with full-service sales, rental, and B2B fleet offerings, comparable to Feser-Graf's structure and customer segments.
• Senger Gruppe: German multi-brand automotive dealer group with comparable headcount and integrated sales/service model; overlaps with Feser-Graf in premium brand representation and B2B fleet services.
• AVAG Holding SE: Augsburg-based German multi-brand automotive retailer with integrated service network; similar regional concentration in southern Germany and comparable scale of operations.
• Beresa GmbH & Co. KG: German automotive dealer group with multi-brand representation and full-service offerings including fleet management; comparable in scale and operational model to Feser-Graf.
• Motor-Nützel: Bavaria-based German automotive dealer group with multi-brand portfolio and full-service model; geographically proximate to Feser-Graf and similarly structured as a regional dealer powerhouse.
• Hahn Gruppe: German automotive dealer group with multi-brand retail, service, and fleet operations; comparable in scale and full-service dealer model to Feser-Graf.
• Autohaus König: German automotive dealer group with multi-brand portfolio covering mass-market and premium brands; comparable full-service sales and service operations to Feser-Graf's integrated model.

Regional players

• Auto-Eder GmbH: Bavaria-based German automotive dealer group with multi-brand presence, particularly strong in Franconia/southern Germany; geographic proximity to Feser-Graf creates partial market overlap but Auto-Eder serves different sub-regions primarily.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkiLWMNIH1XNrVdjLcucDIg
• Facebookde-de.facebook.com/fesergrafgruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feser-Graf Group