Nowo
Nowo is a Portuguese quad-play telecommunications operator offering internet, TV, telephone, and mobile services under the NOWO and DIGI | NOWO brands to residential and business customers across Portugal through its own retail stores, DIGI points of sale, and online channels.
- Company typePrivate
- Founded2016
- HeadquartersLisbon, Portugal
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Nowo does
Nowo (legally NOWO COMMUNICATIONS, S.A.) is a privately held Portuguese quad-play telecommunications operator headquartered in Lisbon's Parque das Nações business district, serving residential and business customers across Portugal. The company was founded in 2016, operates with 501–1,000 employees, and is legally structured as a Sociedade Anónima registered in Portugal. It is the third major quad-play provider in the Portuguese market, competing with MEO (Altice Portugal) and NOS through a price-led, no-long-term-contract positioning, particularly via its DIGI | NOWO mobile sub-brand.
The core product portfolio comprises fixed-line internet (up to 250 Mbps with Wi-Fi 360º MESH whole-home coverage), digital television (linear + on-demand via the NOWO TV app and BOX 4K set-top box, including BTV/Benfica, DAZN, and TVCine premium tiers), fixed-line telephone (unlimited national calls), and mobile services sold standalone or bundled in the NET+TV+VOZ+MÓVEL quadruple-play package. Customer surface is multi-device: NOWO TV app on iOS, Android, Apple TV, Android TV, and Amazon Fire TV; BOX 4K integrates Chromecast, Google Play Store, and voice-search; ancillary products include Ubook (audiobooks/podcasts at €4/month), Videoclube PPV, PANDA+ children's app, and NOWO Protect cybersecurity.
Revenue is overwhelmingly recurring subscription across internet, TV, mobile, and fixed voice, with a small transaction-fee layer from PPV Videoclube and ancillary add-ons (NOWO Protect, premium channels). Go-to-market is direct-to-consumer: own website (nowo.pt), customer portal (cliente.nowo.pt), phone-based inside sales (lines including 16800, 16805, 16807, 16808), and an unusually broad physical retail footprint combining branded NOWO Lojas (Barreiro, Castelo Branco, Santa Maria da Feira, Setúbal) with DIGI-branded points of sale inside shopping centers (Alegro, Forum, Braga Parque, Oeiras Parque, Parque Nascente) and inside retailer chains (Auchan, Pingo Doce) across both Lisbon and Porto metros and regional cities. The company operates exclusively within Portugal, with no disclosed international expansion, no parent company, and no institutional investor or funding activity identified in the source data.
Nowo firmographics
Firmographics- Name
- Nowo
- Legal name
- NOWO COMMUNICATIONS, S.A
- Website
- https://nowo.pt
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Nowo is a Portuguese quad-play telecommunications operator offering internet, TV, telephone, and mobile services under the NOWO and DIGI | NOWO brands to residential and business customers across Portugal through its own retail stores, DIGI points of sale, and online channels.
- Ownership category
- akta.pro rank
Nowo industry classification
Industry- Product category
- Telecommunications Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Telecommunications Resellers (517121)
- SIC
- Cable & Other Pay Television Services (4841), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)
- akta.pro secondary industries
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), Billing, Payments & Subscription Management (MPAHAJAC)
Keywords
Where Nowo is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices15 records
Markets served
Nowo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Internet Services: Monthly subscription fees for fixed internet access services at various speed tiers, with NET 250 Mbps as a primary offering. Wi-Fi 360º MESH technology included with packages.
- Television Services: Subscription revenue from TV channel packages including basic packages and premium channels such as BTV (Benfica channel), DAZN sports content, TVCine film channels, and various thematic channel bundles.
- Premium Channel Subscriptions: Additional subscription fees for premium content including DAZN (sports), BTV (Benfica), TVCine, and adult content channels. These are add-ons to base TV packages.
- Mobile Services: Monthly subscription fees for mobile services under the DIGI | NOWO brand, offering data packages from 50GB to unlimited with national calls included.
- Fixed Telephone Services: Monthly subscription for fixed-line telephone services with unlimited calls to national fixed and mobile networks included in bundled packages.
- Videoclube (Video-on-Demand): Pay-per-view rental service for movies available through the NOWO TV platform, including new releases and catalog titles.
