Forge Adour
Forge Adour is a French manufacturer, founded in 1978 in Bayonne, of premium gas and electric planchas and outdoor cooking equipment, sold direct-to-consumer online, through five South-West France retail stores, and via 2,000+ resellers across France plus international storefronts.
- Company typePrivate
- Founded1978
- HeadquartersBayonne, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Forge Adour does
Forge Adour is a France-based manufacturer of outdoor cooking equipment, founded in 1978 in Bayonne and self-described as the leading European producer of planchas. The company's product range spans six main plancha series (Premium, Modern, Origin, Base, Cooking, and Combi) in gas and electric variants, built around enamelled cast-iron cooking plates — with the Modern range incorporating up to 80% recycled materials — proprietary burners (modèle déposé), double-wall chassis construction, and a three-layer coating for outdoor weather resistance. Warranties range from 5 years on the Base tier to 15 years on Premium and Modern tiers. Beyond planchas, the portfolio includes modular outdoor kitchens, matching carts, rolling tables, protective covers, a portable 'Nomad' mini-plancha, pizza ovens, and a titanium and POM accessory line. Products are designed in France and manufactured in Spain.
Forge Adour monetises through a hybrid direct-to-consumer and wholesale model. Revenue streams include (i) direct e-commerce via forgeadour.com and four country-specific international storefronts (Switzerland, Belgium, Spain, English-language international); (ii) five company-owned retail stores branded as Forge Adour Shop (planchas and fireplaces) and Forge Adour Concept (tableware/lifestyle), all located in South-West France; and (iii) a wholesale channel of more than 2,000 independent resale points across France. Pricing is fully transparent in euros TTC, ranging from ~€10 for small accessories to ~€1,035 for top-tier planchas, with mid-tier carts between €140 and €749. Payment options include credit card, PayPal, and interest-free instalments via Oney; gift cards from €100–€1,000 support forward revenue and customer acquisition.
The primary customer is the individual residential consumer seeking premium outdoor cooking equipment for terrace and garden use, with a secondary flow into hospitality and food-service buyers reached indirectly through the French reseller network, and a third portable-use segment addressed by the Nomad line. Marketing combines SEO-driven e-commerce, an active blog and recipe content library, a YouTube channel (Forgeadour.tv), and presence across Facebook, Instagram, Pinterest, and LinkedIn, anchored by a lifestyle narrative tied to South-West French culinary culture. Headcount sits at 51–100 employees and the entity is organised as a French SAS (FORGE ADOUR Bayonne SAS) with no disclosed external ownership or institutional investors.
Forge Adour firmographics
Firmographics- Name
- Forge Adour
- Legal name
- FORGE ADOUR, société par actions simplifiée
- Website
- https://forgeadour.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Forge Adour is a French manufacturer, founded in 1978 in Bayonne, of premium gas and electric planchas and outdoor cooking equipment, sold direct-to-consumer online, through five South-West France retail stores, and via 2,000+ resellers across France plus international storefronts.
- Ownership category
- akta.pro rank
Forge Adour industry classification
Industry- Product category
- Outdoor Cooking Equipment
- NAICS
- Small Electrical Appliance Manufacturing (335210), Metal Kitchen Cookware, Utensil, Cutlery, and Flatware (except Precious) Manufacturing (332215), Major Household Appliance Manufacturing (33522)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD)
- akta.pro secondary industries
- Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Outdoor Kitchens & Built-In BBQ Construction (HSAPALAE)
Keywords
Where Forge Adour is headquartered
LocationHeadquarters
- HQ city
- Bayonne
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Forge Adour business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Forge Adour operates a primary direct-to-consumer e-commerce platform (forgeadour.com) for all product categories. Customers purchase planchas, grills, carts, outdoor kitchens, accessories, and protections directly online with various payment methods including credit card, PayPal, and interest-free installments.
- Company-Owned Retail Store Sales: Forge Adour generates revenue through five company-owned Forge Adour Shop and Forge Adour Concept retail locations in South-West France (Bayonne, Lescar, Mont-de-Marsan, Saint-Paul-lès-Dax), where customers can experience and purchase products in person.
- Reseller / Wholesale Channel: Forge Adour distributes through a network of more than 2,000 resale points across France, supplying products to third-party retailers and dealers who resell to end customers.
