NL Times

What NL Times does

NL Times is an Amsterdam-based online news publication that delivers English-language coverage of Dutch current affairs to international audiences. Founded in 2012 and operating as a privately held company with 1-10 employees, the platform publishes multiple articles daily across a broad taxonomy that includes politics, business, crime, health, technology, culture, sports, nature, and emergency (1-1-2) news. The product surface consists of a single responsive website (nltimes.nl) built on a standard web content management system, supplemented by RSS feed syndication; no mobile app, API, or proprietary technology stack is disclosed.

The business model is direct-to-consumer and advertising-funded. All content is freely accessible with no paywall, subscription, or other pricing structure. Revenue is generated through two streams: standard display advertising across the site and a dedicated Partner Content section that hosts sponsored or native branded content. Distribution is purely digital and global, relying on organic SEO, RSS subscription, and social sharing rather than paid acquisition or partnerships.

The company serves three primary segments: English-speaking expatriates living in the Netherlands who need accessible Dutch news; international readers outside the Netherlands who follow Dutch affairs; and media professionals, researchers, and businesses that require English translations of Dutch news for reporting or analysis. The publication has no disclosed parent company, institutional investors, funding rounds, leadership team details, partnerships, certifications, or awards in the available data, suggesting an independent founder-owned operation.

Name

NL Times

Legal name

NL Times

Website

https://nltimes.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

NL Times is an Amsterdam-based online news platform delivering English-language coverage of Dutch current affairs to international readers, including expats, researchers, and global audiences, supported by display advertising and partner content.

Ownership category

akta.pro rank

Product category

Online News

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

Keywords

• Digital news publishing
• English news coverage
• Netherlands news
• Online journalism
• News syndication

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Advertising: The primary revenue stream appears to be display advertising on the website, with standard digital ad placements throughout news articles and category pages.
2. Partner Content: Sponsored or native advertising content featured in a dedicated 'Partner Content' section, providing an additional revenue stream from branded content arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NL Times is an online English-language news publication covering daily news from the Netherlands across categories such as politics, business, tech, health, crime, culture, sports, and emergency/1-1-2 news. Content is delivered free of charge through its website and RSS feeds to expats, international readers, and media professionals who need Dutch news in English. Revenue is generated through display advertising and a dedicated Partner Content (sponsored/native) section.

Product overview

NL Times is a single, unified online news platform providing Netherlands news in English. The site offers categorized news coverage across multiple channels including Top stories, Health, Crime, Politics, Business, Tech, Culture, Sports, Weird, and 1-1-2 (emergency news), with RSS feed subscription options for content syndication.

Differentiator

Problem solved

Functional benefit

Products and services

• NL Times News Website Free online English-language news portal covering daily Netherlands news across categories including Top Stories, Health, Crime, Politics, Business, Tech, Culture, Sports, Weird, and 1-1-2 emergency news, accessible globally via desktop and mobile browsers.
• RSS News Feed

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Broad incumbents

• Reuters: Reuters provides broad international news coverage including significant Dutch reporting, competing for English-language readers of Netherlands news from a global newsroom scale.
• BBC News: BBC News is a major international news organization that covers Dutch affairs among global stories, competing for English-speaking readers interested in Netherlands news but from a broad portfolio rather than a Dutch niche.
• Politico Europe: Politico Europe covers EU and member-state policy including Netherlands politics, reaching an international political and business audience that overlaps with NL Times's policy and business readers.

Others

• NOS: NOS is the leading Dutch public broadcaster and a primary Dutch-language news source whose stories NL Times often translates and covers; an upstream content provider rather than direct competitor.

Direct peers

• The Local: The Local publishes English-language local news across several European countries, using the same model of covering a non-English market for an international/expats audience, directly comparable in product and GTM.
• Expatica: Expatica offers English-language news, practical information, and guides for expats across multiple European countries including the Netherlands, with a similar audience overlap and ad-driven model.
• IamExpat: IamExpat publishes English-language news, guides, and community content aimed at internationals living in the Netherlands, sharing the same primary audience and combining editorial with advertising revenue.
• The Brussels Times: The Brussels Times provides English-language coverage of Belgian news for an international audience in Belgium, structurally identical to NL Times's positioning in the Dutch market.
• DutchNews.nl: DutchNews.nl is the most direct competitor—another English-language news outlet covering Dutch current affairs for expats and international readers, operating with a similar ad-supported model and editorial scope.

Regional players

• NL Planet: NL Planet offers English-language perspectives on Dutch life, culture, and news for an international audience, with a regional/community focus that overlaps NL Times's reader base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/nl_times
• LinkedInlinkedin.com/company/nltimes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NL Times