What Krampouz does

Krampouz SAS is a French manufacturer of precision cooking appliances, founded in 1949 and headquartered in Pluguffan, Finistère, Brittany. The company designs and builds three core product families — electric and gas crepe makers (crêpières), stainless steel gas and electric planchas, and electric barbecues (the Mythik/Mythic line) — engineered around precise temperature control (220–240°C for crepe makers), enamelled cast iron grill surfaces, and robust industrial-grade construction. A separate Krampouz Pro division (krampouz-pro.com) supplies commercial-grade units to restaurants, creperies, and caterers, while the consumer line is sold direct-to-consumer via krampouz.com.

The business operates a self-serve D2C e-commerce model shipping exclusively within metropolitan France (including Corsica and Monaco), with a 3–12 business day delivery window and a 15-year spare parts availability guarantee for products purchased from January 2020. Pricing is structured as unit hardware sales spanning entry-level SKUs at approximately €99 (Diabolo crepe maker) through premium limited editions at €999+ (Henriot-Quimper numbered edition), with accessories, carts, covers, and bundle packs generating supplementary revenue. Distribution runs on WooCommerce/WordPress with payment integrations including PayPal, Klarna (3-instalment financing from €300 to €2,000), Mastercard, and Visa; marketing is content-led across blog, email newsletter, and social (Facebook, YouTube, LinkedIn, Instagram, Pinterest), supplemented by Google Ads and retargeting.

Krampouz is a privately held French SAS (share capital €1,000,000) with no disclosed external investment, parent company, or M&A activity. The company holds the Entreprise du Patrimoine Vivant (Living Heritage Company) certification granted by the French Ministry of Economy in 2017, alongside Made in France, Produit en Bretagne, and ADEME EPR environmental registrations. The brand is recognized as the authentic Breton crepe maker, with the Billig as its flagship domestic model. Active product refresh is evident in 2025 launches spanning the Kombi Plancha (all-in-one outdoor stainless steel unit), the Armen 40cm no-seasoning crepe maker, the redesigned Mythik electric barbecue, and a stainless steel burger press accessory.

Name

Krampouz

Legal name

KRAMPOUZ SAS

Website

https://krampouz.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

Krampouz is a French manufacturer founded in 1949 in Brittany that designs and sells precision electric and gas crepe makers, stainless steel planchas, and electric barbecues direct-to-consumer in France, with a separate professional channel for commercial food service.

Ownership category

akta.pro rank

Headquarters

HQ city

Pluguffan

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Cooking Appliance Sales: One-time hardware sales of crepe makers, planchas, and electric barbecues to consumers and professionals. Products range from entry-level (€99) to premium limited editions (€999+). Revenue generated through direct e-commerce sales in France.
2. Accessories: Sales of complementary accessories including burger presses, covers, carts, seasoning pads, and cleaning tools for crepe makers, planchas, and barbecues.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Krampouz is a French manufacturer of precision cooking appliances founded in 1949, headquartered in Pluguffan, Brittany. The company designs, manufactures and sells electric and gas crepe makers, stainless steel planchas, and smoke-free electric barbecues, along with accessories such as carts, covers and cleaning tools. A separate professional division (krampouz-pro.com) serves commercial food service customers, while the consumer site ships products throughout metropolitan France.