- Gift Cards: Forge Adour issues digital gift cards ranging from €100 to €1,000, which are redeemable against all products on the e-commerce website, driving future revenue and customer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Plancha Premium range — highest tier with premium materials and longest warranty |
| One time/ perpetual license | Pay-as-you-go | Plancha Modern range — mid-to-high tier balancing performance and contemporary design |
| One time/ perpetual license | Pay-as-you-go | Plancha Origin range — mid-tier with timeless design in black steel |
| One time/ perpetual license | Pay-as-you-go | Plancha Base range — entry-level tier focusing on essential features |
| One time/ perpetual license | Pay-as-you-go | Plancha Cooking range — specialty tier |
| One time/ perpetual license | Pay-as-you-go | Carts and outdoor kitchen furniture |
| One time/ perpetual license | Pay-as-you-go | Protections (caps and covers) |
| One time/ perpetual license | Pay-as-you-go | Accessories and utensils |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Forge Adour product offering
Product offeringCore offering
Forge Adour designs and manufactures premium outdoor cooking equipment, principally enamelled cast-iron planchas in gas and electric variants across Premium, Modern, Origin, Base, Cooking, and Combi series (sizes 45–75 cm). The portfolio extends to modular outdoor kitchens (Cuisine Extérieure), dedicated plancha carts (Chariots), rolling tables with backsplashes, pizza ovens, protective covers and caps, and a wide range of titanium and stainless steel cooking accessories (spatulas, tongs, cloches, cleaning products), designed in France and manufactured in Spain.
Product overview
Forge Adour is a French manufacturer of premium planchas and outdoor kitchen equipment, founded in Bayonne in 1978 and self-described as Europe's leading plancha manufacturer. The product portfolio centers on planchas (available in gas and electric versions across Premium, Modern, Origin, Base, Cooking, and Combi series) complemented by dedicated carts (chariots), modular outdoor kitchens (cuisines extérieures), rolling tables, protective covers and caps, and a comprehensive range of cooking accessories including titanium and POM utensils, cleaning products, cutting boards, and aprons. The products are designed in France and manufactured in Spain, with a focus on durability, eco-design, and up to 15-year warranties on premium models.
Differentiator
Problem solved
Functional benefit
Brands
- Forge Adour Shop: Retail stores offering chimeneas, stoves, cooking pianos, and planchas. Located in Bayonne, Lescar, Mont-de-Marsan, and Saint-Paul-lès-Dax.
- Forge Adour Concept
Products and services
- Plancha Premium Gaz Premium-tier gas plancha with enamelled cast-iron plate, double-wall chassis, and Forge Adour proprietary burners, available in 75 cm with extended warranty coverage (15 years). Targeted at consumers seeking the highest-quality, most durable Forge Adour gas plancha.
- Plancha Modern Gaz Mid-to-high-tier gas plancha with enamelled cast-iron plate containing up to 80% recycled materials, double-wall chassis and proprietary Forge Adour burners, available in 45, 60, and 75 cm sizes with 15-year warranty. Priced approximately €435–€1,035 depending on size and chassis.
- Plancha Modern Électrique Electric plancha with enamelled cast-iron plate containing 80% recycled materials, available in 45 cm and 60 cm sizes with stainless steel or black steel chassis, 1-liter integrated grease tray, eco-designed construction, and 15-year warranty. Suitable for balconies, covered terraces, and indoor use.
- Plancha Origin Gaz Acier Noir Mid-tier black steel gas plancha with double-wall chassis, integrated 750 ml grease tray, three-layer coating for UV and corrosion resistance, and 10-year warranty. Available in 60 and 75 cm sizes; representative price around €355–€435.
- Plancha Base Gaz Acier Noir Entry-level black steel gas plancha with enamelled cast-iron plate, two cooking zones for 8–10 guests, integrated 350 ml grease tray, and 5-year warranty. Priced approximately €240–€300; single-wall black steel chassis.
- Plancha Nomad (Mini Portable) Portable/compact mini plancha designed for cooking at home or on-the-go, lightweight and flexible for outdoor activities, travel, and small spaces. Priced around €211.79 (reduced from €249.17, -15% sale).
- Four à Pizza (Pizza Oven) Outdoor pizza oven expanding Forge Adour's product range beyond planchas to include additional outdoor cooking methods for terraces and gardens.
