Whites Agency

What Whites Agency does

Whites Agency is a private European AI data-driven digital marketing agency headquartered in Warsaw, Poland, founded in 2012. The company delivers integrated digital marketing services spanning Data-Driven SEO, Generative Engine Optimization (GEO), Content Marketing, Social Media, Performance Marketing, Marketing Strategy & Consulting, Marketing Data Science, and Web Analytics to enterprise clients primarily in Poland and Europe. Its named client base includes Holcim, Henkel, DocPlanner, Roche Polska, Medicover, Allegro, ING TFI, Red Bull, Decathlon, Cetaphil/Galderma, and Wienerberger, spanning healthcare, pharmaceuticals, e-commerce, B2B technology, consumer goods, financial services, and hospitality verticals.

The agency's technological differentiator is its proprietary AI tool WhiteDog, which monitors brand visibility in generative AI search engines (ChatGPT, Google AI Overviews, AI Mode, Gemini) and identifies factors influencing LLM citation. This is complemented by a machine-learning-based marketing budget optimization system developed through a 5.6M PLN European Funds R&D project, which predicts ROI across marketing channels with specified probability of success. The company has held a 80% stake in UX/UI firm GoodC since 2021 and operates wholly-owned marketing automation subsidiary Vecton, creating an integrated service ecosystem.

Whites generates revenue through three streams: monthly retainer contracts for ongoing services (subscription/recurring), project-based engagements for specific initiatives like website migrations (one-time), and performance-based campaigns (transaction-fee). Pricing is custom and quote-based, billed monthly, with no public pricing tiers. GTM is enterprise field sales focused on large Polish and European companies via direct engagement, strategic consulting partnerships, and long-term retainer relationships. As of 2026, the company has 51-100 employees, is led by co-founder CEO Maciej Woźniak, and reports under legal entity Whites Sp. z o.o. with offices at ul. Grochowska 306/308, Warsaw.

Name

Whites Agency

Legal name

Whites Sp. z o.o.

Website

https://agencjawhites.pl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Whites Agency is a Warsaw-based European AI data-driven digital marketing agency founded in 2012, serving enterprise clients across healthcare, e-commerce, B2B technology, and consumer goods with proprietary SEO, GEO (Generative Engine Optimization), content, social media, and performance marketing services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Data-driven SEO services
• Generative engine optimization
• Digital marketing agency
• AI-powered content marketing
• Performance marketing services

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Digital Marketing Services Retainers: Monthly retainer contracts for ongoing digital marketing services including SEO, GEO, content marketing, social media, and performance marketing. Revenue derived from recurring monthly fees with scope variations based on client needs and campaign complexity.
2. Project-Based Engagements: One-time project implementations for specific digital marketing initiatives such as website migrations, strategy development, or campaign launches.
3. Performance-Based Campaigns: Campaigns with measurable outcomes where results (conversions, traffic growth) drive client value and agency compensation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Whites Agency is a European AI data-driven digital marketing agency that delivers SEO, Generative Engine Optimization (GEO), content marketing, social media management, performance marketing, web analytics, and AI-ready marketing strategy services to enterprise clients. Offerings span the full digital customer journey and are differentiated by the proprietary WhiteDog AI tool for AI-search visibility monitoring and in-house R&D on machine learning-driven marketing budget optimization.

Product overview

Whites Agency is a European data-driven digital marketing agency offering a comprehensive suite of services centered on SEO, content marketing, social media, performance marketing, and AI-powered marketing optimization. The portfolio includes core services (Data-Driven SEO, Content Marketing, Social Media, Performance Marketing, Marketing Strategy & Consulting, Marketing Data Science) and specialized AI-related offerings (GEO/Generative Engine Optimization, AI-Ready Strategy, SEO AI). The agency differentiates through proprietary technology including the White Dog tool for AI visibility analysis and an R&D project developing machine learning-based marketing budget optimization. The company operates sister brands Vecton (marketing automation) and GoodC (UX/UI & web development) which may be offered as integrated services. All services are delivered through a data-driven methodology combining human expertise with AI and machine learning capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• WhiteDog: Proprietary AI tool for analyzing brand visibility in AI search engines including ChatGPT and Google AI Overviews.

