What Pure SEO does

Pure SEO is an independent, founder-led digital marketing agency headquartered in Auckland, New Zealand, operating since 2009. It delivers a full-stack service portfolio including search engine optimisation, search engine marketing (Google Ads, Bing, YouTube, Google Shopping), social media marketing, conversion rate optimisation, content marketing, online advertising (programmatic, native, remarketing, influencer, Amazon), email marketing automation, and digital analytics (GA4 and Adobe Analytics). The firm serves hundreds of clients ranging from globally recognised enterprise brands (Subaru, Prezzy Card, HomePro, BoarderTown) to SMEs, startups, and nonprofits across New Zealand, Australia, China, Philippines, Singapore, the UK, and the US, delivered through offices in Auckland, Wellington, Melbourne, Brisbane, and Manila plus seven country-specific websites. Pure SEO monetises through custom-priced, monthly-billed professional services engagements, typically running 12 months or longer, with lead generation driven by free SEO reports, free consultations, and an extensive content marketing funnel including a 549+ article blog and a CEO-authored Penguin-published SEO book.

The company's technology foundation is built on third-party platforms — Google Ads, Google Analytics, MailChimp, Adobe Analytics, and Meta's advertising stack — layered with proprietary SEO methodology (keyword research, link building, technical audits, ongoing optimization) rather than in-house productised software. Its go-to-market is sales-led with a relationship-driven model targeting both enterprise and SMB buyers, supported by a Google Premier Partner status (top 3% of agencies), Deloitte Tech Fast 500 recognition (six consecutive years, 2012-2018), Google Export Partner inclusion (2022), Meta Verified Business Partner status, and published thought leadership. The firm also maintains a Mandarin-speaking capability to serve the China market, and has built an AI Insights content hub positioning around generative-AI search developments.

Name

Pure SEO

Legal name

Pure SEO

Website

https://pureseo.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure SEO is an independent New Zealand-headquartered digital marketing agency, founded 2009, delivering SEO, SEM, social media, content, CRO, and analytics services to hundreds of enterprise and SMB clients across APAC, the UK, and the US.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Optimization (SEO) Services (MPAAACAA)

akta.pro secondary industries

SEO/SEM & Performance Marketing Tools (BPAMALAM), Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF), Multilingual SEO/ASO Localization (MPAAANAD)

Keywords

• Search engine optimization
• Search engine marketing
• Digital marketing services
• Social media marketing
• Conversion rate optimization

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Pure SEO generates revenue through providing professional digital marketing services including SEO, SEM, social media marketing, content creation, online advertising, email marketing automation, and digital analytics. Services are offered on an ongoing management basis with clients typically engaging for extended campaigns (typically at least a year for SEO).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Pure SEO is a full-service digital marketing agency that provides SEO, SEM (Google Ads, Bing, YouTube), social media marketing, conversion rate optimisation, content marketing, online advertising, email marketing automation, and digital analytics services. The agency manages end-to-end campaigns on a monthly ongoing basis for clients ranging from SMBs to global enterprise brands, with specialised offerings in local, enterprise, international, and eCommerce SEO.

