First Fence of Georgia

What First Fence of Georgia does

First Fence of Georgia is a 100% employee-owned fencing contractor founded in 2004 and headquartered at 1779 Big Shanty Drive NW in Kennesaw, Georgia. The company installs and supplies fences for residential and commercial customers across the metro Atlanta area, covering 27+ cities and towns. Over its 20-year operating history it has completed more than 30,000 installations — a footprint it markets as enough fencing to circle Atlanta 22 times. Its commercial work targets hospitals, schools, churches, and large-scale developments, while residential work emphasizes lifestyle products such as PVC and wood.

The product portfolio spans six core fence materials (wood, aluminum, PVC/vinyl, composite, chain link, and steel), complemented by commercial access control systems (smart video intercoms, readers, and automated gate operators), professional repair and staining services, and a retail/wholesale fence supplies counter that sells posts, rails, pickets, hardware, and panels to both DIY homeowners and professional contractors. Field operations are supported by advanced project management software that tracks each fence through every installation stage, sales tools including an instant online quote portal, Reality Fence, and Moasure for on-site measurement, and iPad-equipped salesmen who deliver detailed proposals with property schematics.

The business model is sales-led and project-based. The primary revenue engine is professional fence installation, priced via free in-person estimates or an instant online quote, with unit-priced materials sales as a secondary stream. Customers can finance through Wells Fargo, and the company offers cash/check/bank draft discounts. Distribution is regional and direct: field sales visits, an online quote portal, a will-call counter at the Kennesaw facility, and phone-based inside sales — with no third-party resellers or distributors. The company is privately held with 11–50 employees and no disclosed external investors.

Name

First Fence of Georgia

Legal name

First Fence of Georgia

Website

https://firstfence.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

First Fence of Georgia is a 100% employee-owned fencing contractor founded in 2004 that installs residential and commercial fences across metro Atlanta. It offers six fence materials, access control systems, repair, staining, and retail fence supplies from its Kennesaw headquarters.

Ownership category

akta.pro rank

Product category

Fencing Installation Services

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Fence Installation & Replacement (HSAIAJAA)

akta.pro secondary industries

Fence Panel & Picket Repair/Replacement (HSAGAJAD), Fence Repair & Restoration (HSAIAJAB), Fence & Gate Painting, Staining & Sealing (HSAGAJAJ), Gate Installation (Manual & Automated) (HSAIAJAC)

Keywords

• Fence installation services
• Commercial fencing solutions
• Residential fence installation
• Fence materials supply
• Access control systems

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fence Installation Services: First Fence of Georgia generates the majority of its revenue through professional fence installation services for both residential and commercial customers. Installation includes a free estimate, preparation (permitting, HOA compliance), professional installation by certified crews, and a final inspection with customer sign-off. The company offers installation of multiple fence materials including wood, PVC, aluminum, composite, chain link, and steel.
2. Fence Materials and Supplies Sales: The company sells fence supplies (posts, backer rails, pickets, hardware, panels, fittings) for wood, aluminum, PVC, composite, and chain link fencing to both DIY homeowners and professional contractors. Materials are picked up at the Kennesaw facility or can be delivered for large orders. Sales associates assist with determining correct parts and installation techniques. Material Sales Hours: Monday-Friday 7:00 AM - 4:00 PM.
3. Fence Repair Services: Repair services for fences of any material on any property, including accommodation for complex HOA or city codes. Repair work accommodates damaged or aging fences to restore security and appearance.
4. Fence Staining Services: Staining services to restore and protect wood fences, extending their lifespan and maintaining appearance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

First Fence of Georgia is a professional fencing contractor that designs, installs, repairs, and stains fences for residential and commercial properties across the metro Atlanta area. The company offers six primary fence material categories — wood, aluminum, PVC/vinyl, composite, chain link, and steel — along with commercial access control systems, and also sells fence supplies (posts, rails, pickets, hardware) to contractors and DIY homeowners from its Kennesaw facility.

Product overview

First Fence of Georgia is a fencing contractor offering a comprehensive portfolio of fencing products and installation services for residential and commercial properties in the Atlanta metro area. The core product lineup includes six primary fencing materials: Wood Fencing, Aluminum Fencing, PVC/Vinyl Fencing, Composite Fencing, Chain Link Fencing, and Steel Fencing. These are complemented by Access Control Systems for commercial security applications. The company also operates a fence supplies division selling materials to contractors and DIY homeowners. Additional services include Fence Repair and Fence Staining. The business model combines product sales with professional installation, offering end-to-end solutions from consultation through post-installation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood Fencing Installation

Quantifiable outcome

• 30,000+ fence installations completed since 2004
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• McCaysville OfficialsminorStrategic or Co-development Partner · 1 January 2021First Fence of Georgia partnered with McCaysville town officials to install safety fencing around the historic Old Steel Bridge during its 2021 restoration project. The work included placing chain link fencing with gated openings surrounding both sides of the bridge to ensure worker and resident safety during construction. The bridge, built in 1911 and connecting twin cities in Georgia and Tennessee, is a historic landmark attracting hundreds of tourists annually.
• Habitat for HumanityminorStrategic or Co-development PartnerFirst Fence of Georgia partners with Habitat for Humanity to build better living environments for people in need, applying their fencing expertise as a community service initiative. This partnership reflects the company's community-first values and provides brand goodwill in the metro Atlanta area.
• Wells FargominorChannel Partner/ Reseller/ DistributorWells Fargo financing is offered at First Fence of Georgia for customer purchases, enabling installment payment options for fence installation projects. Referenced on the website with a Wells Fargo Retail Services link.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atlanta Fence: Established Atlanta-area fence installation and repair contractor serving both residential and commercial customers. Directly comparable in geographic market, service offering (installation, repair, staining), and customer segments to First Fence of Georgia.
• Accent Fence: Georgia-based fence contractor offering residential and commercial installation across multiple fence materials. Directly comparable on service mix, target geography (Atlanta metro), and materials portfolio.
• Haste Fence: Atlanta-area fence installation and supply company serving residential and commercial customers. Comparable to First Fence on hybrid install + materials model and metro Atlanta focus.
• Georgia Fence Company: Georgia fence installation contractor offering residential and commercial services across wood, chain link, aluminum, and vinyl. Overlaps directly with First Fence on materials, customer type, and Georgia geography.
• Fence Workshop: Regional fence installation company operating across the Southeast including Georgia. Comparable hybrid install/service model with both residential and commercial customers.

Broad incumbents

• Home Depot Installation Services: National big-box retailer offering fence installation services through its installed sales program across the U.S. Overlaps with First Fence on residential installation but operates at vastly larger scale with standardized subcontractor model.
• Lowe's Installation Services: National home improvement chain offering fence installation as part of its installed services portfolio. Competes with First Fence on residential fence installation in the Atlanta metro and offers financing that can pressure local pricing.
• Master Halco: North America's largest wholesale distributor of fence, railing, and outdoor living products. Comparable to First Fence's materials supply business but operates at a national distributor scale rather than local retail.
• ActiveYards: National manufacturer and dealer network for vinyl and aluminum fencing systems. Comparable on materials side as a competitor to First Fence's installation offerings and as an upstream supplier of fence components.

Regional players

• Frederick Fence: Mid-Atlantic regional fence contractor with installation, repair, and materials supply across residential and commercial segments. Comparable business model and service mix but does not directly compete in metro Atlanta.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FirstFenceofGeorgia
• LinkedInlinkedin.com/company/first-fence-of-georgia
• Instagraminstagram.com/firstfenceofgeorgia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Fence of Georgia