Products and services

• WhiteDog AI Visibility Tool Proprietary in-house AI analysis tool that monitors brand visibility in generative AI search engines (ChatGPT, Google AI Overviews, AI Mode, Gemini) and identifies factors influencing AI citation and recommendation patterns.
• Data-Driven SEO Search engine optimization service using data analysis and machine learning, including comprehensive SEO auditing, industry analysis, website migration support, international SEO, and link building for enterprise clients.
• Generative Engine Optimization (GEO) Service focused on increasing brand visibility in AI-powered search engines and chatbots, combining content, technical, and reputation strategies to improve citations in ChatGPT, Google AI Overviews, and AI Mode responses.
• Content Marketing Content strategy and creation services including brand communication strategy, content hubs, branded content, visual and video content, content-to-commerce, and editorial team support for enterprise clients.
• Social Media Management Social media management including communication strategy, multilingual content, video production, moderation, monitoring, reporting, and specialist training for enterprise clients across platforms.
• Performance Marketing Paid advertising campaigns across Google, social media platforms, YouTube, and email marketing including campaign strategy, e-commerce campaigns, international campaigns, and account auditing for enterprise clients.
• Marketing Strategy & Consulting Strategic consulting including digital marketing strategy, data-driven marketing, machine learning analysis, marketing audits, business projections, and competition benchmarking for enterprise clients.
• Marketing Data Science Advanced analytics services including SEO market analysis, qualitative content analysis, machine learning for e-commerce, and predictive modeling for marketing optimization.
• AI-Ready Strategy Strategic consulting service preparing brands for visibility in AI-powered search and recommendation systems, including assessment of AI readiness and optimization recommendations.
• SEO AI Service AI-enhanced search engine optimization service leveraging artificial intelligence for improved search rankings and content optimization.
• SEO in AI Mode SEO service specifically targeting Google's AI Mode results, focused on visibility in Google AI Mode search responses.
• Web Analytics Internet analytics services for tracking, measuring, and optimizing digital marketing performance and user behavior.
• ML-Based Marketing Budget Optimization System Machine learning system providing ROI-based marketing budget recommendations with predicted probability of success based on multi-source sales data, developed under European Funds and NCBR R&D grants.

Quantifiable outcome

• 63% visibility increase for Holcim post-migration
• +7 more outcomes

Named customers30 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• PURO HotelscoreStrategic or Co-development Partner · 10 May 2026GEO (Generative Engine Optimization) partnership for AI search visibility. Using WhiteDog tool to analyze visibility in ChatGPT, Google AI Overviews, and AI Mode. Goal to increase direct bookings, reduce OTA dependency, and build visibility for new locations in Budapest and Prague opening 2026.
• Servier PolskacoreStrategic or Co-development Partner · 20 April 2026Ongoing collaboration extended for 6 months covering social media, content marketing, SEO/GEO, and performance marketing campaigns. Manages complete digital presence for receptanazdrowie.pl educational health platform focused on hypertension, coronary heart disease, and type 2 diabetes. Expanded to include #bojatakmowie campaign for blood pressure awareness month.
• JAVA CoffeecoreStrategic or Co-development PartnerExtended collaboration in SEO and GEO services. Ongoing partnership for search visibility optimization.
• Hoya Lens PolandcoreStrategic or Co-development PartnerNew 2026 partnership covering AI services, social media, and new website development.
• AlshayacoreStrategic or Co-development PartnerNew 2026 partnership for online presence development.
• LUCA BakerycoreStrategic or Co-development PartnerSocial media strengthening partnership for Polish market presence.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Dept Agency: European digital agency combining marketing, technology, and creative services. Comparable as a European-headquartered full-service digital agency with similar enterprise focus.
• Elephate: Poland-based (Cracow) SEO and content marketing agency with a data-driven, content-focused methodology. Closely comparable to Whites in size, geography, and SEO-led service mix.
• Croud: Global digital marketing agency known for proprietary technology and a crowdsourced delivery model. Comparable for the same technology-amplified agency model Whites is pursuing.
• Brainlabs: UK-headquartered, data-led digital marketing agency with strong paid media and analytics. Comparable as a mid-size, technology-enabled performance marketing agency targeting enterprise clients.
• iCrossing: Hearst-owned global digital marketing agency specializing in SEO, content, and data-driven campaigns. Comparable for its SEO heritage and enterprise client base.
• Delante: Rzeszów-headquartered SEO and link-building agency serving international clients. Comparable as a Polish SEO-driven agency with a similar mid-market operating profile.
• Jellyfish: Global digital marketing agency (Brandtech Group) with full-service SEO, content, paid media, and proprietary tech. Comparable in offering breadth and enterprise orientation to Whites' multi-channel model.

Broad incumbents

• ForwardPMX: Performance marketing and digital media agency within Stagwell Global. Comparable for enterprise-focused performance marketing, paid media, and SEO offerings.
• GroupM: WPP-owned global media investment and digital marketing network. Comparable as a much larger provider of overlapping digital marketing services to enterprise brands.
• Publicis Groupe: Global advertising and marketing services holding company with extensive digital capabilities (Publicis Media, Performics, Digitas). Comparable as a broad incumbent with overlapping SEO, content, and performance offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agencja-whites
• Facebookfacebook.com/agencjawhites
• Instagraminstagram.com/agencjawhites
• Xx.com/agencjawhites

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whites Agency