Product overview

Pure SEO is a digital marketing agency offering a comprehensive suite of services organised around its core offerings: SEO (Search Engine Optimisation), SEM/Google Ads (Search Engine Marketing), Social Media Marketing, CRO (Conversion Rate Optimisation), Content Marketing, Online Advertising, Email Marketing Automation, and Digital Analytics. The portfolio includes specialised sub-products such as Local SEO, Enterprise SEO, International SEO, eCommerce SEO, Link Building, App Store Optimisation, Online Reputation Management, Video Production, Video SEO, and SEO Training. Additional advertising sub-products cover Google Shopping, YouTube Advertising, Bing Ads, Programmatic Advertising, Native Advertising, Remarketing, Influencer Marketing, and Amazon Advertising. The company also provides free tools including a Free SEO Report and Digital Marketing Self-Assessment Tool, plus an AI Insights content hub covering AI developments in digital marketing. Services are delivered across multiple global markets including New Zealand, Australia, China, Philippines, Singapore, UK, and USA, with physical offices in Auckland, Wellington, Melbourne, Brisbane, and Manila.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Search Engine Optimisation) Core search engine optimisation service including keyword research, website audits, competitor analysis, link building, and ongoing SEO campaign management to improve organic search rankings and drive qualified traffic for businesses.
• SEM (Search Engine Marketing) Paid traffic acquisition service covering Google Ads, Bing Ads, YouTube, Google Shopping, Maps, Gmail, Display, and Discover campaigns, focused on maximising leads and conversions through PPC advertising.
• Social Media Marketing Social media content creation and advertising across Facebook, Instagram, LinkedIn, TikTok, Pinterest, Snapchat, WhatsApp, and Twitter to build brand awareness, drive engagement, and reach targeted audiences.
• CRO (Conversion Rate Optimisation) Data and psychology-driven website optimisation that enhances user experience and interactivity to convert visitors into leads and customers.
• Content Marketing Content creation and marketing services from idea conceptualisation through copywriting, photography, video production, and distribution to support broader digital marketing campaigns.
• Online Advertising Data-driven remarketing and targeted advertising across display, programmatic, and native media networks, including Google Ads, Bing Ads, YouTube, Amazon, and influencer marketing.
• Email Marketing Automation Scheduled or triggered personalised messaging to target audience segments with MailChimp integration, designed for high-ROI automated email campaigns.
• Digital Analytics User behaviour tracking and analysis service covering Google Analytics 4 (GA4) setup, migration from Universal Analytics, audit, and training, plus Adobe Analytics implementation for enterprise clients.
• Local SEO Services Local search optimisation helping businesses leverage local search and promote products and services in specific geographic areas.
• Enterprise SEO Services Flagship SEO service for global brands requiring comprehensive search engine optimisation campaigns with experienced team support across multiple markets.
• International SEO Comprehensive international SEO strategy development for brands targeting audiences across multiple countries and languages.
• eCommerce SEO Extensive e-commerce SEO strategy that leverages online store benefits to increase web sales through organic search optimisation.
• Link Building Services Strategic and disciplined link building service to improve website authority and organic visibility through quality backlinks.
• App Store Optimisation App Store Optimisation service that helps mobile apps rank higher in Apple's App Store and Google Play Store through keyword optimisation and listing enhancement.
• Online Reputation Management Online reputation management service for individuals or businesses looking to transform a negative online brand reputation into a positive one.
• SEO Training Educational SEO offerings including short one-day courses, full 16-week courses, and a published book on SEO authored by founder Richard Conway.
• Copywriting Professional content writing and editing service by copywriters focused on conversion, designed to transform brand presence online.
• Video Production Engaging video creation service producing visually impactful video content for organisations across digital channels.
• Video SEO Service that supplements website content with embedded videos using keywords that search engines can read and count towards page ranking.
• Bing Ads Paid advertising management for Bing and Yahoo search engines, reaching potential customers beyond the Google ecosystem.
• YouTube Advertising Video advertising on YouTube to reach new audiences through engaging video content on the world's most popular video platform.
• Google Shopping Product advertising service creating thumbnails of product images and prices in Google's Marketplace, generating a second storefront for e-commerce businesses.
• Programmatic Advertising Automated digital advertising technology that enables businesses of any size to compete at scale previously reserved for large enterprises.
• Native Advertising Native ad formats that match the look and feel of surrounding content for more seamless and effective advertising.
• Remarketing Targeted advertising to people who have previously visited a website, keeping brands top of mind as users browse the internet.
• Influencer Marketing Partnership with social media influencers to amplify brand reach and credibility through authentic content recommendations.
• Amazon Advertising Product advertising on Amazon to drive sales and increase product visibility on the world's largest e-commerce marketplace.
• Free SEO Report Complimentary SEO assessment tool providing instant website performance analysis including on-page SEO results, keyword rankings, backlink activity, and usability insights.
• Digital Marketing Self-Assessment Tool Quick five-minute self-assessment tool evaluating online presence strength and providing actionable digital marketing insights.

Quantifiable outcome

• SEM campaigns achieving ROI exceeding 2,000%
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• GooglecoreGTM or Marketing Partner · 1 January 2025Pure SEO is an official 2025 Google Premier Partner, a prestigious status awarded to the top performing 3% of agencies in each country based on delivering client success. This partnership provides access to Google's resources, training, and priority support for managing client campaigns.
• Google Export Partner ProgramflagshipGTM or Marketing Partner · 1 January 2022In 2022, Google recognized Pure SEO's industry-leading success in search engine marketing, inviting them to join an exclusive roster of AUNZ agencies in the International Growth Agency Program. As a Google Export Partner, they work alongside Google to deliver SEM success to businesses overseas.
• Meta (Facebook/Instagram)coreGTM or Marketing PartnerPure SEO is a Meta Verified Business Partner agency, meaning they gain additional insights directly from Meta. This helps them stay ahead of the curve preparing for and adjusting to changes within Facebook, Instagram, and Meta's Audience Network. They also enjoy faster monthly billing.
• Unitec InstituteminorStrategic or Co-development PartnerPure SEO has partnered with Unitec Institute to deliver courses for the next generation of digital marketers, contributing to industry development and talent pipeline.
• University of AucklandminorStrategic or Co-development PartnerPure SEO team members regularly lecture for the University of Auckland's MBA programme, sharing industry expertise with graduate students.
• NZ Marketing AssociationminorStrategic or Co-development PartnerTeam members serve on the Advisory Committees for the NZ Marketing Association (Digital), contributing to industry standards and thought leadership.
• Whites AgencyminorStrategic or Co-development PartnerPure SEO partnered with Whites Agency (a European SEO organization) to create a comprehensive SEO analysis of the New Zealand clothing market, combining international expertise for data-driven insights.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Pure_SEO
• YouTubeyoutube.com/channel/UCinrMPUg7xZncotAkegPvEA
• Facebookfacebook.com/127326360629152
• LinkedInlinkedin.com/company/pureseo
• Instagraminstagram.com/pureseo_official
• TikToktiktok.com/@pureseo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure SEO