First Fence of Georgia
First Fence of Georgia is a 100% employee-owned fencing contractor founded in 2004 that installs residential and commercial fences across metro Atlanta. It offers six fence materials, access control systems, repair, staining, and retail fence supplies from its Kennesaw headquarters.
- Company typePrivate
- Founded2004
- HeadquartersKennesaw, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What First Fence of Georgia does
First Fence of Georgia is a 100% employee-owned fencing contractor founded in 2004 and headquartered at 1779 Big Shanty Drive NW in Kennesaw, Georgia. The company installs and supplies fences for residential and commercial customers across the metro Atlanta area, covering 27+ cities and towns. Over its 20-year operating history it has completed more than 30,000 installations — a footprint it markets as enough fencing to circle Atlanta 22 times. Its commercial work targets hospitals, schools, churches, and large-scale developments, while residential work emphasizes lifestyle products such as PVC and wood.
The product portfolio spans six core fence materials (wood, aluminum, PVC/vinyl, composite, chain link, and steel), complemented by commercial access control systems (smart video intercoms, readers, and automated gate operators), professional repair and staining services, and a retail/wholesale fence supplies counter that sells posts, rails, pickets, hardware, and panels to both DIY homeowners and professional contractors. Field operations are supported by advanced project management software that tracks each fence through every installation stage, sales tools including an instant online quote portal, Reality Fence, and Moasure for on-site measurement, and iPad-equipped salesmen who deliver detailed proposals with property schematics.
The business model is sales-led and project-based. The primary revenue engine is professional fence installation, priced via free in-person estimates or an instant online quote, with unit-priced materials sales as a secondary stream. Customers can finance through Wells Fargo, and the company offers cash/check/bank draft discounts. Distribution is regional and direct: field sales visits, an online quote portal, a will-call counter at the Kennesaw facility, and phone-based inside sales — with no third-party resellers or distributors. The company is privately held with 11–50 employees and no disclosed external investors.
First Fence of Georgia firmographics
Firmographics- Name
- First Fence of Georgia
- Legal name
- First Fence of Georgia
- Website
- https://firstfence.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- First Fence of Georgia is a 100% employee-owned fencing contractor founded in 2004 that installs residential and commercial fences across metro Atlanta. It offers six fence materials, access control systems, repair, staining, and retail fence supplies from its Kennesaw headquarters.
- Ownership category
- akta.pro rank
First Fence of Georgia industry classification
Industry- Product category
- Fencing Installation Services
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Fence Installation & Replacement (HSAIAJAA)
- akta.pro secondary industries
- Fence Panel & Picket Repair/Replacement (HSAGAJAD), Fence Repair & Restoration (HSAIAJAB), Fence & Gate Painting, Staining & Sealing (HSAGAJAJ), Gate Installation (Manual & Automated) (HSAIAJAC)
Keywords
Where First Fence of Georgia is headquartered
LocationHeadquarters
- HQ city
- Kennesaw
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
First Fence of Georgia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Fence Installation Services: First Fence of Georgia generates the majority of its revenue through professional fence installation services for both residential and commercial customers. Installation includes a free estimate, preparation (permitting, HOA compliance), professional installation by certified crews, and a final inspection with customer sign-off. The company offers installation of multiple fence materials including wood, PVC, aluminum, composite, chain link, and steel.
- Fence Materials and Supplies Sales: The company sells fence supplies (posts, backer rails, pickets, hardware, panels, fittings) for wood, aluminum, PVC, composite, and chain link fencing to both DIY homeowners and professional contractors. Materials are picked up at the Kennesaw facility or can be delivered for large orders. Sales associates assist with determining correct parts and installation techniques. Material Sales Hours: Monday-Friday 7:00 AM - 4:00 PM.
- Fence Repair Services: Repair services for fences of any material on any property, including accommodation for complex HOA or city codes. Repair work accommodates damaged or aging fences to restore security and appearance.
- Fence Staining Services: Staining services to restore and protect wood fences, extending their lifespan and maintaining appearance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Estimate |
| Other | Pay-as-you-go | Instant Online Quote |
| Unit Pricing | Pay-as-you-go | Material Sales (Contractor/DIY) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
First Fence of Georgia product offering
Product offeringCore offering
First Fence of Georgia is a professional fencing contractor that designs, installs, repairs, and stains fences for residential and commercial properties across the metro Atlanta area. The company offers six primary fence material categories — wood, aluminum, PVC/vinyl, composite, chain link, and steel — along with commercial access control systems, and also sells fence supplies (posts, rails, pickets, hardware) to contractors and DIY homeowners from its Kennesaw facility.
Product overview
First Fence of Georgia is a fencing contractor offering a comprehensive portfolio of fencing products and installation services for residential and commercial properties in the Atlanta metro area. The core product lineup includes six primary fencing materials: Wood Fencing, Aluminum Fencing, PVC/Vinyl Fencing, Composite Fencing, Chain Link Fencing, and Steel Fencing. These are complemented by Access Control Systems for commercial security applications. The company also operates a fence supplies division selling materials to contractors and DIY homeowners. Additional services include Fence Repair and Fence Staining. The business model combines product sales with professional installation, offering end-to-end solutions from consultation through post-installation support.