Quantifiable outcome
- Up to 15-year warranty on Premium and Modern planchas — industry-leading warranty coverage reflecting confidence in product durability
- +3 more outcomes
Companies that use Forge Adour
Customer profileSegments3 records
Ideal customer profiles2 records
Forge Adour technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Forge Adour partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Forge Adour competitors and assessment
Company assessmentDirect peers
- Krampouz: French-based manufacturer of planchas and crepe makers, headquartered in Brittany. Most direct comparable to Forge Adour as another French heritage plancha specialist with overlapping product range and European distribution.
- Lacanche: French manufacturer of premium cooking appliances and outdoor cooking equipment. Comparable to Forge Adour as a heritage French brand serving the premium residential and professional outdoor/indoor cooking market.
- Eno (Forge de Laguiole outdoor division): French maker of planchas and outdoor cooking equipment with premium positioning. Comparable to Forge Adour as a direct French competitor in the plancha category, with overlapping retail and product-range profile.
Broad incumbents
- Weber: Global leader in outdoor cooking (gas, charcoal, electric grills). Comparable to Forge Adour as a major outdoor-cooking incumbent competing for the same consumer occasions and shelf space, but at much larger scale and across multiple formats.
- Napoleon Grills: Established North American/European manufacturer of premium gas grills and outdoor kitchen equipment. Comparable to Forge Adour for its premium outdoor-cooking positioning and outdoor-kitchen category overlap.
- Campingaz: European outdoor cooking and leisure brand (now part of Application Solutions). Comparable to Forge Adour in portable/outdoor cooking and multi-channel European retail distribution, though broader in scope.
Emerging players
- Big Green Egg: Iconic kamado-style outdoor cooker brand with strong European presence. Comparable to Forge Adour as a premium lifestyle-positioned outdoor-cooking brand competing for similar consumer occasions and outdoor-kitchen installations.
- Ooni: Fast-growing outdoor pizza oven brand with strong DTC e-commerce and global reach. Comparable to Forge Adour as an adjacent premium outdoor-cooking brand with overlapping customer base and DTC-first distribution model.
- Monolith Grill: German-based premium kamado and outdoor cooking brand. Comparable to Forge Adour as a European premium outdoor-cooking brand targeting design-conscious, higher-spending consumers.
Others
- Weber (plancha line / Griddle accessories): While Weber is a broad incumbent, its griddle/plancha accessories and griddle inserts increasingly overlap with Forge Adour's core product, providing a substitute path for consumers shopping across outdoor-cooking categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Forge Adour social profiles
Digital presenceForge Adour financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forge Adour leadership team
Management profileNumber of profiles
Profiles1 record
Forge Adour funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forge Adour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forge Adour
What does Forge Adour do?
Forge Adour designs and manufactures premium outdoor cooking equipment, principally enamelled cast-iron planchas in gas and electric variants across Premium, Modern, Origin, Base, Cooking, and Combi series (sizes 45–75 cm). The portfolio extends to modular outdoor kitchens (Cuisine Extérieure), dedicated plancha carts (Chariots), rolling tables with backsplashes, pizza ovens, protective covers and caps, and a wide range of titanium and stainless steel cooking accessories (spatulas, tongs, cloches, cleaning products), designed in France and manufactured in Spain.
Is Forge Adour a public or private company?
Forge Adour is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Forge Adour founded?
Forge Adour was founded in 1978. It employs 51 to 100 people.
Where is Forge Adour based?
Forge Adour is headquartered in Bayonne, France, in the Europe region.
How does Forge Adour make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are company-Owned Retail Store Sales, reseller / Wholesale Channel and gift Cards.
Who are Forge Adour's main competitors?
Direct peers on record are Krampouz, Lacanche and Eno (Forge de Laguiole outdoor division). Broad incumbents are Weber, Napoleon Grills and Campingaz. Emerging players are Big Green Egg, Ooni and Monolith Grill. Weber (plancha line / Griddle accessories) is listed as an others.
Does Forge Adour have an API?
No public API is recorded for Forge Adour.
What industry is Forge Adour in?
Forge Adour's product category is Outdoor Cooking Equipment. Its primary akta.pro industry code is CRAMAMAD, Outdoor Cooking, Grills & Fuel Retail, with a secondary code of CRACACAG, Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers). Its NAICS code is 335210 and its SIC code is 3420.