What API Global does

API Global Limited is a privately held UK property investment intermediary founded in 2013 and headquartered at Salisbury House, London. The firm sources, packages, and distributes off-plan residential property developments in the UK (London, Manchester, Birmingham, Liverpool, Nottingham, Derby, Kent, Leicester) and internationally (Dubai, Bali, Thailand) to a base of UK and overseas investors, with stated cumulative activity covering 500+ clients and a portfolio value described as '£0B+'. Its core offering is a six-step end-to-end service stack spanning project sourcing, investment advice, sales progression, mortgage brokerage, lettings and asset management, and portfolio optimisation, supplemented by online mortgage, stamp duty, and yield calculators and a sub-brand (API X).

The business operates a B2B2C go-to-market model: revenue is generated through transaction fees and commissions from developers and investors rather than recurring AUM-based fees, and primary distribution runs through a curated channel network of wealth managers, financial advisors, and property agents, augmented by events/webinars, a content hub, and a referral programme. Pricing is per-unit across developments ranging from approximately £142,000 to over £1,700,000, with reservation deposits around £5,000 and staged completion payments typical of off-plan UK transactions. Customer segments are diversified across international investors, UK mid-market investors, and hands-off/passive investors.

Technology is limited to a marketing website, property portal, and investor calculators; there is no proprietary AI/ML capability, no public API, and no documented integrations. The firm competes on access to exclusive off-plan deal flow, due diligence on development partners, and aftercare/asset management rather than on technology differentiation. Operations are lean (1–10 employees) and there are no disclosed funding rounds, ownership structure, or financial statements, making the company a small, relationship-driven intermediary whose growth is best measured by geographic and product-line expansion rather than disclosed revenue.

Name

API Global

Legal name

API Global Limited

Website

https://apiglobal.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

API Global is a UK-based property investment intermediary that sources off-plan residential developments in the UK, Dubai, Bali, and Thailand and distributes them via wealth managers, financial advisors, and agents to international, UK, and passive investors, earning transaction fees across sourcing, sales progression, mortgage brokerage, and ongoing asset management.

Ownership category

akta.pro rank

Product category

Property Investment Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Portfolio Management and Investment Advice (523940), Real Estate Credit (522292)

SIC

Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282), Loan Brokers (6163)

akta.pro primary industry

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Multifamily Brokerage (BPAJABAD), Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB)

Keywords

• Property investment services
• Buy-to-let investments
• Off-plan property sales
• Residential property sourcing
• Property asset management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Property Investment Services and Commissions: API Global generates revenue through commissions and fees from facilitating property transactions. The company works with developers and property companies, receiving compensation for bringing investors to their developments. Services include project sourcing, investment advice, sales progression support, mortgage brokerage, lettings and asset management, and portfolio optimisation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

API Global sources, packages, and distributes UK and international residential property investment opportunities to investors via a network of wealth managers, financial advisors, and agents. The company delivers an end-to-end service stack — project sourcing, investment advice, sales progression, mortgage brokerage, lettings and asset management, and portfolio optimisation — alongside access to specific off-plan developments in cities such as Manchester, Birmingham, London, Dubai, and Bali.

Product overview

API Global is a UK-based property investment company offering end-to-end solutions for global property investors. The core offering consists of six integrated services: Project Sourcing (identifying and securing market-leading developments after rigorous due diligence), Investment Advice (strategic guidance on property investment aligned with financial goals), Sales Progression Support (guiding clients through purchase processes), Mortgage Brokerage (facilitating financing), Lettings and Asset Management (tenant finding, property management, and ongoing optimization), and Portfolio Optimisation (regular portfolio reviews). The company provides three investor-facing online tools: Mortgage Calculator, Stamp Duty Calculator, and Property Yield Calculator. API Global's portfolio spans residential property developments across the UK (Manchester, London, Birmingham, Leicester), UAE (Dubai), Thailand, and Indonesia (Bali). Notable developments include Viadux and Vivere Residences in Manchester, Laya Courtyard and Elteria Views in Dubai, Sanaya Residences in Bali, and various UK properties. The company also operates a sub-brand, API X.

