New Harbinger Publications
New Harbinger Publications is an employee-owned Oakland-based publisher that produces evidence-based mental health books, workbooks, audiobooks, online courses, and clinical tools for self-help readers, mental health professionals, and academic institutions, distributed via direct e-commerce, retailers, and libraries.
- Company typePrivate
- Founded1973
- HeadquartersOakland, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What New Harbinger Publications does
New Harbinger Publications is an independent, employee-owned specialty publisher headquartered in Oakland, California, founded in 1973, that focuses on evidence-based mental health and psychology content. The company operates five imprints (Context Press, Impact Publishers, Instant Help Books, Non-Duality Press, Reveal Press) plus the Praxis CET continuing-education subsidiary and the TherapyAssist clinical-tools platform, producing a catalog of more than 1,275 titles covering therapeutic modalities including ACT, CBT, DBT, mindfulness, MBSR, trauma, IFS, and gender-affirming care. Core products span physical books and workbooks (paperback, hardcover), e-books delivered in both PDF and accessible ePub formats, digital audiobooks as MP3 downloads, physical and digital card decks (ACT Daily Card Deck, DBT Skills Card Deck, MBSR Card Deck), self-paced online video courses with optional CE credit, and free companion digital tools (worksheets, handouts, audio, video) tied to book purchases.
The technology stack supporting the business is conventional rather than differentiated: newharbinger.com runs on Supadu e-commerce infrastructure, online course video is hosted on Vimeo (closed captioned, non-downloadable for piracy protection), infrastructure runs on AWS, e-book rendering relies on Adobe Reader and Adobe Digital Editions, and email marketing operates through KMail. There is no public API, no AI/ML capability, and no mobile app; the company's technological value sits in catalog depth and multi-format delivery (dual e-book formats at a single price) rather than in proprietary software. Revenue mechanics are entirely transactional (one-time purchases) across book, e-book, audiobook, card deck, course, and CE-credit products, with professional titles priced $44.95–$89.95 and consumer pricing accordingly lower.
Distribution is multi-channel: direct-to-consumer via the website, major retailers (Amazon, Barnes & Noble, Books-A-Million, Powell's), wholesale distributors (Ingram Book Company, Baker & Taylor, American Wholesale Book Company), library e-book platforms (OverDrive, NetLibrary, Ebrary), a formal reseller program, and a dedicated Professional Pro Store for clinicians. Customer segments span general self-help readers, mental health professionals (therapists, psychologists, counselors seeking CE), academic professors (textbook adoption and exam/desk copy programs), librarians, and kids/teens. Marketing is content-led through a blog, podcast, newsletter with free e-book signup incentive, SEO-optimized category pages, and the Clinicians Club membership program offering 35% professional discounts.
New Harbinger Publications firmographics
Firmographics- Name
- New Harbinger Publications
- Legal name
- New Harbinger Publications, Inc.
- Website
- https://newharbinger.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- New Harbinger Publications is an employee-owned Oakland-based publisher that produces evidence-based mental health books, workbooks, audiobooks, online courses, and clinical tools for self-help readers, mental health professionals, and academic institutions, distributed via direct e-commerce, retailers, and libraries.
- Ownership category
- akta.pro rank
New Harbinger Publications industry classification
Industry- Product category
- Mental Health and Self-Help Book Publishing
- NAICS
- Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Health, Wellness & Fitness Trade Publishing (MPAJAAAL)
Keywords
Where New Harbinger Publications is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Harbinger Publications business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Book Sales: Physical books (paperback, hardcover) and e-books (PDF, ePub) sold as one-time purchases. Cards decks and related products also sold individually.
- Audiobooks: Digital audiobook downloads sold as one-time purchases, delivered as MP3 files in ZIP format.
- Online Courses: Video-based courses with lifetime access, sold as one-time purchases. Some courses offer CE credits for professionals.
- Books with CE Credits: Professional books with embedded continuing education credits, requiring online quiz completion (80% pass rate) for certificate issuance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Professional Academic Titles |
| Unit Pricing | Pay-as-you-go | Standard Shipping (US) |
| One time/ perpetual license | Pay-as-you-go | Online Courses with CE Credits |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
New Harbinger Publications product offering
Product offeringCore offering
New Harbinger Publications is an independent, employee-owned book publisher founded in 1973 that specializes in evidence-based mental health, psychology, and self-help titles. The company produces and sells books, workbooks, audiobooks, card decks, eBooks, and online courses across multiple imprints, distributed through its own e-commerce site, retailers, wholesalers, and libraries. It also operates professional-facing subsidiaries that deliver continuing education and therapy-practice resources to clinicians.
Product overview
New Harbinger Publications is an independent, employee-owned publisher specializing in evidence-based mental health self-help books and professional psychology resources. The core product portfolio centers on mental health books and workbooks (including titles on anxiety, depression, trauma, OCD, eating disorders, and therapeutic approaches like ACT, CBT, DBT, mindfulness, and MBSR), complemented by audiobooks, card decks, online courses, and digital e-books in PDF and ePub formats. Many books include free supplementary tools (worksheets, handouts, audio/video) and some offer continuing education credits. The company operates multiple imprints: Context Press (professional/academic), Impact Publishers, Instant Help Books (kids/teens), Non-Duality Press (spirituality), and Reveal Press. Additional offerings include TherapyAssist (clinical tools platform), the Clinicians Club (professional membership), and Praxis CET (continuing education subsidiary). Products are distributed via the newharbinger.com e-commerce site powered by Supadu, with availability through major retailers, libraries (OverDrive, etc.), and resellers.
