Genesis
Genesis Energy Limited is a New Zealand-listed gentailer that supplies electricity, natural gas, LPG, broadband, and EV charging to over 520,000 residential and business customers, backed by diversified hydro, thermal, and wind generation assets.
- Company typePublic
- Founded1999
- HeadquartersAuckland, New Zealand
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Genesis does
Genesis Energy Limited is a New Zealand-domiciled, vertically integrated energy gentailer (generator and retailer) listed on the NZX and ASX under the ticker GNE. The company supplies electricity, natural gas, and LPG to more than 520,000 residential and business customers across New Zealand, and owns a diversified generation portfolio spanning hydro, thermal, and wind assets, supplemented by a 46% interest in the Kupe Joint Venture and ownership of the 400 MW Huntly Unit 5.
The product surface combines retail energy plans (PowerHome, GasHome, LPGHome, EVHome, PowerBusiness) with newer service lines including Genesis Broadband (fibre and wireless plans launched in 2025), solar installation, and EV charging partnerships. The Energy IQ mobile and desktop application serves as the primary customer engagement platform, integrating smart meter-based usage tracking, an Electricity Forecast predicting usage up to a week ahead, Usage Breakdown by household category, Eco Tracker for real-time carbon emissions, and a Carbon Calculator. A Go Electric Calculator, built in partnership with Cogo, models home electrification upgrades (EVs, heat pumps, solar) and connects customers to a partner installer network.
The business model is subscription-based monthly recurring revenue across electricity, gas, LPG, broadband, and EV charging plans, with additional one-time solar installation fees and royalties-style returns from the Kupe gas field. Distribution is primarily direct-to-consumer through website, mobile apps, broadband portal, phone support, and dedicated business account management, with broadband sold via a separate self-serve product-led platform. For the 12 months ended 30 June 2025, revenue was NZ$3.7 billion. The Gen35 strategy commits over NZ$1 billion to renewable generation and the Huntly Portfolio targeting 1,300 MW of flexible capacity, supported by a February 2026 equity raise of approximately NZ$400 million.
Genesis firmographics
Firmographics- Name
- Genesis
- Legal name
- Genesis Energy Limited
- Website
- https://genesisenergy.co.nz
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Genesis Energy Limited is a New Zealand-listed gentailer that supplies electricity, natural gas, LPG, broadband, and EV charging to over 520,000 residential and business customers, backed by diversified hydro, thermal, and wind generation assets.
- Ownership category
- akta.pro rank
Genesis industry classification
Industry- Product category
- Electricity and Gas Retail
- NAICS
- Electric Power Generation (22111), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911), Natural Gas Transmisison & Distribution (4923)
- akta.pro primary industry
- Renewable Energy Infrastructure (FSAAAKAG)
Keywords
Where Genesis is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Genesis business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Electricity Sales: Genesis generates revenue by selling electricity to over 520,000 residential and business customers across New Zealand. They operate as both a generator and retailer (gentailer) with diverse generation assets including hydro, thermal, and wind.
- Natural Gas and LPG: Sale of reticulated natural gas and LPG (bottled gas) to customers. Genesis supplies natural gas to homes and businesses, and offers LPG delivery through their app with tracking capabilities.
- Kupe Joint Venture: Genesis holds a 46% interest in the Kupe Joint Venture, which owns the Kupe Oil and Gas Field offshore of Taranaki, providing essential gas supply for electricity security.
- Broadband Services: Genesis offers fibre and wireless broadband plans with unlimited data. Fibre plans from $70/month and wireless plans from $60/month, provided as an add-on service to energy offerings or standalone.
- Solar Products: Genesis offers solar panel installation services, enabling customers to harness solar energy to power their homes or sell electricity back to the grid.