Differentiator

Problem solved

Functional benefit

Products and services

• Project Sourcing Sourcing and securing market-leading UK and international residential property investment opportunities from reputable development partners after rigorous due diligence, for individual and partner-referred investors.
• Investment Advice Expert guidance on property investment strategies, geographic focus, and regeneration-area opportunities aligned to investors' financial goals.
• Sales Progression Support Support guiding clients through the property purchase process from reservation deposit to exchange and completion.
• Mortgage Brokerage Facilitating mortgage financing for property investments through established lending relationships.
• Lettings and Asset Management Comprehensive leasing, tenant management, and ongoing property maintenance designed to keep occupancy and rental income at optimal levels.
• Portfolio Optimisation Periodic review and strategic adjustment of clients' property holdings to maximise returns against stated investment goals.
• Viadux (Manchester development) Luxury completed residential development in Manchester, offering penthouse options from £1,700,000. Sold to investors via API Global's distribution channels.
• Silkbank (Manchester development) Completed residential development in Manchester offering 1-2 bedroom units from £308,500.
• One River Point (Dubai development) Dubai residential development offering studios and 1-3 bedroom units from £561,883, with estimated completion in Q4 2027.
• Waterhouse Gardens (Manchester development) Manchester residential development offering 1-2 bedroom units from £271,000, with estimated completion in December 2025.
• Vivere Residences (Manchester development) Luxury residential development in Manchester's Cornbrook area offering 74 one-bed apartments from £229,000, 158 two-bed apartments from £328,298, and 5 penthouses from £748,235.
• Laya Courtyard (Dubai development) Residential development in Dubai Studio City offering studios and 1-bedroom units, with 7-8% expected net yield and a 50/50 payment plan.
• Elteria Views (Dubai development) Residential development in Dubai Jumeirah Heights offering 1-4 bedroom units from AED1,800,000, with 7%-10% expected yield.
• Sanaya Residences (Bali development) Three-bedroom villa development in Pecatu, Uluwatu, Bali, offering nature-integrated living with payment plan options starting at $399,000.
• API X (sub-brand property investment platform) Related platform under the API Global umbrella providing additional property investment services to investors.

Quantifiable outcome

• 15% net yields available on Bali investments
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Wealth ManagerscoreChannel Partner/ Reseller/ DistributorAPI Global works with wealth management firms to provide their high-net-worth clients with access to residential property investment opportunities. These partners facilitate introductions to serious investors seeking diversification into property.
• Financial AdvisorscoreChannel Partner/ Reseller/ DistributorFinancial advisors partner with API Global to offer their clients property investment solutions as part of comprehensive wealth management strategies. API Global provides the property investment expertise and deal flow.
• Property AgentscoreChannel Partner/ Reseller/ DistributorProperty agents work with API Global to provide clients access to exclusive developments and investment opportunities not available through traditional channels. Agents benefit from commission structures on referred deals.
• Property DeveloperscoreStrategic or Co-development PartnerAPI Global partners with property developers to source, package, and offer market-leading developments to investors. The company conducts rigorous due diligence on development partners and their projects before offering them to clients.
• Professional Service ProviderssupportingImplementation/ SI/ Consulting PartnerAPI Global works with legal advisers, financial advisers, and other professionals to facilitate property transactions and provide comprehensive investment services to clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Savills: Global real estate services firm covering residential sales, investment advisory, and asset management. Larger incumbent with international reach that competes at the upper end of the same investor pool.
• Knight Frank: Global real estate advisory and brokerage serving HNW and institutional clients across residential and investment property. Broader incumbent with overlapping investor advisory capability but far larger scale and full-service mandate.
• CBRE: World's largest commercial real estate services firm, also active in residential investment advisory. Broad incumbent offering capital markets and investment advisory services to similar investor profiles.
• Cushman & Wakefield: Global real estate services firm with investment sales, advisory and asset management capabilities. Larger incumbent with overlapping investor-client advisory work, especially in cross-border residential investment.
• JLL (Jones Lang LaSalle): Global commercial and residential real estate services and investment firm. Provides investment advisory and capital markets services overlapping with API Global's buyer-side mandate at the institutional/HNW boundary.

Direct peers

• Select Property: Boutique UK property investment specialist focused on international investors and UK regeneration-area BTL stock, with similar buy-to-let sourcing, sales progression and aftercare services. Directly competes for non-resident UK property buyers.
• RW Invest: UK-based property investment firm serving domestic and overseas investors with off-plan residential BTL opportunities across UK cities and select international markets. Closely comparable business model, customer base and product mix to API Global.
• Spot Blue International Property: International property agency marketing UK, Dubai, Turkey and other overseas developments to overseas investors. Highly comparable in cross-border sourcing model and target customer base.
• GPDUK: UK-headquartered international property investment firm sourcing off-plan developments in the UK, Dubai, Turkey and elsewhere for HNW global investors. Comparable channel and customer proposition.
• Berkeley Portfolio: UK property investment company offering BTL and international opportunities with project sourcing, mortgage and lettings support. Similar service set targeting overseas UK-property investors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/a.p.i-global
• Facebookfacebook.com/apiglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about API Global