Revitin

What Revitin does

Revitin Life Sciences, LLC is a New York-based private life science company that develops and markets a single oral-care product line: Revitin Natural Toothpaste, positioned as the world's first prebiotic toothpaste. The product is formulated to support oral microbiome balance through prebiotic nutrients, vitamins (including C, D, E, K2), CoQ10, and essential fatty acids, and is marketed as free from fluoride, SLS, gluten, dyes, sugar, xylitol, and GMOs. The company was founded by Dr. Gerry Curatola, an internationally recognized biologic dentist, and the formulation is supported by 15+ years of clinical research on oral microbiome science. Revitin sells directly to consumers via its Shopify-powered e-commerce website at $13.60-$17 per tube (3.4oz) and $18 per 3-pack of travel-size 1oz tubes, complemented by a Subscribe & Save subscription program offering up to 20% savings.

The company operates a multi-channel go-to-market combining DTC e-commerce, Amazon marketplace distribution, a wholesale program for dental practices, and a Professional Partner Program that offers clinicians wholesale pricing, co-branded patient kits, and affiliate revenue share. Customer segments are diversified across health-conscious consumers, parents with young children, individuals with oral sensitivity, and patients of biological/integrative dentistry practices. Marketing relies on content marketing, earned media (Forbes, Business Insider, Fox 10 Phoenix, The Skinny Confidential), organic social media, and an affiliate referral network. The business is bootstrapped and founder-led, with no disclosed venture or private equity funding, and operates solely within the United States with 70,000+ cumulative customers referenced on its website.

Name

Revitin

Legal name

Revitin Life Sciences, LLC

Website

https://revitin.com

Company type

Private

Operating status

Operating

Short description

Revitin Life Sciences is a New York-based private company that sells the world's first prebiotic toothpaste, formulated to support oral microbiome balance. Founded by biologic dentist Dr. Gerry Curatola, it sells direct-to-consumer via its website and Amazon, and wholesale through dental professional partners.

Ownership category

akta.pro rank

Product category

Oral Care Products

NAICS

Toilet Preparation Manufacturing (32562)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Toothpaste & Toothpowder (CRABAFAA)

akta.pro secondary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Prebiotic toothpaste
• Oral care products
• Natural toothpaste
• Biological dental care
• Fluoride-free oral care

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: One-time and subscription purchases of Revitin Natural Toothpaste in various sizes (full size 3.4oz, travel size 1oz) and flavors (Mint, Citrus). Subscription model offers up to 20% discount with free shipping.
2. Wholesale Revenue: Wholesale pricing on retail-ready Revitin tubes for dental professionals and clinical partners through the partner program
3. Affiliate Revenue Share: Affiliate revenue share for online recommendations to patient lists through professional partnership program

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Revitin manufactures and sells Revitin Natural Toothpaste, marketed as the world's first prebiotic toothpaste, formulated with prebiotic nutrients, vitamins (C, D, E, K2), minerals, antioxidants, and CoQ10 to support the oral microbiome rather than kill bacteria. The product is offered in Mint and Citrus flavors, in full-size (3.4oz) and travel-size (1oz) formats, and is sold direct-to-consumer via revitin.com with a Subscribe & Save subscription option, through Amazon, and via a B2B wholesale/partner program targeting dental professionals.

Product overview

Revitin is a health and wellness company that offers the world's first prebiotic toothpaste, available in Mint and Citrus variants. The core product is Revitin Natural Toothpaste, which comes in Full Size (3.4oz) and Travel Size (1oz) formats. The company complements its toothpaste offerings with subscription/auto-ship services for convenient replenishment, a Professional Partner Program for clinicians seeking wholesale pricing and affiliate opportunities, and a Wholesale Program for retail outlets. All products are designed to support oral microbiome health through natural, prebiotic ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Revitin Natural Toothpaste A prebiotic toothpaste in Mint and Citrus flavors (full size 3.4oz and travel size 1oz) designed to feed beneficial oral bacteria, balance the oral microbiome, support natural tooth remineralization, freshen breath, and gently whiten teeth. Free of fluoride, SLS, gluten, dyes, sugar, xylitol, and GMOs; safe if swallowed. Targeted at health-conscious consumers, parents of young children, individuals with oral sensitivity, and patients of biological/integrative dentists.
• Subscribe & Save Auto-Ship Program A subscription toothpaste delivery service offering automatic recurring orders in Trio (3 tubes) and Family Pack (5 tubes) configurations, with monthly or 2/3/6-month delivery cadence options, free shipping, and up to 20% savings versus one-time purchase pricing.
• Professional Partner Program A partnership offering for licensed clinicians and dental professionals that includes wholesale pricing on Revitin tubes, co-branded patient kits, clinical support, and an affiliate revenue share for online recommendations to patient lists.
• Wholesale Program A wholesale pricing program providing retail-ready Revitin tubes at wholesale rates for dental offices and clinical partners to resell at their front desks.

Quantifiable outcome

• 806 customer reviews on website with positive feedback on gum health, whitening, and family use
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Shopify Inc.coreTechnology or IntegrationShopify powers Revitin's e-commerce store, providing the online platform that enables product sales, subscriptions, and customer account management.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bite: Bite is a DTC subscription toothpaste brand offering natural, plastic-free formulations sold directly online. Directly comparable to Revitin on channel (DTC + subscription), customer (health-conscious consumers), and product philosophy (clean, microbiome-conscious ingredients).
• Hello Products: Hello is a natural oral care brand (toothpaste, mouthwash, floss) sold across mass retail and DTC. Closely comparable to Revitin on ingredient positioning (fluoride-free options, no SLS, naturally flavored) and target consumer, with broader SKU breadth.
• David's Natural Toothpaste: David's is a premium natural toothpaste brand (fluoride and fluoride-free options) sold DTC and through specialty retail. Comparable to Revitin on premium positioning, natural ingredient philosophy, and direct-to-consumer e-commerce model.
• Quip: Quip is a subscription oral care brand offering toothbrushes, toothpaste, floss, and mouthwash through DTC and retail. Comparable to Revitin on subscription model, DTC-first GTM, and modern brand positioning targeting health-conscious consumers.

Broad incumbents

• Tom's of Maine: Tom's of Maine is the established natural toothpaste brand owned by Colgate-Palmolive, distributed across mass grocery, drug, and online channels. Directly competes with Revitin in the natural/fluoride-free segment but with vastly broader distribution, marketing budget, and parent-company backing.
• Crest (Procter & Gamble): Crest is the #2 toothpaste brand in the US owned by P&G, with mass-market distribution and a growing natural/premium line. Sets the price and channel benchmark Revitin must beat and represents the dominant incumbent in the category.
• Colgate-Palmolive: Colgate is the global #1 oral care brand with dominant share in toothpaste. Comparable as the dominant incumbent Revitin competes against and as a likely strategic acquirer of natural oral care brands to defend share.

Emerging players

• Twice (TWICE Oral Care): Twice is an emerging subscription oral care brand offering natural toothpaste and related products DTC. Comparable to Revitin on subscription, natural ingredients, and digitally-native brand building, though at an earlier stage.
• Burt's Bees: Burt's Bees (Clorox) is a natural personal care brand with adjacent oral care products. Comparable on natural-ingredient positioning, brand-led storytelling, and distribution into mass and natural retail channels.
• The Humble Co. The Humble Co. is a sustainable oral care brand offering natural toothpaste, brushes, and floss DTC and through retail. Comparable to Revitin on natural ingredients, sustainability positioning, and digitally-native brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/revitin
• Facebookfacebook.com/RevitinOralTherapy
• Instagraminstagram.com/revitin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revitin