- EV Charging Plans: Electric vehicle charging plans including EVHome with 50% off variable day rates from 9pm-7am, and roaming rates with EVerywhere network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PowerHome - Combined electricity and gas plan with bundle rewards |
| Subscription | Monthly | EVHome - Electric vehicle charging plan |
| Subscription | Monthly | GasHome & LPGHome - Gas-only plans |
| Subscription | Monthly | Fibre Broadband - Fixed-line high-speed internet |
| Subscription | Monthly | Wireless Broadband - Mobile network-based internet |
| Subscription | Monthly | PowerBusiness - Business energy plan |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Genesis product offering
Product offeringCore offering
Genesis Energy is a New Zealand integrated energy "gentailer" that generates electricity from hydro, thermal, and wind assets and retails electricity, natural gas, LPG, broadband, solar, and EV charging products to more than 520,000 residential and business customers. It supplements these energy services with the Energy IQ digital platform and broadband internet services.
Product overview
Genesis is a diversified New Zealand energy company operating as a 'gentailer' (generator and retailer) that provides a portfolio of energy and telecommunications products. The core offering includes electricity, natural gas, and LPG energy services, with a newer Genesis Broadband service added in 2025. Key products include PowerHome and EVHome pricing plans, the Energy IQ digital platform for account management and usage analytics, the Go Electric Calculator tool for electrification planning, and Power Shout loyalty rewards. Broadband services offer Fibre and Wireless options with bundled TP-Link modems. The products connect through the Energy IQ app as a unified customer interface, while broadband operates with its own separate app.
Differentiator
Problem solved
Functional benefit
Brands
- Energy IQ: Mobile and desktop app for managing energy accounts, tracking usage, and accessing various energy management tools.
- PowerHome
- EVHome
- PowerBusiness
- Genesis Broadband
Products and services
- Residential Electricity Supply Retail electricity supply service delivered to New Zealand residential customers through plans such as PowerHome and EVHome, paired with the Energy IQ app for usage monitoring.
- Business Electricity Supply (PowerBusiness) Retail electricity supply service for New Zealand businesses, delivered through the PowerBusiness plan with dedicated account management.
- Natural Gas Supply Retail natural gas supply service for New Zealand residential and business customers, supported by Genesis's 46% interest in the Kupe gas field joint venture.
- LPG (Bottled Gas) Retail LPG (bottled gas) supply for New Zealand households, available as part of Genesis's multi-fuel energy portfolio.
- Genesis Broadband Fibre and wireless broadband internet service offered to New Zealand residential and business customers, including a dedicated Genesis Broadband app and TP-Link modem.
- Genesis Solar Solar panel installation service for New Zealand homeowners, delivered through partner installers and integrated with Genesis electricity plans.
- EV Charging Solutions (EVHome) Electric vehicle charging plan and charging offer for New Zealand residential EV owners, bundled with Genesis electricity supply under the EVHome plan.
- Energy IQ App Mobile and web application that helps New Zealand residential and business customers monitor and manage their energy use through smart meter data, featuring Electricity Forecast, Usage Breakdown, Eco Tracker, and Carbon Calculator.
Quantifiable outcome
- 520,000+ customers served across New Zealand
- +5 more outcomes
Companies that use Genesis
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Genesis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature6 records
Genesis partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- CogocoreGenesis partnered with Cogo to develop the Go Electric Calculator, an interactive tool that helps customers explore energy upgrades for their homes including EVs, heat pumps, and solar. The tool provides cost comparisons and savings estimates, and connects customers with trusted installers. Cogo provides all calculations and estimates while Genesis offers access to the tool as part of their electrification services.
- Kupe Joint VenturecoreGenesis holds a 46% interest in the Kupe Joint Venture, which owns the Kupe Oil and Gas Field offshore of Taranaki. The Kupe field provides essential electricity security to underpin the growth of solar and wind generation, with surplus gas made available to third parties including homes and businesses.
- TP-LinksupportingGenesis provides TP-Link modems to broadband customers - HB410 Wi-Fi 7 System for fiber plans and NX620v2 for wireless plans. These modems are provided as part of 12-month broadband plans with $15 shipping and handling fee.
- EVerywheresupportingEVerywhere provides roaming charging network access for Genesis EVHome customers, enabling them to charge at locations outside their home through the EVerywhere network.
