What Wealth Managers does

Wealth Managers (India) Private Limited is a SEBI-registered Portfolio Manager (Registration No. INP000001660) that offers discretionary wealth management services to High Net Worth Individuals and affluent investors in India. Founded in 2003 and operating as a wholly-owned subsidiary of Scripbox, the firm manages Rs. 924 Cr in assets under its PMS strategies, with Pune and Bengaluru offices as its operational footprint. Its core technology stack is built around a data-backed, factor-based investment approach that applies quantitative screening for stock selection, anchored by three defined portfolio mandates: Optimiser Portfolio (a quant-driven discretionary equity strategy launched April 2021, currently the flagship), Focused Leadership (a high-conviction discretionary equity strategy launched June 2015), and Select Direct Growth (a core-and-satellite mutual fund strategy launched June 2020).

The firm's investment process emphasizes three pillars — consistency through repeatable frameworks, process integrity through defined mandates and research-based decisions, and access to differentiated opportunities through active selection. Performance data shows the flagship Optimiser strategy returning 25.48% since inception (30 April 2021) versus the 10.84% Nifty 50 TRI benchmark, as of 31 May 2026. Mandar Bagul serves as Principal Officer and Fund Manager, leading a team of 11–50 employees and articulating a stewardship-over-speculation philosophy on the firm's website.

Wealth Managers operates on a managed-services revenue model, charging fees on assets managed across its three portfolio mandates. Go-to-market is consultative and relationship-driven, with the website featuring a 'Schedule a Discussion' call-to-action targeting serious investors aligned with long-term capital allocation. Distribution is single-channel direct advisory sales within India, supplemented by minimal digital marketing and content presence. As a subsidiary of Scripbox — a broader digital wealth management platform with Rs. 20,300 Cr in Group AUM — the firm benefits from operational synergy and access to Scripbox's larger investor base, while maintaining independent strategy ownership.

Name

Wealth Managers

Legal name

Wealth Managers (India) Private Limited

Website

https://wealthmanagersindia.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Wealth Managers (India) Private Limited is a SEBI-registered Portfolio Manager and Scripbox subsidiary offering discretionary wealth management to Indian HNIs and affluent investors through three defined strategies: Optimiser Portfolio, Focused Leadership, and Select Direct Growth.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Discretionary Portfolio Management (Retail) (FSAAAAAH)

Keywords

• Portfolio management services
• Wealth advisory
• Discretionary PMS
• Investment management
• Equity portfolio strategies

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Portfolio Management Services: Discretionary portfolio management services for HNIs and affluent investors. The firm manages portfolios on behalf of clients using proprietary investment strategies including the Optimiser Portfolio, Focused Leadership, and Select Direct Growth strategies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Wealth Managers provides discretionary portfolio management services to High Net Worth Individuals and affluent Indians through three defined mandates: Optimiser Portfolio (quant-based equity), Focused Leadership (high-conviction equity), and Select Direct Growth (core & satellite mutual fund). The firm actively manages portfolios on behalf of clients using data-backed factor-based selection, quantitative screening, and disciplined allocation principles. It is a SEBI-registered Portfolio Manager managing Rs. 924 Cr under PMS strategies.

Product overview

Wealth Managers (India) Private Limited is a wealth management firm for HNIs and affluent Indians, operating as a subsidiary of Scripbox. The company offers three defined portfolio mandates: Optimiser Portfolio (quant-based equity strategy launched April 2021), Focused Leadership (high-conviction equity strategy launched June 2015), and Select Direct Growth (mutual fund portfolio launched June 2020). All three strategies are anchored in data-backed factor-based selection, disciplined portfolio construction, and continuous monitoring aligned with long-term investor objectives.

Differentiator

Problem solved

Functional benefit

Brands

• Optimiser Portfolio: A systematically constructed equity portfolio driven by quantitative screening and disciplined allocation principles. Quant-based stocks strategy with discretionary structure, inception date April 30, 2021.
• Focused Leadership
• Select Direct Growth

Products and services

• Optimiser Portfolio A systematically constructed equity portfolio driven by quantitative screening and disciplined allocation principles. Quant-based, discretionary PMS strategy targeted at High Net Worth Individuals and affluent Indian investors, with inception on April 30, 2021.
• Focused Leadership A high-conviction equity portfolio investing in established and emerging leaders selected through bottom-up research and long-term business evaluation. Discretionary PMS strategy for HNIs and affluent Indian investors, with inception on June 15, 2015.
• Select Direct Growth A curated mutual fund portfolio combining diversified core exposure with selective satellite allocations for tactical flexibility. Discretionary PMS strategy built on a Core & Satellite approach for HNIs and affluent Indian investors, with inception on June 30, 2020.

Quantifiable outcome

• 25.48% returns since inception (Apr 30, 2021) vs 10.84% Nifty 50 TRI benchmark for flagship Optimiser strategy
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ScripboxcoreOthersWealth Managers (India) Private Limited is a subsidiary of Scripbox. Scripbox is a wealth management platform providing technology-driven investment solutions. The subsidiary structure provides operational synergy with access to Scripbox's broader platform capabilities and investor base.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Alchemy Capital Management: SEBI-registered Indian PMS firm serving HNIs and family offices with equity long-only and small/mid-cap focused strategies. Comparable on boutique PMS positioning, SEBI registration, and HNI client focus.
• ASK Wealth Advisors: ASK Group's HNI wealth and PMS arm in India, offering discretionary portfolio management to high net worth clients across equity and structured strategies. Direct competitor in the Indian discretionary PMS market with overlapping client segments.
• Motilal Oswal Wealth Management: The wealth/PMS division of Motilal Oswal Group, offering PMS and private wealth services to HNIs across India with a focus on long-term equity investing. Competes head-to-head with Wealth Managers in the HNI PMS category.
• NJ Wealth (NJ IndiaInvest): Large Indian wealth distribution and PMS platform with deep HNI and partner-network reach. Comparable in HNI-focused service model and Indian PMS market positioning, though distribution-led rather than quant-led.
• ValueQuest Investment Advisors: Boutique SEBI-registered PMS focused on small- and mid-cap Indian equities for HNI clients. Overlaps with Wealth Managers on mandate-driven equity PMS, HNI target segment, and SEBI regulatory standing.
• Marcellus Investment Managers: India-based, SEBI-registered PMS targeting HNIs/UHNIs with disciplined, research-driven equity strategies (e.g., Consistent Compounders, Kings of Capital). Highly comparable to Wealth Managers on customer segment, SEBI PMS license, and boutique/mandate-driven model.
• PhillipCapital PMS (India): India arm of Singapore-headquartered PhillipCapital offering SEBI-registered PMS to HNI clients. Direct comparable on SEBI-registered PMS model serving affluent Indians, with a global parent providing additional scale.

Broad incumbents

• IIFL Wealth (now 360 One): One of India's largest listed private wealth managers with discretionary PMS, advisory, and alternatives capabilities targeting HNI/UHNI clients. Serves as a broad incumbent in the same HNI wealth segment Wealth Managers competes in.
• Kotak Mahindra Wealth Management: Wealth management arm of Kotak Mahindra Group offering portfolio management and advisory services to affluent and HNI clients. Operates in the same Indian HNI segment with much broader distribution and product set.
• Anand Rathi Wealth Management: Listed Indian wealth management firm (NSE: ARCL) with a large HNI/UHNI client base and multi-product platform. Comparable in target customer (HNIs) but much broader in product breadth and scale than Wealth Managers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wealth Managers