- Ubook Service: Monthly subscription service providing access to over 400,000 titles including audiobooks, podcasts, series, and documentaries. Priced at €4.00/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | NET 250 Mbps + TV Package |
| Subscription | Monthly | DIGI Mobile Plans |
| Subscription | Monthly | BTV Channel |
| Subscription | Monthly | DAZN Sports Packages |
| Subscription | Monthly | Ubook Entertainment |
| Subscription | Monthly | TVCine Premium |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Nowo product offering
Product offeringCore offering
Nowo is a Portuguese telecommunications operator providing bundled quadruple-play services — fixed-line internet (up to 250 Mbps with Wi-Fi 360º MESH), digital television with national/international channels and premium sports content, fixed-line telephony, and mobile services — to residential and business customers across Portugal under the NOWO and DIGI | NOWO brands. Revenue is generated primarily through monthly subscriptions to these services and premium channel add-ons such as DAZN, BTV, TVCine, and Ubook.
Product overview
NOWO is a Portuguese telecommunications operator (NOWO COMMUNICATIONS, S.A.) offering a comprehensive suite of communication services under a unified brand. The core product portfolio consists of fixed-line Internet, Television, Telephone, and Mobile services, which are sold individually or bundled together in the NET+TV+VOZ+MÓVEL package. The company operates the DIGI | NOWO sub-brand for flexible mobile plans. Key digital products include the BOX 4K set-top box with voice search, Chromecast, and Google Play Store integration; the NOWO TV App for multi-device viewing; the Videoclube on-demand service; Ubook digital content (audiobooks/podcasts); and PANDA+ children's app. Premium content partners include DAZN (sports), BTV/Benfica TV (football), and TVCine (movies). NOWO also provides cybersecurity protection through NOWO Protect by Belt. The company serves both residential consumers and businesses (NOWO Empresas) across Portugal.
Differentiator
Problem solved
Functional benefit
Products and services
- NOWO Internet (NET) Fixed-line broadband internet service for residential customers in Portugal offering speeds up to 250 Mbps with included Wi-Fi 360º MESH technology for whole-home wireless coverage.
- NOWO Televisão (TV) Digital television service for residential and business customers providing national and international channels, films, series, documentaries, sports, and on-demand content via the Videoclube rental library.
- NOWO Telefone (Voz) Fixed-line telephone service with unlimited national calls to fixed and mobile networks and optional international call packages.
- NOWO Móvel Mobile telecommunications service providing voice, SMS, and data plans over the Nowo network with national coverage and EU roaming included.
- DIGI | NOWO Mobile sub-brand offering flexible postpaid plans (50GB, 200GB, unlimited) with national calls included, no loyalty contracts, and the ability for customers to change services as needed.
- BOX 4K 4K UHD set-top box for NOWO TV service featuring Google Play Store app access, integrated Chromecast, voice search, Bluetooth remote control, YouTube and Amazon Prime Video direct-access buttons, and Flashback (7-day replay) and Restart TV features.
- NOWO TV App Multi-platform streaming application enabling NOWO customers to watch live TV, use Restart TV, Flashback (7-day replay), access the Videoclube, schedule recordings, and manage favorites on iOS, Android, PC, Apple TV, Android TV, and Amazon Fire TV devices.
- Videoclube On-demand movie and series rental service offering new releases weekly, HD streaming quality, parental controls, and confidential billing for adult content titles.
- Ubook Subscription audiobook, podcast, series, and documentary service offering unlimited access to over 400,000 titles with professional narration in Portuguese, English, and Spanish, including offline mode and multi-device access.
- DAZN (premium sports service) Premium sports streaming subscription featuring UEFA Champions League, Premier League, La Liga, Bundesliga, NFL, Formula 1, Formula E, Europa League, Conference League, and other international competitions, accessible via the DAZN app integration on NOWO.
- BTV (Benfica TV) Official channel of Sport Lisboa e Benfica broadcasting live matches from Estádio da Luz for Liga Portuguesa plus coverage of futsal, basketball, handball, volleyball, and roller hockey, with HD and Multicam options available.