Differentiator
Problem solved
Functional benefit
Products and services
- Wood Fencing Installation
Quantifiable outcome
- 30,000+ fence installations completed since 2004
- +4 more outcomes
Companies that use First Fence of Georgia
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
First Fence of Georgia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
First Fence of Georgia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- McCaysville OfficialsminorFirst Fence of Georgia partnered with McCaysville town officials to install safety fencing around the historic Old Steel Bridge during its 2021 restoration project. The work included placing chain link fencing with gated openings surrounding both sides of the bridge to ensure worker and resident safety during construction. The bridge, built in 1911 and connecting twin cities in Georgia and Tennessee, is a historic landmark attracting hundreds of tourists annually.
- Habitat for HumanityminorFirst Fence of Georgia partners with Habitat for Humanity to build better living environments for people in need, applying their fencing expertise as a community service initiative. This partnership reflects the company's community-first values and provides brand goodwill in the metro Atlanta area.
- Wells FargominorWells Fargo financing is offered at First Fence of Georgia for customer purchases, enabling installment payment options for fence installation projects. Referenced on the website with a Wells Fargo Retail Services link.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
First Fence of Georgia competitors and assessment
Company assessmentDirect peers
- Atlanta Fence: Established Atlanta-area fence installation and repair contractor serving both residential and commercial customers. Directly comparable in geographic market, service offering (installation, repair, staining), and customer segments to First Fence of Georgia.
- Accent Fence: Georgia-based fence contractor offering residential and commercial installation across multiple fence materials. Directly comparable on service mix, target geography (Atlanta metro), and materials portfolio.
- Haste Fence: Atlanta-area fence installation and supply company serving residential and commercial customers. Comparable to First Fence on hybrid install + materials model and metro Atlanta focus.
- Georgia Fence Company: Georgia fence installation contractor offering residential and commercial services across wood, chain link, aluminum, and vinyl. Overlaps directly with First Fence on materials, customer type, and Georgia geography.
- Fence Workshop: Regional fence installation company operating across the Southeast including Georgia. Comparable hybrid install/service model with both residential and commercial customers.
Broad incumbents
- Home Depot Installation Services: National big-box retailer offering fence installation services through its installed sales program across the U.S. Overlaps with First Fence on residential installation but operates at vastly larger scale with standardized subcontractor model.
- Lowe's Installation Services: National home improvement chain offering fence installation as part of its installed services portfolio. Competes with First Fence on residential fence installation in the Atlanta metro and offers financing that can pressure local pricing.
- Master Halco: North America's largest wholesale distributor of fence, railing, and outdoor living products. Comparable to First Fence's materials supply business but operates at a national distributor scale rather than local retail.
- ActiveYards: National manufacturer and dealer network for vinyl and aluminum fencing systems. Comparable on materials side as a competitor to First Fence's installation offerings and as an upstream supplier of fence components.
Regional players
- Frederick Fence: Mid-Atlantic regional fence contractor with installation, repair, and materials supply across residential and commercial segments. Comparable business model and service mix but does not directly compete in metro Atlanta.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
First Fence of Georgia social profiles
Digital presenceFirst Fence of Georgia financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Fence of Georgia leadership team
Management profileNumber of profiles
Profiles1 record
First Fence of Georgia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Fence of Georgia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Fence of Georgia
What does First Fence of Georgia do?
First Fence of Georgia is a professional fencing contractor that designs, installs, repairs, and stains fences for residential and commercial properties across the metro Atlanta area. The company offers six primary fence material categories — wood, aluminum, PVC/vinyl, composite, chain link, and steel — along with commercial access control systems, and also sells fence supplies (posts, rails, pickets, hardware) to contractors and DIY homeowners from its Kennesaw facility.
Is First Fence of Georgia a public or private company?
First Fence of Georgia is a private company. It is classified as management employee owned and is currently operating.
When was First Fence of Georgia founded?
First Fence of Georgia was founded in 2004. It employs 11 to 50 people.
Where is First Fence of Georgia based?
First Fence of Georgia is headquartered in Kennesaw, United States, in the North America region.
How does First Fence of Georgia make money?
Four revenue lines are on record. Fence Installation Services are the primary driver. The others are fence Materials and Supplies Sales, fence Repair Services and fence Staining Services.
Who are First Fence of Georgia's main competitors?
Direct peers on record are Atlanta Fence, Accent Fence, Haste Fence, Georgia Fence Company and Fence Workshop. Broad incumbents are Home Depot Installation Services, Lowe's Installation Services, Master Halco and ActiveYards. Frederick Fence is listed as a regional player.
Does First Fence of Georgia have an API?
No public API is recorded for First Fence of Georgia.
What industry is First Fence of Georgia in?
First Fence of Georgia's product category is Fencing Installation Services. Its primary akta.pro industry code is HSAIAJAA, Fence Installation & Replacement, with a secondary code of HSAGAJAD, Fence Panel & Picket Repair/Replacement. Its SIC code is 5200.