Product overview

Krampouz is a French manufacturer of precision cooking appliances founded in 1949, based in Pluguffan, Brittany. The company offers three main product families: electric and gas crepe makers (crêpières), stainless steel planchas (gas and electric), and electric barbecues. Products are sold alongside a comprehensive range of accessories including carts, covers, cooking tools, and maintenance accessories. Krampouz also operates a separate professional division (krampouz-pro.com) for commercial users. The brand is recognized for its Living Heritage Company (Entreprise du Patrimoine Vivant) certification and offers a 10-year commercial warranty on stainless steel plancha cooking plates (for items purchased from January 2020), with spare parts available for an average of 15 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Billig Crepe Maker The genuine Breton electric crepe maker; the flagship domestic model available in 35 cm and 40 cm diameters, on sale since 1949.
• Armen Crepe Maker A traditional electric crepe pan in 40 cm diameter that does not require seasoning.
• Fest Noz Gas Crepe Maker A traditional gas-powered crepe maker available in 40 cm and 48 cm diameters.
• Gwenn Ha Du Crepe Maker A numbered-edition electric crepe maker featuring the colors of the Brittany flag (Gwenn Ha Du), 40 cm diameter.
• Diabolo Crepe Maker An entry-level 33 cm electric crepe maker designed for quick and easy crepe preparation.
• Krampouz & Henriot-Quimper Crepe Maker A numbered limited-edition 40 cm electric crepe maker created in collaboration with the Henriot-Quimper ceramic brand.
• Samba Electric Plancha A compact stainless steel electric plancha with 2 cooking zones, designed for domestic use.
• DUO K (Plancha/BBQ) A hybrid stainless steel cooking appliance combining BBQ and plancha functions in one unit.
• Club Gas Plancha A stainless steel gas-powered plancha offering high-precision gas cooking for domestic use.
• Club Electric Plancha A stainless steel electric plancha featuring an integrated hood for enclosed cooking.
• Double Design Gas Plancha An ergonomic stainless steel gas-powered double cooking zone plancha.
• Double Saveur Gas Plancha The best-selling stainless steel gas-powered double cooking zone plancha.
• Kombi Plancha An all-stainless-steel outdoor cooking plancha introduced in 2025 as an all-in-one outdoor cooking solution for summer.
• Mythik (Mythic) Electric Barbecue An electric barbecue with cast iron grill offering smoke-free true BBQ cooking; redesigned in 2025.
• Mythik XL (Mythic XL) Electric Barbecue A larger variant of the Mythik electric barbecue offering an expanded cooking surface for smoke-free BBQ cooking.
• Stainless Steel Burger Press (APB2) A stainless steel burger press accessory designed for making smash burgers, launched in 2025.
• Seasoning, Greasing & Wiping Pad (ATE1) A multifunctional seasoning, greasing, and wiping pad for crepe makers, used to season cast iron plates and flip crepes.
• Plein Air Compact Cart (KHEC01) A compact stainless steel serving cart designed for use with planchas and barbecues.
• Plein Air Cart (KHEA05) A larger stainless steel serving cart with shelves for planchas and barbecues.
• Plancha Accessories Set (ASP2) A complete set of accessories for stainless steel planchas.

Quantifiable outcome

• 15-year spare parts guarantee for products purchased from January 2020
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Weber: Global leader in outdoor grilling and barbecues, including electric models that overlap with Krampouz's Mythik line. A broad incumbent defining consumer expectations in the barbecue category where Krampouz plays as a niche European specialist.
• Cuisinart: US-based broad-line kitchen appliance and cookware brand offering crepe makers, griddles, and electric grills. Comparable as a multi-category appliance maker whose product line overlaps Krampouz in electric cooking surfaces and tabletop grilling.
• Magimix: French premium small-appliance maker (food processors, blenders, toasters) under the Robot-Coupe group. Comparable as another high-end French kitchen-appliance specialist, though not focused on cooking surfaces; represents the broader French premium-appliance competitive set.
• SEB Group (Tefal / Rowenta / Krups): French multinational housewares and small appliance group whose Tefal brand directly overlaps Krampouz in electric planchas, crepe makers, and tabletop grills. Vastly larger portfolio, retail distribution, and marketing spend make SEB a broad incumbent competitor and reference benchmark for Krampouz's positioning.
• De'Longhi: Italian global small-appliance maker with strong presence in electric grills, indoor griddles, and kitchen cooking appliances. Comparable as a broad incumbent in the European small-cooking-appliance market where Krampouz also operates.

Direct peers

• Lagrange: French specialty small-appliance maker best known for crepe makers, raclette, fondue, and grills. Direct peer in the Breton-style crepe maker category and adjacent tabletop cooking appliances, serving the same French consumer and gift market through similar specialty retail and e-commerce channels.
• Forge Adour: French manufacturer of gas and electric planchas and outdoor cooking appliances, headquartered in the Basque Country. Closest direct competitor to Krampouz in the French plancha category, with overlapping retail and professional foodservice customers and similar stainless-steel construction and temperature control technology.
• Le Marquier: French plancha and built-in outdoor kitchen manufacturer, with strong heritage positioning in the South of France. Direct peer to Krampouz in stainless steel planchas and outdoor cooking, targeting overlapping French consumer and professional segments.

Others

• Beef Eater (Masport / Element): Australian and broader Asia-Pacific outdoor grilling brand with electric and gas barbecue lines. Thematically adjacent peer representing the international outdoor-cooking competitive landscape relevant to Krampouz's potential geographic expansion.

Emerging players

• Traeger: US-listed wood-pellet and electric grill brand pushing innovation in smoke-free outdoor cooking, a category where Krampouz also competes with its Mythik electric barbecue. Emerging player in adjacent outdoor-cooking technology that signals where the broader electric BBQ segment is heading.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/KrampouzOfficiel
• YouTubeyoutube.com/channel/UCl8m5VyhiFY4G3s7wRnZehw
• Facebookfacebook.com/KrampouzOfficiel
• LinkedInlinkedin.com/company/krampouz
• Instagraminstagram.com/krampouz.officiel
• Pinterestpinterest.fr/KrampouzOfficiel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krampouz