- Department of ConservationsupportingGenesis maintains a ten-year-plus Whio Forever partnership with the Department of Conservation to enhance the survival of the native blue duck/whio. This environmental initiative supports biodiversity in areas where Genesis operates.
- Ngāti RangisupportingGenesis has a Kiwi Forever relationship with Ngāti Rangi where high school students attend a week-long leadership in conservation programme based at Tirorangi Marae, supporting local communities near Genesis generation sites.
- School-gensupportingGenesis provides educational resources to schools through School-gen since 2006, aimed at getting young Kiwis interested in STEM while learning about sustainability and energy, gaining knowledge for STEM jobs of the future.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Genesis competitors and assessment
Company assessmentDirect peers
- Contact Energy: NZ-listed gentailer with geothermal, hydro, wind and thermal generation serving retail customers — competes head-to-head with Genesis in both generation and retail.
- Meridian Energy: NZ's largest gentailer by generation capacity, predominantly hydro and wind, supplying residential and business customers — closest direct competitor to Genesis's renewable-heavy strategy.
- Mercury NZ: One of the largest NZ-listed gentailers, generating hydro and wind power and supplying electricity to residential and business customers — directly comparable vertical-integration model to Genesis.
Broad incumbents
- EDF: Global integrated utility with significant nuclear, hydro and renewables generation and retail supply — analogous vertically integrated utility model at much larger scale.
- Vector Limited: NZ-listed energy infrastructure operator (networks, metering, gas) with retail arm — overlaps with Genesis in retail and meter-data services but is broader in scope and infrastructure-weighted.
- Iberdrola: Global renewables-led utility (wind, hydro, networks, retail) — comparable renewable-heavy generation mix and integrated retail model, though at vastly larger scale.
- Enel: Global integrated utility with one of the largest renewable generation portfolios and multi-country retail — benchmark for the renewable-transition scale Genesis is targeting with Gen35.
Regional players
- Origin Energy: Australian integrated energy generator and retailer with renewables, gas and customer solutions — analogous business model across the Tasman but operating in a different competitive market.
- AGL Energy: Australia's largest privately-controlled energy retailer and generator — comparable integrated retail-plus-generation model in a neighbouring market.
Emerging players
- Octopus Energy: Tech-forward energy retailer using smart-meter data and dynamic tariffs to drive customer engagement — comparable digital/customer-experience playbook to Genesis's Energy IQ strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Genesis social profiles
Digital presenceGenesis compliance and trust
Trust signalCompliance2 records
Genesis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genesis leadership team
Management profileNumber of profiles
Profiles2 records
Genesis subsidiaries and ownership
Company hierarchySubsidiaries1 record
Genesis funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genesis M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genesis
What does Genesis do?
Genesis Energy is a New Zealand integrated energy "gentailer" that generates electricity from hydro, thermal, and wind assets and retails electricity, natural gas, LPG, broadband, solar, and EV charging products to more than 520,000 residential and business customers. It supplements these energy services with the Energy IQ digital platform and broadband internet services.
Is Genesis a public or private company?
Genesis is a public company. It is classified as public and is currently operating.
When was Genesis founded?
Genesis was founded in 1999. It employs 501 to 1,000 people.
Where is Genesis based?
Genesis is headquartered in Auckland, New Zealand, in the Oceania region.
How does Genesis make money?
Six revenue lines are on record. Electricity Sales are the primary driver. The others are natural Gas and LPG, kupe Joint Venture, broadband Services, solar Products and EV Charging Plans.
Who are Genesis's main competitors?
Direct peers on record are Contact Energy, Meridian Energy and Mercury NZ. Broad incumbents are EDF, Vector Limited, Iberdrola and Enel. Regional players are Origin Energy and AGL Energy. Octopus Energy is listed as an emerging player.
Does Genesis have an API?
No public API is recorded for Genesis.
What industry is Genesis in?
Genesis's product category is Electricity and Gas Retail. Its primary akta.pro industry code is FSAAAKAG, Renewable Energy Infrastructure. Its NAICS code is 22111 and its SIC code is 4911.