- TVCine Premium movie channel bundle comprising TVCine Top, TVCine Edition, TVCine Emotion, TVCine Action, and the TVCine+ on-demand service with over 70 premieres and 800 films and series available monthly.
- NOWO Protect by Belt Cybersecurity and antivirus protection add-on service for NOWO customers providing digital security features for connected devices.
- NET+TV+VOZ+MÓVEL bundle Combined quadruple-play service bundle offering internet, television, fixed telephone, and mobile services in a single package with unified billing for residential customers.
- NOWO Empresas Business telecommunications solutions tailored for professionals, SMEs, restaurants, hospitality venues, retail environments, and corporate/public sector organizations, including internet, television, telephone, and mobile services.
Companies that use Nowo
Customer profileSegments3 records
Ideal customer profiles2 records
Nowo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability3 records
Feature4 records
Nowo partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Nowo competitors and assessment
Company assessmentDirect peers
- NOS Comunicações: Major Portuguese quad-play operator with owned fiber, mobile (NOS Mobile), and pay-TV (including premium sports) — a direct bundle and channel competitor to NOWO in the residential and business segments.
- MEO (Altice Portugal): Portugal's incumbent quad-play operator (Internet, TV, Phone, Mobile) and Nowo's largest direct competitor across all four service lines; competes head-to-head for residential and SME bundles nationwide.
- Vodafone Portugal: Owned-network mobile and fixed operator offering convergent TV/Internet/voice/mobile bundles in Portugal, competing with NOWO on premium sports content (e.g., its own sports rights portfolio) and SMB connectivity.
Regional players
- ONI Communications: Portuguese B2B-focused telecom operator offering fiber, voice, cloud, and managed services to SMEs and enterprise — directly comparable to NOWO's Empresas (B2B) segment.
- DSTelecom: Portuguese fiber/wholesale telecom operator expanding into retail business connectivity; comparable as a regional infrastructure-based alternative focused on the domestic market.
- AR Telecom: Portuguese regional telecom operator serving residential and SMB with fiber and fixed services; competes with NOWO in non-urban geographies and SME bundles.
Emerging players
- Lyca Mobile Portugal: MVNO challenger in Portugal targeting price-sensitive mobile switchers with no-contract plans; comparable to NOWO's DIGI | NOWO mobile sub-brand positioning.
Broad incumbents
- Digi Communications: Romania-headquartered telecom group that operates the DIGI | NOWO mobile sub-brand and is widely reported as the strategic backer of Nowo's Portuguese expansion; offers convergent services across CEE and Iberia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Nowo social profiles
Digital presenceNowo compliance and trust
Trust signalCompliance2 records
Nowo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nowo leadership team
Management profileNumber of profiles
Profiles1 record
Nowo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nowo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nowo
What does Nowo do?
Nowo is a Portuguese telecommunications operator providing bundled quadruple-play services — fixed-line internet (up to 250 Mbps with Wi-Fi 360º MESH), digital television with national/international channels and premium sports content, fixed-line telephony, and mobile services — to residential and business customers across Portugal under the NOWO and DIGI | NOWO brands. Revenue is generated primarily through monthly subscriptions to these services and premium channel add-ons such as DAZN, BTV, TVCine, and Ubook.
Is Nowo a public or private company?
Nowo is a private company. It is classified as unknown and is currently operating.
When was Nowo founded?
Nowo was founded in 2016. It employs 501 to 1,000 people.
Where is Nowo based?
Nowo is headquartered in Lisbon, Portugal, in the Europe region.
How does Nowo make money?
Seven revenue lines are on record. Internet Services are the primary driver. The others are television Services, premium Channel Subscriptions, mobile Services, fixed Telephone Services, videoclube (Video-on-Demand) and ubook Service.
Who are Nowo's main competitors?
Direct peers on record are NOS Comunicações, MEO (Altice Portugal) and Vodafone Portugal. Regional players are ONI Communications, DSTelecom and AR Telecom. Lyca Mobile Portugal is listed as an emerging player. Digi Communications is listed as a broad incumbent.
Does Nowo have an API?
No public API is recorded for Nowo.
What industry is Nowo in?
Nowo's product category is Telecommunications Services. Its primary akta.pro industry code is MPABAGAG, Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps), with a secondary code of MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 51621 and its SIC code is 4841.