Differentiator
Problem solved
Functional benefit
Brands
- Context Press: Publishing imprint focused on psychology and mental health professional titles
- Impact Publishers
- Instant Help Books
- Non-Duality Press
- Reveal Press
- Praxis CET
- TherapyAssist
- New Harbinger Clinicians Club
- PsychSolve
Products and services
- Evidence-based mental health and self-help books Trade and professional book titles covering evidence-based mental health, psychology, relationships, anxiety, depression, mindfulness, behavioral change, and personal growth, written by clinicians and researchers for both general readers and mental health professionals.
- Workbooks and clinical tools
Quantifiable outcome
- Practical mental health insights and resources
- +3 more outcomes
Companies that use New Harbinger Publications
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
New Harbinger Publications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
New Harbinger Publications partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Ingram Book CompanycorePrimary wholesale distributor for New Harbinger books to trade customers including bookstores and retailers. Also handles library distribution.
- Baker & TaylorcoreWholesale distributor serving both trade bookstores and libraries. Provides e-book distribution via Baker & Taylor platforms for library patrons.
- American Wholesale Book CompanyminorWholesale distribution partner for New Harbinger publications.
- OverDrivecoreLeading e-book and digital content platform for public libraries. New Harbinger e-books available to library patrons through OverDrive.
- NetLibraryminorE-book distributor for academic and public libraries providing access to New Harbinger titles.
- EbraryminorAcademic e-book platform distributing New Harbinger mental health resources to institutional customers.
- EdelweissminorTrade catalog platform (Edelweiss.plus) where booksellers and librarians can review forthcoming titles, bestsellers, and latest offerings.
- Praxis Continuing Education and TrainingcoreSubsidiary company providing continuing education and training for mental health professionals alongside New Harbinger professional publishing.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
New Harbinger Publications competitors and assessment
Company assessmentDirect peers
- Hogrefe Publishing: Academic publisher focused on psychology, psychiatry, and mental health professional titles. Direct competitor in the clinical psychology and psychotherapy book market globally.
- Jessica Kingsley Publishers: Specializes in mental health, autism, social work, and therapy-related publishing, including professional and trade titles. Highly comparable niche focus and clinical audience overlap.
- PESI: Continuing education provider for mental health professionals offering seminars, online courses, and books with CE credits. Highly comparable professional/CE-credit business model that overlaps with New Harbinger's Praxis CET and CE-credit offerings.
- American Psychological Association (APA Books): Publisher of professional psychology and mental health books, handbooks, and reference works. Directly comparable in serving clinicians, academics, and graduate students with evidence-based mental health content.
- Guilford Publications: Direct peer publishing professional mental health, clinical psychology, and psychotherapy books. Overlaps with New Harbinger on CBT, DBT, ACT titles and serves the same clinician and academic customer segments.
Emerging players
- TherapyNotes: Practice management and clinical tools platform serving mental health professionals. Comparable in serving the same clinician customer base as New Harbinger's Pro Store, but focused on software rather than content publishing.
- New Harbinger's TherapyAssist is adjacent, so include a true self-help/consumer publisher like Shambhala Publications: Independent publisher with a self-help, mindfulness, and personal development catalog overlapping New Harbinger's mindfulness and wellness trade titles, though broader in spiritual/philosophical content.
Broad incumbents
- Wiley: Major publisher with academic psychology, clinical psychology, and mental health professional titles. Overlaps with New Harbinger on clinical reference works and university course adoption.
- Routledge (Taylor & Francis): Academic publisher with extensive psychology, counseling, and mental health book lists. Comparable in professional/academic mental health publishing but at much larger scale and across many disciplines.
- W.W. Norton & Company: Major independent publisher with significant psychology and mental health professional/trade list. Overlaps with New Harbinger on therapy textbooks (CBT, clinical psychology) but operates across a much broader publishing portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New Harbinger Publications social profiles
Digital presenceNew Harbinger Publications financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Harbinger Publications leadership team
Management profileNumber of profiles
New Harbinger Publications subsidiaries and ownership
Company hierarchySubsidiaries6 records
New Harbinger Publications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Harbinger Publications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Harbinger Publications
What does New Harbinger Publications do?
New Harbinger Publications is an independent, employee-owned book publisher founded in 1973 that specializes in evidence-based mental health, psychology, and self-help titles. The company produces and sells books, workbooks, audiobooks, card decks, eBooks, and online courses across multiple imprints, distributed through its own e-commerce site, retailers, wholesalers, and libraries. It also operates professional-facing subsidiaries that deliver continuing education and therapy-practice resources to clinicians.
Is New Harbinger Publications a public or private company?
New Harbinger Publications is a private company. It is classified as management employee owned and is currently operating.
When was New Harbinger Publications founded?
New Harbinger Publications was founded in 1973. It employs 101 to 250 people.
Where is New Harbinger Publications based?
New Harbinger Publications is headquartered in Oakland, United States, in the North America region.
How does New Harbinger Publications make money?
Four revenue lines are on record. Book Sales are the primary driver. The others are audiobooks, online Courses and books with CE Credits.
Who are New Harbinger Publications's main competitors?
Direct peers on record are Hogrefe Publishing, Jessica Kingsley Publishers, PESI, American Psychological Association (APA Books) and Guilford Publications. Emerging players are TherapyNotes and New Harbinger's TherapyAssist is adjacent, so include a true self-help/consumer publisher like Shambhala Publications. Broad incumbents are Wiley, Routledge (Taylor & Francis) and W.W. Norton & Company.
Does New Harbinger Publications have an API?
No public API is recorded for New Harbinger Publications.
What industry is New Harbinger Publications in?
New Harbinger Publications's product category is Mental Health and Self-Help Book Publishing. Its primary akta.pro industry code is MPAJAAAL, Health, Wellness & Fitness Trade Publishing. Its NAICS code is 51313 and its SIC code is 2731.